Apple CEO Tim Cook unveils new Apple Watch

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Nolan Shaw
noroshaw@iu.edu
Oliver Carr
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Matthew Brenner
mtbrenne@iu.edu 

CUPERTINO, California (Sept. 9, 2014) – At its a stunning new showcase, Apple CEO Tim Cook unveiled their newest product; the Apple Watch, groundbreaking in both its look and features, the Apple team has managed to seamlessly integrate fashion into technology with an elevated and sleek design.

Revolutionizing the ease of communication, all it takes is for users to lift the watch towards their face and glance at the watch to initiate interaction. The Apple Watch can receive notifications for calls, text messages, emails, and many other application notifications. “The [Apple Watch] is a new, innovative, intimate way to communicate directly from your wrist.” Apple CEO Tim Cook said.

The Apple Watch comes in two different sizes: 38mm and a slightly larger 42mm. Coming in four expressive styles of gold, rose gold, silver, and space gray. Apple is offering various customizable options for the watch band, maximizing the customizability of the Apple Watch. The watch is designed to be simultaneously used as both the statement piece of a 3-piece suit, and the sporty center of an everyday workout. “It is as much about personal technology as it is about style and taste, we thought not only of the function, but the way it looked” Jony Ive, Apple Senior Vice President of Design said.

One of the core features of the Apple Watch is its ability to track users’ fitness and health statistics. Accompanied by a multitude of sapphire sensors that lie between the watch face and the wearer’s wrist, the watch can receive and transmit all sorts of data. These sensors help to monitor heart rate, track steps, and calculate the number of calories a workout has burned. The watch comes with an activity app that incentivizes the wearer to complete personalized daily workout goals and to fill each ring with daily exercises. “If you’re, just someone who wants to be a bit more active” Cook said. “…or perhaps you exercise regularly, or even if you’re a very serious athlete, Apple Watch helps you live a better day.”

 

 

 

The Apple Watch will be released in early 2015. The base price starts at $349 for the 38mm watch with a band and charger included. “It has driven apple from the beginning.” Ive said “This compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately, personal.”

 

Tim Cook explains the functionality of the digital crown on Apple’s new Apple Watch

Jony Ive showcases the intimacy of the Apple Watch’s communication features

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Ava Fletcher
Kol Popkin
Molly Wrightsman

CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, announced the unveiling of the first ever Apple Watch at their annual developer’s conference on Tuesday, September 9th, in Cupertino, California. 

The new watch, that will feature health and fitness, is expected to receive positive feedback. Cook confidently announced this new product with an innovative and detailed video highlighting its features. He highlighted abilities to track heart rates and activity levels, as well as demonstrating their customizable watch faces you can make uniquely your own. After the video was shown, Cook was beaming with delight while pumping his fist into the air with the new watch on his wrist. He left the audience buzzing with excitement after the announcement of this new product.

After the introduction, Cook showed a video where Jony Ive, Vice President of Design, went further into explanation of the amazing features the Apple Watch offers. Ive goes on to explain the significance of every part of the Apple Watch. He explains the dial on the side of the watch, known as the Digital Crown, which is the main function for scrolling and zooming in and out on the watch. The Digital Crown was created on the watch, so the user does not have to cover up the screen when trying to use the device. Ive also mentions how accurate the watch is and how easy it is to use. Whether it be trying to send a text message or scroll through photos, the Apple Watch is simple to operate. The personalization of this watch is endless, whether it be with a colorful cool background or a sleek, modern watch band. “You can personalize both their appearance and their capabilities,” Ive said. The bands for the watch are easy to slide on and off and there are hundreds of different styles to choose from.  

One of the most exciting things about this watch is the different capabilities it has. For example, the application options are endless on this Watch. Users are able to send messages and take calls just as you would on your iPhone. Not only this, but you are able to scroll through photos, look at notifications from third party apps, check the weather, play games, and more. However, one of the apps that is expected to stand out the most is the Fitness and Workout app. The Fitness application monitors your activity and movement throughout the day. The Workout app allows you to set goals with the workouts you do. Finally, this watch will have three different collections to choose from; such as the Watch, Watch Sport, and Watch Edition. “Creating beautiful objects as simple and pure as they are functional, well that’s always been our goal at Apple,” is the statement Ive leaves the audience with before Cook returns to the stage. Once again, after this video was shown, the audience was beaming with excitement and wonder about what all this watch truly has to offer.

