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Media Contacts: 
Eric Perkins (Editor)
Kiera O’Reilly (Writer)
AnaCecilia Cornejo (Photographer)

CUPERTINO, California (Sept. 9, 2014) —

This Tuesday, Tim Cook, CEO of Apple, announced his company’s latest development, the Apple Watch, which claimed to be the most personalized product in its field. 

With standing ovations multiple times throughout the presentation from every seat in the auditorium, the audience showed much interest in the new Apple Watch. Highlighting all the unique and powerful features, “Apple watch helps you live a better day,” Cook says. 

Beyond telling time, Cook introduced multiple outstanding features that come with the brand-new Apple watch which will be available for purchase early next year starting at the price of $349. One of the biggest features Cook highlights throughout the presentation is the “digital crown”, which is located on the right side of the watch just like a knob on a regular mechanical watch. This unique detail makes the watch more efficient so when zooming in, zooming out, scrolling up or down, or doing other things this feature can help with not blocking any parts of the screen.

One of the main technologies within the watch includes the health and activity tracking abilities. It has a heart rate sensor, accelerometer, and gyroscope which are things you would never expect a watch could do.

 The activity ring was then introduced. It can record how many calories you burn, how many minutes of activity you’ve done per day, and how long you stand for, all shown in three rings you want to close by the end of the day to reach your personal goals. If you don’t think you did enough activity for the day or feel bad that you didn’t work out, you can look at your watch and see how much you really did and hopefully feel better about yourself. 

It was then shown how Kevin Lynch, an Apple software developer, could send and receive texts right from his wrist. Contacting his friend through full sentences, drawings, and even sending his heartbeat, having the same abilities on his phone just on his wrist. 

“We’ve designed a range of watch faces…you can personalize both their appearance and their capability”, said Jony Ive. With Apple releasing six different straps that are tough, durable, and sweat-resistant, your options are limitless with what you want to do while wearing the Apple watch. Apple also created different loops for the watch with a leather buckle, a slim deployment clasp, a magnetic stainless-steel clasp, and a solid metal clasp. While still following Apple’s inclusive brand image, they developed different size watches with different size bands to help personalize the watch for everyone. 

The watch has eighteen hours of battery life, meaning you never really need to worry about having to take it off to charge all the time, and it comes with a magnetic charging cable. 

Overall, this watch is completely personalized from the look, all the way to how you choose to use it. “It’s a new innovative intimate way to communicate directly from your wrist, and it’s a comprehensive health and fitness device…and it is so much more that we don’t have time to cover this morning”, said Cook.

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Tim Cook, CEO of Apple Computer, Inc., Showcases Newest Innovation, the Apple Watch Collection 

Media Contacts
Ava DeSena
Jayne Bills
Jaymi Curtis

CUPERTINO, California (September 9, 2014) – Today, Tim Cook, CEO of Apple Computer, Inc., announced their newest product, Apple Watch with its innovative and profound design features and details.  

Tim Cook revealed the Apple Watch, Apple’s newest product, released on Sunday at a special event held at the Flint Center at De Anza College in Cupertino, California. 

What differentiates Apple Watch from past products is it creates an entirely new audience and consumer for the company and could open up new doors to future innovations in their technology. This product features groundbreaking interface, profound personalization features, and its momentous operations to enrich everyday lives. “This product and how it functions will redefine what people expect in its category,” Tim Cook said.  

Apple Watches deep innovation and precision leads it to be “the most personal device we have ever created,” Cook said. With Apple Watch being entirely customizable in appearance and capability to fit the user’s personality and style, users have  freedom to be creative and showcase their individuality right on their wrists. With the precision and functionalities given by Apple Watch, personalization can go far beyond the small screen. Apple has designed six different straps and a mechanism that makes the straps easily interchangeable. The sport band, the leather loop,  leather maudlin buckle, leather classic buckle, stainless steel link bracelet and the milanese loop. All the bands listed can be used for different occasions, activities, and styles. One size does not fit all, so Apple assured to create a smaller watch with matching smaller straps to guarantee all differences were taken into account.  

Apple created three distinguished collections of Apple Watch to accomplish a feeling of inclusivity and range to their consumers. The first, Watch, then Watch Sports, and the last collection, Watch Edition. 

Pairing seamlessly with the iPhone, Apple Watch enables additional, more progressive, and intimate forms of communication such as sending a sketch to a contact, getting someone’s attention with a light tap on the screen, or users can share their own heartbeat. Those features all align with digital touch communication, a prime goal in the creation of Apple Watch, just by tapping on a contact picture on the screen users can have live communication by drawing or tapping. The watch also showcases features as a comprehensive health and fitness device.   

