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Xander Yeh
Max Kirsch

CUPERTINO, California (Sept. 2014) – Apple CEO Tim Cook, unveiled their latest product, the Apple Watch, a first of its kind product that is claimed to facilitate fitness and communication accessibility. Designed to integrate seamlessly with the iPhone, the Apple Watch features Bluetooth 4.0, health monitoring, fitness tracking and other advancements.

The Apple Watch comes in two sizes–38mm and 42mm–and is available with standard and space black stainless steel finishes. All models come with an ultra-durable sapphire crystal display, ceramic coating, and a Retina display for easier touch.

The Apple Watch is easy to pick up, featuring a novel “digital crown” which acts as an all-in-one navigation tool allowing users to scroll, zoom, and interact with the device in an easy and efficient way. It’s equipped with watchOS 2 which offers powerful and fast performance.

“Apple Watch is the most personal device we’ve ever created,” Tim Cook said. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,
because you wear it, we invented new intimate ways to connect and communicate directly from your wrist, and it works seamlessly with iPhone.”

The Apple Watch offers state-of-the-art health and fitness tracking, enabling features like heart rate monitoring and live workout metrics. It’s also water-resistant and offers up to 18 hours of battery life making it suitable for daily wear.

“So if you’re just someone who wants to be a bit more active or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly,” Tim Cook said. “Apple Watch helps you live a better day.”

Apple Watch’s built-in heart rate sensor and accelerometer enables the device to monitor basic and intense movement. All workout and movement metrics are displayed in the Activity app, which users can also set goals and monitor their progression. The Apple Watch also reminds users to stand and move which promotes healthier habits among the users by encouraging them to close their “rings”.

The heart rate monitor continuously tracks a user’s pulse, which is vital to fitness activity detection and health warnings. Whether you’re looking to improve everyday habits or have certain fitness goals you’d like to reach, the Apple Watch is a versatile device which caters to a wide variety of users.

“We think people are going to love to use Apple watch. They’re going to love to wear it. It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch and we hope you are as well.”

Tim Cook is showing how the new Apple Watch charges. He hypes the crowd by highlighting the unique and innovative charging method.

Kevin Lynch is demonstrating the maps feature on the new Apple Watch. He shows how intuitive and easy navigation is.

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Apple Redefines Technology

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Kennedy Leppert
Margaret Kirkpatrick

CUPERTINO, California (Sept 9. 2024)— On Tuesday, Apple CEO, Tim Cook announces what he calls the “most personal device Apple has ever created”. This references Apple’s newest and most innovative product to date, the future of Apple, the Apple Watch. This is launched at a special event held at the Flint Center at De Anza College in Cupertino, California. The future of the company is described as precise and incredibly customizable.

Apple has made modern technology more personal. The first Apple product, The Apple-1, released in 1976 was sold as a fully assembled circuit board. Since then, Apple has released numerous other products like the MacIntosh, which introduced customers around the world to a graphical user interface. Apple also developed the IPhone in 2007, which was a combination of a phone, ipod and computer. But the company is not done yet.

Apple has been working for a long time on a new product that will make technology that much more personal. The new product, The Apple Watch will, as Cook puts it, “redefine what people expect from its category”. This watch is equipped with a precise, customizable timepiece and is accurate within plus or minus 15 milliseconds.

The Apple Watch features a digital crown, which includes infrared LEDs and photodiodes that translate rotary movement into digital data. If you touch this digital crown, it returns you to the home screen similarly to the home button on the Apple iphone. The digital crown enables users to view their favorite apps on the Apple Watch screen without having to scroll and block content with their fingers.

The Apple Watch combines functionality with style. Apple has designed 6 different straps and a mechanism that makes these straps interchangeable. The Apple Watch is incredibly customizable and can be worn many different ways. Apple has created multiple bands to choose from. The sport band, which is made from a tough durable elastic. The supple modern buckle, which closes with a metal clasp and wraps symmetrically around the wrist. The simple leather classic buckle, which looks more like a traditional watch and the list of styles goes on.