A demo of this watch was then given by Kevin Lynch, Vice President, where he goes even further into detail about the capabilities and wondrous features the Apple Watch has to offer. Lynch shows users how to answer messages and how to use the digital crown (the dial on the side of the watch). He even shows how with a simple click of the button that is located on the side of the watch, you can send live messages to people in your contacts. Along with this, he mentions how Siri is already built into the watch and how they are also working with third party companies to make apps that will be compatible with the Apple Watch. After Lynch is done with his demonstration, Cook returns back on to the stage.  

As in closing, Cook brings up the “important details”. He mentions how this device is only compatible with the Apple iPhone. The Apple Watch will work with the iPhone 6, iPhone 6 Plus, iPhone 5c, iPhone 5s, and the iPhone 5. The watch will not work with other brands of smartphones. The price is also revealed for this product, at a starting price of $349. Cook does not give a definitive date on when the Apple Watch will be released, but he says how it will be available early next year, and it is worth the wait. Cook reveals that much time, and effort was spent on this product and how he and everyone else that worked on it are so excited for the future of it. “It is something functional, yet incredibly beautiful,” Tim Cook said. “It empowers people and enriches their lives.”

Apple CEO Tim Cook reveals the Apple Watch’s new health and fitness capabilities. Cook explains that these features are customizable to each user’s unique lifestyle. 

Project Leader Kevin Lynch showcases the home screen of the Apple Watch. The new smartwatch functions much like the iPhone, with additional features in health and fitness. 

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Dezmone Starks
Ryan Beauregard
Maddi Sponsel

CUPERTINO, California (Sep. 9, 2014) – Today, at an Apple event at the Flint Center, Apple CEO Tim Cook revealed the highly anticipated Apple Watch, marking Apple’s entry into the smartwatch market. This new and innovative device is said to transform how we engage with technology on a day-to-day basis, and to innovate on the fitness technology market.

The Apple Watch was designed to give consumers a personalized experience right on their wrist. It’s not just a watch; it’s a cutting-edge device designed to seamlessly integrate into your life. With a sleek design and variety of materials, it caters to everyone’s taste. From the tech buffs to the style enthusiasts. It comes with a slew of customizable watch faces and has a variety of interchangeable bands that allow each user to express their personality. 

A standout features of the Apple Watch is the focus on health and fitness related technology. It is equipped with the newest advanced sensors, tracking your heart rate, counting your steps and even monitoring your workouts. All of these features work together to help encourage the user to adopt a healthier and more active lifestyle. Users can set their own personal goals and receive notifications based on their fitness, making it easier than ever to be in charge of their own health. 

“Being more active, as it turns out, is one of the best things you can do to improve your health,” said Tim Cook. “And Apple Watch gives us the ability to motivate people to be more active and more healthy. So, if you’re someone who wants to be a bit more active, or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you are a very serious athlete, Apple watch helps you live a better day.”

In the fast-paced world that we live in today, staying connected is a must, and the Apple Watch truly delivers. Users are able to receive calls, texts, and notifications directly on their wrist, which allows for connectivity without the need to pull out your iPhone. A quick look is all it takes to check your texts, respond to emails, or even respond to a call. 

It may not look like it at first glance, but the Apple Watch is much more than just a watch. It serves as a platform for applications, which provides users with a wide range of tools and personalization at their fingertips. Whether scrolling through tweets, ordering food on the go, or watching videos, the possibilities are endless. Apple’s promise of innovation ensures that the Apple Watch will continue to grow, with new features released regularly. 

Apple’s commitment to accessibility is even more prominent with the design of the Apple Watch. It hosts features such as voice control with Siri, the digital crown, and haptic feedback to ensure that the watch can be used by everyone, regardless of their experience with Apple or tech as a whole. Whether you are an enthusiast or a first-time user, the Apple Watch is designed to effortlessly enhance your tech experience. 

