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Sloane Killinger(writer)
Catherine Hattery(Photographer)
Sydney Bailey(Editor)

Apple Reveals its First Ever Digital Watch 

Cupertino, California (Sept. 9, 2014)- Apple CEO, Tim Cook, launched the Apple Watch at the 2014 Spring Forward Event, representing a new era of connectivity and wearable technology.

As previously seen by Apple, they are not quite finished yet and still have “One More Thing”. With constant innovation and creation of new populating digital products, there has been a skyrocketing advancement in the world of technology over the last 13 years. As Cook confidently took the stage Tuesday night, to announce the launch of the Apple Watch, he carried himself with poise in jeans and a navy-blue button up. Slow spoken with a great deal of certainty, Cook convinced his audience of the customizable capabilities and personal experiences this new product would provide.

The well-designed car like promo video and live demo by Kevin Lynch, presented the functionality of this watch. Demonstrating the innovative new features of the Apple watch on his wrist, the crowd was ecstatic to see such intimacy that a device like this could enable.

VP of Apple design, Johhny Ive, narrated the promotional video of the digital watch. He described the singularity and individuality of design, reedifying what it means to wear a watch. Gone are the days in which watches can only tell time, now they could tell your blood pressure, heart rate, and communicate with your friends and family. The level and sheer scale of innovation had not been seen in the industry since the release of the first iPhone. Cook then followed with insightful information on the extra elements of functionality that this watch would provide. With the most important feature being the ‘digital crown’.

The small dial on the side of the watch has magnifying capabilities to zoom in and out, making this product more than just a miniature iPhone. It has a ‘glances’ feature to display quick information as well. Whereas all watches that came before had zero technological applications, the Apple watch combined the timeless elegance of Rolex watches with the new age technological breakthroughs of the 21st.

The idea behind this product was to create more personalization in the digital world. Fortunately, Apple has done just that, and seemingly, through a single chip. By installing a tactic engine into the watch, touch and force senses have been enabled. Your watch will notify you through digital touch communication. The feeling of one’s own heartbeat has never been so easily shared between two people. “For the first time, and with great intention, we’ve designed not only what you see, but also what you hear and feel.” said Johnny Ive.

This new line of technology also appeals to a wide variety of people, with a total of three different Apple Watch models: the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. In addition to the three different watch models, there are an array of customizable bands as well. Each focusing on either quality, comfort, fashion, or most importantly, fitness. As explained in his speech, “The Apple Watch will help a lot of people live a better day and a healthier life.” said Cook. Counting your steps, accomplishing your activity goals, and keeping up with your heart rate, are just a few features that this device will provide.

Finally, Cook revealed the cost and release date of this exciting new product. With prices starting at $349, these striking digital watches will officially launch early 2015. These exciting new features will have Apple lovers all over this product. As this event concluded, the audience reveled in excitement. As Cook happily thanked all those who made the apple watch possible, he proudly waved goodbye to his audience, leaving them with an amazing hands-on experience unlike anything they have ever seen before. Or rather, “A new innovative, intimate way to communicate directly from your wrist.” said Cook.

Fitness promo video for apple watch plays for the audience. This technological breakthrough assists people in several different facets of exercise. 

Apple watch intro video finishes playing for audience and is received well. Tim cook’s apparent emotion reflected into the audience and was met with roaring applause and a standing ovation.

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