FOR IMMEDIATE RELEASE

CEO of Apple, Tim Cook Introduces the Apple Watch

Media Contacts
Allison Davis
Goldi Baranovsky
Kyiah Johnston

CUPERTINO, California (Sept. 9, 2014) — At today’s launch event, Apple CEO Tim Cook unveiled the Apple Watch, the newest smartwatch on the market with a sleek design and endless personalization opportunities.

 Apple introduced its new smartwatch at the annual launch event in Cupertino, California. Leading up to the reveal of the Apple Watch, Tim Cook built anticipation by first introducing new features like Apple Pay and the iPhone 6, showcasing their innovative ideas to enhance user experience. After highlighting these significant products, Cook stated Apple’s launch phrase, “…we have one more thing…” This moment signaled Apple revealing their most recent development and created anticipation in the crowd. “We love to make great products that enrich people’s lives, and we love to integrate hardware, software and surfaces seamlessly,” the CEO said connecting with Apple consumers. After the Apple Watch’s slow introduction video, the audience gave nothing but love to Cook and a standing ovation. 

Many consumers were visibly impressed by the innovative features highlighted and seamless integration with the iPhone. The anticipation built by Cook’s statement, “We have one more thing,” increased the excitement, marking the Apple Watch as a significant development in wearable technology. The positive reaction emphasized the product’s potential to reshape consumer expectations. “We believe this product will redefine what people expect from its category… It is the next chapter in Apple’s story,” Cook said.  His marketing for the Apple Watch holds a exciting entry into the smartwatch market for Apple, seeing it as a efficient innovation that combined technology, health, and fashion.

 One of Apple’s most unique innovations was the User Interface; a new version of the user interface was required when developing the new product. Cook states the importance of incorporating functionality in a mechanism on the Apple Watch called the Digital Crown. This function provides a way to scroll, zoom, and navigate without touching the screen. It also serves as the Home button and a way to access Siri. A new form of communication with Digital Touch has been released. This feature allows users to communicate with each other through taps, drawings, and more—something that has never been done before!

Apple developed an original size and a smaller version with different bands or cases options adjusting to their consumer’s needs. They created distinct collections of Apple Watch: The first Apple Watch polished stainless steel | Apple Watch Sport: The sports collection has an iron exchange coverglass and an anodized aluminum case 60% stronger than the standard (first edition) | Apple Watch Edition: Made from 18-karat gold made up to be twice as hard as standard gold. The Retina Display function features force touch, distinguishing between a tap and a press. The IOS-based interface user interface was explicitly created for the smaller smartwatch. The smartwatch offers customizable watch faces from classic designs to user photos, ensuring the watch is set to change how we stay connected and express our style. 

“The Apple watch is made to be worn, and it can be worn all day for any occasion. It’s much more about personal technology than style and taste. It seamlessly combines materials, software, and technology.” Cook stated, emphasizing the personalization of a smartwatch. The watch offers a fitness app that monitors all your activity, heart rate, and movement throughout the day and a workout app that allows you to set specific goals for the type of exercise. The smartwatch empowers users to take control of their health and stay in touch without using their phones. Apple also worked hands-on with developers to access third-party notifications. “We love to make technology more personal and allow our users to do things they could never imagine,” Cook said. 

The 2014 release of the Apple Watch increased consumer awareness of wearable technologies and features within smartwatches, revolutionizing the smartwatch market. Apple turned its attention away from the watch’s design appeal and toward its fitness and health capabilities. The workout and fitness functions of the Apple Watch drew in new customers. Two hundred million consumers could utilize the Apple Watch since Apple made it compatible with the iPhone 5 through 6 during the development process. It is designed to be simple to charge at night. It includes an inductive charging magnet connecting seamlessly to the watch’s back.

 The Apple Watch took years to develop and has continued to improve. “Creating beautiful objects that are simple and pure as functional has always been our goal at Apple. We designed the Apple Watch as a whole range of products… I think we’re now at a compelling beginning designing technology to be worn and truly personal,” Apple stated. Apple is known for producing innovative products, and the Apple Watch is yet another successful example of that.

###

FOR IMMEDIATE RELEASE

Media Contracts
Sydney Jordan
Peyton Cripe
Grace Selesky

CUPERTINO, California (Sept. 9, 2014) – Tim Cook, famously known as the CEO of Apple, unveiled the release of the groundbreaking new product, the Apple Watch on Tuesday, in Cupertino California.