In conclusion, the Apple Watch is more than just a product; it’s a look into the future of personal technology. With its unique focus on style, innovation, and functionality, Apple is yet again redefining the tech landscape as a whole and showing us what a watch is truly capable of.

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Tim Cook explains the details of the Apple Watch. He explains the digital crown, which can be used to scroll the screen of the watch.

Cook explains the universal strap on the watch, demonstrating how it can be adjusted to “infinitely adjustable”. He also introduces a smaller watch size, providing more options for customers. 

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Apple Unveils Apple Watch: A Smartwatch to Stay Connected

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Anderson Stuckey
Aaralyn Mills
Gabe Morrison

CUPERTINO, CALIFORNIA (Sep 9th, 2014) Apple today introduced the Apple Watch, an innovative smartwatch set to transform how we interact with technology. Available in two different sizes—38mm and 42mm—crafted from recycled aluminum, made of a ceramic back and sapphire crystal. The device is designed to fit various lifestyles, making it accessible to a diverse group of users. The device is designed to fit a variety of different lifestyles making it accessible to a wide variety of users.

During Apple’s annual event at the Flint Center, CEO Tim Cook took the stage wearing an Apple watch around his wrist paired with a blue button down and navy jeans, excited to unveil the new device that goes beyond the traditional watch. While presenting Cook said, “The Apple Watch is not just a watch; it’s a way to experience the world around you” emphasizing its potential to he personal connectivity and wellbeing. After revealing the new device, the crowd erupted and Cook received a standing ovation, everyone seemingly eager to get their hands on it.

 

The Apple Watch connects effortlessly with all Apple products and services, providing a smooth experience across devices. By pairing the watch to an iPhone, users can respond to messages, answer calls, and access their favorite apps directly from their wrist. With the integration of Siri, the watch allows for hands-free operation, letting users get directions or check the weather with just their voice. The connectivity makes multitasking simpler than ever and gives users the ability to do multiple tasks at once. The watch also includes Apple Pay, an online wallet. Just a tap on the wrist allows you to make contactless purchases in stores, online apps, and on the web. It is quick, convenient, and lets you leave your wallet at home whenever you go.

The watch also offers a variety of accessibility features that make it usable for everyone. The VoiceOver and screen reader features provide spoken descriptions of on-screen content, while customizable text sizes enhance visibility for visual impairments. Assistive touch also performs actions by tapping, double tapping, or clenching their fingers. “Accessibility is at the core of our design philosophy,” Cook said. “Apple is committed to creating technology that is accessible to everyone.” Thanks to Apple’s work with this, users can turn on and manage accessibility features through the watch or the Apple Watch app on their iPhones.

 

 

 

 

 

 

 

 

The watch comes decked out with a range of features that not only promote communication but also a healthier lifestyle. Built-in tracking capabilities allows the watch to monitor daily activity, heart rate, and workouts. The built-in Activity app is designed to motivate users to move, exercise and stand throughout the day, making it easier to meet fitness goals. “Imagine having a personal trainer and a communication hub right on your wrist,” Cook said. Customization is another feature of the Apple Watch. With a variety of different watch faces to choose from and interchangeable bands, users have the ability to customize their watch to fit their personal style, whether for a special occasion or a day out on the town.

By choosing the Apple Watch you are not only investing in innovative technology but also supporting a company dedicated to reducing its environmental impact. The Apple Watch will be available for pre-order in early 2015, with a range of models to suit different preferences and budgets. With different blends of styles, functionality, and innovation. The Apple Watch’s main goal is to become an essential part of everyday life. “We believe the Apple Watch will redefine what a smartwatch can be. It’s not just about telling time, it’s about empowering people to live healthier, more connected lives” Cook said.

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Tim Cook initially introducing Apples new device at the annual event at the Flint Center in Cupertino, California.

Tim Cook introduces the fitness app that is released with the Apple watch. It can help keep track of all sorts of health and fitness stats.

