Ty Horvath

My name is Ty Horvath, my home town is Indianapolis IN, and I'm majoring in Sports Media Advertisement at Indiana University.



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News Story

Here For The Wrong Reasons? NIL Ruling May Affect Where College Athletes Choose to Play.

By Ty Horvath, Tessa Hoffman and Jillian Bamberger

BLOOMINGTON, IN (Nov. 5, 2024)

NIL – Name, image, and likeness. These are three words that have taken college athletic viewpoints by storm. College athletes making millions from their names have sparked a new conversation about college athletics in the coming years.

Starting in 2021, NIL has given student-athletes that extra leap to embrace their full potential and make a name for themselves. The impact these players can make might change the world of college sports forever. Is NIL changing college sports in a good way, or is this changing in a way that starts the downfall of college athletics? Giving student-athletes so many opportunities to grasp their childhood dreams is possible through NIL. The name on a fan’s back, the image of who they are, and the athlete’s likeness. That’s the goal. Some goals have ups, and most goals have downs. Is NIL taking a toll on athletes? Does NIL play a massive role in choosing a college? NIL has a goal, and with goals come all sorts of conversations and views on whether this goal is achievable.

Matt Bergman enjoys the view on the terrace at Glacier Marketing Group. Bergman works directly with athletes, finding them NIL opportunities.

Building brand relationships through NIL is one of the more significant components of achieving the name, image, and likeness goal for college athletes. Speaking with Matt Bergman, a social media and brand partnership analyst for college athletes through NIL, “Most athletes during the season are pretty hard to stay on top of consistently, some of them take more of an interest towards NIL, but most of them are locking in on the season.” Bergman said. College students can make a name for themselves at such a young age, and money is a part of it. Some athletes may discover a greedy side in them and let money determine the path they decide to take.

NIL itself has made a significant impact on college sports and academics. Whether or not a school offers more money, credible sources make it known that the money aspect of NIL might not be as crucial to the athlete as the entire public thinks. The name, image, and likeness are possible through an athlete’s skill level and how they succeed in the sports realm. While putting NIL opportunities into question for athletes, the money can only happen with that work ethic and person that an athlete would build themselves up to be. Athletes choosing to go based on money more than the academic and athletic part in a university could quickly find themselves in the wrong university and possibly ruin their chances in a career in doing what they love.

Dylan Zouber steps onto the field at Huntington Bank Stadium. Zouber is an offensive line student assistant who works closely with the Gopher football team professionally and socially.

Love of the sport is a massive part of the NIL discussion. Dylan Zouber, an offensive line intern for the University of Minnesota football team, also discussed this: “If you’re doing it (playing college sports), why not do it at the highest level that you possibly can?” Zouber said. Playing sports at the Division One level takes a certain amount of passion to achieve a position on a college sports team. Zouber believes that the sport develops the player, and NIL develops the person. Both combined to develop a career. “NIL is the least thing that they (college athletes) are worried about. They love the game and money isn’t really something that they are looking for (at the University of Minnesota).” Zouber said.

As of 2024, compared to 2021, college athletes have different viewpoints of NIL, whether they choose a college based on best fit or simply…money.

Dr. Galen Clavio, the Director of the National Sports Journalism Center at IU, speaks to a room of curious minds. He shares his knowledge of NIL.

This leads to the point of NIL as a whole. Dr. Galen Clavio, a sports media professor at Indiana University, finds it easy to conclude that he knows the name of the game. “Name, image, and likeness is rapidly becoming more and more misunderstood,” Clavio said. This gives the impression that NIL is still new and hard to understand. Society has so many different viewpoints on it, and if it’s as good as everyone claims, it to be. “Its always presented as an either-or. We can either be in practice or focusing on NIL. That’s not really how it works.” Clavio said. Student-athletes that are connected to NIL learn to balance both. The public views that athletes aren’t ready to manage money along with what they contribute to a sport. Clavio backs this up by saying that everyone thinks athletes are incapable of doing these things when simply that’s not true. NIL opportunities affect college athletes, just not as much as the public might think.

Higher-level athletic programs, such as Alabama, Ohio State, and Georgia, are very attractive universities to student-athletes during recruitment. With NIL introduced, the student might have a new way of thinking when choosing schools. Is money a factor? Is playing time a factor? Students may ask themselves, “Is this school for me?” These are all new questions that NIL has brought student-athletes while making their college decision.

Athletes are now ready to make big plays throughout their careers. With it being so new, new conversations change about it every day, and so does NIL. Name, image, and likeness might change the course of the recruitment process, but college athletics have adapted to many things before. Athletes are ready to take NIL head-on and see what it has to offer.