Health is extremely relevant to people of all ages, Apple Watch enhances and reintroduces ways to improve users health and daily activities. The four sensors and sapphire lenses located on the back of the watch detect users pulse rates. New features instilled into the watch along with the pairing of the GPS and Wi-Fi from users’ iPhones, the watch provides an extensive picture of daily activity. Two profound applications have been created with Apple watch, one being the fitness app that monitors all movement and activity throughout the day and the second is the workout app which allows users to set specific goals that are achievable and personal for numerous types of workouts. “Overtime Apple Watch actually gets to know you the way a good personal trainer would. It’s designed to deliver intelligent reminders to keep you motivated and on track.” Apple’s Health and Fitness team said.   

The Apple Watch required a revolution of user interface to be set into motion, completely different from iPhones due to its smaller size. After careful consideration and collaboration from Apple, they decided to add a dial on the side of the watch called a digital crown. The dial allows users to navigate and enlarge content on the small screen display. It allows zooming features, precise adjustment, serves as a home button and is used without touching or blocking the screen. Along with the dial, other input technologies accommodate the watch’s size. The watches screen recognizes the difference between a tap and press, providing immediate access to a range of controls. The chip inside the watch is extremely complex and advanced that it compares a miniaturized computer system onto a single chip to essentially enhance and change the way users feel, use, and hear this product.  

Steve Jobs unveils the new revolutionary Apple Watch. Apple Watch establishes a sense of convenience to users and enriches the simple tasks of everyday life. 

Jony Ive demonstrates this new technology. Apple Watch will officially be released in stores early next year starting at $349.

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Media Contacts
Ty Horvath: Writer
tyhorv@iu.edu
Natalia Nelson: Editor
nelsonnb@iu.edu
Deshna Venkatachalam: Photographer
devenkat@iu.edu

CUPERTINO, California [Sept. 9, 2014] — On Tuesday, Apple CEO Tim Cook unveiled the first Apple Watch, a customizable smartwatch capable of tracking health and fitness, calling and texting, and receiving app notifications.  

The Apple Watch was announced to an enthusiastic audience at an event in Cupertino, California, at the Flint Center for the Performing Arts, which also debuted the iPhone 6 and 6 Plus. Cook left the stage as a video introducing the new smartwatch played, showcasing its innovative features that connect seamlessly with the iPhone. Soon after, Vice President of Apple Kevin Lynch walked on stage and demonstrated the watches’ capabilities. These included Siri and voice recognition, watch face personalization, digital touch communication, and the use of apps like Maps and Facebook. The Watch required an iPhone 5 or higher, which makes it already accessible to 200 million Americans.  

The Apple Watch debuted a stunning new feature with the ability to track users’ health and fitness. “An Apple Watch gives us the ability to motivate people to be more active and be more healthy,” Cook said. The activity app on the watch monitors all activity and movement throughout the day, including sensors that will detect heartbeat, steps, and distance traveled through GPS. The app also contains reminders to stand up at least once for 12 hours and allows users to set goals for steps and calories burned.

The app measures calories users have burned and is customized to the user’s body. It will also notify users when they’ve reached their goals for calories burned in a day. The exercise feature will trigger when doing anything more than a brisk walk, and users will receive a notification when they hit the worldwide recommendation of 30 minutes of daily exercise. The stand feature (stand ring) will track how long users stand up to take a break and will also track the time users sit during their days. 

The Apple Watch is also highly personalizable, allowing users to choose different watch faces. The three models set for release in early 2015 include the Apple Watch, Apple Watch Sport, and Apple Watch Edition, with a variety of band colors and materials to match every lifestyle. “Apple Watch is the most personal device we have ever created,” Cook said. The Apple Watch is designed for the user and made to connect with a user on a new, intimate level and embrace individuality. This ranges from the way users can design and arrange the apps on their home screen to being able to customize the way they navigate through third-party apps. 

Apple Watch also includes many third-party apps, among them Facebook, Twitter, and Pinterest. Apple Developers created WatchKit, an app that allows third parties to seamlessly integrate their software into the Apple Watch. This enables them to allow rich, actionable notifications just like one would receive on their iPhone. Users can receive a Twitter notification on the watch, click on it, and find customizable actions such as favoriting, retweeting, and liking, all from the comfort of their wrist. WatchKit also allows users to have and arrange third-party apps on their home screens. “These are just some of the examples of the great apps that are already underway for Apple Watch, that we just can’t wait to see what developers are going to create on this great new platform,” Apple Vice President Kevin Lynch said. 

