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Tim Cook, CEO of Apple, presented a new advancement in wearable technology, this Tuesday (Sep 9th 2014), in Cupertino California, the first of Apple’s smart watch products, to connect the ease of your phone right to your wrist. 

The enthusiasm and positive attitude of Tim Cook was well received  by the audience, reflecting the reaction to the new product. Once Tim began discussing the various and unique features of the new product the crowd’s excitement became palpable as cheers filled the room. Tim seemed calm and comfortable on the stage strutting around in a simple button down, presenting his knowledge and confidence in the product. “I am so excited and I am so proud to share it with you this morning” Cook said beaming about the product. After playing the demonstrational video of the Apple Watch, Kevin Lynch walked onto to stage playing a crucial part in demonstrating the intricate features the watch has to offer. 

The Apple Watch, as Cook and Lynch explained, has ground breaking features and advancements. “A precise, customizable timepiece” is what the new Apple Watch product truly embodies. It is customizable to fit anyone’s personal style and is meant to be worn at any time. It is the perfect combination of technology and style. Unlike other wearable technology the design is very sleek and clean, making it just as fashionable as it is functional. Another feature of this timepiece is allowing people to communicate more effectively, right from your wrist. It is a device that is very convenient and pairs perfectly with their prior device, the Iphone. The Apple watch is single handedly the next major step in the evolution of the company. 

The most prominent feature is the dial, which is known as the digital crown. “It’s a very simple and elegant and amazing input in navigation devices” according to Cook. It is used to zoom in and out of the home screen and go into an app effectively. The apps displayed are the ones that are also on the Iphone, making the watch easy to navigate. Another astonishing feature is that the Apple Watch can sense when the wrist is raised, detecting motion. The home screen is immediately displayed and shows personal apps without touch. What is truly amazing is that both of these outstanding features mentioned don’t even involve the touch of the screen. This is preventative to any damage the watch could endure. Adding on, the watch features short cuts within the app. This makes the watch very convenient in many ways. Smart replies, which are the shortcuts, work for texts and calls. All of these efficient and

quick features and on the Apple Watch are perfect for this fast paced world.  

The Apple Watch is truly a great product and there are multiple versions of it, including the Sport and the Edition. There is a set price of 349 dollars and it will be available within the following year. The Watch is an astonishing advancement in technology and there is so much more to come with Apple’s products. “We are so excited about the Apple Watch and I hope you are as well,” Cook said, beaming with joy.