FOR IMMEDIATE RELEASE

Apple Redefines Technology

Media Contacts
Kennedy Leppert
Margaret Kirkpatrick

CUPERTINO, California (Sept 9. 2024)— On Tuesday, Apple CEO, Tim Cook announces what he calls the “most personal device Apple has ever created”. This references Apple’s newest and most innovative product to date, the future of Apple, the Apple Watch. This is launched at a special event held at the Flint Center at De Anza College in Cupertino, California. The future of the company is described as precise and incredibly customizable.

Apple has made modern technology more personal. The first Apple product, The Apple-1, released in 1976 was sold as a fully assembled circuit board. Since then, Apple has released numerous other products like the MacIntosh, which introduced customers around the world to a graphical user interface. Apple also developed the IPhone in 2007, which was a combination of a phone, ipod and computer. But the company is not done yet.

Apple has been working for a long time on a new product that will make technology that much more personal. The new product, The Apple Watch will, as Cook puts it, “redefine what people expect from its category”. This watch is equipped with a precise, customizable timepiece and is accurate within plus or minus 15 milliseconds.

The Apple Watch features a digital crown, which includes infrared LEDs and photodiodes that translate rotary movement into digital data. If you touch this digital crown, it returns you to the home screen similarly to the home button on the Apple iphone. The digital crown enables users to view their favorite apps on the Apple Watch screen without having to scroll and block content with their fingers.

The Apple Watch combines functionality with style. Apple has designed 6 different straps and a mechanism that makes these straps interchangeable. The Apple Watch is incredibly customizable and can be worn many different ways. Apple has created multiple bands to choose from. The sport band, which is made from a tough durable elastic. The supple modern buckle, which closes with a metal clasp and wraps symmetrically around the wrist. The simple leather classic buckle, which looks more like a traditional watch and the list of styles goes on.

Each Apple Watch user has the ability to customize their watch face by simply force touching the display and tapping on it. The Apple Watch makes communicating simple by analyzing the texts the user receives and providing some responses that users can simply tap to reply with. Users also have the ability to send audio responses with the tap of a button. One of Cook’s favorite features involves health. “Apple Watch motivates users to be more active”, Cook says. The watch features two new applications. The fitness app monitors movement throughout the day. The workout app allows users to set specific goals for specific types of workouts. As Cook puts it, Apple “cannot be more excited about bringing these health features to the Apple Watch”

The Apple Watch is a revolutionary product that Apple customers should be very excited about. The watch seamlessly connects to the iphone and adds numerous new smart features like the health and fitness app to provide the best experience for customers. The Apple Watch will be released for customer purchase at a base price of $399 on April 25. Whether it be the Apple Watch, Watch Sport, or Watch Edition, these watches are sure to change the lives of customers around the world.

The Apple Watch provides users with a “new intimate way to communicate directly from the wrist”, says Cook. The promise of a better lifestyle starts with The Apple Watch. Cook puts the value of this product quite simply, “Apple watch helps you live a better day”. When customers purchase these watches, they will be amazed at the improvement of their lives through ways of communication, health and overall happiness.

Jobs describes new Apple Watch feature and all capability that the digital crown holds while also explaining how to use it to the audience 

Jobs introduces a key feature of the Apple Watch, Fitness tracking, which he claims will benefit the health aspect of watch users lives. 

###

FOR IMMEDIATE RELEASE

Apple Introduces the Apple Watch: A Groundbreaking Innovation in Wearable Technology

Media Contacts
Kadie O’Bannon
Sarah Park
Lauren Miranda

CUPERTINO, California (Sept. 9, 2014) — Apple introduced its latest innovation, the Apple Watch, during an exclusive event at the Flint Center for the Performing Arts. Revealed by Apple CEO Tim Cook, the Apple Watch redefines wearable technology, blending sophisticated design with advanced functionality. This highly anticipated product marks Apple’s entry into the smartwatch market and aims to set a new standard for personal technology.

