FOR IMMEDIATE RELEASE

Apple CEO, Tim Cook unveiled Apple’s newest product, the Apple Watch this past Tuesday at a launch event in Cupertino, California.

Media Contacts
Oliver Swats
Lucci O’Donnell
Emily Gustitus

CUPERTINO, California (Sept. 9, 2014)  Tim Cook, CEO of Apple, launched the Apple Watch to an enthusiastic crowd at the Flint Center in Cupertino, California. The Apple Watch aims to revolutionize technology by upping the watch-wear game and making it the most superior watch made to date.

Tim Cook unveiled the watch with his iconic, “one more thing.”. The crowd was overcome with excitement and Cook uncovered the next step for the future of Apple, The Apple Watch. Following the reveal, Cook demonstrates the intricate feature the watch possesses; features relating to fitness, health, and personal customizations. All of which have the ability to be personally catered to the users needs. The watch takes on similarities to that of an iPhone or an iPad, but all available on one wrist watch. The Apple Watch Sport will be further developed following the launch as Apple specialists work to see what needs improvements, and will start at a price of $349.

Fitness Tracking

The Apple Watch Sport features advanced fitness tracking functionality, enabling the user to record vital health metrics during the day. It records calories burnt, distance traveled when walking or running, and keeps an accurate total of daily steps. Furthermore, the Apple Watch Sport continues to monitor the user’s heart rate – all combined provide users with a thorough view of their fitness sometimes. Therefore, the Apple Watch Sport becomes a great resource for those individuals who are health-conscious and want to track the level of activity that is suitable for their health.

Communication Features
In addition to serving as a fitness tracker, the Apple Watch Sport has excellent communication features. Users can send and receive messages, make phone calls, and use Siri, Apple’s voice-activated assistant. This makes it easy to stay connected without constantly reaching for your phone, helping you to make your everyday tasks more convenient and efficient. Siri also offers a hands-free function, which further enhances the already good communication utility of the watch.

Digital Crown Navigation
Another innovative addition to the Apple Watch Sport is the digital crown – a uniquely fashioned dial on the watch’s side, made specially for navigation. The crown is able to zoom in and out of the display, and allows for scroll through lists of apps without blocking the touchscreen. The digital crown enriches the user experience of the watch through tactile, precise interaction with the interface, offering smooth and effective functionality by not relying strictly on the touchscreen alone.

Additional Features
Along with being an effective fitness tracker, and a convenient communication tool, the Apple Watch Sport has an assortment of useful tools. For example, it comes with a calculator, stopwatch, and timer, which users can apply in their daily tasks and needs for time-management in general. It also has a map feature that lets you navigate right from your wrist. These various tools enhance the level of potential use of the Apple Watch Sport beyond just a simple fitness tracker, it has become a multi-functional tool that supports the lifestyle and productivity of users.

According to Tim Cook, Apple Watch is the most personal device ever offered by Apple. He stated the watch is not merely a piece of technology, but is part of a very personal, intimate, and shared experience.  The Apple Watch expands upon traditional watches and fitness devices, as a device that will help you communicate, be productive, manage your health, and more from a device worn on your wrist. Cook is also understood to view the Apple Watch not as simply the initiation of a new product, but as a transformational product platform that Apple will develop over time, similar to the iPhone. Apple will continue to introduce software updates and better hardware based upon what they learn from customer experiences. Apple Watch is an example of that innovation, in terms of collecting relevant information, improving customer experience, communication, personal convenience and health. Apple Watch further establishes Apple as an industry leader in technology advancement.

Tim Cook is excited to unveil the first ever Apple Watch.

Tim Cook reveals that the brand new Apple Watch is not only technologically advanced but it is stylish as well.

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