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CUPERTINO, California (Sept. 9, 2015) – The CEO of Apple, known as Tim Coon released a brand new product called the Apple Watch which includes two sizes — 38 mm and 42 mm — and has options of either a stainless steel finish or a space black stainless steel finish.

The Apple watch has all brand new features and different band colors which include Solo Loop, Nike Sport Loop, Sport Bands, and much more. There is just so much technology added to such a small device that you’re able to do anything you possibly can think of doing. 

The Apple Watch series has many different features in such a small device that features zooming in and zooming out of different apps, able to message people, have phone calls, heart rate sensor, use the GPS on the watch, fitness activity, measure your workouts, and so much more. 

Both the 38 mm and the 42 mm Apple Watch include a dual-core processor chip, which offers GPS tracking systems to track where you’re going and be able to use Bluetooth and Wi-Fi connections and communicate with different people through the messaging app and the phone app included in the Apple Watch. 

The Apple Watch introduces different features which include splash resistance, waterproofing which allows you to wear your Apple Watch in the ocean or the pool, a heart rate sensor, an accelerometer, a gyroscope, an ambient light sensor, a capacity of 8GB, and composite back. A cool figure to look out for is the “Breathe” app which allows users to take some time out of their busy day to focus on breathing exercises.

This watch also includes a built-in rechargeable lithium-ion battery, charges up to 18 hours, and has a magnetic charging cable which is included in the packaging once you get the Apple Watch. There are different languages that you can use for Siri which include English, Spanish, and much more to where you can use the Apple Watch in different countries. 

The Apple Watch will be available in two different sizes but will have different types of bands for you to choose from. Pre-orders begin on Friday, April 10, 2015, and the official release on April 24th. Originally it wasn’t available at the Apple Store; customers were able to make appointments for demonstrations and fitting, but the actual product wasn’t able to be sold just yet. The cost is at a reasonable price of $269, and makes it to where people are able to actually buy the product.

“(The) Apple Watch is designed to help anyone who wears it, live a healthier life by being more active. For people who just want to be more active throughout their day, to those who work out a few times a week, and to athletes committed to improving their performance. Apple Watch brings together the capabilities of an all-day fitness tracker and a highly advanced sports watch in one device you can wear all the time,” said Jay Blahnik, Director of Fitness, Health Technologies. 

“We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer to both embrace individuality and design. The watch senses that you are raising your wrist and then activates the display. You see an organization of apps that well known and somehow familiar navigation is fluid and vital. Magnifying content on a small display is fundamentally important, so we’ve developed a whole new interface specifically towards the challenges associated with a product this small,” said Jony Ive,  Apple’s Senior VP of design. 

Tim Cook displays the digital crown feature at The Apple Watch reveal event, which serves many purposes including zoom features and as a scroll wheel.

Kevin Lynch shows off some of the customization options of The Apple Watch, making it more personable and offering a unique experience for everyone.

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Karen Flores
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CUPERTINO, California (Sept. 9, 2014) – Tim Cook, on behalf of Apple, announced the new, revolutionary Apple Watch that was shown to seamlessly combine iOS features with life-efficiency upgrades all from the stainless steel, OLED watch screen.

First and foremost, the Apple Watch, which comes in two sizes, 38mm and 42mm, and has six different easily interchangeable watch band options. From leisurely leather and comfort, to sweat-proof silicone, the bands were created to easily fit in for all different lifestyles. Alongside the bands, there were more ways Apple created to personalize the watch. There are a variety of watch faces crafted to fit whatever the user is comfortable with; could be the time, an Apple produced watch face, or individually taken photos. Creating an efficient and usable watch that was aesthetically pleasing as well as highly-functional was a main goal of Apple’s that they seem to have accomplished.

“We’re using inductive charging. It has a magnet and it aligns perfectly to the back of the watch. It is so simple and elegant, it’s something only Apple could do”, said Tim Cook, CEO of Apple. Starting at $349.00, this stainless steel watch was created with advanced technological innovations which incorporated iOS into the watch allowing for it to link to the iPhone.

