Sloane Killinger

I am a freshman at the Indiana University, Bloomington majoring in Advertising Media.



Projects by Sloane Killinger

News Story

Elevating The Game: N.I.L. Strategies for Success

 

By Cooper Inskeep, Sloane Killinger and Jilly Hilderbrand

BLOOMINGTON, Ind. (Nov. 5, 2024) – High schools are feeling the impact of NIL as student-athletes explore endorsement deals and brand partnerships. This change is reshaping how recruitment works, affecting athletic programs, and redefining the high school experience for young athletes. The ideas behind the NIL structure are shaping the economic shift in 16-23-year-olds in ways that nobody would have expected.                                 

Jim Inskeep, Carmel High Schools Athletic Director, reflects on the different impacts of high school athletes. The NIL ruling can be a big change for high school athletes since they are getting money up to millions of dollars. (Photo by Carmel High School Photogrphy)

With the continued success of athletes the more money and fame that is expected with the success. But more prevalently is becoming an issue among high school athletes and high schools in general across the country. Kids nowadays are seeing deals getting offered to them around sums of a million dollars, just to go play a sport for a college. This high demand has been seen significantly at Carmel High School, where Athletic Director, Jim Inskeep is seeing the change happen right in front of him, “Over 20 years ago when I started the athletes loved the game and did not even have thought about money, now it’s become. How are we going to market our best athletes so that they can make themselves money?” After talking to Jim and finding out more information about the state of where NIL was at the high school. He brought up how quickly it’s changing at the college level and as a result.

This evolution in college athletics has happened at such a rapid rate that colleges are still trying to understand it themselves on what steps need to be made. During the early part of 2024, the Sherman Act was taken to court by Tennessee. The Sherman Act is to protect consumers by promoting competition, keeping prices down, and maintaining quality. This Sherman Act was enforced by Tennessee which opened up and went to the NCAA. This court case allowed many universities to thank Tennessee for opening the floodgates and being allowed to use NIL funds “legally” to recruit players. College and high school athletes after this case now were allowed to openly talk about how much they receive as well as receive funds from other sorts of endorsements.                   

Tyler Lillard leads his first sponsorship with Savage Apparel. Before the 2021 NIL ruling, Lillard wouldn’t be able to accept the contract based on the rules of the NCAA. (Courtesy Photo by Indiana University Athletic Department)

As in car dealerships and advertisements on TV. As well North Carolina just had an order signed into effect, that allows public school athletes in high schools the legal right to earn money off their NIL. On October 1st, a decision from the superior court judge set a path to reverse a policy that blocked high school athletes from making a profit off NIL deals. This ruling came into effect after 5 star quarterback, and the No 1. Player in the country for the class of 2026 Brandon Faizon filed a lawsuit with his family to try to obtain marketing for himself in the new high school landscape.

Dr. Galen Clavio hammered home this idea of athletes being to market themselves and making it an effort that players get paid, “The illustrated ametuer model is dead.” This model that has been followed for centuries before has been in place up until 2021 to “protect” college athletes. This process, which has now been adapted to the NCAA, has shown a new way for athletes to get paid while continuing to play their sport. But what makes this such a tricky situation to handle is how universities are going about paying players. It’s now a war of nutrition for the top universities getting the top players from across the country. Clavio made this clear in his press conference about where the state of college athletics is going, “It’s a game between 20 million dollar rosters.”                       

Dr. Galen Clavio answers a question regarding NIL in a recent press conference.
Dr. Galen Clavio answers questions regarding NIL at a press conference for IU Media students. Clavio is the Associate Dean for Undergraduate Education for the Media School. Photo taken by Emma Pearce.

Rumors swirling around how much the top universities are paying for their athletes. Ohio State, Texas, Alabama, and Oregon are just some of the teams that have been rumored to have these funds for football. Other universities have not been able to make the transition as easy as others have. Across the nation have had to deal with closing down certain sports due to having to create budget cuts to bring in money for more income revenue sports. Because of this, many of the different ways the NIL situation is being handled from High School to College, has caused questions to arise about the next steps of NIL. These questions ultimately hold the athlete’s futures in their hands and will go down as a sports-defining moment either way it continues to unfold. 

https://youtu.be/0c7RQwbA1fk

On the topic of NIL, we asked a couple members of the IU community their opinion. They shared their thoughts on the topic of managing NIL in a better way.