In his presentation, Tim Cook captivated the audience, showcasing a close-up video of the watch and its intricate features. Cook passionately explained the revolutionary aspects of this new device, beginning with the Digital Crown. The crown is what allows Apple to transform movement into data. The Digital Crown allows users to scroll, zoom, and navigate without obstructing the display, offering an intuitive interaction method that exemplifies Apple’s commitment to thoughtful design.

The Apple Watch was designed to be more than just a functional device. According to Cook, “We thought not only of the function, but of the way it looked.” Apple’s dedication to style is evident in the watch’s elegant stainless-steel and space black finishes, which make it suitable for any occasion. With customizable watch faces and interchangeable bands, the Apple Watch offers a level of personalization that aligns with each user’s taste, making it a seamless addition to everyday life.

After introducing the watch’s aesthetic appeal, Cook presented a video that underscored the technical complexity behind the device. The video explained how Apple miniaturized a complete computer system onto a single chip, known as the S1 chip. The watch’s four lenses, which enhance accuracy for various sensors, provide users with a precise measurement of daily activity, from heart rate monitoring to step counting. With a range of watch face options, users can personalize their device to reflect their preferences.

Following Cook’s introduction, Kevin Lynch, a key member of Apple’s software team, took the stage to provide the first live demo of the Apple Watch. Lynch, knowledgeable and enthusiastic, guided the audience through the watch’s main functionalities, highlighting its seamless interface and responsiveness. One of the most popular features Lynch demonstrated was the “astronomy face,” which displays a view of the Earth, allowing users to see their exact location. “It shows you where you are on Earth,” Lynch explained, rotating the view to reveal a stunning image of the moon, drawing audible excitement from the audience.

Lynch showcased additional features that enhance the Apple Watch’s utility, including notifications that appear when users lift their wrists. Lynch explained how notifications pop up when lifting up the watch, and even offers prompt responses by analyzing the text, demonstrating how the device keeps users connected with minimal distraction. Apple’s attention to communication details extends to animated emojis, allowing users to convey emotions vividly in messages. The watch also incorporates Siri for efficient, hands-free assistance, ensuring that users have answers to their questions with ease.

The Apple Watch syncs effortlessly with the iPhone, allowing users to carry essential information on their wrist. Lynch demonstrated how users can access their entire photo library on the watch, scrolling through images with a simple swipe. He also highlighted the Maps feature, which provides directions directly on the watch. This showcases Apple’s attention to user-friendly travel features by allowing them to navigate without constantly looking down.

The Digital Touch feature introduces a new way to communicate with close contacts. By tapping a friend’s name on the watch, users can initiate a call or send a message, making it easy to connect with loved ones at a moment’s notice, demonstrating the Apple Watch’s ability to create personal connections.

Wrapping up the presentation, Tim Cook emphasized the Apple Watch’s wide-ranging capabilities by declaring that the “Apple Watch is the most personal device Apple has ever created,” highlighting its role as a tool for fitness, communication, and health. From tracking workouts and monitoring heart rate to managing notifications and offering customizable faces, the Apple Watch is designed to enrich daily life in meaningful ways. Cook concluded by highlighting the device’s versatility, noting, “whether it’s for fitness, communication, health — the watch can be of assistance.”

The Apple Watch will be available in early 2015, with prices starting at $349. Customers can choose from a variety of bands and finishes, allowing for a customizable experience tailored to individual preferences. The watch will be available for pre-order on Apple’s website, and Apple Stores worldwide will offer personalized fittings to help customers select the best size and style.

For more information, visit http://apple.com.

###

FOR IMMEDIATE RELEASE

Media Contacts
Megan Tonnu
Tassie Maiorino
Ben Irvin

CUPERTINO, California (September 9, 2014)—Apple Inc. unveiled the Apple Watch today. CEO Tim Cook announced this innovative device, combining fitness tracking, messaging, and personal style into one easy-to-use product.

