Macy Bair

I am a student at Indiana University and I am studying Media Advertising.



Projects by Macy Bair

News Story

NIL Ruling Brings Contrasting Effects on College Athletes


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By: Annabelle Purkey, Grace Hunteman, Aaris Moore, and Macy Bair

BLOOMINGTON, Ind. (Nov 5, 2024)

A few months ago, Purdue University swimmers Brody Friend and Sam White were finishing up practice when their coach called the team to the side. Their eyes panned back and forth around the room, looks of confusion on everyone’s faces. Although they were unsure of what would be said, they didn’t have any reason to be alarmed. This soon changed. The swimmers were told that because of newly instated laws regarding NIL, the team could only suffice for a roster of thirty next season. Friend and White knew their college athletic career was on the line. 

Indiana University Red Steppers performing at football game.
Indiana University Red Steppers performing on the field at a football game. They are a crucial part of the IU Football experience. (Photo courtesy of @iuredsteppers on X).

On the contrary, Indiana University Red Stepper Jaylyn Hogan has seen many positives of the NIL ruling. Although she herself cannot acquire NIL deals because of university rules, many of her peers have done so and found it to be valuable to their athletic career. 

College athletes across the nation are experiencing the game-changing impacts of Name, Image, and Likeness (NIL) deals in starkly different ways. While some star players rake in lucrative endorsements and expand their personal brands, others struggle to find similar opportunities, widening the financial gap and creating new pressures. This shift is transforming college sports, raising questions about fairness, financial management, and the potential for NIL to either empower athletes or deepen divides among teammates and programs.

NIL stands for Name, Image, and Likeness and refers to the rights college athletes now have to profit from their personal brand. In a landmark 2021 decision, the NCAA suspended previous restrictions on athletes earning money from their NIL. This ruling allowed college athletes to accept endorsement deals, sponsorships, and other revenue opportunities, such as social media partnerships, merchandise sales, and personal appearances. The decision marked a major shift in college athletics, granting athletes like Friend and White new financial freedoms while also introducing new complexities within the teams. 

For college athletes like friends of Red Stepper Jaylyn Hogan, NIL has been transformative, opening doors to revenue and opportunities that wouldn’t have been possible before. When interviewed about her opinions on NIL and its effect on college athletics, Hogan replied with nothing but positivity. NIL has created a sort of pressure around sports, but nonetheless it is a way for student athletes to gain recognition and compensation for their hard work. 

“I don’t believe there are any negatives to this ruling,” said Hogan. “It highlights their efforts and how much work they put in, in and out of the sport.”

Interviews on the street, asking strangers and students their opinion on the Name Image and Likeness ruling.

 

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Public Relations Story

Apple Unveils Latest Watch Tech

FOR IMMEDIATE RELEASE:

Media Contacts
Jeremy Weese
Macy Bair
Aleta Shepherd

CUPERTINO, California (Sept. 9, 2014) —

Apple CEO Tim Cook, announces the new Apple Watch series 1 as the most functional and personal device all on your wrist allowing people to communicate efficiently and track their fitness. This new device lets customers communicate directly with contacts while also looking stylish through a small screen. The Apple Watch is customizable with different faces to choose from to your taste and different straps such as a stainless steel one to dress it up or a durable sports one for fitness adjusting to your taste. 

Navigating comes with just a click of a button called the digital crown. To avoid blockage of the small screen the digital crown allows you to scroll and zoom. When the digital crown is pressed you are led back to the homepage and when held down siri is activated to assist with any questions and help navigate. 

Health and fitness is also a huge aspect of the Apple Watch. An app has been installed called the workout app where you can set goals and see your fitness milestones. Another app is the fitness app allowing you to track your daily fitness like steps and your heart rate. On the inside of the watch there are four sapphire lenses that detect your pulse rate. All of these features give customers the motivation to get more active and inspire others to do the same. 

The Apple Watch is a subtle and quick way to communicate with your contacts. Clicking the button below the digital crown leads you directly to your frequent contacts. New features like the digital touch are ways to subtly contact a friend by clicking on digital touch under their contact and giving a little tap or sketch to get their attention. The watch can also tell the difference between a tap and a press. When it feels the press you are given a whole new access to a range of more controls. 

The Apple watch senses when the wrist is raised so a quick motion allows you to see the time along with any notifications that come in through your phone as they work together. A discrete buzz goes off when notifications like a text come in to let you know when someone is trying to reach you. The Apple Watch analyzes all texts and generates responses allowing you to 

Secretary at Franklin Hall uses Apple Watch to track her work load. She wore the pink band to match her outfit!
Media student is studying diligently in Franklin Hall. She has the Apple Watch and is using it to time her studying.

respond in one tap. Apple Maps has also been installed giving directions and buzzes when a turn is coming up. All these features create fast and easy communication between apple users. 

This product has been designed to have a sleek simplistic look with three collections. The first series is the apple watch stainless steel and the second being the sport one with a 60% stronger case making it more durable. The last edition is made of 18k gold which is twice as hard as standard gold. Customers can decide which one matches their lifestyle most, adding another aspect of why this watch is so personal to the customer.

The Apple Watch has an inductive charger that aligns perfectly with the back that has a magnet, not requiring any aligning while attaching it. Wearing it all day then charging it every night is how customers will get the most use out of their watch. 

Apple has worked hard to design a watch with great functionality while also being able to wear it in style. All the apps on the watch are adjusted to it and can be used to communicate, navigate, or entertain. With a quick raise of the wrist there are so many opportunities on such a small screen to help with day to day communication or quickly checking something without taking your phone out of your pocket.

Apple showcases the features of the Apple Watch. The video captivated the packed auditorium.

 

Tim Cook discusses the customizability and the goals surrounding creation of the Apple Watch. He describes the accuracy of the Watch as well.

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