The Apple Watch can be used for various purposes. With a touch screen, digital crown, and vibrations sent directly to your wrist, the Apple Watch built a seamless route for communication. Continued features from the iPhone such as iMessage, phone calls, and even social media communications have all been proven accessible from the watch and made it more convenient to communicate with people through speaking, typing, or automated responses without having to dig through a bag to unlock and respond from your iPhone. With apps such as digital touch, you can send and receive real-time drawings and even share something as intimate as your heart beat.

“It’s a new innovative, intimate way to communicate directly from your wrist. And it’s a comprehensive health and fitness device, and it is so much more”, Cook said.

With a screen this small, the watch could sense not just touch, but any force on the screen. The electrodes surrounding the screen can differentiate a tap and a press which controls the haptic feedback and vibrations being received from the Taptic engine. This is resulting from the single chip behind the screen which is producing a computer-like functioning watch.

Navigating through the watch, there are apps that come with it such as upgraded health features. The apps all show real-time data monitoring your heart rate, daily steps, and can track workouts. By showing a ring with movement, standing, and exercise times, it encourages people to close the rings and become more active, sending users activity reminders throughout the day.

With continuously developing technology and growing social media platforms, the Apple Watch integrates these applications into notifications. There are customizable vibrations for each app, message, and phone call. With just a quick wrist movement, Apple Watch users can access their Apple Wallet, Siri, the weather, and notification center. Apple incorporated a luxurious and systematic experience into a watch, upgrading one’s quality of life.

Although the watch may not have a camera, there are new camera improving features. The ability to take timer photos from your wrist will greatly improve timed selfies and save time.

Now, on Maps, it is possible to get vibration alerts on your wrist to help direct you. Walking, as well as driving, directions are visible as well to make it easier to navigate the area. “Now while you’re walking, Apple Watch will give you Taptic feedback on each turn, so you’ll know whether it’s time to turn left or to turn right and those feelings are different for each direction so you can actually know without even looking at your watch which way to go, it’s like having this invisible guide with you,” Cook said.

In a year’s time, the Apple Watch will be released to the public projecting a luxurious and life-altering way of living that will boost your exercise, health, and communication styles.

Kevin Lynch, Vice President of Apple, demonstrates how to use the photos app. Lynch also shows how the crown feature is being used.

Cook explains how the Apple Watch is not for a specific type of audience, it is for all. The Apple Watch is very versatile and can be customized.    

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How the Apple Watch Altered the Tech Market Following it’s Release

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Annabelle Purkey
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On Tuesday, September 14, Apple CEO Tim Cook unveiled the newest product at the annual Apple Event in Cupertino, California. 

Apple CEO Tim Cook takes the stage to introduce the Apple Watch. Cook describes the personalization for this product. 

Following the anticipated annual Apple event, CEO Tim Cook is seen taking the stage in casual dress and surprises the audience with the announcement of the Apple Watch. With Apple’s newest product, Cook said this was “the most personal device we’ve (Apple) ever created.” The Apple Watch allows consumers to experience a more personal technological experience by creating a fully customizable product. As a smartwatch, the watch will support the consumer as a health and fitness device that can track your steps, workouts, and heartbeats with the device containing a heart rate sensor, accelerometer, and gyroscope.

Unlike other smartwatches, the Apple Watch harmoniously syncs with the iPhone to store the same data on the consumer’s wrist, Cook said “Seamlessly combines materials of software and technology” when speaking about the compatibility of both devices. Running on GPS and Wi-Fi from your iPhone, the consumer can answer calls and respond to text messages with a spin of the digital crown on the side of the smartwatch. The retina display includes force touch; a feature that allows the software to differentiate between a tap and a press. Cook said, “This seamlessly combines materials of software and technology,” as a product to have these kinds of advancements for its size. When considering size, the watch will be available in two varying sizes: 38mm and 42 mm, both available in stainless steel, as well as space black stainless steel. Made of sapphire crystal, stainless steel casing, and a ceramic back, the watch is designed to be a durable addition to everyday wear and activities by having a water-resistant design, but not waterproof. With this, the watch will be able to hold up to 18 hours of battery life, to last all day as a functional device and watch.