The Apple Watch is the first product in the popular and growing wearable technology market. This smartwatch shows Apple’s famous design and focus on quality, offering a device that works well with the iPhone while also functioning independently. With simple access to various apps, built-in navigation, and strong fitness tracking features, the Apple Watch promotes healthier living and improves daily routines, making it an essential accessory for today’s lifestyle.

The Apple Watch serves as a personal assistant, health tracker, and style accessory. There is a style for everyone with the two size options (38mm and 42mm) and three different collections (the aluminum-cased Apple Watch Sport, the stainless steel Apple Watch, and the high-end Apple Watch Edition made of 18-karat gold). With a variety of replaceable bands and faces, each watch is totally customisable, allowing users to express their own style in a manner that is unmatched by other smartwatches.

The Apple Watch goes beyond just its appearance. It allows users to read notifications, respond to messages, and make or receive calls directly from their wrist, all thanks to its full iOS support.. Because of its Digital Crown, the Apple Watch is simple to use without blocking the screen. Users can navigate between programs and settings fast because of its special design. WatchOS, an operating system designed specifically for smartwatches, powers the device. Its Force Touch technology, which tells apart between a gentle tap and a forceful push, is one of its primary features. As a result, consumers have more methods to engage with the watch. These features, which allow it to handle a large number of smart apps and tasks, make the Apple Watch a helpful daily tool.

Beyond telling time, the Apple Watch is also an effective fitness and health tracker with many features to help users in tracking and improving their health. The Apple Watch measures heart rate, daily movements, and calories burnt by sensors including the accelerometer, gyroscope, and heart rate monitor. Users are encouraged to move more, exercise frequently, and take breaks from extended sitting using the Activity app. Detailed information for various exercises, such as walking, cycling, and running, is provided by the Workout app. Tim Cook emphasized the Apple Watch’s role in health, stating, “The Apple Watch isn’t just about telling time; it’s about empowering people to lead healthier lives. With its fitness features, we aim to inspire everyone to get active and stay healthy.”

Apple pays more attention to health than simply basic tracking. Additionally, the Apple Watch may be used with third-party applications that offer specific health and fitness tracking, allowing users to personalize their experience and achieve their objectives. All of your data is securely stored by the Health app, which may also share it with healthcare providers or give you personalized knowledge.

With the Apple Watch, accessing your favorite apps from your wrist has never been easier. You may easily browse among a number of apps that improve your everyday routine with a tap or twist of the Digital Crown. Staying on course and never getting lost is ensured with the Maps app, which offers easy access to navigation and transportation information. Additionally, Pinterest may be a helpful tool for people who like learning and experiencing new things. With the Apple Watch, users can find interesting walking directions to nearby attractions in their city. By syncing the Pinterest app with the Apple Watch, you can quickly explore your surroundings and receive step-by-step navigation directions directly on your wrist. This resource makes it easier to plan or find things.

The Apple Watch also includes a car app feature that allows you to locate your vehicle easily. If you forget where you parked, a quick glance at your watch can show you the precise location of your car, helping you save time and frustration. The Apple Watch encourages users to stay active and explore their surroundings by offering everyday apps that make life easier. Kevin Lynch added, “With the Apple Watch, we are not just providing a device; we are enhancing how you interact with the world around you. From navigation to keeping track of your vehicle, everything is designed to make your life simpler and more connected.”

With the Apple Watch, you can improve your everyday life in many ways, such as tracking your fitness goals, keeping up with notifications, navigating your surroundings, and easily accessing apps right from your wrist. As Tim Cook said, “The Apple Watch is not just a piece of technology; it’s a way to enrich your daily life and connect you to the world around you.”

Tim Cook showcases the new fitness app. Cook not only promotes the new feature but also promoting health. 

Kevin Lynch presents new features of the Apple Watch. Lynch discussed easy and accessible apps such as Twitter, Pinterest, and BMW.

