FOR IMMEDIATE RELEASE

Media Contacts
Xander Yeh
Max Kirsch

CUPERTINO, California (Sept. 2014) – Apple CEO Tim Cook, unveiled their latest product, the Apple Watch, a first of its kind product that is claimed to facilitate fitness and communication accessibility. Designed to integrate seamlessly with the iPhone, the Apple Watch features Bluetooth 4.0, health monitoring, fitness tracking and other advancements.

The Apple Watch comes in two sizes–38mm and 42mm–and is available with standard and space black stainless steel finishes. All models come with an ultra-durable sapphire crystal display, ceramic coating, and a Retina display for easier touch.

The Apple Watch is easy to pick up, featuring a novel “digital crown” which acts as an all-in-one navigation tool allowing users to scroll, zoom, and interact with the device in an easy and efficient way. It’s equipped with watchOS 2 which offers powerful and fast performance.

“Apple Watch is the most personal device we’ve ever created,” Tim Cook said. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,
because you wear it, we invented new intimate ways to connect and communicate directly from your wrist, and it works seamlessly with iPhone.”

The Apple Watch offers state-of-the-art health and fitness tracking, enabling features like heart rate monitoring and live workout metrics. It’s also water-resistant and offers up to 18 hours of battery life making it suitable for daily wear.

“So if you’re just someone who wants to be a bit more active or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly,” Tim Cook said. “Apple Watch helps you live a better day.”

Apple Watch’s built-in heart rate sensor and accelerometer enables the device to monitor basic and intense movement. All workout and movement metrics are displayed in the Activity app, which users can also set goals and monitor their progression. The Apple Watch also reminds users to stand and move which promotes healthier habits among the users by encouraging them to close their “rings”.

The heart rate monitor continuously tracks a user’s pulse, which is vital to fitness activity detection and health warnings. Whether you’re looking to improve everyday habits or have certain fitness goals you’d like to reach, the Apple Watch is a versatile device which caters to a wide variety of users.

“We think people are going to love to use Apple watch. They’re going to love to wear it. It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch and we hope you are as well.”

Tim Cook is showing how the new Apple Watch charges. He hypes the crowd by highlighting the unique and innovative charging method.

Kevin Lynch is demonstrating the maps feature on the new Apple Watch. He shows how intuitive and easy navigation is.

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