Additionally, Tim Cook alludes to timekeeping, Cook said “We respected the custom of timekeeping” about the cultural significance and accuracy of the clock on the watch, with the accuracy of the clock being +- 50 milliseconds in timekeeping. A consumer who likes a more traditional watch design can fully customize watch faces based on preference. Including the watch face, 6 different watch bands are available per purchase separately following the release of the Apple Watch Series 1. Bands available cover a wide variety of styles and desires, some providing a more casual appearance such as a sports band (available in multiple colors) for a sweat-resistant option, while other designs, such as the leather loop, follow a more traditional watch band appearance.

Mid-way through the Apple Watch announcement, Cook turns the stage over to Apple designer, Kevin Lynch, who displays the Apple Watch to the audience for a live demonstration. Lynch appears in business casual on stage with the Apple watch in hand. He then shows the audience the accessibility of accessing apps, just like an iPhone, but smaller and easily managed by the digital crown on the side of the watch. The demonstration shows the functionality a consumer could find themselves benefiting from in a watch and also highlights the simplistic and human design. For consumers interested in purchasing an Apple watch, the product will standardly come with the Apple watch, magnetic charging cable (2m), USB power adapter (5W), Sport band- configured to small/medium or medium/large, and the quick start guide. The product, like all other Apple products, will also have a wide variety of language, dictation, and Siri languages available for user settings on the watch. Although not yet available, the watch will be able to be purchased on April 24, 2015, for $349 for the 38mm edition, and $399 for the 42mm edition. For more information on the Apple Watch or any additional inquiries, visit Apple.com.

Description of the innovation the Apple Watch acheives. Explaining that this is new, and unlike all other Apple technology released prior.

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Charles McLain
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Michael Mcgrew

CUPERTINO, California (Sept. 9, 2014) – Apple CEO, unveils the future! Tim Cook, the CEO, unveiled the brand new Apple Watch during the Fall event at the Flint Center in Cupertino, California, showcasing its features and versatility, shocking the audience.

Tim Cook revealed the release of the iPhone 6 and all of its new features, but that is not all he had to showcase. Cook panned the crowd and held up a gesture to announce, “We have one more thing!” The room filled with excitement as he unveiled a trailer for the brand new Apple Watch. “Apple watch is the most personalized device we have ever created,” Cook says. Apple had a plan to make the best watch in the world.

This “smartwatch” can be used in tandem with Apple products including the new iPhone to give consumers a cohesive experience. This watch is super precise and is synchronized to a universal standard, meaning that it can automatically set it to a certain time standard. The Apple Watch is super customizable and has multiple colorways to fit whatever style you like. The Apple Watch contains multiple ways to communicate just like the iPhone, meaning you’ll be able to receive calls, send text messages from the compact-ability of a wrist watch. The Apple watch will also be a super precise and super good fitness device, meaning that it will be able to track your steps, and it will also be able to track your heart rate through workouts.

“The Apple watch took fairly deep thinking,” Cook says. This super technological watch has a lot of remarkable innovations to it and one of the main innovations is the User Interface. Cook explains over the years the different types of User interfaces, like the mouse on the mac, the scroll pad on the iPod, your finger on the iPhone, and many more. The Apple Watch has a very unique interface. Not only can you use your finger to scroll, but this watch also consists of what all watches have, and that is a dial, or as it’s called on the Apple Watch, a digital crown. This amazing little piece of the watch allows you to scroll, zoom in and out, and if you press it when on an app, it will allow you to go back to the home screen of the watch. That’s not the only thing that Cook had to share with the crowd…

“The Apple Watch has an amazing and rich design story,” Cook said. As said before, The watch can come in different colors to embrace different kinds of style because Apple wants this unique and stylish watch to be worn on your wrist.

The design of this watch is nothing that the world has ever seen. The watch not only can sense touch, but can also sense force from the mini electrodes that can sense whether you’re tapping or pressing on the display. This watch is so advanced that not only can they sense what you see but they can also sense what you hear and feel due to the linear actuator that provides haptic feedback to compliment whatever interaction you run into. The infrared and invisible lights on the back of the Apple Watch can sense your pulse. It can also track your daily activity and can set fitness goals and give you rewards for different fitness goals. But the main design of this watch is due to the S1 chip inside of the watch, which is basically a whole computer inside of a tiny chip that fits perfectly inside of the Apple Watch. You personalize this watch whatever way you like.