###

FOR IMMEDIATE RELEASE

Media Contacts
Kennedy Gaynor
Lindsay Iaquinta
Whitney Hausholder

CUPERTINO, California (Sept. 9, 2014) – CEO, Tim Cook, announces the new redefining product of Apple, The Apple Watch, on Tuesday September 9th. The Apple Watch allows users to have a mini iPhone on their wrist and has new fitness tracking capabilities. 

Apple Inc. is ecstatic to announce that they will be launching the very first Apple Watch. The Apple Watch is a revolutionary new device that combines fashion with technology. As usual, Apple is showing just how committed they are to bettering their users’ experience through all new technology.

Not only is the Watch setting high standards for what a smartwatch can do, but it is putting an all new meaning to wearable technology. The Apple Watch has been crafted for the sole purpose of keeping users connected like never before. It offers the ability to receive notifications, messages, and phone calls directly to your wrist, no matter where you are. It also allows users to respond to texts, answer phone calls and talk on the phone, and even allows users to access Siri without ever having to reach for their phones. With this level of connection, users never lose communication even while on the go.
A huge, standout feature of the Apple Watch is its ability to track fitness and advanced health information. It comes equipped with a heart rate monitor, accelerometer, and gyroscope which allows the capability to provide accurate and comprehensive health data. In addition, users can keep track of their daily activity, monitor their heart rate, and even receive reminders to stand up or move around, promoting a happier lifestyle. The Apple Watch also comes equipped with a workout app that tracks a variety of exercises which can also provide the user with real personalized feedback to help reach their fitness goals.

The Apple Watch has also been designed to work perfectly with all other Apple products, which only betters the overall user experience. With the feature by the name Handoff, users are able to start an activity on their Apple Watch but continue it on their phone, iPad or MacBook. The watch also supports Apple Pay, which is a way to pay with your phone, but now, users can tap to pay with their watch instead. This feature also supports Apple’s many different apps, including but not limited to, calendar, maps, and Apple Music, allowing users to still have access to some of their most used tools right from their wrists.
Apple has a good way of paying attention to the design of their products. This was definitely not something they lacked when designing the Apple Watch. The watch has a very stylish minimalist sort of design which is available in many different materials to fit anyone’s unique taste. Users have the options of different watch faces and customizations to guarantee that everyone has the option to create their own personal style for their watch. Another unique concept is the interchangeable bands that are offered for even further personalization, giving users the opportunity to explore any style they would like.
Apple has shown an ongoing commitment to innovation on all fronts; the Apple Watch is just another clear example of that. Throughout the years, Apple has provided users with all sorts of new groundbreaking technology that alters the way we live our everyday lives. From the very first MacBook to our iPhones and iPads, Apple has never stopped showing just how much we can do with technology. The Apple Watch is the newest innovation and definitely did not disappoint. The Apple Watch is a clear representation of the huge leap forward in the category of wearable technology. It offers the perfect blend of fashion, functionality, and cohesion with Apple’s other products. With the advanced health and fitness tracking, outstanding connectivity, and never ending opportunities for customization, the Apple Watch is sure to become a large part of everyday life. As Apple continues to push boundaries and provide only the best for users, the future’s looking bright.

###

FOR IMMEDIATE RELEASE

Apple Watch Announcement

Media Contacts
Jaycie Cress
Shayana Oppen
Jon-Duke Rodgers

This past Tuesday, September 9, 2014 at an Apple convention, Apple’s co-founder and CEO, Tim Cook announced the reveal of their newest product, the Apple Watch. He was joined on stage by other key executives. One of which was Jony Ive, who had been instrumental in the design and manufacturing of the Apple Watch. The announcement of the watch has generated significant excitement, marking Apple’s entry into the wearable technology market. This event also stands as a significant shift in how technology is integrated into daily life. The watch is not like any other. Not only does it tell time but it also has so many features including a dial that controls the watch like a home button on the iPhone. It features an array of sensors, including a heart rate monitor, accelerometer, and gyroscope, enabling users to track their workouts and daily activities. “It uses the GPS and Wi-Fi in your iPhone to track how far you’ve moved” announced a video played by Tim Cook. The Activity app encourages users to meet their fitness goals through visual progress indicators, giving a sense of accountability and motivation.

