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How the Apple Watch Altered the Tech Market Following it’s Release

Media Contacts
Annabelle Purkey
Maiza Munn
Olivia Zwack

On Tuesday, September 14, Apple CEO Tim Cook unveiled the newest product at the annual Apple Event in Cupertino, California. 

Apple CEO Tim Cook takes the stage to introduce the Apple Watch. Cook describes the personalization for this product. 

Following the anticipated annual Apple event, CEO Tim Cook is seen taking the stage in casual dress and surprises the audience with the announcement of the Apple Watch. With Apple’s newest product, Cook said this was “the most personal device we’ve (Apple) ever created.” The Apple Watch allows consumers to experience a more personal technological experience by creating a fully customizable product. As a smartwatch, the watch will support the consumer as a health and fitness device that can track your steps, workouts, and heartbeats with the device containing a heart rate sensor, accelerometer, and gyroscope.

Unlike other smartwatches, the Apple Watch harmoniously syncs with the iPhone to store the same data on the consumer’s wrist, Cook said “Seamlessly combines materials of software and technology” when speaking about the compatibility of both devices. Running on GPS and Wi-Fi from your iPhone, the consumer can answer calls and respond to text messages with a spin of the digital crown on the side of the smartwatch. The retina display includes force touch; a feature that allows the software to differentiate between a tap and a press. Cook said, “This seamlessly combines materials of software and technology,” as a product to have these kinds of advancements for its size. When considering size, the watch will be available in two varying sizes: 38mm and 42 mm, both available in stainless steel, as well as space black stainless steel. Made of sapphire crystal, stainless steel casing, and a ceramic back, the watch is designed to be a durable addition to everyday wear and activities by having a water-resistant design, but not waterproof. With this, the watch will be able to hold up to 18 hours of battery life, to last all day as a functional device and watch.

Additionally, Tim Cook alludes to timekeeping, Cook said “We respected the custom of timekeeping” about the cultural significance and accuracy of the clock on the watch, with the accuracy of the clock being +- 50 milliseconds in timekeeping. A consumer who likes a more traditional watch design can fully customize watch faces based on preference. Including the watch face, 6 different watch bands are available per purchase separately following the release of the Apple Watch Series 1. Bands available cover a wide variety of styles and desires, some providing a more casual appearance such as a sports band (available in multiple colors) for a sweat-resistant option, while other designs, such as the leather loop, follow a more traditional watch band appearance.

Mid-way through the Apple Watch announcement, Cook turns the stage over to Apple designer, Kevin Lynch, who displays the Apple Watch to the audience for a live demonstration. Lynch appears in business casual on stage with the Apple watch in hand. He then shows the audience the accessibility of accessing apps, just like an iPhone, but smaller and easily managed by the digital crown on the side of the watch. The demonstration shows the functionality a consumer could find themselves benefiting from in a watch and also highlights the simplistic and human design. For consumers interested in purchasing an Apple watch, the product will standardly come with the Apple watch, magnetic charging cable (2m), USB power adapter (5W), Sport band- configured to small/medium or medium/large, and the quick start guide. The product, like all other Apple products, will also have a wide variety of language, dictation, and Siri languages available for user settings on the watch. Although not yet available, the watch will be able to be purchased on April 24, 2015, for $349 for the 38mm edition, and $399 for the 42mm edition. For more information on the Apple Watch or any additional inquiries, visit Apple.com.

Description of the innovation the Apple Watch acheives. Explaining that this is new, and unlike all other Apple technology released prior.

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