The Apple watch is a revolutionizing product and it’s something that will change the future of Apple.

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Etta Rockman
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CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple, Tim Cook, hosted the annual product release conference on Tuesday in Cupertino, CA. He showcased the Apple Watch and how it is a customizable, personal device that enriches connection in the lives of consumers. Cook said the Apple Watch is a “precise, customizable timepiece” designed with consumer experience at the forefront. The goal of this product is to enhance its users’ lives, as well as, provide them with an easy-to-navigate device. 

This announcement included more than just one new product. There are three editions of Apple Watches: Apple Watch, Apple Watch Sport, and Apple Watch Edition. While all three are similar in function, they are made with different exterior materials. Suitable for various lifestyles and budgets, the price point ranges from $349 to $549 for the Classic and Sport, while the Edition is $10,000. The watch also comes with a variety of watch bands such as the sport, classic buckle, and leather link that are available at different prices.

The Apple Watch pairs with the iPhone, and has many capabilities that fit into a small screen. The product also comes in two different sizes, 38 millimeters and 42 millimeters. Included with purchase, customers receive a 2-meter magnetic charging cable, USB power adapter, sport watch band, and quick start guide. This new device is equipped with many features, such as water resistance, an 18-hour battery life, and Force Touch. The last feature allows the watch to tell the difference between a light tap and a harder press so it can react accordingly.

One problem that Apple assessed during the creation of this product was navigation. The developers could not just shrink down the iPhone interface and put it on the watch. Therefore, they built the Digital Crown on the side of the watch for minimal screen blocking. This dial is a staple on most traditional watches, but Apple has more digital uses such as zooming, opening apps, and using Siri.

Functionality and customer experience are at the center of the Apple Watch as well as the company’s innovations. The Apple Watch itself can be camouflaged to fit any occasion. There are many different home interface options available; some that are plain with a traditional clock, and others that display an activity interface. This interface shows daily physical activity statistics to help customers reach their fitness goals using the heart rate sensor, accelerometer, and gyroscope. It is even water resistant, so it will not be affected by rain or accidentally getting the device wet.

Storage is yet another necessary aspect of the Apple Watch. With 8 GB of storage, customers can use all of their favorite applications. Those who value music can store up to 2 GB worth of songs while utilizing Bluetooth 4.0 to connect to headphones. The device also offers 75 MB for photos that can double as display backgrounds. If storage ever needs to be freed up, users can always delete apps, photos, and songs that they do not need saved anymore.

Finally, Apple Watch is supported by not only the iPhone 6, but the iPhone 5, 5c, and 5s. With 29 available languages to choose from, this product can be widely used around the world. This product has many features that allow it to adapt to consumers. “We think people are going to love to use the Apple Watch,” Tim Cook said. “It is something functional, yet incredibly beautiful.” Combining customization and wearable technology to enrich lives is why Apple made this device.

Pre-orders for the Apple Watch are available on April 10th, 2015; however, the official release is not until April 24th, 2015.

 

Apple CEO, Tim Cook, explains how the Apple Watch is a product that will seamlessly integrate into the lives of consumers. He believes that this innovative device will redefine the watch category.

Cook discloses that the three Apple Watch editions must be paired with an iPhone. The two devices work together to provide a consistent and simplistic experience.

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APPLE CEO TIM COOK ANNOUNCES RELEASE OF NEW APPLE WATCH

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CUPERTINO, California. (Sep. 9, 2024) – Apple CEO Tim Cook announced the launch of the Apple Watch on Tuesday in Cupertino, California. 

The Apple Watch is the first of its kind and pairs with the iPhone and iPad. The release of the watch will allow Apple users to send and receive text messages, make calls, navigate, and receive notifications all from the comfort of their wrists. 

“Apple Watch is the most personal device we set out to make,” Tim Cook said during the press release of this device. 

