FOR IMMEDIATE RELEASE

Media Contacts
Kennedy Gaynor
Lindsay Iaquinta
Whitney Hausholder

CUPERTINO, California (Sept. 9, 2014) – CEO, Tim Cook, announces the new redefining product of Apple, The Apple Watch, on Tuesday September 9th. The Apple Watch allows users to have a mini iPhone on their wrist and has new fitness tracking capabilities. 

Apple Inc. is ecstatic to announce that they will be launching the very first Apple Watch. The Apple Watch is a revolutionary new device that combines fashion with technology. As usual, Apple is showing just how committed they are to bettering their users’ experience through all new technology.

Not only is the Watch setting high standards for what a smartwatch can do, but it is putting an all new meaning to wearable technology. The Apple Watch has been crafted for the sole purpose of keeping users connected like never before. It offers the ability to receive notifications, messages, and phone calls directly to your wrist, no matter where you are. It also allows users to respond to texts, answer phone calls and talk on the phone, and even allows users to access Siri without ever having to reach for their phones. With this level of connection, users never lose communication even while on the go.
A huge, standout feature of the Apple Watch is its ability to track fitness and advanced health information. It comes equipped with a heart rate monitor, accelerometer, and gyroscope which allows the capability to provide accurate and comprehensive health data. In addition, users can keep track of their daily activity, monitor their heart rate, and even receive reminders to stand up or move around, promoting a happier lifestyle. The Apple Watch also comes equipped with a workout app that tracks a variety of exercises which can also provide the user with real personalized feedback to help reach their fitness goals.

The Apple Watch has also been designed to work perfectly with all other Apple products, which only betters the overall user experience. With the feature by the name Handoff, users are able to start an activity on their Apple Watch but continue it on their phone, iPad or MacBook. The watch also supports Apple Pay, which is a way to pay with your phone, but now, users can tap to pay with their watch instead. This feature also supports Apple’s many different apps, including but not limited to, calendar, maps, and Apple Music, allowing users to still have access to some of their most used tools right from their wrists.
Apple has a good way of paying attention to the design of their products. This was definitely not something they lacked when designing the Apple Watch. The watch has a very stylish minimalist sort of design which is available in many different materials to fit anyone’s unique taste. Users have the options of different watch faces and customizations to guarantee that everyone has the option to create their own personal style for their watch. Another unique concept is the interchangeable bands that are offered for even further personalization, giving users the opportunity to explore any style they would like.
Apple has shown an ongoing commitment to innovation on all fronts; the Apple Watch is just another clear example of that. Throughout the years, Apple has provided users with all sorts of new groundbreaking technology that alters the way we live our everyday lives. From the very first MacBook to our iPhones and iPads, Apple has never stopped showing just how much we can do with technology. The Apple Watch is the newest innovation and definitely did not disappoint. The Apple Watch is a clear representation of the huge leap forward in the category of wearable technology. It offers the perfect blend of fashion, functionality, and cohesion with Apple’s other products. With the advanced health and fitness tracking, outstanding connectivity, and never ending opportunities for customization, the Apple Watch is sure to become a large part of everyday life. As Apple continues to push boundaries and provide only the best for users, the future’s looking bright.

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