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Etta Rockman
Cassidy Roche
Zac Thompson

CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple, Tim Cook, hosted the annual product release conference on Tuesday in Cupertino, CA. He showcased the Apple Watch and how it is a customizable, personal device that enriches connection in the lives of consumers. Cook said the Apple Watch is a “precise, customizable timepiece” designed with consumer experience at the forefront. The goal of this product is to enhance its users’ lives, as well as, provide them with an easy-to-navigate device. 

This announcement included more than just one new product. There are three editions of Apple Watches: Apple Watch, Apple Watch Sport, and Apple Watch Edition. While all three are similar in function, they are made with different exterior materials. Suitable for various lifestyles and budgets, the price point ranges from $349 to $549 for the Classic and Sport, while the Edition is $10,000. The watch also comes with a variety of watch bands such as the sport, classic buckle, and leather link that are available at different prices.

The Apple Watch pairs with the iPhone, and has many capabilities that fit into a small screen. The product also comes in two different sizes, 38 millimeters and 42 millimeters. Included with purchase, customers receive a 2-meter magnetic charging cable, USB power adapter, sport watch band, and quick start guide. This new device is equipped with many features, such as water resistance, an 18-hour battery life, and Force Touch. The last feature allows the watch to tell the difference between a light tap and a harder press so it can react accordingly.

One problem that Apple assessed during the creation of this product was navigation. The developers could not just shrink down the iPhone interface and put it on the watch. Therefore, they built the Digital Crown on the side of the watch for minimal screen blocking. This dial is a staple on most traditional watches, but Apple has more digital uses such as zooming, opening apps, and using Siri.

Functionality and customer experience are at the center of the Apple Watch as well as the company’s innovations. The Apple Watch itself can be camouflaged to fit any occasion. There are many different home interface options available; some that are plain with a traditional clock, and others that display an activity interface. This interface shows daily physical activity statistics to help customers reach their fitness goals using the heart rate sensor, accelerometer, and gyroscope. It is even water resistant, so it will not be affected by rain or accidentally getting the device wet.

Storage is yet another necessary aspect of the Apple Watch. With 8 GB of storage, customers can use all of their favorite applications. Those who value music can store up to 2 GB worth of songs while utilizing Bluetooth 4.0 to connect to headphones. The device also offers 75 MB for photos that can double as display backgrounds. If storage ever needs to be freed up, users can always delete apps, photos, and songs that they do not need saved anymore.

Finally, Apple Watch is supported by not only the iPhone 6, but the iPhone 5, 5c, and 5s. With 29 available languages to choose from, this product can be widely used around the world. This product has many features that allow it to adapt to consumers. “We think people are going to love to use the Apple Watch,” Tim Cook said. “It is something functional, yet incredibly beautiful.” Combining customization and wearable technology to enrich lives is why Apple made this device.

Pre-orders for the Apple Watch are available on April 10th, 2015; however, the official release is not until April 24th, 2015.

 

Apple CEO, Tim Cook, explains how the Apple Watch is a product that will seamlessly integrate into the lives of consumers. He believes that this innovative device will redefine the watch category.

Cook discloses that the three Apple Watch editions must be paired with an iPhone. The two devices work together to provide a consistent and simplistic experience.

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APPLE CEO TIM COOK ANNOUNCES RELEASE OF NEW APPLE WATCH

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Aina Williams

Gianna Pineno

Brooks White

CUPERTINO, California. (Sep. 9, 2024) – Apple CEO Tim Cook announced the launch of the Apple Watch on Tuesday in Cupertino, California. 

The Apple Watch is the first of its kind and pairs with the iPhone and iPad. The release of the watch will allow Apple users to send and receive text messages, make calls, navigate, and receive notifications all from the comfort of their wrists. 

“Apple Watch is the most personal device we set out to make,” Tim Cook said during the press release of this device. 

 

In the press release, Tim Cook happily informs audiences of the fresh innovations of the Apple Watch. This new technology will make using Apple products exponentially easier for users. 