 

In the press release, Tim Cook happily informs audiences of the fresh innovations of the Apple Watch. This new technology will make using Apple products exponentially easier for users. 

 

The new Apple Watch is innovative. The inclusion of the digital crown on the side of the watch allows for users to have easy access without disrupting their view of the screen. The digital crown can be used to scroll, zoom in and out, and return to the home screen of the watch. The button underneath the digital crown can be used for easy access to contacts, making the Apple Watch extremely accessible. 

 

The Apple Watch’s technological advancement is another way in which this device displays the work of Apple. The screen of this device is unique in the sense of its structure, as through innovation it is able to detect the difference between a tap and a press, opening up another world of possibilities.

 

A prominent feature of this device is its ability to accurately track physical activity. Through the four sapphire lenses on the back of the device, it is able to keep track of users’ pulses. Not only can it track pulse, but it is also able to track movement and activity through the gyroscope and accelerometer. This will allow for users to use the device to monitor their health accurately and easily. 

 

In terms of technological advancement, this watch is also able to provide the user with notifications discreetly. Rather than audible notifications, the watch is able to vibrate on the wrist when receiving notifications, making it only known to the user. These notifications are also customizable to the preferences of the user.

 

The new Apple Watch makes it extremely convenient for users to respond to messages. Those with the watch are able to utilize the dictation tool to respond to text messages easily from their wrist. They are also able to use the quick board to reply quickly to messages. 

This device is extremely accessible to users through the use of siri. Similarly to other Apple devices, siri is able to be used by pressing the digital crown and holding it. This easy access makes this device extremely useful to users. 

 

This watch is also customizable to the user’s preferences. It was intentionally designed with multiple different watch faces to allow for users to have comfort in the appearance of their watch. In addition, users are also able to purchase different wristbands to accompany the watch for further customization. 

Glances are another aspect of the watch that makes this watch unique. When on the initial watch face, users are able to have easy access to important information of their choice by scrolling down. This information includes notes, events from their calendar, location, weather, music and more. 

 

In terms of user’s preference, the watch is also available in two different sizes to accommodate the variety of users that will be purchasing the watch. 

 

“Of course, we knew one size wouldn’t fit everyone, so we’ve also developed a much smaller watch with matching smaller straps.”

 

This device will make daily life easier than ever for Apple users through its quick and easy access to information that would typically be found on one’s phone, which can now be found on their wrist.

 

In concluding his speech, Tim Cook says, “It is something functional, yet beautiful. It empowers people and enriches their lives.”

 

The new Apple Watch can be pre-ordered or available for purchase starting September 9, 2024.

 

 

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CUPERTINO, California (Sept. 9, 2014) —

Apple CEO Tim Cook, announces the new Apple Watch series 1 as the most functional and personal device all on your wrist allowing people to communicate efficiently and track their fitness. This new device lets customers communicate directly with contacts while also looking stylish through a small screen. The Apple Watch is customizable with different faces to choose from to your taste and different straps such as a stainless steel one to dress it up or a durable sports one for fitness adjusting to your taste. 

Navigating comes with just a click of a button called the digital crown. To avoid blockage of the small screen the digital crown allows you to scroll and zoom. When the digital crown is pressed you are led back to the homepage and when held down siri is activated to assist with any questions and help navigate. 

Health and fitness is also a huge aspect of the Apple Watch. An app has been installed called the workout app where you can set goals and see your fitness milestones. Another app is the fitness app allowing you to track your daily fitness like steps and your heart rate. On the inside of the watch there are four sapphire lenses that detect your pulse rate. All of these features give customers the motivation to get more active and inspire others to do the same. 

The Apple Watch is a subtle and quick way to communicate with your contacts. Clicking the button below the digital crown leads you directly to your frequent contacts. New features like the digital touch are ways to subtly contact a friend by clicking on digital touch under their contact and giving a little tap or sketch to get their attention. The watch can also tell the difference between a tap and a press. When it feels the press you are given a whole new access to a range of more controls. 