The watch was released with three options you could purchase: the Apple Watch Sport, the standard Apple Watch, and the luxury Apple Watch Edition. Each collection was designed to appeal to different demographics. The Apple Watch Sport was lightweight and durable, crafted from anodized aluminum and featuring a flexible band, making it accessible and practical for athletes or people that prioritize fitness. The standard Apple Watch was made from stainless steel and offered a more polished look, for a more everyday business look.The Apple watch is also introducing a new type of electronic called Taptic Engine. It allows the watch to deliver subtle notifications through haptic feedback, providing a discreet way to stay connected without the need for constant screen time. This feature was particularly appealing in professional settings where checking one’s phone could be deemed inappropriate.
While the Apple Watch Edition featured an 18-karat gold casing, aimed at the luxury market. This tiered approach allowed Apple to cater to a wide audience, from everyday users to affluent customers seeking a high-end accessory.

The watch also adds a feature of touch screen which is nice because while the dial is nice for some things, most people do like touch screens. You can scroll, zoom, and navigate in whichever way you prefer. “The digital crown is a remarkable device; it zooms into apps, it enables nimble precise adjustments, and critically you can use it without obstructing the display.” a video demonstrating the watch userface claimed.
The watch also has features that connect to your phone so that you’re able to take calls and respond to texts all from the watch. You also receive your notifications and can put the watch on vibrate so it won’t interrupt you but you’ll still get the notification. They also give recommended responses in case you’re in a hurry and need to respond quickly.
This watch is being released at the same time as the iPhone 6 which is very exciting for Apple and Apple fans. Especially since you can connect your phone to the Apple watch this is an exciting feature with a brand new phone.
The Apple watch also has a variety of wallpapers and ways to read the clock so it’s even accessible for children. The watch is completely customizable to you in every way, including the band. They make different sizes and colors to make the watch perfect for every day. The bands also come off easily so you can switch them every day to make them match your outfits. The Apple watch is an exciting announcement that the world is very excited to see. There’s so much new technology that it really should make consumers day to day much easier.

The Apple Watches digital crown is the feature that allows the device to function for its small size.

The all day fitness tracker and sports tracker becomes an everyday watch.

###

FOR IMMEDIATE RELEASE

Media Contacts
Xander Yeh
Max Kirsch

CUPERTINO, California (Sept. 2014) – Apple CEO Tim Cook, unveiled their latest product, the Apple Watch, a first of its kind product that is claimed to facilitate fitness and communication accessibility. Designed to integrate seamlessly with the iPhone, the Apple Watch features Bluetooth 4.0, health monitoring, fitness tracking and other advancements.

The Apple Watch comes in two sizes–38mm and 42mm–and is available with standard and space black stainless steel finishes. All models come with an ultra-durable sapphire crystal display, ceramic coating, and a Retina display for easier touch.

The Apple Watch is easy to pick up, featuring a novel “digital crown” which acts as an all-in-one navigation tool allowing users to scroll, zoom, and interact with the device in an easy and efficient way. It’s equipped with watchOS 2 which offers powerful and fast performance.

“Apple Watch is the most personal device we’ve ever created,” Tim Cook said. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,
because you wear it, we invented new intimate ways to connect and communicate directly from your wrist, and it works seamlessly with iPhone.”

The Apple Watch offers state-of-the-art health and fitness tracking, enabling features like heart rate monitoring and live workout metrics. It’s also water-resistant and offers up to 18 hours of battery life making it suitable for daily wear.

“So if you’re just someone who wants to be a bit more active or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly,” Tim Cook said. “Apple Watch helps you live a better day.”

Apple Watch’s built-in heart rate sensor and accelerometer enables the device to monitor basic and intense movement. All workout and movement metrics are displayed in the Activity app, which users can also set goals and monitor their progression. The Apple Watch also reminds users to stand and move which promotes healthier habits among the users by encouraging them to close their “rings”.

