FOR IMMEDIATE RELEASE

Media Contacts: 
Eric Perkins (Editor)
Kiera O’Reilly (Writer)
AnaCecilia Cornejo (Photographer)

CUPERTINO, California (Sept. 9, 2014) —

This Tuesday, Tim Cook, CEO of Apple, announced his company’s latest development, the Apple Watch, which claimed to be the most personalized product in its field. 

With standing ovations multiple times throughout the presentation from every seat in the auditorium, the audience showed much interest in the new Apple Watch. Highlighting all the unique and powerful features, “Apple watch helps you live a better day,” Cook says. 

Beyond telling time, Cook introduced multiple outstanding features that come with the brand-new Apple watch which will be available for purchase early next year starting at the price of $349. One of the biggest features Cook highlights throughout the presentation is the “digital crown”, which is located on the right side of the watch just like a knob on a regular mechanical watch. This unique detail makes the watch more efficient so when zooming in, zooming out, scrolling up or down, or doing other things this feature can help with not blocking any parts of the screen.

One of the main technologies within the watch includes the health and activity tracking abilities. It has a heart rate sensor, accelerometer, and gyroscope which are things you would never expect a watch could do.

 The activity ring was then introduced. It can record how many calories you burn, how many minutes of activity you’ve done per day, and how long you stand for, all shown in three rings you want to close by the end of the day to reach your personal goals. If you don’t think you did enough activity for the day or feel bad that you didn’t work out, you can look at your watch and see how much you really did and hopefully feel better about yourself. 

It was then shown how Kevin Lynch, an Apple software developer, could send and receive texts right from his wrist. Contacting his friend through full sentences, drawings, and even sending his heartbeat, having the same abilities on his phone just on his wrist. 

“We’ve designed a range of watch faces…you can personalize both their appearance and their capability”, said Jony Ive. With Apple releasing six different straps that are tough, durable, and sweat-resistant, your options are limitless with what you want to do while wearing the Apple watch. Apple also created different loops for the watch with a leather buckle, a slim deployment clasp, a magnetic stainless-steel clasp, and a solid metal clasp. While still following Apple’s inclusive brand image, they developed different size watches with different size bands to help personalize the watch for everyone. 

The watch has eighteen hours of battery life, meaning you never really need to worry about having to take it off to charge all the time, and it comes with a magnetic charging cable. 

Overall, this watch is completely personalized from the look, all the way to how you choose to use it. “It’s a new innovative intimate way to communicate directly from your wrist, and it’s a comprehensive health and fitness device…and it is so much more that we don’t have time to cover this morning”, said Cook.

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