The Apple watch senses when the wrist is raised so a quick motion allows you to see the time along with any notifications that come in through your phone as they work together. A discrete buzz goes off when notifications like a text come in to let you know when someone is trying to reach you. The Apple Watch analyzes all texts and generates responses allowing you to 

respond in one tap. Apple Maps has also been installed giving directions and buzzes when a turn is coming up. All these features create fast and easy communication between apple users. 

This product has been designed to have a sleek simplistic look with three collections. The first series is the apple watch stainless steel and the second being the sport one with a 60% stronger case making it more durable. The last edition is made of 18k gold which is twice as hard as standard gold. Customers can decide which one matches their lifestyle most, adding another aspect of why this watch is so personal to the customer.

The Apple Watch has an inductive charger that aligns perfectly with the back that has a magnet, not requiring any aligning while attaching it. Wearing it all day then charging it every night is how customers will get the most use out of their watch. 

Apple has worked hard to design a watch with great functionality while also being able to wear it in style. All the apps on the watch are adjusted to it and can be used to communicate, navigate, or entertain. With a quick raise of the wrist there are so many opportunities on such a small screen to help with day to day communication or quickly checking something without taking your phone out of your pocket.

Apple showcases the features of the Apple Watch. The video captivated the packed auditorium.

 

Tim Cook discusses the customizability and the goals surrounding creation of the Apple Watch. He describes the accuracy of the Watch as well.

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CUPERTINO, California (Sept. 9, 2014) —Apple CEO Tim Cook announced the release of the brand-new Apple Watch Series 1 with an introductory video on Tuesday at the Apple Event in Cupertino, California.

After the video played, Cook took to the stage again, proudly displaying the new watch. In his introduction, Cook emphasized his excitement for the new product that Apple claims will revolutionize the way watches are used. The audience met Cook with applause and a standing ovation when he returned to the stage wearing the new Apple watch. This enthusiasm carried on throughout Kevin Lynch’s demonstration of the various features the new watch will possess. The audience was thoroughly impressed with Lynch’s presentation of the numerous new features as they praised the new watch with cheers and more applause.

 

In Cook’s introduction he also explained why Apple believes the new Apple Watch is the best watch in the world. He described the accuracy of the watch and discusses how each watch will be customizable from customer to customer. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,” Cook said. He also outlined the importance of connecting with other through the use of the Apple Watch and discussed the watch’s role in tracking health and fitness. Once Cook gave an overview of the watch’s attributes, he took time to explain one of the watch’s main features, which is the digital crown. The digital crown allows for scrolling, zooming in and out, and adjusting the screen without obstructing the view of the face with your fingers. Cook compared this new innovation to other user interfaces Apple has made over the years, such as the mouse for the Mac as well as the touch screen on the iPhone. “We placed extra functionality on a mechanism that’s been on the watch for decades,” Cook said.  After he gave a comprehensive introduction to the product, Cook displayed another video, this time narrated by Apple’s Senior VP of Design, Jony Ive.

The video went more in-depth about the aesthetic aspects of the watch. Ive gave the audience a glimpse into what Apple had in mind when designing the watch. He not only explained the design of the Apple watch, he emphasized the correlation of its design with functionality. “In addition to the digital crown, we’ve had to invent other input technologies designed specifically for a product this small,” Ive said. “So, as well as sensing touch, the display also senses force.” Ive described solutions to obstacles that the design team had to face when making a product much smaller than usual. Another large part of the watch that was kept in mind during the design process was the communication aspect. The watch features easy and quick communication between Apple watch users and others. The video also went into detail about the different types of wrist straps, as well as disclosing that there would be three different collections of the Apple Watch. Not only would they be releasing the line of the Apple Watch itself, but also collections called Apple Watch Sport and Apple Watch Edition. Once the second video concluded, Vice President of Apple, Kevin Lynch was called up to give the first live demonstration of the Apple Watch.

