Ruby Nelson

Junior at Indiana University studying Merchandising and Fashion Media.



Projects by Ruby Nelson

NIL Deals Skew Competition Between Larger and Smaller Universities

By Alexandra Cutka, Jack Tofanelli, Quentin Gilbert and Ruby Nelson

BLOOMINGTON, Ind. (Nov. 5, 2024) –  At just eight years old, Lucca Okeley was already dreaming about her future. She aspired to make her parents proud and transform her hard work into something valuable. After years of dedication, all of her time and commitment playing in local clubs and high school sports paid off when she received an athletic scholarship from Texas A&M Corpus-Christi. Now at eighteen years old and a starting freshman, she questions the future of her upcoming years.

On Oct. 20, 2024, the song Solo by Future blasts in Okeley’s ears to help her focus on the game ahead. Stress and excitement amplify in her body, but she remembers how thankful she is to have the opportunity to play Division I college soccer. With a brand new coach on the team, the girls have already made history in the 2024 season. Since changes were implemented by Coach Daniel Clitnovici, the Islanders remain undefeated in their conference, something that hasn’t been done before.

Located on an island, Texas A&M Corpus-Christi rests along the Gulf of Mexico surrounded by sprawling beaches and swaying palm trees, but it is only home to a student population around 7,000. “It’s so beautiful, but it’s really small. It feels like high school all over again. You see people you know everywhere,” said Okeley.

Lucca Okeley dribbles soccer ball against defenders.
Lucca Okeley, freshman forward at Texas A&M Corpus-Christi, attacks her defenders on the opposing team of University of Incarnate Word. Okeley strives for success despite challenges faced by NIL deals. Photo taken by Renato Cantu

As a small university and Division I program, NIL (name, image, and likeness) deals create a struggle to compete with larger universities due to resource limitations. The 2021 Supreme Court ruling made athletes eligible for compensation to profit based on NIL, but it was not intended that they could earn money from simply being an athlete. Large programs with collectives and other monetary resources have been established as more appealing to athletes since they can get paid beyond their scholarships. Galen Clavio, who is an associate professor in the Media School at Indiana University and runs the Sports Media program, labels these actions as “pay-for-play.” 

Every major athletic department has an NIL collective that’s doing a lot of heavy lifting in terms of going out and getting donations, and then working unofficially with athletic departments to make sure money goes where it’s supposed to go,” said Clavio.

Galen Clavio points at student
Galen Clavio, associate professor in the Media School at Indiana University, answers questions on NIL through a press conference. “One of the problems with the NCAA circumstance that we have right now is that there are too many teams in the mix who don’t have the financial resources to compete,” Clavio said when responding to a student. Photo taken by Emma Pearce

 Okeley applauds athletes that attend larger programs but is concerned with the effects ahead. “Those people still worked hard for what they got, so it’s not a huge deal,” said Okeley. “But it definitely does make it harder for smaller schools. It’s definitely different and not equal.” Although the Islanders have prevailed success thus far, Okeley doesn’t quite know what the future holds for the competition and upcoming recruits.

Division I track and field athlete, Tyler Verschure, who is committed to run for Lehigh University has similar thoughts on the matter. Verschure is partnered with Honey Stinger, a brand who focuses on gluten free and organic nutrition, but he understands that these NIL opportunities do not affect the team directly. Verschure and his teammates do not receive any additional monetary incentives coming from another small university with a student population of just over 7,000.

Verschure sprints on a track
Tyler Verschure sprints towards the finish line in the 100 meter dash. Verschure proposed that smaller programs need to fight the competition imbalance through different advantages. Photo taken by John Palmer

“I played football with a guy in high school. He committed to Missouri knowing that he would never actually play there, but they would essentially pay him yearly to go there, instead of some of the other offers he had. Let’s say he went to Lehigh, he would probably be an all conference player here versus going to Missouri,” said Verschure. “It definitely hurts smaller schools that don’t have as much money because they are not able to acquire the talent that they would’ve before NIL.”

Looking on opposite sides of the competition, Donovan Hamilton, one of Purdue University’s wide receivers expresses the need for NCAA regulation to make competition reasonable and balanced. “I think in the future, college football shouldn’t stop NIL because people need to be paid, but maybe put a cap on how much they can pay players depending on the school,” said Hamilton. 

Football player holds hammer
Freshman football player, Donovan Hamilton, grips Purdue University’s “Golden Hammer.” Hamilton suggests capping the amount a player can earn through NIL to create a more equal balance in competition. Photo courtesy of Donovan Hamilton

The NCAA attempts to place legal protections, but Clavio insists that this action would not survive the court. This leaves athletes wondering what will happen to them and their teams. In order to fight back, these athletes believe their programs should approach this battle in an alternative manner. Okeley considers that smaller universities would seem more appealing to incoming athletes if current players and coaches actively reached out to their prospects. In addition, Verschure shares that even though small programs cannot provide the same amount of money, they can still provide unique incentives that attract athletes.