In Southern California, Apple hosted their annual product release convention where they surprised the audience by not only launching a new IPhone, but also launching the first generation Apple Watch as well. A standing ovation arose when Cook unveiled the watch by coming on stage wearing the new product after a high tech presentation. Looking proud of his accomplishment, Cook continued to explain the Apple Watch’s capabilities and new features, never seen in a smart watch before.

This new product is presented as a more portable and versatile version of a smart phone, its advantage being it’s right on your wrist. Cook touched on the Apple Watch’s phone-like capabilities, such as phone calling, texting, fitness tracking, and customizable appearance. The Apple Watch allows customers to now keep track of their steps and make fitness goals, making for more accurate data than an Iphone would provide. Customers can also customize their watches to their own liking and taste. These Apple Watches have a removable watch band making for even more options on how to make this product your own and more personalized.

Not only this, but Apple has developed a smaller watch band to fit all possible wrist sizes. The most emphasized feature in this presentation, however, is the brand new user interface Apple introduced. They have now added more functionality to the dial or ‘digital crown’ on the side of the watch to be able to zoom in and out on photos, scroll through messages or lists, and to return the user back to the home page when pressed. It also is equipped with software that senses when you raise your arm and turns on the watch. All of these unique features add to the excitement of the upcoming release of the watch.

Cook not only spoke on the watch’s functions but also the wearability and comfortability as well. “Now, Apple Watch is made to be worn, and it can be worn all day, for any occasion. It’s as much about personal technology as it is about style and taste.” Cook said during the release event. Apple emphasized and encouraged their users to not only wear their watch for any event they may have, but also to personalize every aspect of it.

Much like an IPhone, you can change the lockscreen of the Apple Watch and even switch it to a live wallpaper, exhibiting movement and one’s own personal taste. Cook continued to exhibit a multitude of different watch band styles and designs so that everyone can find one in their own style. Apple continued to display this new device by having Cook wear it for his entire presentation. They also displayed multiple photos and videos on the screen of people going about their lives with their watch on. There was everything from users working out, to playing with their children, showcasing the function diversity that it can provide.

The first generation Apple Watch will be released in early 2015, with expectations of high demand for the new smart product. They will be sold in Apple stores around the country and in select countries around the globe. The starting price for this new piece of technology begins at only $349. Cook closed his presentation by exclaiming his excitement and his thoughts on this new device. “It is something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple watch is the most personal device Apple has ever created.” Cook said as his final closing statement. Excitement only seemed to grow as the event concluded, leaving audience members to wait in anticipation for the upcoming release of the Apple Watch.

The newest Apple Product, The Apple Watch, presents its seamless design and aesthetic looking features. This watch will be available next spring and from the crowds reaction it’s in high demand.

Cook shows the audience the newest feature called “digital touch” allowing customers to feel more connected with those in their contact lists. He demonstrates connecting with Jeff Bezos and places importance on how this is an Apple Watch exclusive feature.

###

FOR IMMEDIATE RELEASE

‘ONE MORE THING’ – APPLE INTRODUCES THE BREAKTHROUGH APPLE WATCH

Media Company
Jack George
Cordelia Ellis
Ruby Nelson

CUPERTINO, California (Sept 9, 2014) – Tim Cook, CEO of Apple, unveiled the revolutionary Apple Watch at their annual conference as the future of communication and design that fits the everyday lifestyle of Apple users. 

The Apple Watch is the newest Apple Product that focuses on a high level of technical innovation mixed with a sleek, timeless design to connect to the wearer intimately. Apple aims to create a watch that continues the beauty of original watchmaking with the new technological world. The revolutionary ‘Digital Crown’ feature on the Apple Watch is one such combination. The crown is the perfect mix of a home button on an iPhone and the scroll feature on the iPod, allowing for easy movement on the watch screen. The watch allows users to interact with each other through answering texts and answering calls for your iPhone. Users can also be more intimate with one another using the Walkie Talkie feature that allows for direct conversation between watches and the Digital Touch feature that can share something as intimate as a person’s heartbeat. Apple Watch also introduces the fitness and health apps for people to track their activities and help improve lifestyles. Cook also revealed that the Apple Watch will come in three different editions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. 

