FOR IMMEDIATE RELEASE

Media Contacts
Mike Badrov
mbadrov@iu.edu
Alexa Plon
aplon@iu.edu
Anthony Bahl
antbahl@iu.edu

CUPERTINO, California. (Sept. 9th, 2014) — Apple CEO Tim Cook unveiled their newest product the Apple Watch at an Apple press event last Tuesday, Sept 9th in Cupertino California.

In Cook’s “one more thing” section, as the event was starting to wind down, a video began to display the sleek features of the never-before-seen Apple watch. As the video ended, the crowd gave a standing ovation. Cook then reappeared wearing the new watch to give some exciting details of this new product, which is even described as “the most personal device we’ve ever created,” said Cook.

This isn’t an ordinary watch to tell time, but instead a cutting-edge piece of technology that seamlessly integrates with your iPhone. It allows you to receive notifications, respond to messages, use it as a comprehensive fitness device, and more.

The Apple watch is not only made for functionality but also for style, offering a variety of different band colors and materials such as stainless steel, aluminum and rubber, making it a suitable accessory for any occasion.  

A fear that Cook had would be that consumers would think it is just a shrunken iPhone that you slapped on your wrist, which would be a nightmare to use and navigate. The screen would be too small and it would be a terrible customer experience, but instead “it’s a new innovative way to communicate directly from your wrist. And it is so much more.” Cook said.

One way Apple has simplified the usage of the product is by placing a digital crown on the side that is very similar to a dial that one would find on a traditional watch. “It is a very simple, elegant and amazing input in a navigation device.” Cook said before he showcased the functionality of it by zooming in and out on maps or scrolling through your iMessages.

As the event went on Cook passed the floor to Vice President of Apple Kevin Lynch to go more in depth about the product and perform a live demo. Lynch showcased various features such as the well know Apple’s Siri, which you would attain by holding down the crown resembling the home button on an iPhone. Lynch also spotlighted the navigation app which has so many useful aspects to offer such as the haptic feedback so you would know when to not only make your turn but which way to turn without even looking at your watch due to the feeling being different for each direction. “It’s like having this invisible guide with you.”  Said Lynch. 

Created by Apple’s word class technicians, the Apple watch has the most high-tech and most practical dimensions with a height of 38.6mm and a width of 33.3mm making it the sleekest and lightest touchscreen smartwatch on the market. With such small dimensions it makes it hard to believe the capabilities of this watch, like an eighteen hour battery life and quite frankly actually makes it very impressive. With that in mind one might be led to believe that pricing could possibly be an issue, however Apple kept this in mind making it a relatively affordable product starting at $349 (USD). 

We can expect the watch to be available to the public early next year, coming with your purchase of the watch you will also receive a magnetic charging cable, USB power adapter, either a S/M or M/L length band, and a quick start guide to get your new watch all set up.

Jony Ive, a Senior VP in Design for Apple, gives an illustrious insight of the intimate nature of the Apple Watch

Kevin Lynch, software developer for Apple, comes onto stage sporting the new Apple Watch.

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