The heart rate monitor continuously tracks a user’s pulse, which is vital to fitness activity detection and health warnings. Whether you’re looking to improve everyday habits or have certain fitness goals you’d like to reach, the Apple Watch is a versatile device which caters to a wide variety of users.

“We think people are going to love to use Apple watch. They’re going to love to wear it. It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch and we hope you are as well.”

Tim Cook is showing how the new Apple Watch charges. He hypes the crowd by highlighting the unique and innovative charging method.

Kevin Lynch is demonstrating the maps feature on the new Apple Watch. He shows how intuitive and easy navigation is.

###

FOR IMMEDIATE RELEASE

Media Contacts
Katie Newett
Lily Sirignano
Sophia Galvanek

CUPERTINO, California (Sep. 9, 2014) – Tim Cook announced the release of Apple’s newest product, the Apple Watch, at the Flint Center in Cupertino on Sunday. He appeared on stage in business casual attire, presenting the innovative product to the audience. The crowd sat silently before Cook revealed the head-turning design, prompting an eruption of applause. Kevin Lynch entered the stage to discuss the watch while proudly displaying it on his wrist, and the crowd roared.

The audience had gathered for the launch of a new iPhone, so when Cook mentioned that there was “one more thing,” the crowd gasped in surprise. He explained that the Apple Watch is a brand-new, redefining device, calling it “the next chapter in Apple’s story.” As the lights dimmed, the screen showcased a close-up of the watch’s mechanical features. 

One of the watch’s main features is its customizability. Interchangeable bands allow the watch to fit any lifestyle and personal style. The launch will include stainless steel bands, leather bands, and more that fasten magnetically. Since this is an everyday product, it must suit both personal aesthetics and functionality, which is why Apple designed a variety of watch faces to match every personality. “The Apple Watch is the most personal device we’ve ever created,” Cook said as he began to describe its long list of features.

With every new Apple device comes a new invention. The Apple Watch introduces the Digital Crown, a small knob on the side that allows users to easily navigate the interface. This feature lets users scroll up and down and zoom in and out on the screen without fingers obstructing their view. Pressing it takes users to their home screen and holding it down activates Siri. This digital technology can be worn daily, combining style with practical functionality.

A video plays featuring Jony Ive, Senior Vice President of Design, narrating the story of the Apple Watch. “We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level,” Ive explained. The video showcased the watch’s details, apps, and capabilities, emphasizing the convenience it will offer users. “These are subtle ways to communicate that technology often inhibits rather than enables,” he noted.

The Digital Crown isn’t the only new invention, Apple also developed a screen display that senses both touch and force, expanding the watch’s uses. With the watch, users don’t just see the screen, it also vibrates and produces sound. When users connect the watch to an iPhone 5 or newer, their messages, notifications, and more transfer seamlessly between the two devices, allowing for effortless communication from the wrist. 

Kevin Lynch, Vice President of Apple, took the stage for a live demonstration of the watch’s features. Apple created various shortcuts for responding to text messages and communicating with contacts. Users can select from a list of automated responses, voice type, or respond with emojis. Digital Touch enables users to communicate with their contacts through a live interaction system. They can tap on their watch and it will be felt on the receiver’s wrist, or they can draw a picture or send their heart rate. 

When using maps, users can see their current location and receive walking or driving directions. The watch vibrates to signal when it’s time to make a turn, each vibration is different for each direction.

A video played featuring Jay Blahnik, Director of Fitness, Health, and Technologies, discussing the fitness and activity features of the Apple Watch. The fitness app monitors daily activity by tracking pulse, heart rate, and distance traveled. Users can set daily goals and track specific workouts for more accurate data. This feature aims to “help you live a better life,” Cook said, motivating users to be more active.

The Apple Watch comes in two sizes along with two different band sizes. It uses a magnetic charging system that easily connects to the back of the watch, providing long-lasting battery life. The watch will start at $349 and will release three collections for this launch in early 2015. 