Each Apple Watch user has the ability to customize their watch face by simply force touching the display and tapping on it. The Apple Watch makes communicating simple by analyzing the texts the user receives and providing some responses that users can simply tap to reply with. Users also have the ability to send audio responses with the tap of a button. One of Cook’s favorite features involves health. “Apple Watch motivates users to be more active”, Cook says. The watch features two new applications. The fitness app monitors movement throughout the day. The workout app allows users to set specific goals for specific types of workouts. As Cook puts it, Apple “cannot be more excited about bringing these health features to the Apple Watch”

The Apple Watch is a revolutionary product that Apple customers should be very excited about. The watch seamlessly connects to the iphone and adds numerous new smart features like the health and fitness app to provide the best experience for customers. The Apple Watch will be released for customer purchase at a base price of $399 on April 25. Whether it be the Apple Watch, Watch Sport, or Watch Edition, these watches are sure to change the lives of customers around the world.

The Apple Watch provides users with a “new intimate way to communicate directly from the wrist”, says Cook. The promise of a better lifestyle starts with The Apple Watch. Cook puts the value of this product quite simply, “Apple watch helps you live a better day”. When customers purchase these watches, they will be amazed at the improvement of their lives through ways of communication, health and overall happiness.

Jobs describes new Apple Watch feature and all capability that the digital crown holds while also explaining how to use it to the audience 

Jobs introduces a key feature of the Apple Watch, Fitness tracking, which he claims will benefit the health aspect of watch users lives. 

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Apple Introduces the Apple Watch: A Groundbreaking Innovation in Wearable Technology

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Kadie O’Bannon
Sarah Park
Lauren Miranda

CUPERTINO, California (Sept. 9, 2014) — Apple today unveiled its first wearable device, the Apple Watch, marking a bold new step in personal technology. The Apple Watch combines sleek design with cutting-edge features that allow users to stay connected, monitor their health, and personalize their daily experience, all from their wrist. Seamlessly integrated with the iPhone, the Apple Watch delivers a range of innovations designed to simplify everyday life, offering users a more personal way to interact with technology.

“The Apple Watch is not just with you, it’s on you,” said Tim Cook, Apple’s CEO. “It allows users to do previously impossible things, such as communicating directly from your wrist, monitoring your health in real-time, and even using Apple Pay to make purchases. It’s a new way to connect with the world around you.”

One of the standout features of the Apple Watch is the Digital Crown, a unique innovation that allows users to interact with the watch’s interface without obstructing the screen. With the Digital Crown, users can zoom, scroll, and select precisely. Apple has also introduced Force Touch, which differentiates between a light tap and a firm press on the display, enabling new ways to interact with apps and navigate the watch’s features.

A custom S1 chip powers the device, designed to ensure seamless performance while maintaining efficiency. The Apple Watch syncs effortlessly with the iPhone, providing users with instant access to notifications, text messages, and phone calls without needing to reach for their phone.

Apple Watch will be available in three distinct models: Apple Watch, Apple Watch Sport, and Apple Watch Edition, offering users a wide variety of options to suit their needs and style preferences. The device will be available in two sizes and features interchangeable, customizable bands. Users can also personalize their watch face to display real-time information like weather updates, calendar appointments, and fitness goals.

In addition to its communication and personalization features, the Apple Watch is a powerful health and fitness companion. It includes advanced sensors that track steps, calories burned, and heart rate, providing users with detailed data about their physical activity. The watch’s Activity Rings system encourages users to stand, move, and exercise regularly, helping them achieve their fitness goals.

“We designed Apple Watch to be not only a stylish accessory but also a tool that motivates users to lead healthier lives,” said Cook. “Whether you’re tracking a run, monitoring your heart rate, or simply moving more throughout the day, the Apple Watch makes it easy to stay on top of your health.”

The watch also supports a wide range of workout types, offering tailored feedback to users based on their activity level. It integrates with the Health app on iPhone, providing a holistic view of health data in one place.

