Keane Blackbourne

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NCAA: NIL AND ITS BENEFITS TO COLLEGIATE ATHLETES

By Sydney Bailey, Keane Blackbourne, and Carson Hilbert

Name, Image, and Likeness brought along many benefits for student-athletes individually. In 2021, the Supreme Court made a landmark decision regarding NIL deals in the case National Collegiate Athletic Association v. Alston. This case entirely changed the game for college athletes as they were now allowed to make profit on their name, image, and likeness due to the opinion of the Court. The benefits that this case has on college athletes are plentiful, as they are now able to see money flowing straight into their pockets from NIL deals. Freshman Volleyball player at The Ohio State University, Olivia Hasbrook, shares her insight on how the new NIL ruling has positively impacted her as an individual. 

Olivia Hasbrook
Hasbrook leaps as she serves the ball. Volleyball has been a prominent part of her life since she was 5 years old.

Hasbrook quickly settled an NIL deal with Ozuna Fresh, an air freshening company, quickly following her arrival at Ohio State. Hasbrook states, “Ozuna Fresh has given me several free products that I use in my dorm and locker room that are really nice to have.” Aside from the products she’s received, Hasbrook addresses how her NIL deal has benefitted her financially as she explained, “Ozuna Fresh has given me a lot of opportunities for money with paid media day opportunities as well as connections with other athletes.” The NIL ruling has made several athletes’ lives easier as they no longer have to worry about financials while being an ‘unemployed’ college athlete.  

Galen Clavio
Dr. Clavio speaks on his expertise as a sports media professor. He went into great detail about the new NIL ruling

NIL has helped many athletes to financially benefit off themselves. Dr. Clavio, a professor for IU and Director of the National Sports Journalism center, spoke about what NIL is and what it’s doing for athletes. NIL especially has given light to women’s sports with athletes like Caitlin Clark, Livvy Dunne, and Angel Reese have made a huge pathway for women colligate athletes. 

“NIL has opened a door for women sports,” says Dr. Clavio, “It’s easier to view college athletes compared to five years ago.” Women’s sports due to NIL has made viewers more interested in women’s sports. Especially when rising stars in women’s college basketball such as Paige Bueckers and Flau’jae Johnson now starting to rise it could raise the standard even more for women’s sports.  

Also, with the new settlement college athletes will receive more money after a judge granted a $2.78 billion legal settlement to those athletes. With this NCAA schools are going to be limited to spend around 23 million each year with the money of the cap rising each year. The schools will be restricted to pay around 22% of media revenue, ticket revenue, and sponsorships revenue with student athletes. This settlement means that athletes could get paid even more money than what they have been before if the cap gets higher and higher. 

“There’s no legal basis for the amount the athlete can be paid,” says Dr. Clavio. With this information athletes could potentially paid millions or even and could be paid similar to what professional athletes are. This could be potentially very tricky for schools but positive for athletes as they don’t have to worry to much about their future careers if the athletes are being paid really good money. 

Several strangers around Indiana University’s campus are asked about what they feel the benefits to NIL are. Their answers had great variety but shared a few common themes

With the turn in all these laws surrounding collegiate athletes being paid, many of them are now making upwards of hundreds of thousands of dollars for their representation of the universities as high-level athletes. While we can clearly see the benefit that this had for the student-athletes, it is also fair to say that it can be just as beneficial for the universities that are touting their big name athletes. Especially when there are big name athletes in smaller sports. Take Livvy Dunne for example. She is and was a very popular internet personality, but competes in gymnastics, a sport that isn’t terribly popular outside of the Olympics. However, LSU’s arena was nearly sold out in every one of their matches for the 2024 season. According to Voltedu.com, “With an online following in the seven figures, who is to say how big of an impact she had on ticket sales.” Since the schools themselves don’t have to pay the athletes, this comes as an advantage for both parties. Other athletes will also be more interested after seeing the opportunities that are available to them, raising the advantage even more by offering the chance for more talent or big names to represent their university.

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Public Relations Story

Tim Cook’s New Billion Dollar Idea

Media Contacts

Keane Blackbourne 

Brianna Rudnet

Cooper Inskeep

For Immediate Release

A young Student uses an Apple Watch to change the music she is listening to on the way to her class. She was smiling so brightly as she was on her walk listening to her favorite pop song.

Tim Cook introduces the next cutting edge technology with the features of a smartphone all combined into a watch with this revolutionary innovation was released in Cupertino California on Tuesday September 9th 2014.

 

A local was getting directions to Chipotle on Kirkwood using his Apple Watch. He utilized his watch to help him get there faster because he was eager to eat his food at Chipotle.

Tim Cook talks in a calm demeanor, knowing that the work that was put into the apple watch was something that he was able to be proud about. After the Apple Watch was introduced the standing ovations started to pour in, and in that moment Tim Cook’s attitude changed from a serious to fun look. Cook’s main talking points about the watch come in the form of precision and intimacy. Two ideals that reign more important over most people. Cook isn’t dressed like a CEO, he is dressed like most of the people at the Apple Watch premiere, symbolizing that this Apple product can be for everyone, and not just limited to a certain group of people. Providing more of a realistic approach to the start of the next big device in the technological world.

 

“You know it’s driven by Apple from the beginning,” Says Senior VP Jony Ive,”this compulsion to take incredibly powerful technology, and make it accessible, relevant and ultimately personal.” The personalization features on the Apple Watch have allowed for new accessibility never before seen on other devices. The digital crown is first of its kind, to allow zoom and be used at home button without disrupting display. With the first of its kind in the realm of  technology the Apple developers wanted users to feel a creative sense of their own. With the digital crown feature the possibilities are endless for what users are able to achieve just off the wrist of their body. 

The dimensions to the watch is what allows for such a dynamic fold with so much technology just being worn on the wrist of oneself. With a 38.6 mm in height, 33.3 mm in width, 10.5 mm in depth, and 40 g in case weight. The apple watch is dynamic in many different ways, with the taptic engine which allows for the slightest twitch to reach the attention of the interface user. The dimensions of the watch provide many different possibilities for personalized communication patterns. 

 

The personalized communication introduces digital touch right below the crown. The quick and easy communication features on the Apple Watch create more memorable experiences to be created by one another. The quick communication adds different expressions allowed to be made by the user. A new notification feature is being created on the watch as well, different ways to receive notifications and new icons and pop ups allowed. With a new custom notification setting, quick and easy responses allow for an easier interface to be used by users. Including downloading apps to the watch which allow travel

 

The health and fitness within the Apple watch is set to improve and motivate people to become more active and healthy. The exercise features allow for individuals to track all activity done throughout the day. The workout app allows for users to challenge themselves and one another in competition based weekly workouts. While additionally having crucial vitals measured during the workout, including heart rate, movement and time of the workout. The exercise ring captures all activity done, in which the users can personalize how long they want their activity rates to be at.

 

“Now while you’re walking, the apple watch will give you taptic feedback on each turn, so you will know whether it’s time to turn left or to turn right. And those feelings are different for each direction, so you can know without even looking at your watch. It’s like having this invisible guide with you.” 

Tim Cook  describes the overall idea of the Apple Watch. It combines both a iPhone and a watch.

Tim Cook describes how the ideas of how the software and technology work in creating the Apple Watch. Also giving details to how Apple make their products life changing for technology.

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