“Here we have an athlete dining hall, and my friend who plays football at Toledo doesn’t have that, even though they have larger NIL opportunities. Things like that differ between the schools that might not be straight up cash from NIL. This gives them more perks of being an athlete, which is how some of these smaller schools may be able to compete. Also, a lot of these schools like Lehigh don’t have booster programs so starting those would also be helpful,” said Verschure.

Implementing some changes may result in a stronger future for the universities that have been affected by NIL deals. Okeley is not intimidated or discouraged, but driven to work even harder. The little girl deep down would want her to persevere. “Yeah I can see a divide happening, but it’s motivation for us smaller schools to become more successful,” said Okeley.

Bloomington residents answer questions regarding the competition between universities of different sizes. They provided significant insight on how they view the current situation.

Tim Cook announces new product, the Apple Watch

FOR IMMEDIATE RELEASE

‘ONE MORE THING’ – APPLE INTRODUCES THE BREAKTHROUGH APPLE WATCH

Media Company
Jack George
Cordelia Ellis
Ruby Nelson

CUPERTINO, California (Sept 9, 2014) – Tim Cook, CEO of Apple, unveiled the revolutionary Apple Watch at their annual conference as the future of communication and design that fits the everyday lifestyle of Apple users. 

The Apple Watch is the newest Apple Product that focuses on a high level of technical innovation mixed with a sleek, timeless design to connect to the wearer intimately. Apple aims to create a watch that continues the beauty of original watchmaking with the new technological world. The revolutionary ‘Digital Crown’ feature on the Apple Watch is one such combination. The crown is the perfect mix of a home button on an iPhone and the scroll feature on the iPod, allowing for easy movement on the watch screen. The watch allows users to interact with each other through answering texts and answering calls for your iPhone. Users can also be more intimate with one another using the Walkie Talkie feature that allows for direct conversation between watches and the Digital Touch feature that can share something as intimate as a person’s heartbeat. Apple Watch also introduces the fitness and health apps for people to track their activities and help improve lifestyles. Cook also revealed that the Apple Watch will come in three different editions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. 

A pedestrian tracks workout using the apple watch.
A pedestrian uses the Apple Watch to help her stay motivated and focused during her workouts, and helps monitor her heart rate to stay healthy. The Apple Watch features the Health app, Fitness tracking app, and it excels in tracking heart rate, calories, and even sleep patterns.

“Apple Watch is the most personable device we’ve ever created.” said Cook. The focus of the Apple Watch is in more than the interface, but the wearability and seamless way it integrates into the users everyday life. The watch is as much of a technical marvel as it is a sleek and fashionable design made for all different wearers. The Apple watch is made to “Embrace individuality and inspire design” as said by Johny Ives, Senior Vice President of Design. The Apple watch is made to be worn. As such, the watch will come in different sizes, the larger and smaller sizes are made to fit the different wrist sizes for better wear. 

As the watch is specifically designed for everyday life, Apple created 6 different bands with distinct styles that are easily interchangeable. The bands are made to fit with every type of user. The sport band is sweat resistant and comes in a variety of bright, fun colors. The leather loop is a soft leather that mixes functionality and style seamlessly. Likewise, the leather modern buckle, simple leather classic buckle, stainless steel link bracelet and milanese loop are all references to the original watch band that highlights simple elegance.  

Apple has partnered with different apps to enhance the abilities of the watch. The location feature on the watch uses the Digital Crown for users to easily zoom in and out of their location and the surrounding areas. Also when following directions the watch will vibrate and indicate when the next action is required. The applications on the Apple watch are suited to allow users easier interactions in their everyday life – apple pay is available on the watch to quicken payments, your boarding passes can be saved with partnered airlines and if you need to talk with close friends and family the long button below the Digital Crown shows a list of friends and family to make quick conversation. 

Student checking homework using the Apple Watch.
Student Katy Moore shows off her new way of solving math problems, effortlessly. The calculator feature on the Apple Watch is not only great for basic calculations, but can also help in times of quick calculations when figuring out the bill for dinner, and just by the touch of a button.

And there is one more thing. The Apple Watch will be able to connect with the iPhone 5, 5s, 5c and the new iPhone 6 and 6plus. The watch will be available in the three different styles and 2 different sizes plus all 6 band options. The Apple watch will enter the markets in early 2015  with a starting price of $349 (USD). The Apple watch is part of the new generation of apple products that promote and work to integrate into the user’s life seamlessly. 

The all new activity app features the “stand ring, move ring, and exercise ring”.  Each ring filled is an activity goal completed.

Kevin Lynch introduces the customization capabilities that the Apple Watch has to offer.  These capabilities include, home screen layout changes.

 

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