“Apple Watch is the most personable device we’ve ever created.” said Cook. The focus of the Apple Watch is in more than the interface, but the wearability and seamless way it integrates into the users everyday life. The watch is as much of a technical marvel as it is a sleek and fashionable design made for all different wearers. The Apple watch is made to “Embrace individuality and inspire design” as said by Johny Ives, Senior Vice President of Design. The Apple watch is made to be worn. As such, the watch will come in different sizes, the larger and smaller sizes are made to fit the different wrist sizes for better wear. 

As the watch is specifically designed for everyday life, Apple created 6 different bands with distinct styles that are easily interchangeable. The bands are made to fit with every type of user. The sport band is sweat resistant and comes in a variety of bright, fun colors. The leather loop is a soft leather that mixes functionality and style seamlessly. Likewise, the leather modern buckle, simple leather classic buckle, stainless steel link bracelet and milanese loop are all references to the original watch band that highlights simple elegance.  

Apple has partnered with different apps to enhance the abilities of the watch. The location feature on the watch uses the Digital Crown for users to easily zoom in and out of their location and the surrounding areas. Also when following directions the watch will vibrate and indicate when the next action is required. The applications on the Apple watch are suited to allow users easier interactions in their everyday life – apple pay is available on the watch to quicken payments, your boarding passes can be saved with partnered airlines and if you need to talk with close friends and family the long button below the Digital Crown shows a list of friends and family to make quick conversation. 

And there is one more thing. The Apple Watch will be able to connect with the iPhone 5, 5s, 5c and the new iPhone 6 and 6plus. The watch will be available in the three different styles and 2 different sizes plus all 6 band options. The Apple watch will enter the markets in early 2015  with a starting price of $349 (USD). The Apple watch is part of the new generation of apple products that promote and work to integrate into the user’s life seamlessly. 

The all new activity app features the “stand ring, move ring, and exercise ring”.  Each ring filled is an activity goal completed.

Kevin Lynch introduces the customization capabilities that the Apple Watch has to offer.  These capabilities include, home screen layout changes.

###

FOR IMMEDIATE RELEASE

Media Contacts
Zach Sherman
Roland Liu
Ashley Libertoff

In this conference, Apple Inc. proudly and confidently announces the launch of the very first Apple Watch, an incredible wearable that incorporates technology with activeness. The Apple Watch has been designed not only to keep you connected, but also keep you determined to have a healthier and active lifestyle.

With this innovative device, Apple has once again taken a step forward in its mission to create technology that enhances everyday life, for people of all differences. As said in the Introduction video, “It’s as much about personal technology as it is style and taste. It seamlessly combines materials and software and technology.” The Apple Watch introduces numerous and various features targeted for fitness lovers, tech-savvy individuals, and anyone interested in Apple’s products.

One of the features that standout within the Apple Watch is its built-in GPS, which provides users with exact location tracking without the need of a phone. For example, if you go on a walk or a bike ride outside of your house while still tracking your distance and route, the watch allows you to record your activity in real time and focuses on the performance rather than any other distractions.

Additionally, the GPS functionally is involved by the device’s great fitness tracking capabilities. Users can choose from a variety of workout types- running, cycling, etc. which makes it a great companion for any routine. As mentioned in the video provided from the conference, “…being more active as it turns out is one of the best things you can do to improve your health. And the Apple Watch gives us the ability to motivate people; to be more active and healthy.” The Apple Watch also connects well with the Health app (which many people are familiar with from their iPhones), allowing users to monitor and track their progress and goals over time.

The Apple watch is equipped with many features designed to help motivate users to stay active throughout their days. “The fitness app monitors all of your activities and movement throughout the day”. Many approaches encourage users to meet their fitness targets, making daily activity a fun and rewarding experience. The watch can give reminders to stand, exercise, and move. It fosters an active lifestyle and offers insights to overall health and well-being.

Project Director, Kevin Lynch discusses the “Maps” feature of the watch, allowing users to easily get from point A to point B.

Apple CEO, Tim Cook, discusses how users can stay active and track their fitness by using the Apple Watch.

###

 

Tim Cook examples how the crown on the Apple Watch is used. Tim shows that the crown can be used to zoom in, scroll through lists, and go back to the home screen.

Kevin Lynch shows off  some new features of the Apple Watch. By holding the crown down on the Apple Watch, Kevin asks Siri to display movies playing in Cupertino. 