The Apple Watch is easily navigable using the Digital Crown on the side of the watch, as well as its highly sensitive retina display that can differentiate between a user’s press and tap. Its notification systems allow the use of discreet alerts that can be felt on the wrist. Additional features include Smart Reply, which suggests responses to text messages, and Digital Touch, which allows users to send quick drawings and audio messages to their friends with a few simple taps. The Apple Watch starts at $349 to release in early 2015. It will connect seamlessly with the iPhone 5 and up. 

Kevin Lynch, the project manager for the Apple Watch, describes how the Watchkit app can be used by developers. Watchkit allows apps to be programmed to integrate seamlessly into the Apple Watch.

Jay Blahnik, Apple’s Director of Fitness and Health Technologies, explains the fitness feature of the new Apple Watch. Set to release in early 2015, the Apple Watch can track its user’s heartbeat, body movement, and daily steps.

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Media Contacts:
Sidda Benckart- Photographer
Caroline McCarthy-Writer
Tessa Hoffman-Editor

CUPERTINO, California (Sept 9, 2014) – Just this past week, following the introduction of the long-awaited iPhone 6, Apple CEO Tim Cook announced the unexpected release of the Apple Watch. This groundbreaking release has kicked off the company’s first piece of wearable technology. “Apple Watch helps you live a better day,” said Cook during the unveiling. This new device is designed to allow users to lead more active lives by integrating technology to track workouts, heart rate, and steps. Not only are fitness enthusiasts satisfied, but everyday users are satisfied as well. The Apple Watch is equipped with powerful tools allowing users to set personal wellness goals and track their physical activity levels in real time. There is no doubt that the data is highly reliable. Tim Cook explains that the Apple Watch is highly accurate and displays exact time within plus or minus fifty milliseconds. This precision is thanks to the synchronization of the universal time standard, now users are ensured to have the most accurate data from the comfort of their wrist.

For the first time in technology history, Apple Watch users have access to advanced tracking software, which allows them to monitor their steps, miles traveled, and even calories burned. It is officially easier than ever to master fitness goals. Whether Apple Watch users are swimming, dancing, or cycling, the built-in heart rate detector allows for continuous readings which enables users to alter their workouts to best suit their heart and workout desires. Not only can users alter their workouts themselves, but they can also tune into the tailored feedback with just a click. The Apple Watch sends encouraging metrics, pushing users to explore different workouts and physical activity thresholds. The Apple Watch is dedicated to far more than just physical health, however. The watch promotes overall health, too, including mental well-being. Periodically the watch will send messages reminding users to breathe, stand, relax. Tim Cook emphasized the need to prioritize both physical and mental health. “This is a very important area for me,” Cook said. “And a very important area for Apple.” Apple believes it is crucial to foster habits that encourage a balanced lifestyle to cultivate an overall healthier life. This new product is the most personal device that Apple has ever innovated.

The customizable watch face and detachable bands allow users to express their personal style like they design their iPhones with cases and accessories. The seamless integration with iPhone technology allows users to receive all of the notifications from their phone on their wrist—calls, texts, social media notifications, all right on your person. Apple is dedicated to ensuring that everyone can stay connected, even on the go. This new standard for technology is about to change the world.  Technology that is both stylish and functional, compact but complex. In this time, the importance of personal health and fitness is gaining traction like never before. This watch represents the next era of Apple’s mission to support customers through their products. The design is suitable for just about any occasion, from workouts to class to a dinner with friends. The watch has something you need in every situation. The Apple Watch will be available to order very soon. Tune into their site this April 10, 2015, to get your name on the pre-order list. Look at the wide range of colors, bands, and accessories available to continue the personalized experience. We are confident that every user will be more than satisfied with this new design. Without a doubt, this launch reaffirms customers that Apple is working to serve them with the highest standard of technology that complements their lives. “We think people are going to love to use Apple Watch, and they are going to love to wear it,” Cook said as he finished the Apple Watch unveiling and described when users could purchase this product. 

Apple CEO Tim Cook discussed the importance of health. The Apple Watch and its fitness features helped anyone, from the average person to an Olympic athlete, easily track activity. 

Tim Cook revealed the new Apple product, Apple Watch. Cook highlighted the new world of Apple with the convenience of precise time right on your wrist. 

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Apple Reveals New Smartwatch

Media Contacts
Skye Murrell
Chase Dodson
William Reeves

CUPERTINO, California. [Sep. 9, 2014] – Apple® introduced the newest advancement in technology, the Apple Watch™, during a press conference on Tuesday at Flint Center in Cupertino, California.