The Apple Watch also supports Apple Pay, Apple’s groundbreaking contactless payment system, allowing users to make secure purchases directly from their wrist. With a simple tap, Apple Watch users can pay for groceries, coffee, or any other Apple Pay-compatible services without needing to take out their phone or wallet.

In addition, the watch integrates seamlessly with iOS, providing access to a range of third-party apps developed specifically for the watch. This ecosystem of apps ensures that the Apple Watch will become even more functional over time, as developers create new ways to leverage the device’s capabilities.

“Our vision is to create a product that’s incredibly personal and wearable,” said Tim Cook. “The Apple Watch represents a new dimension in how people use technology in their daily lives. It’s always with you but doesn’t intrude. It’s simple to use yet offers incredible possibilities for developers, users, and the future of technology.”

Available in early 2015, Apple Watch will start at $349. Customers can choose from a variety of styles and materials, including stainless steel, anodized aluminum, and 18-karat gold. With interchangeable bands and customizable watch faces, Apple Watch is as much about personal expression as it is about functionality.

Apple Watch will be available in early 2015, with prices starting at $349. It will come in three models — Apple Watch, Apple Watch Sport, and Apple Watch Edition — each offering a unique combination of materials and finishes. With its seamless integration into the Apple ecosystem and wide variety of customizations, Apple Watch is poised to change how users interact with their devices and their world.

For more information, visit http://apple.com.

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Megan Tonnu
Tassie Maiorino
Ben Irvin

CUPERTINO, California (September 9, 2014)—Apple Inc. unveiled the Apple Watch today. CEO Tim Cook announced this innovative device, combining fitness tracking, messaging, and personal style into one easy-to-use product.

The Apple Watch is the first product in the popular and growing wearable technology market. This smartwatch shows Apple’s famous design and focus on quality, offering a device that works well with the iPhone while also functioning independently. With simple access to various apps, built-in navigation, and strong fitness tracking features, the Apple Watch promotes healthier living and improves daily routines, making it an essential accessory for today’s lifestyle.

The Apple Watch serves as a personal assistant, health tracker, and style accessory. There is a style for everyone with the two size options (38mm and 42mm) and three different collections (the aluminum-cased Apple Watch Sport, the stainless steel Apple Watch, and the high-end Apple Watch Edition made of 18-karat gold). With a variety of replaceable bands and faces, each watch is totally customisable, allowing users to express their own style in a manner that is unmatched by other smartwatches.

The Apple Watch goes beyond just its appearance. It allows users to read notifications, respond to messages, and make or receive calls directly from their wrist, all thanks to its full iOS support.. Because of its Digital Crown, the Apple Watch is simple to use without blocking the screen. Users can navigate between programs and settings fast because of its special design. WatchOS, an operating system designed specifically for smartwatches, powers the device. Its Force Touch technology, which tells apart between a gentle tap and a forceful push, is one of its primary features. As a result, consumers have more methods to engage with the watch. These features, which allow it to handle a large number of smart apps and tasks, make the Apple Watch a helpful daily tool.

Beyond telling time, the Apple Watch is also an effective fitness and health tracker with many features to help users in tracking and improving their health. The Apple Watch measures heart rate, daily movements, and calories burnt by sensors including the accelerometer, gyroscope, and heart rate monitor. Users are encouraged to move more, exercise frequently, and take breaks from extended sitting using the Activity app. Detailed information for various exercises, such as walking, cycling, and running, is provided by the Workout app. Tim Cook emphasized the Apple Watch’s role in health, stating, “The Apple Watch isn’t just about telling time; it’s about empowering people to lead healthier lives. With its fitness features, we aim to inspire everyone to get active and stay healthy.”

Apple pays more attention to health than simply basic tracking. Additionally, the Apple Watch may be used with third-party applications that offer specific health and fitness tracking, allowing users to personalize their experience and achieve their objectives. All of your data is securely stored by the Health app, which may also share it with healthcare providers or give you personalized knowledge.