 

 

Lynch continued to demonstrate the various aspects of the watch. He tested out many applications that are pre downloaded on the watch and are also used on other Apple products such as iMessage, Apple Maps, and Apple Music. Lynch emphasized that when designing the watch, they want to make the applications easily accessible. “Now we thought a lot when we were designing Apple Watch about how to really reveal all of the great ecosystem of applications on this device,” Lynch said. “And we wanted to build in a way that was really easy to find and use.” Lynch went into depth about the Health app and other various fitness aspects that come with the watch. Fitness and health tracking are an important aspect of the new product. When Lynch’s demonstration had concluded, Cook returned to the stage for the last time to introduce two new applications that have been added to the watch, the first being the fitness app and the second being the workout app. Cook explained that these apps were created with leading a healthier lifestyle in mind. He then gave some logistical information about the watch’s price which starts at 349 dollars, and its intended release date, which is set for early 2015. Cook closed the presentation by telling the audience how excited Apple is to launch its new product. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.” Cook said.

Join Tim Cook as he highlights the Apple Watch’s new amazing health features! See how it encourages users to take charge of their well-being.

Tim Cook shares Apple’s mission to create the best watch in the world, combining personalization, customization, and lightning-fast responsiveness. Watch to see what truly sets Apple apart.

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CUPERTINO, California. (Sept. 9, 2014) – CEO Tim Cook announced Apple’s first-ever Apple Watch by surprise at the end of the company’s annual new product keynote in Cupertino, California this past Tuesday, September 9th. It’s official: Apple has now entered the smartwatch industry.

Before revealing the Apple Watch, Tim Cook introduced the iPhone 6 and 6 Plus at the Flint Center at De Anza College. These new iPhones generated excitement from the audience with their innovative technology and memorable features, including the fact that they are the thinnest models yet. If this isn’t exciting enough, Tim Cook surprised the audience by unveiling Apple’s most groundbreaking product yet: the Apple Watch, marking the company’s bold entry into wearable technology. 

“We’ve really gone through enough to call it a day,” Tim Cook joked with the audience before adding, “but we’re not quite finished yet. We have one more thing,” which sent the audience into a rupture of applause and standing ovations. “We’ve been working incredibly hard for a long time on an entirely new product, and we believe this product will redfine what people expect from its category. I am so excited and I am so proud to share it with you this morning,” Cook said, revealing the product as “the next chapter in Apple’s story,” followed by a captivating launch video of the first-ever Apple Watch. 

As opposed to the variety of digital watches released before this week, the Apple Watch addresses the limitations that most of these watches face. Gone are the days of buttons so small they require a stylus or the time only appearing when the front button is pressed. Apple has integrated revolutionary technology that has resolved these issues, making the smartwatch more user-friendly than ever.

The brand-new Apple Watch features a sapphire-glass screen for incredible clarity and scratch resistance, with the added benefit of a seamless wraparound look unlike any other smartwatch. In addition to this protective layer of strengthened Ion-X glass, the Watch is stylish, providing users with over 15 different colors of fluoroelastomer bands to choose from. Luckily for those looking to purchase an Apple Watch online, it comes shipped with a Woven Nylon Band in sizes the user can select. No need to worry about making a separate purchase in addition to your new watch. 

In addition to the innovation and style of the Apple Watch’s screen and band, the Digital Crown has been introduced as a powerful navigation tool. This revolutionary step allows users to communicate in ways they never could imagine, right from their wrists. It’s now possible to send and receive text messages, answer calls, and send information as personal as your location, sketches, and even your own heartbeat to other Apple Watch users. 

Another set of groundbreaking new features are the Health and Fitness components of the new Apple Watch. As Tim Cook explained on stage, the watch comes equipped with powerful fitness-tracking software that pairs with various apps. The built-in Activity app allows users to view their health stats anytime, tracking movement through the ‘move,’ ‘stand,’ and ‘exercise’ categories. A colored ring closes once specific fitness goals are completed, making it easier than ever to keep track of your health. 

To take a closer look at the statistics covered by the Activity app, the Apple Watch measures the number of steps taken by the user, as well as their caffeine intake, blood pulse, calories consumed, and heart rate. While all of these metrics are significant, the calorie count stands out as an especially valuable tool for those on a weight-loss journey. By allowing their users to target specific health goals, Apple has not only set a new standard for smartwatches but has also positioned Apple Watch users for success by providing them with motivation right on their wrist. 