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Uncategorized

Apple Reveals its First Ever Digital Watch

FOR IMMEDIATE RELEASE 

Media Contacts
Sloane Killinger(writer)
Catherine Hattery(Photographer)
Sydney Bailey(Editor)

Apple Reveals its First Ever Digital Watch 

Cupertino, California (Sept. 9, 2014)- Apple CEO, Tim Cook, launched the Apple Watch at the 2014 Spring Forward Event, representing a new era of connectivity and wearable technology.

As previously seen by Apple, they are not quite finished yet and still have “One More Thing”. With constant innovation and creation of new populating digital products, there has been a skyrocketing advancement in the world of technology over the last 13 years. As Cook confidently took the stage Tuesday night, to announce the launch of the Apple Watch, he carried himself with poise in jeans and a navy-blue button up. Slow spoken with a great deal of certainty, Cook convinced his audience of the customizable capabilities and personal experiences this new product would provide.

An IU Professor responds to a students email on Apple’s newest technological advancement, the Apple Watch. This feature provides users with the ability to email others without their phone or computer present.

The well-designed car like promo video and live demo by Kevin Lynch, presented the functionality of this watch. Demonstrating the innovative new features of the Apple watch on his wrist, the crowd was ecstatic to see such intimacy that a device like this could enable.

VP of Apple design, Johhny Ive, narrated the promotional video of the digital watch. He described the singularity and individuality of design, reedifying what it means to wear a watch. Gone are the days in which watches can only tell time, now they could tell your blood pressure, heart rate, and communicate with your friends and family. The level and sheer scale of innovation had not been seen in the industry since the release of the first iPhone. Cook then followed with insightful information on the extra elements of functionality that this watch would provide. With the most important feature being the ‘digital crown’.

Student, Claire Kumar, enthusiastically texts a friend after class. This is possible due to the newest messaging feature programmed on her Apple watch.

The small dial on the side of the watch has magnifying capabilities to zoom in and out, making this product more than just a miniature iPhone. It has a ‘glances’ feature to display quick information as well. Whereas all watches that came before had zero technological applications, the Apple watch combined the timeless elegance of Rolex watches with the new age technological breakthroughs of the 21st.

The idea behind this product was to create more personalization in the digital world. Fortunately, Apple has done just that, and seemingly, through a single chip. By installing a tactic engine into the watch, touch and force senses have been enabled. Your watch will notify you through digital touch communication. The feeling of one’s own heartbeat has never been so easily shared between two people. “For the first time, and with great intention, we’ve designed not only what you see, but also what you hear and feel.” said Johnny Ive.

This new line of technology also appeals to a wide variety of people, with a total of three different Apple Watch models: the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. In addition to the three different watch models, there are an array of customizable bands as well. Each focusing on either quality, comfort, fashion, or most importantly, fitness. As explained in his speech, “The Apple Watch will help a lot of people live a better day and a healthier life.” said Cook. Counting your steps, accomplishing your activity goals, and keeping up with your heart rate, are just a few features that this device will provide.

Finally, Cook revealed the cost and release date of this exciting new product. With prices starting at $349, these striking digital watches will officially launch early 2015. These exciting new features will have Apple lovers all over this product. As this event concluded, the audience reveled in excitement. As Cook happily thanked all those who made the apple watch possible, he proudly waved goodbye to his audience, leaving them with an amazing hands-on experience unlike anything they have ever seen before. Or rather, “A new innovative, intimate way to communicate directly from your wrist.” said Cook.

Fitness promo video for apple watch plays for the audience. This technological breakthrough assists people in several different facets of exercise. 

Apple watch intro video finishes playing for audience and is received well. Tim cook’s apparent emotion reflected into the audience and was met with roaring applause and a standing ovation.

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