Real people share their views on NIL. In Downtown Bloomington, multiple voices speak their mind. 

 

 

 

 

 

Public Relations Story

Apple Announces Release of Smartwatch

FOR IMMEDIATE RELEASE

Media Contacts
Ty Horvath: Writer
tyhorv@iu.edu
Natalia Nelson: Editor
nelsonnb@iu.edu
Deshna Venkatachalam: Photographer
devenkat@iu.edu

CUPERTINO, California [Sept. 9, 2014] — On Tuesday, Apple CEO Tim Cook unveiled the first Apple Watch, a customizable smartwatch capable of tracking health and fitness, calling and texting, and receiving app notifications.  

Young women uaing smartwatch
Ini Edet, an undergraduate student at Indiana University, utilizes the Apple Watch to call her friend. The Apple Watch can message, call, and communicate with other Apple devices from the user’s wrist.

The Apple Watch was announced to an enthusiastic audience at an event in Cupertino, California, at the Flint Center for the Performing Arts, which also debuted the iPhone 6 and 6 Plus. Cook left the stage as a video introducing the new smartwatch played, showcasing its innovative features that connect seamlessly with the iPhone. Soon after, Vice President of Apple Kevin Lynch walked on stage and demonstrated the watches’ capabilities. These included Siri and voice recognition, watch face personalization, digital touch communication, and the use of apps like Maps and Facebook. The Watch required an iPhone 5 or higher, which makes it already accessible to 200 million Americans.  

Brian Pearce, a dad of two,  ties his shoes to go on a walk with his family. The Apple Watch lets users know how many steps they have taken and how many calories they have burned and recommends personal fitness plans based on their activity.

 

 

 

 

 

 

 

The Apple Watch debuted a stunning new feature with the ability to track users’ health and fitness. “An Apple Watch gives us the ability to motivate people to be more active and be more healthy,” Cook said. The activity app on the watch monitors all activity and movement throughout the day, including sensors that will detect heartbeat, steps, and distance traveled through GPS. The app also contains reminders to stand up at least once for 12 hours and allows users to set goals for steps and calories burned.

The app measures calories users have burned and is customized to the user’s body. It will also notify users when they’ve reached their goals for calories burned in a day. The exercise feature will trigger when doing anything more than a brisk walk, and users will receive a notification when they hit the worldwide recommendation of 30 minutes of daily exercise. The stand feature (stand ring) will track how long users stand up to take a break and will also track the time users sit during their days. 

The Apple Watch is also highly personalizable, allowing users to choose different watch faces. The three models set for release in early 2015 include the Apple Watch, Apple Watch Sport, and Apple Watch Edition, with a variety of band colors and materials to match every lifestyle. “Apple Watch is the most personal device we have ever created,” Cook said. The Apple Watch is designed for the user and made to connect with a user on a new, intimate level and embrace individuality. This ranges from the way users can design and arrange the apps on their home screen to being able to customize the way they navigate through third-party apps. 

Apple Watch also includes many third-party apps, among them Facebook, Twitter, and Pinterest. Apple Developers created WatchKit, an app that allows third parties to seamlessly integrate their software into the Apple Watch. This enables them to allow rich, actionable notifications just like one would receive on their iPhone. Users can receive a Twitter notification on the watch, click on it, and find customizable actions such as favoriting, retweeting, and liking, all from the comfort of their wrist. WatchKit also allows users to have and arrange third-party apps on their home screens. “These are just some of the examples of the great apps that are already underway for Apple Watch, that we just can’t wait to see what developers are going to create on this great new platform,” Apple Vice President Kevin Lynch said. 

The Apple Watch is easily navigable using the Digital Crown on the side of the watch, as well as its highly sensitive retina display that can differentiate between a user’s press and tap. Its notification systems allow the use of discreet alerts that can be felt on the wrist. Additional features include Smart Reply, which suggests responses to text messages, and Digital Touch, which allows users to send quick drawings and audio messages to their friends with a few simple taps. The Apple Watch starts at $349 to release in early 2015. It will connect seamlessly with the iPhone 5 and up. 

Kevin Lynch, the project manager for the Apple Watch, describes how the Watchkit app can be used by developers. Watchkit allows apps to be programmed to integrate seamlessly into the Apple Watch.

Jay Blahnik, Apple’s Director of Fitness and Health Technologies, explains the fitness feature of the new Apple Watch. Set to release in early 2015, the Apple Watch can track its user’s heartbeat, body movement, and daily steps.

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