FOR IMMEDIATE RELEASE

Media Contacts
Ava Fletcher
Kol Popkin
Molly Wrightsman

CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, announced the unveiling of the first ever Apple Watch at their annual developer’s conference on Tuesday, September 9th, in Cupertino, California. 

The new watch, that will feature health and fitness, is expected to receive positive feedback. Cook confidently announced this new product with an innovative and detailed video highlighting its features. He highlighted abilities to track heart rates and activity levels, as well as demonstrating their customizable watch faces you can make uniquely your own. After the video was shown, Cook was beaming with delight while pumping his fist into the air with the new watch on his wrist. He left the audience buzzing with excitement after the announcement of this new product.

After the introduction, Cook showed a video where Jony Ive, Vice President of Design, went further into explanation of the amazing features the Apple Watch offers. Ive goes on to explain the significance of every part of the Apple Watch. He explains the dial on the side of the watch, known as the Digital Crown, which is the main function for scrolling and zooming in and out on the watch. The Digital Crown was created on the watch, so the user does not have to cover up the screen when trying to use the device. Ive also mentions how accurate the watch is and how easy it is to use. Whether it be trying to send a text message or scroll through photos, the Apple Watch is simple to operate. The personalization of this watch is endless, whether it be with a colorful cool background or a sleek, modern watch band. “You can personalize both their appearance and their capabilities,” Ive said. The bands for the watch are easy to slide on and off and there are hundreds of different styles to choose from.  

One of the most exciting things about this watch is the different capabilities it has. For example, the application options are endless on this Watch. Users are able to send messages and take calls just as you would on your iPhone. Not only this, but you are able to scroll through photos, look at notifications from third party apps, check the weather, play games, and more. However, one of the apps that is expected to stand out the most is the Fitness and Workout app. The Fitness application monitors your activity and movement throughout the day. The Workout app allows you to set goals with the workouts you do. Finally, this watch will have three different collections to choose from; such as the Watch, Watch Sport, and Watch Edition. “Creating beautiful objects as simple and pure as they are functional, well that’s always been our goal at Apple,” is the statement Ive leaves the audience with before Cook returns to the stage. Once again, after this video was shown, the audience was beaming with excitement and wonder about what all this watch truly has to offer.

A demo of this watch was then given by Kevin Lynch, Vice President, where he goes even further into detail about the capabilities and wondrous features the Apple Watch has to offer. Lynch shows users how to answer messages and how to use the digital crown (the dial on the side of the watch). He even shows how with a simple click of the button that is located on the side of the watch, you can send live messages to people in your contacts. Along with this, he mentions how Siri is already built into the watch and how they are also working with third party companies to make apps that will be compatible with the Apple Watch. After Lynch is done with his demonstration, Cook returns back on to the stage.  

As in closing, Cook brings up the “important details”. He mentions how this device is only compatible with the Apple iPhone. The Apple Watch will work with the iPhone 6, iPhone 6 Plus, iPhone 5c, iPhone 5s, and the iPhone 5. The watch will not work with other brands of smartphones. The price is also revealed for this product, at a starting price of $349. Cook does not give a definitive date on when the Apple Watch will be released, but he says how it will be available early next year, and it is worth the wait. Cook reveals that much time, and effort was spent on this product and how he and everyone else that worked on it are so excited for the future of it. “It is something functional, yet incredibly beautiful,” Tim Cook said. “It empowers people and enriches their lives.”

Apple CEO Tim Cook reveals the Apple Watch’s new health and fitness capabilities. Cook explains that these features are customizable to each user’s unique lifestyle. 

Project Leader Kevin Lynch showcases the home screen of the Apple Watch. The new smartwatch functions much like the iPhone, with additional features in health and fitness. 

###