The Apple Watch is highly customizable and serves as an innovative communication tool directly from the user’s wrist. With an impressive variety of features, the watch improves daily activities and is created for all lifestyles. “Creating beautiful objects that are as simple and pure as they are functional has always been the goal at Apple,” Cook concluded, unveiling one of the most innovative products ever created.

Tim Cook reveals the look of the Apple Watch to the public for the first time. The new product redefined the watch category and became the most personal device Apple created (Cook).

Tim Cook explains why he believes people will love Apple’s new watch and it’s new features. Cook expressed the functionality of the Apple Watch and how it will change user’s lives for the better.

###

PRESS RELEASE: APPLE WATCH NOW AVAILABLE

Ryan Banks
Peyton Cooperstein
Payton Bryant

 BLOOMINGTON, Indiana (Sept. 9 2014)  Apple Computer, inc., CEO Tim Cook announces the release of Apple’s newest product, the Apple Watch. The new Apple Watch device is Apple’s first step into the wearable technology world, offering customers a new way to interact with their technology.

Apple has become extremely popular amongst customers for all of the products that they have released. Each new technology of theirs brings much excitement to the public as they are one of the most popular providers of technology. From the Mac to the iPod, to the iPhone and iPad, Apple seems to always succeed in their production of their products. The announcement of these products is just as amazing, as they have a high attendance to see what is next for Apple, almost looking like a movie premiere.

The Apple Watch looks and performs like an actual watch, including many more amazing features.  Tim Cooks said “With Apple Watch, we are redefining what a watch can do.” The innovative design of the watch makes it appear sleek but also stylish, with its smooth rounded screen and interchangeable bands with a variety of options to choose from. Apple also made this product perfect for those looking for a wearable fitness tracker. There is a wide variety of fitness and health features including a workout tracker, step counter, and heart rate monitor. And those who choose to wear their Apple Watch to bed will wake up to information on how they slept. Many of these health metrics get measured by what Apple is calling the “rings.” These rings are empty at the start of the day but fill up as users incorporate more fitness and activity throughout their day, encouraging people to “close their rings” each day. Encouraging this activity Tim Cook agreed “We believe this is the future of health and fitness, your health information is right on your wrist.”

This is great to see from Apple as they are primarily providers of technology that makes our lives easy, not more active. But applies pushing the envelope and diving into the world of fitness. Aside from the great health and fitness the Apple Watch provides, there are many other great functions that the watch can perform. Anything on the user’s iPhone can be integrated into the watch.

Including notifications, camera functionality, Apple Pay, apps, and the ability to receive and make calls. Driving directions from the Apple Maps app will send the directions to the Apple watch, making drivers able to keep their eyes on the road, with only a glance at their wrist to see where they need to go.

These functions can all be accessed with the Apple Watches touch screen, along with its power and manual function button, the digital crown. This digital crown is a push button but also a rotating knob that can be used to select and scroll on the Apple Watch. Charging the watch is also extremely simple, with a magnetic circle charger that magnets the back of the watch. The watch only needs a few hours before it is fully charged and can last up to 18 hours on a single charge. Allowing users to track their entire day of activity and sleep if they choose to wear the watch to bed.

The Apple Watch is made for everyone, being beneficial to people of all different ages and demographics. These many great functions allow there to be something for everyone, just like Apple always has tried to do. “Apple Watch is the most personal device we’ve ever created.” -Tim Cook. Apple has helped bring great innovations and technologies to this world, to ultimately make our lives easier. But Apple still realizes the importance of staying active. This is the best of both worlds for Apple. A great piece of technology that also serves a great fitness benefit.  The Apple Watch is extremely exciting for the company along with its customers, hoping the future of Apple in wearable technology is bright.