With the Apple Watch, accessing your favorite apps from your wrist has never been easier. You may easily browse among a number of apps that improve your everyday routine with a tap or twist of the Digital Crown. Staying on course and never getting lost is ensured with the Maps app, which offers easy access to navigation and transportation information. Additionally, Pinterest may be a helpful tool for people who like learning and experiencing new things. With the Apple Watch, users can find interesting walking directions to nearby attractions in their city. By syncing the Pinterest app with the Apple Watch, you can quickly explore your surroundings and receive step-by-step navigation directions directly on your wrist. This resource makes it easier to plan or find things.

The Apple Watch also includes a car app feature that allows you to locate your vehicle easily. If you forget where you parked, a quick glance at your watch can show you the precise location of your car, helping you save time and frustration. The Apple Watch encourages users to stay active and explore their surroundings by offering everyday apps that make life easier. Kevin Lynch added, “With the Apple Watch, we are not just providing a device; we are enhancing how you interact with the world around you. From navigation to keeping track of your vehicle, everything is designed to make your life simpler and more connected.”

With the Apple Watch, you can improve your everyday life in many ways, such as tracking your fitness goals, keeping up with notifications, navigating your surroundings, and easily accessing apps right from your wrist. As Tim Cook said, “The Apple Watch is not just a piece of technology; it’s a way to enrich your daily life and connect you to the world around you.”

Tim Cook showcases the new fitness app. Cook not only promotes the new feature but also promoting health. 

Kevin Lynch presents new features of the Apple Watch. Lynch discussed easy and accessible apps such as Twitter, Pinterest, and BMW.

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Kennedy Gaynor
Lindsay Iaquinta
Whitney Hausholder

CUPERTINO, California (Sept. 9, 2014) – CEO, Tim Cook, announces the new redefining product of Apple, The Apple Watch, on Tuesday September 9th. The Apple Watch allows users to have a mini iPhone on their wrist and has new fitness tracking capabilities. 

Apple Inc. is ecstatic to announce that they will be launching the very first Apple Watch. The Apple Watch is a revolutionary new device that combines fashion with technology. As usual, Apple is showing just how committed they are to bettering their users’ experience through all new technology.

Not only is the Watch setting high standards for what a smartwatch can do, but it is putting an all new meaning to wearable technology. The Apple Watch has been crafted for the sole purpose of keeping users connected like never before. It offers the ability to receive notifications, messages, and phone calls directly to your wrist, no matter where you are. It also allows users to respond to texts, answer phone calls and talk on the phone, and even allows users to access Siri without ever having to reach for their phones. With this level of connection, users never lose communication even while on the go.
A huge, standout feature of the Apple Watch is its ability to track fitness and advanced health information. It comes equipped with a heart rate monitor, accelerometer, and gyroscope which allows the capability to provide accurate and comprehensive health data. In addition, users can keep track of their daily activity, monitor their heart rate, and even receive reminders to stand up or move around, promoting a happier lifestyle. The Apple Watch also comes equipped with a workout app that tracks a variety of exercises which can also provide the user with real personalized feedback to help reach their fitness goals.