While Apple has already transformed the smartwatch landscape with these innovations, it’s important that the watch also integrates seamlessly with Apple’s existing technology. With this in mind, Apple unveiled a set of apps from third party developers that carry over from the iPhone to the watch. Highlights include an app by Nike that uses the fitness tracking to let you compete with your friends, and an app that allows you to use your Apple Watch as a room key at select hotels.  With a commitment to continuous improvement and user-centric design, Apple will undoubtedly unveil new advancements that enhance our lives, making technology more integrated than ever. 

In the meantime, Tim Cook left us to imagine what’s next regarding the future of the Apple Watch: “The list of features is a mile long. And I’m certain when developers get their hands on the developer kit, that list will get even longer and there will be things that we couldn’t even imagine in it.”

Tim Cook finishes the Apple Watch presentation by explaining their purpose in creating the device. The Watch was a surprise announcement at the end of an already packed keynote.

Jay Blahnik explains the focus the Apple Watch has on health technology. The Apple Watch is equipped with high-tech sensors that integrate with various apps.

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FOR IMMEDIATE RELEASE

Media Contacts
Meara Doran
Xavier DeVany
Olivia Napier

CUPERTINO, California (Sept. 9, 2014) –

Apple CEO Tim Cook revealed the “Apple Watch” on Tuesday, which includes health monitoring features, Bluetooth, and a battery life of 18 hours. Tim Cook unveiled the Apple Watch at a convention in Cupertino, California. The device is a huge advancement for Apple as the watch allows users to customize the watch to their liking. Launching in September, the Apple Watch aims to seamlessly blend technology in user’s daily lives.

“Apple Watch is the most personal device we’ve ever created,” Cook said. Dressed in a Navy button-down, Cook showcased the Apple Watch’s features. The device offers heart rate monitoring and Bluetooth pairing. Users can monitor their heart rate and see how it changes throughout the day. Along with Bluetooth, users can pair the watch with their iPhone to see text messages. Apple also emphasized the watch’s battery life of up to 18 hours, making it convenient for users.

The design is customizable and functional. The band comes in multiple different styles and there is a large variety of wristband sizes, to ensure it fit’s the wrist of any user. The watch is also resistant to enhancing the durability of the watch for users as they go throughout their day. Apple has redefined the concept of watches. “You can find one that reflects your style and taste,” said Cook.

The Fitness app featured on the Apple Watch monitors user activity and movement throughout the day. The workout app allows users to set specific goals for exercise like running or cycling, while the watch tracks the user’s heart rate and utilizes GPS to measure distance. The Apple Health and Fitness team designed the watch to help encourage users to live a more active lifestyle for athletes or those simply looking to improve their health. Users can set goals to burn calories for the day that close when they hit their daily goal. “Apple Watch helps you live a better day,” said Cook, showcasing the potential to improve everyday health.

Pairing seamlessly with the iPhone the Apple Watch, allows users to access their notifications, calls, and messages. “I can use dictation to reply to send an audio recording of my voice,” Apple Vice President, Kevin Lynch said. The watch also includes a new selection of animated emojis that Apple created specifically for the Apple Watch. These animated emojis are customizable to send lots of emotion to the watch with minimal work. The watch also makes communication more intimate as users can send each other’s heartbeats on messages. The watch vibrates similar to how a person would tap on one’s wrist to alert the watch user without drawing attention from others.

The Apple Watch also includes Siri allowing users to find quick answers to urgent questions. Lynch exemplified how users could project a question to Siri by asking Siri to show them the movies playing in the local area. After just a few seconds of thinking Siri displayed nearby showings with reviews of the films aligned with the cast and director.

The Apple Watch is an innovative and intimate way to communicate directly from the wrist while serving as a comprehensive health and fitness device. Beyond fitness tracking, it seamlessly integrates with other Apple devices. Cook shared how he uses his to control his Apple TV, while some of his coworkers use it as a viewfinder for their iPhone camera. There are three editions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Cook mentioned how this divide is only going to grow more powerful when developers start creating new apps. Starting at $349, the Apple Watch requires an iPhone 5 or newer to unlock its full potential, offering an unprecedented connecting experience unlike ever before. ###