Tim Cook, CEO of Apple, developed a new form of technology that will help advance the industry for the future. He wants his users to not only have access to the Apple Watch, but to let them personalize their own with their unique customizations. “We love to make great products and really enrich people’s lives,” Cook said, “We love to integrate hardware, software, and services seamlessly. We love to make technology more personal and allow our users to do things that they could never have imagined.”

One of the greatest advantages to using the Apple Watch is all of the applications that users will have access to. Applications that users can find on the Apple Watch include Maps, iMessage, Weather, Photos, and many more. Kevin Lynch, Vice President of Apple, talked about how users are able to find all of these applications by viewing the home screen that shows a collection of different types of apps connected with one another. “We thought a lot when we were designing the Apple Watch,” Lynch said, “about how to really reveal all of the great ecosystem of applications on this device and we wanted to build it in a way that was really easy to find and use.”

Another advantage is an accessory that was made for the Apple Watch called the loop. This is an arm band that is connected to the watch to help bring more resistance. The loop comes in many different color options and different sizes for your wrist. It helps embrace the flashy style of the Apple Watch and makes it seem more modern while you wear it.

The Apple Watch is also beneficial to people that are active as it is designed to help users track their data while moving around. “Because you wear it,” Cook said, “we invented new intimate ways to communicate directly from your wrist. And it works seamlessly with iPhone and it’s also a comprehensive Health and Fitness device.” This leads into the new iPhone and its perfect compatibility with the Apple Watch.

Apple released two new iPhones during the release of the Apple Watch that included the iPhone 6 and the iPhone 6 plus. Phil Schiller, executive at Apple, spoke to the audience about the two new iPhones and how different they are compared to the other versions. “Their design is like nothing ever before,” Schiller said, “Incredibly unique from the glass front that curves around the side to meet seamlessly with the anodized aluminum back complete with stainless steel Apple.” Cook describes the iPhones as the best they’ve ever developed because they are compatible with the Apple Watch and their new  features help make the iPhone more reliable to the public.

Like the home button on the iPhone 6, there’s also a home button on the Apple Watch called the Digital Crown. Jony Ive, Senior VP of Design, explains how the button makes it easier to exit out of apps and zoom in on features while using the Apple Watch. “The Digital Crown is a remarkable input device,” Ive said, “It fluidly zooms into apps, it enables nimble, precise adjustments, and critically you can use it without obstructing the display.”

The company also developed a new feature of the iPhone called Apple Pay, a quick and easy way to pay without the struggle of card delay at the register. Eddy Cue, Senior Vice President of Services, explained to the audience how fast the new payment option is for users and how it is protected for those who use the new feature. “Apply Pay is built into every iPhone 6 and 6 plus and we’ve got a groundbreaking NFC radio antenna built across the top,” Cue said, “Now NFC is the standard for all contactless payments. Now you also have the convenience and security of Touch ID and we’ve got a new chip called the secure element and it’s built into every iPhone 6 and it stores all your payment information encrypted and securely.”

Tim Cook speaks about Apple’s mission.

Tim Cook summarizes the Apple Watch’s features.

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Apple Watch: A Breakthrough in Wearable Technology

Media Contacts
Eli Mahaffey
Aparna Krishnan
Malachi Williams

Cupertino, California – Apple has once again redefined the future of personal technology with the introduction of its first-ever wearable device, the Apple Watch. Unveiled by CEO Tim Cook at a special event, this highly anticipated product marks a major milestone in the wearable tech market. It promises to bring convenience, personalization, and seamless integration into everyday life. 

“The Apple Watch is the most personal device we’ve ever created,” Cook said at the event, emphasizing that the device is more than a simple smartwatch. It’s a deeply integrated part of the Apple ecosystem, connecting with the iPhone to deliver notifications, fitness tracking, and seamless access to apps – all from their wrist.

An Unprecedented Design with Personalization at Its Core

Apple has been known for merging form and function, and the Apple Watch is no exception. With a choice of three distinction collections – Apple Watch, Apple Watch Sport, and Apple Watch Edition – users can customize their devices to suit their style and needs. The watch itself is offered in two sizes and is made with premium materials like stainless steel, anodized aluminum, and for the high-end Apple Watch Edition, 18-karat gold. 

Jony Ive, Apple’s Chief Design Officer, highlighted how personalization is a key aspect: “We wanted to create a product that not only looks beautiful but feels deeply personal to the wearer. With its interchangeable bands and customizable watch faces, no two Apple Watches need to look the same.”

The emphasis on style extends beyond appearance. Users can personalize their watch face with digital designs, ranging from traditional chronographs to animated displays, ensuring that the Apple Watch is not just a functional device but a stylish accessory for any occasion.