The Apple Watch has also been designed to work perfectly with all other Apple products, which only betters the overall user experience. With the feature by the name Handoff, users are able to start an activity on their Apple Watch but continue it on their phone, iPad or MacBook. The watch also supports Apple Pay, which is a way to pay with your phone, but now, users can tap to pay with their watch instead. This feature also supports Apple’s many different apps, including but not limited to, calendar, maps, and Apple Music, allowing users to still have access to some of their most used tools right from their wrists.
Apple has a good way of paying attention to the design of their products. This was definitely not something they lacked when designing the Apple Watch. The watch has a very stylish minimalist sort of design which is available in many different materials to fit anyone’s unique taste. Users have the options of different watch faces and customizations to guarantee that everyone has the option to create their own personal style for their watch. Another unique concept is the interchangeable bands that are offered for even further personalization, giving users the opportunity to explore any style they would like.
Apple has shown an ongoing commitment to innovation on all fronts; the Apple Watch is just another clear example of that. Throughout the years, Apple has provided users with all sorts of new groundbreaking technology that alters the way we live our everyday lives. From the very first MacBook to our iPhones and iPads, Apple has never stopped showing just how much we can do with technology. The Apple Watch is the newest innovation and definitely did not disappoint. The Apple Watch is a clear representation of the huge leap forward in the category of wearable technology. It offers the perfect blend of fashion, functionality, and cohesion with Apple’s other products. With the advanced health and fitness tracking, outstanding connectivity, and never ending opportunities for customization, the Apple Watch is sure to become a large part of everyday life. As Apple continues to push boundaries and provide only the best for users, the future’s looking bright.

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Apple Watch Announcement

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Jaycie Cress
Shayana Oppen
Jon-Duke Rodgers

This past Tuesday, September 9, 2014 at an Apple convention, Apple’s co-founder and CEO, Tim Cook announced the reveal of their newest product, the Apple Watch. He was joined on stage by other key executives. One of which was Jony Ive, who had been instrumental in the design and manufacturing of the Apple Watch. The announcement of the watch has generated significant excitement, marking Apple’s entry into the wearable technology market. This event also stands as a significant shift in how technology is integrated into daily life. The watch is not like any other. Not only does it tell time but it also has so many features including a dial that controls the watch like a home button on the iPhone. It features an array of sensors, including a heart rate monitor, accelerometer, and gyroscope, enabling users to track their workouts and daily activities. “It uses the GPS and Wi-Fi in your iPhone to track how far you’ve moved” announced a video played by Tim Cook. The Activity app encourages users to meet their fitness goals through visual progress indicators, giving a sense of accountability and motivation.

The watch was released with three options you could purchase: the Apple Watch Sport, the standard Apple Watch, and the luxury Apple Watch Edition. Each collection was designed to appeal to different demographics. The Apple Watch Sport was lightweight and durable, crafted from anodized aluminum and featuring a flexible band, making it accessible and practical for athletes or people that prioritize fitness. The standard Apple Watch was made from stainless steel and offered a more polished look, for a more everyday business look.The Apple watch is also introducing a new type of electronic called Taptic Engine. It allows the watch to deliver subtle notifications through haptic feedback, providing a discreet way to stay connected without the need for constant screen time. This feature was particularly appealing in professional settings where checking one’s phone could be deemed inappropriate.
While the Apple Watch Edition featured an 18-karat gold casing, aimed at the luxury market. This tiered approach allowed Apple to cater to a wide audience, from everyday users to affluent customers seeking a high-end accessory.

The watch also adds a feature of touch screen which is nice because while the dial is nice for some things, most people do like touch screens. You can scroll, zoom, and navigate in whichever way you prefer. “The digital crown is a remarkable device; it zooms into apps, it enables nimble precise adjustments, and critically you can use it without obstructing the display.” a video demonstrating the watch userface claimed.
The watch also has features that connect to your phone so that you’re able to take calls and respond to texts all from the watch. You also receive your notifications and can put the watch on vibrate so it won’t interrupt you but you’ll still get the notification. They also give recommended responses in case you’re in a hurry and need to respond quickly.
This watch is being released at the same time as the iPhone 6 which is very exciting for Apple and Apple fans. Especially since you can connect your phone to the Apple watch this is an exciting feature with a brand new phone.
The Apple watch also has a variety of wallpapers and ways to read the clock so it’s even accessible for children. The watch is completely customizable to you in every way, including the band. They make different sizes and colors to make the watch perfect for every day. The bands also come off easily so you can switch them every day to make them match your outfits. The Apple watch is an exciting announcement that the world is very excited to see. There’s so much new technology that it really should make consumers day to day much easier.

The Apple Watches digital crown is the feature that allows the device to function for its small size.

