Marcella Losso

I am from New York City and I am studying media advertising with a minor in marketing.



Projects by Marcella Losso

News Story

Indiana University Swimmers Reflect on NIL

By; Marcella Losso, Maiza Munn, Aleta Shephard, Thomas Fels

BLOOMINGTON, Ind. (Nov. 5, 2024)

College athletics has and continues to evolve as Name, Image, and Likeness (NIL) rights have changed, giving athletes new opportunities to financially benefit from their talent, even those in less popular sports. Two Indiana University freshmen, Adrianna Lojewski and Claire Stuhlmacher, swim for the school and share their take on how NIL impacts their sports performance and teammates. Galen Clavio also shares how the ever-changing world of NIL has developed and functions through his press conference. 

Lojewski grew up in Florida surrounded by a family of swimmers. She competes as a girl’s sprinter swimmer here at IU. Lojewski chose IU because of its strong swimming program and uplifting environment. Stuhlmacher competes as a distance swimmer which was paved by her past experiences. She has moved countless times in her lifetime, one location being Hawaii, where she competed in open-water swimming starting at a young age. Stuhlmachers made her way to the Junior World Championships, which she says were major stepping stones in her swimming career.

Claire Stuhlmacher (Freshman) in swim practice at Indiana University. Photograph provided by Claire Stuhlmacher.
BLOOMINGTON, IN – November 5, 2024 – Claire Stuhlmacher during the meet between the Indiana Hoosiers and the Notre Dame Fighting Irish at the Counsilman Billingsley Aquatic Center in Bloomington, Indiana. Photo By Trent Barnhart/Indiana Athletics

Both Lojewski and Stuhlmacher have interacted with different opportunities regarding NIL. During Dr. Clavio’s press conference, he discussed how athletes have to do it all on their own,  he discussed how we as humans have the right to benefit from our names, looks, etc. New rights were not made for NIL. “The removal of restrictions that were being imposed by college athletic apartments upon college athletes,” Clavio says.  They find the process straightforward and easy. “It’s as easy as DMing companies or having them reach out to you,” Stuhlmacher said. With such an easy process they have been able to focus on creating a personal brand specifically through social media. Social media gives athletes a platform to present a good, positive image to gain more partnerships with brands. “You don’t have space limitations in social media,” Dr. Clavio says. 

Some people wonder if there is pressure for athletes to secure NIL deals within their sports. Both Lojewski and Stuhlmacher say it does not take away from their focus but it pushes them to a deeper commitment to swimming. “It just shows our dedication; nobody is trying to outdo each other,” Lojewski says. IU’s swimming community stays strong as each athlete supports one another in opportunities and successes. Including things like reposting one another’s social media and helping them film content. 

Adrianna Lojewski competes in distance swimming at Indiana University.
BLOOMINGTON, IN- November 5, 2024 Adrianna Lojewski, distance swimmer, practices for her upcoming race in Counsilman Billingsley Aquatic Center in Bloomington, Indiana.Photo By Trent Barnhart/Indiana Athletics

Oftentimes people question the fairness of NIL, considering there are less prominent sports such as swimming. Lojewski and Stuhlmacher both see this issue and acknowledge it because some sports are so popular. They still appreciate their opportunities and take advantage of them. “We understand that larger sports may attract more attention, but any chance to pursue NIL is a good one for us,” Stuhlmacher says. Dr. Clavio also discusses how certain schools do not have the financial stability to support NIL as much as others do. “There are too many teams in the mix who do not have the financial resources to compete,” Clavio says. The pool is so big and it all depends on the success of these schools’ athletics to gain these financial resources to compete. 

IU has invested a great amount of time and money into supporting its athletes and their NIL experiences. They have hosted NIL fairs and give athletes direction on how to navigate their opportunities and learn more about the topic. Lojewski and Stuhlmacher explained how appreciative they are of IU’s support because it has allowed them to feel confident in their decisions and feel well-educated on NIL. Dr. Clavio also expresses how important he thinks it is to educate student-athletes starting at the high school level when deals may start to come their way. 