Health and Fitness, Redefined

A standout feature of the Apple Watch is its focus on health and fitness. With sensors built into the watch’s back, it measures the wearer’s heart rate, activity levels, and exercise habits. Whether walking, running, or simply standing out throughout the day, the watch tracks progress via Activity Rings. 

The Activity app simplifies goal setting into three categories: Move, Exercise, and Stand. These rings motivate users to stay active by “closing” them through daily movement and exercise. The Workout app on the Apple Watch is tailored for athletes, tracking specific activities like running, cycling, and swimming, providing real-time data such as distance, pace, calories burned. Cook emphasized that the Apple Watch fosters personal health improvement, enabling users to actively monitor and manage fitness goals. Paired with the Health app on the iPhone, users can access detailed activity data and share it with healthcare providers for easier fitness management.

Digital Crown: A New Interface for Wearables 

To solve the challenge of navigating on a small screen, Apple introduces the Digital Crown, a unique mechanism located on the side of the Apple Watch. Users can rotate the crown to scroll, zoom, and interact with the watch without blocking the display. 

Ive described the Digital Crown as a breakthrough in user interface design: “it’s a completely new way to interact with a wearable device – offering precision and control in a familiar, tactile form.” This innovation ensures that users can easily access apps, notifications, and other features with just a twist or press. 

Taptic Engine and Notifications: Keeping You Connected 

The Apple Watch provides seamless connectivity to your iPhone, enabling notifications directly on your wrist. The Taptic Engine gently taps users for alerts, messages, and calls, allowing for discreet awareness without constantly checking a phone. 

Users can even respond to messages on the go using Siri or present replies, answer calls, or access apps like Maps for turn-by-turn directions. Cook described the connectivity as “personal yet unobtrusive,” blending technology with everyday life. 

Seamless Integration with Apple’s Ecosystem 

The Apple Watch extends Apple’s ecosystem, working in harmony with the other Apple devices. Features like Handoff allow users to start a task on their watch and continue it on their iPhone or Mac, making the Apple Watch a central hub for managing connected life. 

This seamless integration ensures that the watch is more than just a standalone device – it’s an extension of Apple’s powerful ecosystem, bringing familiar apps and services to a new, wearable platform. 

Pricing and Availability 

The Apple Watch will be available in early 2015, starting at $349. IT comes in three distinct collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition, each offering a range of materials and customization options. Whether you’re a fitness enthusiast, a fashion-forward user, or someone simply looking for cutting-edge technology, the Apple Watch has a model to fit your needs.

Apple CEO Tim Cook introduces the Apple Watch.

Kevin Lynch displays the “Glances” feature of the Apple Watch.

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Apple Unveils their Newest Revolutionary Device–The Apple Watch

Media Contacts 
Caroline Brackett
Alexandra Cutka
Amelia Craig

CUPERTINO, California (September 9, 2014) – Tim Cook, Apple CEO, unveiled the Apple Watch on Tuesday, introducing a newly developed way to communicate and track productivity, while also providing customizable features for its users. Dressed in a navy blue collared shirt, Cook rolled up his sleeve to flash the extraordinary device on his wrist. The crowd erupted into applause, followed by a standing ovation. 

Apple Watch offers a cutting-edge user interface, the Digital Crown, which allows for enhanced efficiency in controls. The Apple Watch operates jointly with the iPhone, enabling effortless communication located right on your wrist. Apple Watch allows users to receive calls, texts, and provides advanced health tracking. Additionally, the powerful new feature, Digital Touch, enables the ability for users to interact on a more personal and intimate level. With various watch styles available, Apple Watch empowers individuals to express themselves through unique personalization.

“This product will redefine what people expect from its category,” said Cook. “Apple Watch is the most personal device we’ve ever created.”

Apple Watch’s innovation and design of the Digital Crown grants enhanced scrolling and navigation on the watchface. Spinning the dial up and down adjusts the screen to the desired position without interfering with the view. The high-tech user interface also allows its users the ability to return to the home screen by simply pressing the Digital Crown. Likewise, holding it down activates the use of Siri.

The impressive software of the Apple Watch senses the movement in your wrist, displaying the screen when you raise your arm. A sophisticated, organized home screen portrays apps easily accessible by the Digital Crown, and pressing the button just below this activates your contact list for efficient communication. The groundbreaking new feature, Digital Touch, enforces a much deeper connection within messaging. With taps, sketches, and even your heartbeat, communication reaches a new level.