FOR IMMEDIATE RELEASE

Media Contacts
Kamryn Eskew
kameskew@iu.edu
Luke Barton
lukburto@iu.edu
Emma Pearce
empearc@iu.edu

CUPERTINO, California (Sept. 9, 2014) — Apple CEO announced the release of the company’s new product, the Apple Watch, at the Macworld Expo in Cupertino on Tuesday. The watch is the company’s take on standard watches and wrist-technology. With many customizable features, the new product brings the iPhone to your wrist.  

With an emphasis on seamless improvements, Tim Cook calls this “The next chapter in Apple’s story.” The watch contains new-age technology that allows it to be a top-of-the-line fitness device, with an ability to track things such as heart rate and distance traveled, among others. This new technology allows a more intimate connection to others as well, with new features such as being able to tap the screen and send a vibration, send quick drawings, and even share your own heartbeat with other Apple Watch users.  

 On a typical watch you’d find a dial on the side to adjust the time. Apple took it a step further. The digital crown is not only used for adjusting the time, but it is also a multi-use home button and scroll wheel, and also a quick way to talk to Siri, allowing users to navigate their Apple Watch with ease.   

Apple designed a new way of using force to navigate a touch screen, with sensors able to detect the difference between a light tap and a stronger push, creating many new avenues of navigation throughout the device. A sapphire sealing around the surface creates a shield to protect the device from harm while still being completely transparent and responsive to inputs. 

The design of the wrist straps are also very customizable, as you can use a chemical and sweat resistant elastic band, a soft leather magnetic band, and a stainless-steel link or mesh bracelet, all with their own versions of an easy-to-use clasp or magnetic band that allows the user to put on and remove the watch with ease, with emphasis on it being comfortably secured to the users wrist. Each style comes with even more customizability, with a range of colors to choose from for each. Along with these, there is always the option for a slightly smaller version of the watch, with matching smaller straps as Apple understands that this is not a one-size-fits-all piece of technology. 

Apple introduced “glances” as an easy way to see the most important information at a “glance.” This feature includes being able to conveniently check a schedule, the time and weather, the user’s location, as well as information from third party applications. Users can quickly respond to texts with suggested responses, take calls, and adjust music all within seconds. The watch can be connected to any Apple product you choose, such as your iPhone, MacBook, and other Bluetooth devices like speakers or headphones.  

Vibrations for notifications have been included as well. Users will feel a small vibration when they get push notifications. The vibration is unnoticeable or heard by anyone but the user. The watch can also give directions by simply vibrating on either side of the user’s wrist, indicating where to turn.

The Apple Watch brings a wearable version of the iPhone to users.

Apple CEO Tim Cook announces the Launch of the brand new Apple Watch at the September 2014 Apple Press Event.

Tim Cook excites the crowd as he explains the exercise features included on the watch and how one can customize them to their personal preference.

###

FOR IMMEDIATE RELEASE

Media Contacts
Carson Hilbert
Jilly Hilderbrand
Ginger Jia

CUPERTINO, California (Sept. 9, 2015) – The CEO of Apple, known as Tim Coon released a brand new product called the Apple Watch which includes two sizes — 38 mm and 42 mm — and has options of either a stainless steel finish or a space black stainless steel finish.

The Apple watch has all brand new features and different band colors which include Solo Loop, Nike Sport Loop, Sport Bands, and much more. There is just so much technology added to such a small device that you’re able to do anything you possibly can think of doing. 

The Apple Watch series has many different features in such a small device that features zooming in and zooming out of different apps, able to message people, have phone calls, heart rate sensor, use the GPS on the watch, fitness activity, measure your workouts, and so much more. 

Both the 38 mm and the 42 mm Apple Watch include a dual-core processor chip, which offers GPS tracking systems to track where you’re going and be able to use Bluetooth and Wi-Fi connections and communicate with different people through the messaging app and the phone app included in the Apple Watch. 

The Apple Watch introduces different features which include splash resistance, waterproofing which allows you to wear your Apple Watch in the ocean or the pool, a heart rate sensor, an accelerometer, a gyroscope, an ambient light sensor, a capacity of 8GB, and composite back. A cool figure to look out for is the “Breathe” app which allows users to take some time out of their busy day to focus on breathing exercises.