The all day fitness tracker and sports tracker becomes an everyday watch.

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Alaina Moore

Eve Tinsley

Ally Patterson

CUPERTINO, California (Sept. 9, 2014)- Today, the Apple Watch was announced by CEO Tim Cook as Apple’s first wearable technology to hit the market.

Today in Cupertino, California on September 9th, 2014, Apple introduced their very first smartwatch, the Apple Watch. The Apple Watch is an original, one-of-a-kind device that will change how we think about technology. Apple’s CEO, Tim Cook, revealed the new gadget at a press event calling it, “the most personal device we’ve ever created.” Just like the iPhone and iPad, the Apple Watch offers a mix of impressive features with a stylish, trendsetting, customizable design. Tim Cook was also sure to say, “It is not a shrunken iPhone”, ensuring that it should be seen as an add-on for the iPhone, not in place of. It is designed for anyone and everyone, from tech lovers to people who just want a simpler, more convenient way to stay connected. This would be a perfect gift to anyone in your life, or for yourself!

If you are worried about your iPhone’s compatibility with this new Apple Watch, don’t be. The features of this watch let users check notifications, use apps, and keep track of their health right from their wrist. Thanks to the Apple Watch, grabbing your phone from your pocket for every little thing is unnecessary. An astonishing feature called the Digital Crown, which is the little scroll dial on the side of the watch, helps you scroll and zoom in on the screen without blocking it with your fingers. Tim Cook emphasized that the Apple Watch is more than just a watch when he said, “It’s a precise, customizable timepiece, a new way to connect, and a great fitness companion.”

Apple Watch is designed to help users stay active and healthy, or start their health journey. It comes preloaded with sensors like a heart rate monitor and an accelerometer that tracks your activity all day long. The watch’s activity feature has three rings that show how much you’ve been active, how many calories you have burned, and how long you have stood up during the day. This feature will help motivate you to stay active. There is also a Workout app for tracking specific exercises like running or cycling, and the Activity app gives you a daily summary of how active you’ve been. Plus, all the health data can sync with Apple’s new HealthKit platform, giving you a complete picture of your fitness. This is extremely helpful because the Apple Watch is perfect to wear during workouts because it does not get in the way.

Even though the Apple Watch is jam-packed with all sorts of features, do not fret because its interface is user-friendly and can be used by any generation. This is good because whether you’re a tech expert or just getting started, you will be able to use it easily. With Siri voice control, you can send messages, set reminders, or use apps just by talking to your watch. The innovation of the Taptic Engine sends little vibrations through the watch to get your attention when you receive a notification or call. This feature is very useful because you will be notified no matter what you’re doing: exercising, in the office, texting, or simply in the comfort of your own home. Features like Taptic are the reason the Apple Watch is the watch for everyone.

If you’re worried about the fit of the Apple Watch, it comes in two screen and band sizes, so it’s a perfect fit for any wrist of any size. Other than the two different sizes, the watch also comes in three different styles. These styles are the classic Apple Watch, the Apple Watch Sport, and the high-end Apple Watch Edition. This watch is so customizable, that you can even change the color of the band for different occasions or desires. This will ensure your Apple Watch looks good with every outfit from the office to the gym.

The Apple Watch is another groundbreaking product from a company that has already changed the world with the iPhone, iPad, and Mac. On top of the invention of the Apple Watch, just this year Apple also introduced iOS 8 and Apple Pay, showing its commitment to making technology simple and useful for anyone and everyone. The Apple Watch will be available in early 2015, with prices starting at $349. You’ll be able to buy it online, at the Apple Store, or from other retailers. For more important details, visit the Apple website, or stop by your nearest Apple Store.

Apple CEO Tim Cook introduces the groundbreaking Apple Watch. He starts by highlighting its speedy and accurate time watch features, showcasing its innovative advancements.

Kevin Lynch, Apple’s Vice President, shows off the first live look at the Apple Watch. He focuses on its compact but powerful design with the digital crown as the action button and the clock as the center of the watches display. 