Due to the importance of practicality and efficiency, Apple Watch implemented Glances for users to tailor significant reminders and specific information on the watchface. For example, work meetings, major dates, music, and stocks can be accessed by swiping up on the screen. 

 The display, constructed of sapphire crystal, implements advanced technology which recognizes not only touch, but the dimension of force as well, differentiating between a tap and a press from your finger. Additionally, Apple Watch’s crystal back operates with a transformative charging system, utilizing magsafe technology. 

Another highly innovative feature, the linear actuator, referred to as the Taptic Engine, positions itself with haptic feedback during daily interactions and movement. The Taptic Engine notifies users of information, such as text messages, through a discreet tap on your wrist. The Maps Application combines many features of the watch to produce optimal resourcefulness, but it also operates with haptic feedback to guide the users when following directions.

The workout app and fitness app integrate to create a transformative way to track activity and set goals to stay fit. The accelerometer uses highly advanced technology to record specific movements, sensors to track heart rate, and employs the iPhone’s GPS and Wi-Fi to log distances traveled. Specifically, the fitness app concentrates on setting goals for stand hours, calories burned, and exercise minutes completed throughout the day. As a result, motivation is increased and users maintain their health.

Apple Watch’s notable performance pairs with its exceptional opportunity for personalized taste. A wide range of watch faces supplies a multitude of selections including a classic analog timepiece and a model of planets within the solar system. Other functionality resources can be implemented on the watchface such as weather, workout rings, and calendar events.

“It’s driven Apple from the beginning–this compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately personal,” said Jony Ive, Apple’s senior vice president of Design. “We’re introducing an unparalleled level of technical innovation, combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire design.”

Apple Watch presents three selections–Apple Watch, crafted of stainless steel; Apple Watch Sport, utilizing an aluminum case; and Apple Watch Edition, constructed of 18-karat gold. For even more customization, six alternative straps can be interchanged, consisting of the Sport Band for durability, Leather Loop for easy adjustment, Modern Buckle for a sophisticated look, Milanese Loop for flexibility, Classic Buckle for traditional taste, and the Link Bracelet for a stainless steel appearance.

The iPhone 6, 6 plus, 5s, 5c, and 5 are required for compatibility with the Apple Watch. Pricing starts at $349.00, and this product will be available for purchase early 2015.

“It’s so simple and elegant–something only Apple could do,” said Cook

Ive explains how the Apple Watch makes traveling more efficient. The application includes destination contact information and hours of operation, in addition to the directions. 

The Apple Watch changes the way users track workouts and personal progress. The technology records heart rate, distances traveled, and much more. 

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Apple Leaves Audience Stunned By Revealing Their Newest Product: The Apple Watch

Media Contacts
Caitlin Murphy
Kaela Winfield
Lucy Little

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook introduced a shocking new product, the Apple Watch, to an enthusiastic crowd in Cupertino, California, on Tuesday, September 9, 2024. The groundbreaking new device received rave reactions from excited fans and industry insiders alike.

At this past week’s Apple event, CEO Tim Cook, along with the company’s vice president Kevin Lynch, introduced new technology that the audience was not expecting; the Apple Watch. This groundbreaking product had been specifically designed to redefine how Apple users interact with the company’s technology on a day-to-day basis. “Apple Watch is the most personal device we’ve ever created,” stated Cook, as he stood upon the stage with a proud look while wearing the newly unveiled watch. The Apple Watch not only combines a beautiful design encapsulated with advanced technology, but also has the skill set to integrate health and fitness into commodities for everyday use by the user.

The new watch has the capabilities of ensuring precise timekeeping, activity tracking for people on the fitness side, and support for third-party apps for the smaller screen; but that’s not even the best part because just like the iPhone the Apple Watch is customizable. Cook emphasized, “Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist.” Users can show off their personality with their new watches by either changing the face of the watch itself or changing the wristbands to match their own personal style.

Some may think that Apple has simply just shrunk down the iPhone interface to fit the watch, but that is not the case. Apple’s team developed the Digital Crown, a unique part of the device that changes the way you can use the watch. By rotating the crown, Apple consumers can use it to zoom in on maps, scroll through lists, or scroll through various apps without having to use their fingers and make an error. The Apple Watch was also designed to work hand-in-hand with the iPhone, making it either a duo or standalone product. The watch will present notifications, allow users to read and respond to messages, answer calls, and even use Siri, all without having to pull out their iPhone once. As Lynch demonstrated these features, he highlighted how users could quickly access apps and important information with just a glance at their wrist.