###

FOR IMMEDIATE RELEASE

Media Contacts
Gillan Cichy
Makai McNeil
Samantha Himel

CUPERTINO, California (Sept. 9, 2014)- The presentation of the first-ever Apple Watch was shown in Cupertino, California by the CEO of Apple, Tim Cook, marking Apple’s entry into the smartwatch market.

The presentation included slow-motion videos showcasing the features of the watch, a live demonstration of the watch’s capabilities, along with Tim Cook’s passionate, in-depth discussion of the device.

With the Apple Watch, Apple is stepping into the wearable technology market with the same pioneering spirit that has always defined the company. Tim Cook emphasized the remarkable innovation behind its creation, making the product groundbreaking for the company. “It is the next chapter in Apple’s story,” said Cook. Cook emphasized that each Apple product stems from a breakthrough in user interface. Cook noted that the Apple Watch follows in the footsteps of the iPhone and iPad, and is yet another product that pushes the boundaries of what technology can do for you. “The Apple Watch required the same kind of careful deliberate consideration. What we didn’t do was take the iPhone, shrink the user interface and strap it on your wrist. The display is too small and it would be a terrible customer experience,” said Cook.

This smartwatch will redefine the way we interact with technology, offering a blend of style, functionality, and advanced health tracking, all from your wrist. The Apple Watch combines cutting-edge technology with striking design. It is available in a wide range of finishes, colors, sizes, and customizable bands, catering to all users personal style. Users can choose from shiny aluminum cases, stainless steel, and even luxurious gold options, ensuring that the Apple Watch is not only functional, but a fashion statement that can be worn all day for any occasion.

The device’s interface is a remarkable achievement in user experience, featuring a unique “Digital Crown” that allows users to easily scroll through their notifications, messages, and apps. “Let me give you an example. Here is back to the map. When you turn the digital crown, it zooms in and out. When you have a list, you can scroll through the list and you can do all of this without blocking the screen. And if you’re within an app like the clock app as an example, if you press the digital crown, it returns to the home screen just as you would expect it to,” said Cook. This innovative feature provides an experience that’s both efficient and easy to use.

With the Apple Watch, staying connected has never been easier. Users can receive and respond to notifications directly from their wrist. The watch has both Bluetooth and Wi-Fi capabilities, allowing users to stay connected without using their phones.

In addition, the Apple Watch includes a wide range of apps, allowing users to customize their experience. The possibilities of things that can be done from a users wrist are endless.

 A standout feature of the Apple Watch is its comprehensive health and fitness tracking. The watch is equipped with advanced sensors that monitor heart rate, track physical activity, and provide personalized coaching to help users meet their health and fitness goals. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness. We think it’s going to help a lot of people live a better day and a healthier life,” said Cook. With two remarkable health and fitness applications, users can view their daily movements and receive reminders to stay active. The apple watch promotes a healthier lifestyle. 

Additionally, the Apple Watch is designed to work seamlessly with the Health app on iPhone, allowing users to integrate their health analytics in one place. This ensures that users have easy access to their health data. This will enable users to make informed decisions about their health, set realistic fitness goals, and stay motivated to lead a healthy lifestyle.

As Apple looks to the future of the Apple Watch, a key focus will be on collaborating with third-party developers through the newly launched WatchKit. This platform enables developers to create apps designed for the Apple Watch, expanding its functionality and amplifying their experience. “The list of features is a mile-long and I’m certain when developers get their hands on the developer kit, that list will get even longer and there will be things that we couldn’t even imagine in it,” said Cook. WatchKit opens up endless possibilities for customization and functionality, further driving the smartwatch experience to new heights. 

The Apple Watch will be available in early 2015, with pricing starting at just $349. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about the Apple Watch and I hope you are as well,” said Cook. 

On September 9th, 2014 Steve Jobs presented to the world the features of a new wearable technology, the Apple Watch. He showcased the sleek design of the home app and the structure of how it works.

At the launch of the first Apple Watch in 2014, Apple modeled the different bands and designs each watch can have to make it your own. This made it personal to each new customer as they introduced a new product.

###