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Apple Releases Newest Product,  Apple Watch.

Media Contacts
Lauren Pence
Will Sowle
Olivia Gee

[CUPERTINO, CA]: Apple CEO Tim Cook unveils new product with unseen technology “Apple Watch”, during an event Tuesday in Cupertino, CA. Cook outlined the details seen in the watch during his presentation, as it is set to be released in a few weeks to the general public. The unveiling came at the end of a showcase by the company highlighting their latest projects. The industry-leading innovation has exceeded expectations from even some of Apple’s critics, as the watch’s revolutionary features. 

The watch’s exterior is laminated by a single layer of sapphire, making it durable with a sleek look. The customizable and replaceable bands that come with the watch are also appealing to fans as they bring a sense of personalization to the product. “It is incredibly customizable, so you can find one that reflects your style and taste,” Cook said. There is speculation that even more custom features are still to come.

The first big feature mentioned by Cook was the use of a Digital crown. This feature allows the user to navigate the watch’s interface without blocking the screen with their finger, offering a fluent experience for the user. Cook demonstrated with a map, showing the easy usability of the crown rather than using your fingers as a touch screen.

One of the most functional details that was portrayed during the event was the health and fitness tracking options in the watch. The Apple Watch tracks heart rate, activity levels, and even workouts, as well as setting up daily goals to motivate users to be active with their health. “The Apple Watch gives us the ability to motivate people to be more active and be more healthy,” Cook said. The groundbreaking features in the fitness section of the watch are so advanced that they learn with the user as the user works out with it, and are able to track and share data based on a pulse built on the bottom side of the watch. 

Another huge feature outlined by Cook and his team at Apple was the ability to pay exclusively through the watch, through Apple Pay. Apple Pay, as highlighted earlier in the event, is a way to pay through your phone or now watch without having a physical card on you. The watch is able to sync to an apple pay system and allow you to purchase items with only your wrist. 

Cook does mention that the Apple Watch requires the use of an iPhone to work. “The Apple Watch does require an iPhone because it’s been designed to seamlessly work together,” Cook said. The iPhones compatible with the watch were announced as the iPhone 6, iPhone 6 Plus, iPhone 5, iPhone 5s, and the iPhone 5c. The watch is charged through conductive charging through a magnetic charging cable. The watch is set to release at a retail price of 349.99 dollars and will be released in early 2015. 

The event concluded with the details on when the watch will be released, but Cook is definitely looking into the future. He mentioned the future of the Apple Watch and described different versions that could/will release in the future such as a sport version and a pro version. The event concluded with a concert from world renowned band “U2”. The Watch’s release is highly anticipated with many already waiting to get their hands on the innovative product. We can expect there to be more details to come out in the near future but the technology and features we have seen are just the beginning. There will definitely be more creative and custom features down the line for those who crave a unique experience. “It’s something functional, yet incredibly beautiful,” Cook said in summary of the product’s design. We look forward to early 2015, where a full retail launch of the product will be released.

Steve Jobs talks about the health benefits of using the new, Apple Watch. 

The Apple Watch has a display crown that makes navigating the device easy despite the size.  

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