 

The new Apple Watch is innovative. The inclusion of the digital crown on the side of the watch allows for users to have easy access without disrupting their view of the screen. The digital crown can be used to scroll, zoom in and out, and return to the home screen of the watch. The button underneath the digital crown can be used for easy access to contacts, making the Apple Watch extremely accessible. 

 

The Apple Watch’s technological advancement is another way in which this device displays the work of Apple. The screen of this device is unique in the sense of its structure, as through innovation it is able to detect the difference between a tap and a press, opening up another world of possibilities.

 

A prominent feature of this device is its ability to accurately track physical activity. Through the four sapphire lenses on the back of the device, it is able to keep track of users’ pulses. Not only can it track pulse, but it is also able to track movement and activity through the gyroscope and accelerometer. This will allow for users to use the device to monitor their health accurately and easily. 

 

In terms of technological advancement, this watch is also able to provide the user with notifications discreetly. Rather than audible notifications, the watch is able to vibrate on the wrist when receiving notifications, making it only known to the user. These notifications are also customizable to the preferences of the user.

 

The new Apple Watch makes it extremely convenient for users to respond to messages. Those with the watch are able to utilize the dictation tool to respond to text messages easily from their wrist. They are also able to use the quick board to reply quickly to messages. 

This device is extremely accessible to users through the use of siri. Similarly to other Apple devices, siri is able to be used by pressing the digital crown and holding it. This easy access makes this device extremely useful to users. 

 

This watch is also customizable to the user’s preferences. It was intentionally designed with multiple different watch faces to allow for users to have comfort in the appearance of their watch. In addition, users are also able to purchase different wristbands to accompany the watch for further customization. 

Glances are another aspect of the watch that makes this watch unique. When on the initial watch face, users are able to have easy access to important information of their choice by scrolling down. This information includes notes, events from their calendar, location, weather, music and more. 

 

In terms of user’s preference, the watch is also available in two different sizes to accommodate the variety of users that will be purchasing the watch. 

 

“Of course, we knew one size wouldn’t fit everyone, so we’ve also developed a much smaller watch with matching smaller straps.”

 

This device will make daily life easier than ever for Apple users through its quick and easy access to information that would typically be found on one’s phone, which can now be found on their wrist.

 

In concluding his speech, Tim Cook says, “It is something functional, yet beautiful. It empowers people and enriches their lives.”

 

The new Apple Watch can be pre-ordered or available for purchase starting September 9, 2024.

 

 

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CUPERTINO, California (Sept. 9, 2014) —

Apple CEO Tim Cook, announces the new Apple Watch series 1 as the most functional and personal device all on your wrist allowing people to communicate efficiently and track their fitness. This new device lets customers communicate directly with contacts while also looking stylish through a small screen. The Apple Watch is customizable with different faces to choose from to your taste and different straps such as a stainless steel one to dress it up or a durable sports one for fitness adjusting to your taste. 

Navigating comes with just a click of a button called the digital crown. To avoid blockage of the small screen the digital crown allows you to scroll and zoom. When the digital crown is pressed you are led back to the homepage and when held down siri is activated to assist with any questions and help navigate. 

Health and fitness is also a huge aspect of the Apple Watch. An app has been installed called the workout app where you can set goals and see your fitness milestones. Another app is the fitness app allowing you to track your daily fitness like steps and your heart rate. On the inside of the watch there are four sapphire lenses that detect your pulse rate. All of these features give customers the motivation to get more active and inspire others to do the same. 

The Apple Watch is a subtle and quick way to communicate with your contacts. Clicking the button below the digital crown leads you directly to your frequent contacts. New features like the digital touch are ways to subtly contact a friend by clicking on digital touch under their contact and giving a little tap or sketch to get their attention. The watch can also tell the difference between a tap and a press. When it feels the press you are given a whole new access to a range of more controls. 

The Apple watch senses when the wrist is raised so a quick motion allows you to see the time along with any notifications that come in through your phone as they work together. A discrete buzz goes off when notifications like a text come in to let you know when someone is trying to reach you. The Apple Watch analyzes all texts and generates responses allowing you to 

respond in one tap. Apple Maps has also been installed giving directions and buzzes when a turn is coming up. All these features create fast and easy communication between apple users. 