This watch also includes a built-in rechargeable lithium-ion battery, charges up to 18 hours, and has a magnetic charging cable which is included in the packaging once you get the Apple Watch. There are different languages that you can use for Siri which include English, Spanish, and much more to where you can use the Apple Watch in different countries. 

The Apple Watch will be available in two different sizes but will have different types of bands for you to choose from. Pre-orders begin on Friday, April 10, 2015, and the official release on April 24th. Originally it wasn’t available at the Apple Store; customers were able to make appointments for demonstrations and fitting, but the actual product wasn’t able to be sold just yet. The cost is at a reasonable price of $269, and makes it to where people are able to actually buy the product.

“(The) Apple Watch is designed to help anyone who wears it, live a healthier life by being more active. For people who just want to be more active throughout their day, to those who work out a few times a week, and to athletes committed to improving their performance. Apple Watch brings together the capabilities of an all-day fitness tracker and a highly advanced sports watch in one device you can wear all the time,” said Jay Blahnik, Director of Fitness, Health Technologies. 

“We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer to both embrace individuality and design. The watch senses that you are raising your wrist and then activates the display. You see an organization of apps that well known and somehow familiar navigation is fluid and vital. Magnifying content on a small display is fundamentally important, so we’ve developed a whole new interface specifically towards the challenges associated with a product this small,” said Jony Ive,  Apple’s Senior VP of design. 

Tim Cook displays the digital crown feature at The Apple Watch reveal event, which serves many purposes including zoom features and as a scroll wheel.

Kevin Lynch shows off some of the customization options of The Apple Watch, making it more personable and offering a unique experience for everyone.

###

FOR IMMEDIATE RELEASE

Media Contacts
Karen Flores
Maddie Greenberg
Grace Hunteman

CUPERTINO, California (Sept. 9, 2014) – Tim Cook, on behalf of Apple, announced the new, revolutionary Apple Watch that was shown to seamlessly combine iOS features with life-efficiency upgrades all from the stainless steel, OLED watch screen.

First and foremost, the Apple Watch, which comes in two sizes, 38mm and 42mm, and has six different easily interchangeable watch band options. From leisurely leather and comfort, to sweat-proof silicone, the bands were created to easily fit in for all different lifestyles. Alongside the bands, there were more ways Apple created to personalize the watch. There are a variety of watch faces crafted to fit whatever the user is comfortable with; could be the time, an Apple produced watch face, or individually taken photos. Creating an efficient and usable watch that was aesthetically pleasing as well as highly-functional was a main goal of Apple’s that they seem to have accomplished.

“We’re using inductive charging. It has a magnet and it aligns perfectly to the back of the watch. It is so simple and elegant, it’s something only Apple could do”, said Tim Cook, CEO of Apple. Starting at $349.00, this stainless steel watch was created with advanced technological innovations which incorporated iOS into the watch allowing for it to link to the iPhone.

The Apple Watch can be used for various purposes. With a touch screen, digital crown, and vibrations sent directly to your wrist, the Apple Watch built a seamless route for communication. Continued features from the iPhone such as iMessage, phone calls, and even social media communications have all been proven accessible from the watch and made it more convenient to communicate with people through speaking, typing, or automated responses without having to dig through a bag to unlock and respond from your iPhone. With apps such as digital touch, you can send and receive real-time drawings and even share something as intimate as your heart beat.

“It’s a new innovative, intimate way to communicate directly from your wrist. And it’s a comprehensive health and fitness device, and it is so much more”, Cook said.

With a screen this small, the watch could sense not just touch, but any force on the screen. The electrodes surrounding the screen can differentiate a tap and a press which controls the haptic feedback and vibrations being received from the Taptic engine. This is resulting from the single chip behind the screen which is producing a computer-like functioning watch.

Navigating through the watch, there are apps that come with it such as upgraded health features. The apps all show real-time data monitoring your heart rate, daily steps, and can track workouts. By showing a ring with movement, standing, and exercise times, it encourages people to close the rings and become more active, sending users activity reminders throughout the day.

With continuously developing technology and growing social media platforms, the Apple Watch integrates these applications into notifications. There are customizable vibrations for each app, message, and phone call. With just a quick wrist movement, Apple Watch users can access their Apple Wallet, Siri, the weather, and notification center. Apple incorporated a luxurious and systematic experience into a watch, upgrading one’s quality of life.

Although the watch may not have a camera, there are new camera improving features. The ability to take timer photos from your wrist will greatly improve timed selfies and save time.

