FOR IMMEDIATE RELEASE

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Gillan Cichy
Makai McNeil
Samantha Himel

CUPERTINO, California (Sept. 9, 2014)- The presentation of the first-ever Apple Watch was shown in Cupertino, California by the CEO of Apple, Tim Cook, marking Apple’s entry into the smartwatch market.

The presentation included slow-motion videos showcasing the features of the watch, a live demonstration of the watch’s capabilities, along with Tim Cook’s passionate, in-depth discussion of the device.

With the Apple Watch, Apple is stepping into the wearable technology market with the same pioneering spirit that has always defined the company. Tim Cook emphasized the remarkable innovation behind its creation, making the product groundbreaking for the company. “It is the next chapter in Apple’s story,” said Cook. Cook emphasized that each Apple product stems from a breakthrough in user interface. Cook noted that the Apple Watch follows in the footsteps of the iPhone and iPad, and is yet another product that pushes the boundaries of what technology can do for you. “The Apple Watch required the same kind of careful deliberate consideration. What we didn’t do was take the iPhone, shrink the user interface and strap it on your wrist. The display is too small and it would be a terrible customer experience,” said Cook.

This smartwatch will redefine the way we interact with technology, offering a blend of style, functionality, and advanced health tracking, all from your wrist. The Apple Watch combines cutting-edge technology with striking design. It is available in a wide range of finishes, colors, sizes, and customizable bands, catering to all users personal style. Users can choose from shiny aluminum cases, stainless steel, and even luxurious gold options, ensuring that the Apple Watch is not only functional, but a fashion statement that can be worn all day for any occasion.

The device’s interface is a remarkable achievement in user experience, featuring a unique “Digital Crown” that allows users to easily scroll through their notifications, messages, and apps. “Let me give you an example. Here is back to the map. When you turn the digital crown, it zooms in and out. When you have a list, you can scroll through the list and you can do all of this without blocking the screen. And if you’re within an app like the clock app as an example, if you press the digital crown, it returns to the home screen just as you would expect it to,” said Cook. This innovative feature provides an experience that’s both efficient and easy to use.

With the Apple Watch, staying connected has never been easier. Users can receive and respond to notifications directly from their wrist. The watch has both Bluetooth and Wi-Fi capabilities, allowing users to stay connected without using their phones.

In addition, the Apple Watch includes a wide range of apps, allowing users to customize their experience. The possibilities of things that can be done from a users wrist are endless.

 A standout feature of the Apple Watch is its comprehensive health and fitness tracking. The watch is equipped with advanced sensors that monitor heart rate, track physical activity, and provide personalized coaching to help users meet their health and fitness goals. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness. We think it’s going to help a lot of people live a better day and a healthier life,” said Cook. With two remarkable health and fitness applications, users can view their daily movements and receive reminders to stay active. The apple watch promotes a healthier lifestyle. 

Additionally, the Apple Watch is designed to work seamlessly with the Health app on iPhone, allowing users to integrate their health analytics in one place. This ensures that users have easy access to their health data. This will enable users to make informed decisions about their health, set realistic fitness goals, and stay motivated to lead a healthy lifestyle.

As Apple looks to the future of the Apple Watch, a key focus will be on collaborating with third-party developers through the newly launched WatchKit. This platform enables developers to create apps designed for the Apple Watch, expanding its functionality and amplifying their experience. “The list of features is a mile-long and I’m certain when developers get their hands on the developer kit, that list will get even longer and there will be things that we couldn’t even imagine in it,” said Cook. WatchKit opens up endless possibilities for customization and functionality, further driving the smartwatch experience to new heights. 

The Apple Watch will be available in early 2015, with pricing starting at just $349. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about the Apple Watch and I hope you are as well,” said Cook. 

On September 9th, 2014 Steve Jobs presented to the world the features of a new wearable technology, the Apple Watch. He showcased the sleek design of the home app and the structure of how it works.

At the launch of the first Apple Watch in 2014, Apple modeled the different bands and designs each watch can have to make it your own. This made it personal to each new customer as they introduced a new product.

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