This product has been designed to have a sleek simplistic look with three collections. The first series is the apple watch stainless steel and the second being the sport one with a 60% stronger case making it more durable. The last edition is made of 18k gold which is twice as hard as standard gold. Customers can decide which one matches their lifestyle most, adding another aspect of why this watch is so personal to the customer.

The Apple Watch has an inductive charger that aligns perfectly with the back that has a magnet, not requiring any aligning while attaching it. Wearing it all day then charging it every night is how customers will get the most use out of their watch. 

Apple has worked hard to design a watch with great functionality while also being able to wear it in style. All the apps on the watch are adjusted to it and can be used to communicate, navigate, or entertain. With a quick raise of the wrist there are so many opportunities on such a small screen to help with day to day communication or quickly checking something without taking your phone out of your pocket.

Apple showcases the features of the Apple Watch. The video captivated the packed auditorium.

 

Tim Cook discusses the customizability and the goals surrounding creation of the Apple Watch. He describes the accuracy of the Watch as well.

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Aidan Murphy
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Brooke Daugherty

CUPERTINO, California (Sept. 9, 2014) —Apple CEO Tim Cook announced the release of the brand-new Apple Watch Series 1 with an introductory video on Tuesday at the Apple Event in Cupertino, California.

After the video played, Cook took to the stage again, proudly displaying the new watch. In his introduction, Cook emphasized his excitement for the new product that Apple claims will revolutionize the way watches are used. The audience met Cook with applause and a standing ovation when he returned to the stage wearing the new Apple watch. This enthusiasm carried on throughout Kevin Lynch’s demonstration of the various features the new watch will possess. The audience was thoroughly impressed with Lynch’s presentation of the numerous new features as they praised the new watch with cheers and more applause.

 

In Cook’s introduction he also explained why Apple believes the new Apple Watch is the best watch in the world. He described the accuracy of the watch and discusses how each watch will be customizable from customer to customer. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,” Cook said. He also outlined the importance of connecting with other through the use of the Apple Watch and discussed the watch’s role in tracking health and fitness. Once Cook gave an overview of the watch’s attributes, he took time to explain one of the watch’s main features, which is the digital crown. The digital crown allows for scrolling, zooming in and out, and adjusting the screen without obstructing the view of the face with your fingers. Cook compared this new innovation to other user interfaces Apple has made over the years, such as the mouse for the Mac as well as the touch screen on the iPhone. “We placed extra functionality on a mechanism that’s been on the watch for decades,” Cook said.  After he gave a comprehensive introduction to the product, Cook displayed another video, this time narrated by Apple’s Senior VP of Design, Jony Ive.

The video went more in-depth about the aesthetic aspects of the watch. Ive gave the audience a glimpse into what Apple had in mind when designing the watch. He not only explained the design of the Apple watch, he emphasized the correlation of its design with functionality. “In addition to the digital crown, we’ve had to invent other input technologies designed specifically for a product this small,” Ive said. “So, as well as sensing touch, the display also senses force.” Ive described solutions to obstacles that the design team had to face when making a product much smaller than usual. Another large part of the watch that was kept in mind during the design process was the communication aspect. The watch features easy and quick communication between Apple watch users and others. The video also went into detail about the different types of wrist straps, as well as disclosing that there would be three different collections of the Apple Watch. Not only would they be releasing the line of the Apple Watch itself, but also collections called Apple Watch Sport and Apple Watch Edition. Once the second video concluded, Vice President of Apple, Kevin Lynch was called up to give the first live demonstration of the Apple Watch.