Now, on Maps, it is possible to get vibration alerts on your wrist to help direct you. Walking, as well as driving, directions are visible as well to make it easier to navigate the area. “Now while you’re walking, Apple Watch will give you Taptic feedback on each turn, so you’ll know whether it’s time to turn left or to turn right and those feelings are different for each direction so you can actually know without even looking at your watch which way to go, it’s like having this invisible guide with you,” Cook said.

In a year’s time, the Apple Watch will be released to the public projecting a luxurious and life-altering way of living that will boost your exercise, health, and communication styles.

Kevin Lynch, Vice President of Apple, demonstrates how to use the photos app. Lynch also shows how the crown feature is being used.

Cook explains how the Apple Watch is not for a specific type of audience, it is for all. The Apple Watch is very versatile and can be customized.    

###

FOR IMMEDIATE RELEASE

How the Apple Watch Altered the Tech Market Following it’s Release

Media Contacts
Annabelle Purkey
Maiza Munn
Olivia Zwack

On Tuesday, September 14, Apple CEO Tim Cook unveiled the newest product at the annual Apple Event in Cupertino, California. 

Apple CEO Tim Cook takes the stage to introduce the Apple Watch. Cook describes the personalization for this product. 

Following the anticipated annual Apple event, CEO Tim Cook is seen taking the stage in casual dress and surprises the audience with the announcement of the Apple Watch. With Apple’s newest product, Cook said this was “the most personal device we’ve (Apple) ever created.” The Apple Watch allows consumers to experience a more personal technological experience by creating a fully customizable product. As a smartwatch, the watch will support the consumer as a health and fitness device that can track your steps, workouts, and heartbeats with the device containing a heart rate sensor, accelerometer, and gyroscope.

Unlike other smartwatches, the Apple Watch harmoniously syncs with the iPhone to store the same data on the consumer’s wrist, Cook said “Seamlessly combines materials of software and technology” when speaking about the compatibility of both devices. Running on GPS and Wi-Fi from your iPhone, the consumer can answer calls and respond to text messages with a spin of the digital crown on the side of the smartwatch. The retina display includes force touch; a feature that allows the software to differentiate between a tap and a press. Cook said, “This seamlessly combines materials of software and technology,” as a product to have these kinds of advancements for its size. When considering size, the watch will be available in two varying sizes: 38mm and 42 mm, both available in stainless steel, as well as space black stainless steel. Made of sapphire crystal, stainless steel casing, and a ceramic back, the watch is designed to be a durable addition to everyday wear and activities by having a water-resistant design, but not waterproof. With this, the watch will be able to hold up to 18 hours of battery life, to last all day as a functional device and watch.

Additionally, Tim Cook alludes to timekeeping, Cook said “We respected the custom of timekeeping” about the cultural significance and accuracy of the clock on the watch, with the accuracy of the clock being +- 50 milliseconds in timekeeping. A consumer who likes a more traditional watch design can fully customize watch faces based on preference. Including the watch face, 6 different watch bands are available per purchase separately following the release of the Apple Watch Series 1. Bands available cover a wide variety of styles and desires, some providing a more casual appearance such as a sports band (available in multiple colors) for a sweat-resistant option, while other designs, such as the leather loop, follow a more traditional watch band appearance.

Mid-way through the Apple Watch announcement, Cook turns the stage over to Apple designer, Kevin Lynch, who displays the Apple Watch to the audience for a live demonstration. Lynch appears in business casual on stage with the Apple watch in hand. He then shows the audience the accessibility of accessing apps, just like an iPhone, but smaller and easily managed by the digital crown on the side of the watch. The demonstration shows the functionality a consumer could find themselves benefiting from in a watch and also highlights the simplistic and human design. For consumers interested in purchasing an Apple watch, the product will standardly come with the Apple watch, magnetic charging cable (2m), USB power adapter (5W), Sport band- configured to small/medium or medium/large, and the quick start guide. The product, like all other Apple products, will also have a wide variety of language, dictation, and Siri languages available for user settings on the watch. Although not yet available, the watch will be able to be purchased on April 24, 2015, for $349 for the 38mm edition, and $399 for the 42mm edition. For more information on the Apple Watch or any additional inquiries, visit Apple.com.

Description of the innovation the Apple Watch acheives. Explaining that this is new, and unlike all other Apple technology released prior.

###