FOR IMMEDIATE RELEASE

Media Contacts
Alex Speilman
Elizabeth Conley

CUPERTINO, California (Sept. 9, 2014) – CEO Tim Cook unveils new electronic watch, a customizable device that allows the user to track
health, stay connected, and access apps on their wrist at the Apple convention last Tuesday. The watch was shown off with an innovative video and showed off its features to launch into the future. The highly anticipated Apple Watch has been released, and it will change how we interact and use technology for years and years to come. This product can track fitness and health and is an overall new piece of technology to enhance lives. The Apple Watch can pair with iPhones and other devices and send you notifications on the screen for the ultimate luxury. The Apple Watch featured the Digital Crown, a tool enabling people to zoom, scroll, or navigate. The watch has various materials like stainless steel, aluminum, and, most notably, 18-karat Gold. The Apple Watch has a whopping 18 hours of battery before charging. The watch has several sensors, including a heart rate sensor, accelerometer, and a gyro corpse. The Apple watch creates a whole new way of connecting and building; it offers the ability to send and receive text messages and the opportunity to send and receive calls.

“Apple has introduced the world to several category-defining products, the Mac, iPod, iPhone, and iPad,” said Tim Cook, Apple’s CEO. The watch is a revolutionary device meant to do more on a smaller, more situated device. The Digital Crown, another new feature, can be used to zoom, scroll, and get through the Apple watch in a straightforward way that is friendly to the user. The watch also comes with 11 intriguing faces ranging from more routine and traditional to very new and updated faces. The dynamic timelapse face is an astronomy face with an interactive 3d model of the entire Earth, moon, sun, and planets. The Apple Watch will notify you when something like an eclipse or a special event happens with our solar system. The device will be open and available in 2015, beginning at a starting price of $349. Apple has always been at the forefront of technology since the Macintosh computer was released in 1984.

“Apple has a history of revolutionizing industries, and with the Apple Watch, were poised to do it again. This is the most personal device we’ve ever created, and it’s not just with you, it’s on you. We believe Apple Watch will become an essential part of people’s lives” (Cook). The watch is designed to work well with the iPhone and team up to help you with whatever needs to be successful in customers’ lives. It is wearable any time of day, all day, any day.

“It’s as much about personal technology, as it is style and taste” (Cook). The Crown is a great and helpful tool used as the watch’s home button, as it can quickly get users in and out of apps to support a user-friendly system. When using the watch, there is always an idea of comfort; the watch guarantees all ideas of comfort when you look at our user-friendly tools like the Digital Crown, interactive 3d Model, an easy and efficient way to track fitness, etc. But, when you clip that Apple watch on you want a sense of even more comfort, and with that we mean the leather buckle, there are six different shades to the leather and it is made from a sweat and chemical resistant high performance elastoma. The leather loop comes in a soft and fuzzy quilted leather. This leather is designed for the ultimate comfort when working out so you are comfortable in whatever task you complete on the watch.

Cook, dressed in humble attire, presents the new Apple Watch to an eager crowd. The room erupts in applause as he says his signature line, “One more thing…”

Tim Cook presents a video showing the watch’s close-up details, from the aluminum structure to the sleek glass screen. The Apple Watch is advertised as a second choice for the iPhone for any occasion.

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