FOR IMMEDIATE RELEASE

Media Contacts
Natalie Jordan
Charlotte Young
Mauricio Brito

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook took to the stage on Tuesday, September 9th, in Cupertino, California in front of an audience to unveil the newest product, Apple Watch. This represents a significant leap in wearable technology, designed to complement the lifestyle of today’s user. 

In crafting the much-anticipated Apple Watch, Apple focused on honoring the expression of users. They dedicated themselves to a focus on design, functionality, and seamless integration within its system of other devices, including the iPhone and iPad. This new customizable timepiece is not just a watch; it’s a powerful extension of the user’s digital life, in more ways than one. 

The Apple Watch features a stunning revolutionary touchscreen that offers a rich, interactive experience, just as its other products have as well. Its comprehensive fitness system is designed to help users track their health and wellness goals, as the Apple Watch integrates with the Health app, allowing users to gather health data and share it with healthcare providers if they choose. From monitoring heart rates to tracking workouts, ensuring they stay motivated and informed about their bodies. 

The Apple Watch was crafted from premium materials, making it also visually similar to other Apple products with the metallic finishes. Understanding that personalization is key in today’s tech landscape, Apple has ensured the Apple Watch offers a variety of customizable colors and designs. Users can choose bands that reflect their individuality, making the device not only functional but also a true expression of personal style. “Apple Watch is the most personal device we have ever created. It’s not just with you, it’s on you. It’s a revolutionary way to connect.” said Tim Cook, while addressing the crowd.

An innovative feature of the Apple Watch is its unique “Crown” dial. This design element allows users to navigate the extensive software without obstructing the small touchscreen. With a simple twist or press, users can effortlessly scroll through notifications, access apps, and control music, enhancing the overall user experience.

When compared to Apple’s other products, the size difference and overall usability of the Apple Watch is very different in terms of the system. Photos of previous Apple products and different innovations played on the screen as the crowd roared with excitement for what was to come. “Apple introduced the world to several category-defining products: the Mac, iPod, iPhone, and iPad. Once again, Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.” said Cook. The crowd erupted in excitement, a testament to the enthusiasm surrounding this innovative release.

The Apple Watch will be available for pre-order starting October 1st, with the official launch set for October 15th. Apple enthusiasts and tech lovers alike can expect a game-changing device that not only keeps them connected but also inspires a healthier lifestyle while being customizable.

Tim Cook, CEO, displays a picture of the first ‘Apple Watch’ and discusses the critical thinking needed to develop the product. Cook talks about how the watch is Apple’s most personal product. 

Cook presents the complexity of the design of the Apple Watch and how its style and taste optimizes user experience. The watch features a sleek, lightweight design suitable for a customer’s personalization. 

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