One of the watch’s most impressive features has to be the health and fitness of it all. Both Cook and Lynch discussed how the device is able to track a user’s physical activity and exercise in a positive way, in turn the user feels more encouraged to lead on a healthier lifestyle. The watch has multiple apps related to fitness on it, such as a heart rate monitor, a workout app, fitness goals, and an activity tracker. The key difference between the fitness goals and the workout tracker lies in the details: the fitness goals monitor your overall daily activity, while the workout app targets specific exercises like running, offering detailed data such as distance, calories burned, and more. It doesn’t matter if the user is an everyday mom trying to get her steps in or an Olympic athlete; the Apple Watch is designed to mesh to their own fitness goals and provide them with feedback that way it is more likely for a user to achieve them.

The starting price for this newly developed watch will be $349 and availability can start as early as the next year. Cook wrapped up the event by focusing attention to how the Apple Watch will have an impact on the day-to-day lives of the people. “We think people are going to love to use Apple Watch,” Cook said. “It’s something functional yet incredibly beautiful.” The combination of advanced technology, customization, and health-oriented features, the Apple Watch will become an indispensable tool needed for millions and millions of users worldwide; the company has done it once again by changing the way users interact with their technology. Apple continues to push the boundaries of wearable technology as they just enhanced the connection between users and their devices.

Tim Cook addresses the crowd at the Apple event in Cupertino, California on September 9, 2014. Cook unveils the newest break in technology; the Apple Watch which gained loud applause and shock from the audience.

The ending of Apple’s promotional video of the cool things the new Apple Watch has to offer. Opening up the next generation of technology and how Apple hopes to enhance the realm of media for the future on September 9, 2014.

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Media Contacts

Caitlin Givand (cgivand@iu.edu)

Lauren Kuechenberg (lkuechen@iu.edu)

Audrey Lash (aglash@iu.edu)

APPLE CEO TIM COOK UNVEILS GROUNDBREAKING APPLE WATCH

CUPERTINO, California, (Sept. 9, 2014)—Today, Apple released its newest piece of wearable technology, the Apple Watch. 

On Tuesday, Apple CEO Tim Cook unveiled Apple’s newest innovation, the Apple Watch, this
Tuesday in Cupertino, California, in front of thousands of excited Apple connoisseurs. The Apple Watch is the company’s first piece of wearable technology. It features a touch-screen face and applications proprietary to Apple, such as iMessage, personalized fitness tracking, and 8GB of storage.

Cook took the stage dressed in his signature casual attire, and as he appeared to be concluding the presentation, he regained the audience’s attention. “We have one more thing…,” said Cook. The crowd erupts as he begins to describe the illustrious new product. As he introduced the watch, he noted that it would be unique in this market. “We love to make technology more personal and allow our users to do things they never could have imagined,” said Cook. The audience applauded as the watch’s promotional video played for them. 

As the video began to play, the crowd was excited to see a closer look at the watch’s careful design and versatility. The video emphasized how the watch can be customized, catering to a wide range of users—from fitness enthusiasts to fashion-forward consumers. 

The video’s simple aesthetic and bold contrast of the white background to the colorful and textured watch bands highlighted its innovative and captivating design. With interchangeable bands for activity and fashion, the watch is designed with the diverse category of Apple consumers in mind.  

After the video, Cook returned to the stage, noticeably excited, raising his fists as the crowd roared. He highlighted some of the watch’s most essential features, focusing on its precision and the ability to be tailored to individual user needs. “We set out to make the best watch in the world,” said Cook. He also emphasized the importance of the watch’s integration with the broader Apple ecosystem, ensuring seamless connectivity with users’ iPhones and other Apple devices.

The Apple Watch signifies a change in Apple’s product lineup and its vision for the future of wearable technology. The watch offers advanced features beyond just telling time. It allows users to stay connected, track their health and fitness, and interact with various apps, all from their wrists. The watch’s “Digital Crown,” a dial on the side of the watch, provides a way to interact with the device, enabling users to zoom, scroll, and select items on the screen without obstructing their view with their fingers, as the screen is available in a smaller 38mm face as well as a 42 mm face. 

In addition to its technical features, the Apple Watch offers users a highly personalized experience. Users can select watch faces and swap out bands for different occasions, ensuring that every detail of the Apple Watch can be customized to their liking. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,” said Cook. 

The watch is completely customizable, with faces including Disney characters, the user’s photos, and various floral or simple patterns. 

Whether for working out, attending meetings, or going out for the evening, the Apple Watch offers a unique blend of functionality and style. One of the standout features of the Apple Watch is its focus on health and fitness. The watch is described as a “comprehensive health and fitness device,” with sensors that track the wearer’s heart rate, steps taken, calories burned, and more. Kevin Lynch, a key development team member, joined Cook on stage to demonstrate its innovative features. 

