FOR IMMEDIATE RELEASE

Apple Redefines Technology

Media Contacts
Kennedy Leppert
Margaret Kirkpatrick

CUPERTINO, California (Sept 9. 2024)— On Tuesday, Apple CEO, Tim Cook announces what he calls the “most personal device Apple has ever created”. This references Apple’s newest and most innovative product to date, the future of Apple, the Apple Watch. This is launched at a special event held at the Flint Center at De Anza College in Cupertino, California. The future of the company is described as precise and incredibly customizable.

Apple has made modern technology more personal. The first Apple product, The Apple-1, released in 1976 was sold as a fully assembled circuit board. Since then, Apple has released numerous other products like the MacIntosh, which introduced customers around the world to a graphical user interface. Apple also developed the IPhone in 2007, which was a combination of a phone, ipod and computer. But the company is not done yet.

Apple has been working for a long time on a new product that will make technology that much more personal. The new product, The Apple Watch will, as Cook puts it, “redefine what people expect from its category”. This watch is equipped with a precise, customizable timepiece and is accurate within plus or minus 15 milliseconds.

The Apple Watch features a digital crown, which includes infrared LEDs and photodiodes that translate rotary movement into digital data. If you touch this digital crown, it returns you to the home screen similarly to the home button on the Apple iphone. The digital crown enables users to view their favorite apps on the Apple Watch screen without having to scroll and block content with their fingers.

The Apple Watch combines functionality with style. Apple has designed 6 different straps and a mechanism that makes these straps interchangeable. The Apple Watch is incredibly customizable and can be worn many different ways. Apple has created multiple bands to choose from. The sport band, which is made from a tough durable elastic. The supple modern buckle, which closes with a metal clasp and wraps symmetrically around the wrist. The simple leather classic buckle, which looks more like a traditional watch and the list of styles goes on.

Each Apple Watch user has the ability to customize their watch face by simply force touching the display and tapping on it. The Apple Watch makes communicating simple by analyzing the texts the user receives and providing some responses that users can simply tap to reply with. Users also have the ability to send audio responses with the tap of a button. One of Cook’s favorite features involves health. “Apple Watch motivates users to be more active”, Cook says. The watch features two new applications. The fitness app monitors movement throughout the day. The workout app allows users to set specific goals for specific types of workouts. As Cook puts it, Apple “cannot be more excited about bringing these health features to the Apple Watch”

The Apple Watch is a revolutionary product that Apple customers should be very excited about. The watch seamlessly connects to the iphone and adds numerous new smart features like the health and fitness app to provide the best experience for customers. The Apple Watch will be released for customer purchase at a base price of $399 on April 25. Whether it be the Apple Watch, Watch Sport, or Watch Edition, these watches are sure to change the lives of customers around the world.

The Apple Watch provides users with a “new intimate way to communicate directly from the wrist”, says Cook. The promise of a better lifestyle starts with The Apple Watch. Cook puts the value of this product quite simply, “Apple watch helps you live a better day”. When customers purchase these watches, they will be amazed at the improvement of their lives through ways of communication, health and overall happiness.

Jobs describes new Apple Watch feature and all capability that the digital crown holds while also explaining how to use it to the audience 

Jobs introduces a key feature of the Apple Watch, Fitness tracking, which he claims will benefit the health aspect of watch users lives. 

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