FOR IMMEDIATE RELEASE

Media Contacts
Megan Tonnu
Tassie Maiorino
Ben Irvin

CUPERTINO, California (September 9, 2014)—Apple Inc. unveiled the Apple Watch today. CEO Tim Cook announced this innovative device, combining fitness tracking, messaging, and personal style into one easy-to-use product.

The Apple Watch is the first product in the popular and growing wearable technology market. This smartwatch shows Apple’s famous design and focus on quality, offering a device that works well with the iPhone while also functioning independently. With simple access to various apps, built-in navigation, and strong fitness tracking features, the Apple Watch promotes healthier living and improves daily routines, making it an essential accessory for today’s lifestyle.

The Apple Watch serves as a personal assistant, health tracker, and style accessory. There is a style for everyone with the two size options (38mm and 42mm) and three different collections (the aluminum-cased Apple Watch Sport, the stainless steel Apple Watch, and the high-end Apple Watch Edition made of 18-karat gold). With a variety of replaceable bands and faces, each watch is totally customisable, allowing users to express their own style in a manner that is unmatched by other smartwatches.

The Apple Watch goes beyond just its appearance. It allows users to read notifications, respond to messages, and make or receive calls directly from their wrist, all thanks to its full iOS support.. Because of its Digital Crown, the Apple Watch is simple to use without blocking the screen. Users can navigate between programs and settings fast because of its special design. WatchOS, an operating system designed specifically for smartwatches, powers the device. Its Force Touch technology, which tells apart between a gentle tap and a forceful push, is one of its primary features. As a result, consumers have more methods to engage with the watch. These features, which allow it to handle a large number of smart apps and tasks, make the Apple Watch a helpful daily tool.

Beyond telling time, the Apple Watch is also an effective fitness and health tracker with many features to help users in tracking and improving their health. The Apple Watch measures heart rate, daily movements, and calories burnt by sensors including the accelerometer, gyroscope, and heart rate monitor. Users are encouraged to move more, exercise frequently, and take breaks from extended sitting using the Activity app. Detailed information for various exercises, such as walking, cycling, and running, is provided by the Workout app. Tim Cook emphasized the Apple Watch’s role in health, stating, “The Apple Watch isn’t just about telling time; it’s about empowering people to lead healthier lives. With its fitness features, we aim to inspire everyone to get active and stay healthy.”

Apple pays more attention to health than simply basic tracking. Additionally, the Apple Watch may be used with third-party applications that offer specific health and fitness tracking, allowing users to personalize their experience and achieve their objectives. All of your data is securely stored by the Health app, which may also share it with healthcare providers or give you personalized knowledge.

With the Apple Watch, accessing your favorite apps from your wrist has never been easier. You may easily browse among a number of apps that improve your everyday routine with a tap or twist of the Digital Crown. Staying on course and never getting lost is ensured with the Maps app, which offers easy access to navigation and transportation information. Additionally, Pinterest may be a helpful tool for people who like learning and experiencing new things. With the Apple Watch, users can find interesting walking directions to nearby attractions in their city. By syncing the Pinterest app with the Apple Watch, you can quickly explore your surroundings and receive step-by-step navigation directions directly on your wrist. This resource makes it easier to plan or find things.

The Apple Watch also includes a car app feature that allows you to locate your vehicle easily. If you forget where you parked, a quick glance at your watch can show you the precise location of your car, helping you save time and frustration. The Apple Watch encourages users to stay active and explore their surroundings by offering everyday apps that make life easier. Kevin Lynch added, “With the Apple Watch, we are not just providing a device; we are enhancing how you interact with the world around you. From navigation to keeping track of your vehicle, everything is designed to make your life simpler and more connected.”

With the Apple Watch, you can improve your everyday life in many ways, such as tracking your fitness goals, keeping up with notifications, navigating your surroundings, and easily accessing apps right from your wrist. As Tim Cook said, “The Apple Watch is not just a piece of technology; it’s a way to enrich your daily life and connect you to the world around you.”

Tim Cook showcases the new fitness app. Cook not only promotes the new feature but also promoting health. 

Kevin Lynch presents new features of the Apple Watch. Lynch discussed easy and accessible apps such as Twitter, Pinterest, and BMW.

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