Lynch demonstrated the physical engineering of the watch and how to operate it using the digital crown and touch screen. With real-time feedback and detailed data, the Apple Watch empowers users to make healthier lifestyle choices and stay motivated to achieve their fitness goals. The watch’s fitness capabilities go beyond casual activity tracking. For athletes and fitness enthusiasts, the watch offers advanced features such as detailed workout tracking for various exercises, from running and cycling to swimming. The watch is also water-resistant, making it suitable for use in almost any environment. 

In addition to its health and fitness capabilities, the Apple Watch is designed to work seamlessly with the iPhone, providing users with easy access to important notifications, messages, and calls without taking their phone out of their pocket. The watch’s Taptic engine provides gentle taps to alert users to new notifications, while a glance at the wrist can reveal everything from incoming messages to calendar reminders.

Lynch shows off one of the many new features on the Apple Watch.

This video shows off the different styles of the watches and the many choices of lock screens and bands.

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CUPERTINO, California (Sept. 9, 2014) – An excited Tim Cook speaks on behalf of the unveiling of Apple’s new product, the Apple Watch. With a hopeful audience, Cook confidently and thoroughly shares details about the watch. He professionally explains how customizable this new invention is and allows for such an intimate and personalized experience.

Apple has released many products over the years yet Cook specifically says, “The Apple Watch is the most personal device we’ve ever created.” Cook shares information about how they set out to make sure this product was the best of the best. The Apple Watch has been made to be a precise, customizable timepiece to make sure that it can reflect your very own personal style. The product was invented with new ways to connect and communicate with others right from your wrist. Within the many other features of this new invention, Cook explains the Apple Watch perfectly works along with another one of their products, the iPhone.

Calmly, Cook described that the Apple Watch led Apple to some extraordinary innovations. One of those innovations just so happened to be the user interface. Cook shared how through every product they created there was a needed change in the user interface. The dial that has been on the watch for decades is more profoundly known as a crown or digital crown on the Apple Watch. Cook untangled behind the digital crown are infrared LEDs and photodiodes that transfer rotary movement into digital data. Specifically, Cook shared the concept behind this digital crown, “ When you turn the digital crown it zooms in and out. When you have a list you can scroll through the list, and you can do all of this without blocking the screen. And if you’re in an app like the clock app for example, if you press the digital crown, it returns to the home screen just as you would expect it to.” With so many details behind the whole process of creating the Apple Watch, Cook further explained how they created a video for it, but switched it over to Johnny Ive, the senior VP of design, who narrates it.

Kevin Lynch Vince, Apple’s Vice President takes over the presentation from Cook and goes further into detail about the watch. Well wearing his very own Apple Watch he wants to give the audience a better understanding and view of it so he displays a bigger version of this product on the screen. Vince dives directly into the layout of the Apple Watch and shows that the first thing you see is the clock. The clock is your main watch face which is basically what you are going to see right when the device is turned on, the watch faces are customizable like everything else through this amazing device and you can easily pick and choose which watch face appearance you want. Going back to the digital crown Vince demonstrates that with a click on the digital crown, it takes you right to all the apps on your device, which are customizable and you can arrange the apps any way you desire. With a swipe of his finger, Lynch shows how easily accessible it is to tap and enter any app on this new product. Another unique feature of the watch that Lynch explained is something called Glances. You get glances by simply swiping up at the bottom of your watch face with the tip of your finger and it takes you to any upcoming events you may have, the weather, music that is currently playing, and the list goes on. Taking in all the notifications that these creators are sharing.

ng Lynch gives feedback to the audience about you getting information to you by saying, “When you’re notified of things on Apple Watch, we’re using the taptic engine to give you feedback on your wrist. It’s just like somebody tapping you on the wrist very gently.” Lynch even goes further into detail in showing how when you feel the notifications on your wrist someone near you won’t even tell since it is very subtle. Specifically when you get a notification from iMessage, when you click reply the system analyzes the text that was given and gives you options of how you may choose to respond.

The Apple Watch has so many more features that Lynch further talks about which just proves how great this product is. This customizable new product has convinced the audience to purchase one and it is greatly shown throughout these creators’ speech how impressed everyone is with it. The Apple Watch offers an immense amount of benefits to your daily life as it has become the most advanced product in tech.

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Tim Cook explains Apple’s plan for the Apple Watch. Cook elaborates on the idea that the watch will serve consumers in many ways.

The Apple Watch is Apple’s first SmartWatch. It offers features that fit intp all aspects of one’s daily life.