 

 

Lynch continued to demonstrate the various aspects of the watch. He tested out many applications that are pre downloaded on the watch and are also used on other Apple products such as iMessage, Apple Maps, and Apple Music. Lynch emphasized that when designing the watch, they want to make the applications easily accessible. “Now we thought a lot when we were designing Apple Watch about how to really reveal all of the great ecosystem of applications on this device,” Lynch said. “And we wanted to build in a way that was really easy to find and use.” Lynch went into depth about the Health app and other various fitness aspects that come with the watch. Fitness and health tracking are an important aspect of the new product. When Lynch’s demonstration had concluded, Cook returned to the stage for the last time to introduce two new applications that have been added to the watch, the first being the fitness app and the second being the workout app. Cook explained that these apps were created with leading a healthier lifestyle in mind. He then gave some logistical information about the watch’s price which starts at 349 dollars, and its intended release date, which is set for early 2015. Cook closed the presentation by telling the audience how excited Apple is to launch its new product. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.” Cook said.

Join Tim Cook as he highlights the Apple Watch’s new amazing health features! See how it encourages users to take charge of their well-being.

Tim Cook shares Apple’s mission to create the best watch in the world, combining personalization, customization, and lightning-fast responsiveness. Watch to see what truly sets Apple apart.

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Tim Cook Introduces the New Personalized Apple Device

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Georgia White
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CUPERTINO, California – Today, CEO of Apple, Tim Cook, announced the release of the very first Apple watch. Cook showed a captivating video of the new watch and its close up features which immediately got the audience engaged with the product. 

Cook was dressed in business casual attire, and had a very poised ambience. He showed noticeable passion about the launching, and explained this new product in immense detail. He began by speaking specifically about the dial on the watch, the crown, and how it is the feature that is able to transfer movement into data. As he explained this feature, it was being illustrated for the audience on the screen.

Cook highlighted the fact that the watch is not solely for technology but also is about style and taste. He explained that it can be worn everyday and for all occasions. “We thought not only of the function, but of the way it looked,” Cook said. 

 

 After emphasizing the design of the watch, Cook played a video for the audience that explained how the product is essentially simplifying an entire computer system to a single chip. The clip also went into detail about the watch’s four lenses, and emphasized the accuracy of the watch’s constant calculations. This informative video also indicated the ability for the watch to provide an explicit picture of one’s daily activity, as well as a variety of faces for the watch to choose from.

After the video, Cook introduced a special member of the team, Kevin Lynch, who led their software effort. Lynch provided the very first demo of the watch for the audience, by using a custom watch as it was being displayed on the screen. Lynch efficiently demonstrated how to use the watch by going through many of its different functions. Lynch was extremely knowledgable on each feature, presenting smoothly and with excitement about the new product. 

 

One of the features Lynch brought attention to was the ability to change specific aspects of the watch face, and he showed some different examples of faces to choose from. Lynch specifically talked about the “astronomy face” which was a cover with a picture of the earth. “It shows you where you are in the Earth,” Lynch said. He then demonstrated that by moving the face, the screen can also fly over to a view of the moon, which excited the audience. 

Lynch also went into depth regarding the convenience of viewing notifications on the watch. He explained how the notifications pop up when lifting up the watch, and it even offers prompt responses by  analyzing the text. 

The audience was then shown about how the watch has its own emoji options that are fully animated. This allows the user to fully express an emotion along with their reply. It also has quick functionality of Siri so that any question can efficiently be answered when needed. 

Lynch also demonstrated how the watch holds all of your photos, and displayed how easily you can view them by panning around the entire camera roll. He also showed the straightforward ability to move around the map screen when needing to obtain directions. There is also the option to search for directions to any location. Instead of needing to look down at the maps, the watch has a specific feeling for each different turn, so one can travel with no difficulty.

One of the last features Lynch talked about, is the digital touch feature. He showed how by simply clicking on someone in your friends list, they can be communicated with through call or text, or even directly notified by a tap from the watch.

Cook wrapped up his presentation by explaining how many different benefits the watch can be used for. He states how whether it’s for fitness, communication, health etc, the watch can be of assistance. He explained how there are an immense amount of features the new product has that he could continue to go in depth about. 

 “Apple watch is the most personal device Apple has ever created,” Cook said.

The brand new Apple device being shown through a promotional video at the launch of their new product

Kevin Lynch showcasing the features of the brand new Apple Watch such as changing the display screen

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