Dr. Galen Clavio presents to press conference on NIL in college athletics
BLOOMINGTON, IN – November 5, 2024 Dr. Galen Clavio presents press conference on NIL in college athletics to students. Based at Indiana University in Bloomington, Indiana. Photo taken by Mike Badrov

The NIL world will continue to develop and athletes like Lojewski and Stuhlmacher believe that colleges should make it a point to educate their athletes to make sure they have a grasp on how to manage their NIL deals to their fullest advantage. These swimmers also believe that equality needs to come to fruition to make sure all athletes’ hard work can pay off through NIL. As athletes work their way through this new era with the support of their colleges they can benefit from their sports even those in less “popular” sports. The future holds many opportunities for Lojewski and Stuhlmacher along with all the other athletes looking to monetize from the NIL world.

https://youtu.be/nD9EhSCfPW4?si=sfIz_ImMEE5QAZC4

BLOOMINGTON, IN – November 5, 2024 Voxpop interview on Indiana University campus and Kirkwood Avenue in Bloomington, Indiana to determine public opinion on college athletes receiving NIL benefits. Video taken/edited by Maiza Munn and Thomas Fels

Public Relations Story

Tim Cooke reveals the new Apple Watch

FOR IMMEDIATE RELEASE

Tim Cooke reveals the new Apple Watch

Media Contacts 

Aaris Moore

Dylan Rome

Marcella Losso

CUPERTINO, California (Sept. 9, 2014) Apple’s CEO, Tim Cook, released Apple’s newest product, the Apple Watch. The release of the Apple Watch will include features for all users such as designable interfaces, intimate ways to connect and communicate, and a health and fitness companion to wear on your wrist.

Apple will release three different models of the watch including the Apple Watch, Apple Watch Sport, and Apple Watch Edition. The three designs include features for all users. The Apple Watch is the most simplistic of all models, made for people who want to use the watch for everyday activities. The Apple Watch Sport targets customers who use their watches for athletic and fitness purposes. The Apple Watch Edition is for customers who want a watch case that is crafted from 18-karat gold, developed to be twice as hard as standard gold.

Indiana University Faculty member enjoys a meal at Yogis Sports Bar and Grill using his apple watch. “My wife gave me my first apple watch on fathers day and it hasn’t left my sight since”, he said.

“It’s as much about personal technology as it is style and taste,” Cook said.

The Apple Watch development team wanted to design an interface never seen before. In order to create the best user experience they played around with different sizes and models that customers would benefit most from. Certain features on the iPhone would never work on a smaller interface such as a feature like inch to zoom.

“The Apple Watch required the same kind of careful, deliberate consideration. What we didn’t do, was take the iPhone and shrink the user interface, and strap it on your wrist. The display is too small and it would be a terrible customer experience.” Cook said.

Apple revealing the new Apple Watch’s user friendly digital crown for all watch needs. 

The Apple Watch team put a great amount of effort into personalizing their watches. Apple Watch is as much about personal style as it is about functionality and Apple knows that. Apple thought of more than just function, but the way that the watch looked on its customers and how it would be worn. Apple has thought of challenges that will arise due to a smaller interface. However, with challenges that occur, they have thought of all solutions to make their product as easy to use as possible.

“We’ve designed a range of products so personal, you don’t put them on your desk or in your pocket. You wear them on your wrist.” Jony Ive, Senior Vice President of Design said. “We have developed a whole new interface, specific to the challenges associated with a product this small.”

Digital Touch is a feature that Apple has included in their Apple Watches. The feature allows for two people in different places to send pulses to each other whether that be shapes and words or their heartbeat in real time.

“With digital touch, we’ve developed an entire new way to connect intimately with others.You can get someone’s attention, with a gentle tap. You can send a quick sketch. Or you can even share something as personal as your own heartbeat.” Cook said.

The Apple Watch uses magsafe technology and infrared technology to charge. Unlike the iPhone, the Apple Watch charger is magnetic and will automatically attach to the watch when in proximity. The Apple Watch uses magsafe technology in order to prevent misalignment making it the most effective way to charge the watch.

“The back crystal also houses a unique charging solution, that combines our magsafe technology with inductive charging, completely sealed, it requires no alignment or exposed contact.”

Indiana University student uses her Apple Watch to study at the Starbucks on Kirkwood Avenue.

Apple spent a great amount of time creating watch faces that all customers could enjoy. After wearing something all day everyday, Apple knew that users would want something they liked all aspects of, especially design wise. Users are able to customize both appearance and capabilities. They are able to decide which features they want on their watch face such as time of day, weather, activities, or notifications. Apple Watch with six different straps, has a mechanism that makes the straps easily removable and replaceable. Apple has made multiple bands in order to appeal to all customers’ wants and needs based on their daily activity.

“The sport band, in a range of bold colors, is made from a tough, durable, sweat and chemical resistant high performance elastomer. The leather loop comes in a soft quilted leather that conceals magnets for fastening and adjustment.” Cook said.

Apple has always been a company that has appealed to its customers exact wants and needs in the technological world. Apple is a company that allows users to customize their products down to their uses and intentions for the product.

“Creating beautiful objects that are as simple and pure as they are functional, well that’s always been our goal at Apple.” Cook said.

Apple’s new seamless Apple Watch device and display features.

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