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Katie Newett
Lily Sirignano
Sophia Galvanek

CUPERTINO, California (Sep. 9, 2014) – Tim Cook announced the release of Apple’s newest product, the Apple Watch, at the Flint Center in Cupertino on Sunday. He appeared on stage in business casual attire, presenting the innovative product to the audience. The crowd sat silently before Cook revealed the head-turning design, prompting an eruption of applause. Kevin Lynch entered the stage to discuss the watch while proudly displaying it on his wrist, and the crowd roared.

The audience had gathered for the launch of a new iPhone, so when Cook mentioned that there was “one more thing,” the crowd gasped in surprise. He explained that the Apple Watch is a brand-new, redefining device, calling it “the next chapter in Apple’s story.” As the lights dimmed, the screen showcased a close-up of the watch’s mechanical features. 

One of the watch’s main features is its customizability. Interchangeable bands allow the watch to fit any lifestyle and personal style. The launch will include stainless steel bands, leather bands, and more that fasten magnetically. Since this is an everyday product, it must suit both personal aesthetics and functionality, which is why Apple designed a variety of watch faces to match every personality. “The Apple Watch is the most personal device we’ve ever created,” Cook said as he began to describe its long list of features.

With every new Apple device comes a new invention. The Apple Watch introduces the Digital Crown, a small knob on the side that allows users to easily navigate the interface. This feature lets users scroll up and down and zoom in and out on the screen without fingers obstructing their view. Pressing it takes users to their home screen and holding it down activates Siri. This digital technology can be worn daily, combining style with practical functionality.

A video plays featuring Jony Ive, Senior Vice President of Design, narrating the story of the Apple Watch. “We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level,” Ive explained. The video showcased the watch’s details, apps, and capabilities, emphasizing the convenience it will offer users. “These are subtle ways to communicate that technology often inhibits rather than enables,” he noted.

The Digital Crown isn’t the only new invention, Apple also developed a screen display that senses both touch and force, expanding the watch’s uses. With the watch, users don’t just see the screen, it also vibrates and produces sound. When users connect the watch to an iPhone 5 or newer, their messages, notifications, and more transfer seamlessly between the two devices, allowing for effortless communication from the wrist. 

Kevin Lynch, Vice President of Apple, took the stage for a live demonstration of the watch’s features. Apple created various shortcuts for responding to text messages and communicating with contacts. Users can select from a list of automated responses, voice type, or respond with emojis. Digital Touch enables users to communicate with their contacts through a live interaction system. They can tap on their watch and it will be felt on the receiver’s wrist, or they can draw a picture or send their heart rate. 

When using maps, users can see their current location and receive walking or driving directions. The watch vibrates to signal when it’s time to make a turn, each vibration is different for each direction.

A video played featuring Jay Blahnik, Director of Fitness, Health, and Technologies, discussing the fitness and activity features of the Apple Watch. The fitness app monitors daily activity by tracking pulse, heart rate, and distance traveled. Users can set daily goals and track specific workouts for more accurate data. This feature aims to “help you live a better life,” Cook said, motivating users to be more active.

The Apple Watch comes in two sizes along with two different band sizes. It uses a magnetic charging system that easily connects to the back of the watch, providing long-lasting battery life. The watch will start at $349 and will release three collections for this launch in early 2015. 

The Apple Watch is highly customizable and serves as an innovative communication tool directly from the user’s wrist. With an impressive variety of features, the watch improves daily activities and is created for all lifestyles. “Creating beautiful objects that are as simple and pure as they are functional has always been the goal at Apple,” Cook concluded, unveiling one of the most innovative products ever created.

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Tim Cook reveals the look of the Apple Watch to the public for the first time. The new product redefined the watch category and became the most personal device Apple created (Cook).

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Tim Cook explains why he believes people will love Apple’s new watch and it’s new features. Cook expressed the functionality of the Apple Watch and how it will change user’s lives for the better.

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