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Natalie Jordan
Charlotte Young
Mauricio Brito

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook took to the stage on Tuesday, September 9th, in Cupertino, California in front of an audience to unveil the newest product, Apple Watch. This represents a significant leap in wearable technology, designed to complement the lifestyle of today’s user. 

In crafting the much-anticipated Apple Watch, Apple focused on honoring the expression of users. They dedicated themselves to a focus on design, functionality, and seamless integration within its system of other devices, including the iPhone and iPad. This new customizable timepiece is not just a watch; it’s a powerful extension of the user’s digital life, in more ways than one. 

The Apple Watch features a stunning revolutionary touchscreen that offers a rich, interactive experience, just as its other products have as well. Its comprehensive fitness system is designed to help users track their health and wellness goals, as the Apple Watch integrates with the Health app, allowing users to gather health data and share it with healthcare providers if they choose. From monitoring heart rates to tracking workouts, ensuring they stay motivated and informed about their bodies. 

The Apple Watch was crafted from premium materials, making it also visually similar to other Apple products with the metallic finishes. Understanding that personalization is key in today’s tech landscape, Apple has ensured the Apple Watch offers a variety of customizable colors and designs. Users can choose bands that reflect their individuality, making the device not only functional but also a true expression of personal style. “Apple Watch is the most personal device we have ever created. It’s not just with you, it’s on you. It’s a revolutionary way to connect.” said Tim Cook, while addressing the crowd.

An innovative feature of the Apple Watch is its unique “Crown” dial. This design element allows users to navigate the extensive software without obstructing the small touchscreen. With a simple twist or press, users can effortlessly scroll through notifications, access apps, and control music, enhancing the overall user experience.

When compared to Apple’s other products, the size difference and overall usability of the Apple Watch is very different in terms of the system. Photos of previous Apple products and different innovations played on the screen as the crowd roared with excitement for what was to come. “Apple introduced the world to several category-defining products: the Mac, iPod, iPhone, and iPad. Once again, Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.” said Cook. The crowd erupted in excitement, a testament to the enthusiasm surrounding this innovative release.

The Apple Watch will be available for pre-order starting October 1st, with the official launch set for October 15th. Apple enthusiasts and tech lovers alike can expect a game-changing device that not only keeps them connected but also inspires a healthier lifestyle while being customizable.

Tim Cook, CEO, displays a picture of the first ‘Apple Watch’ and discusses the critical thinking needed to develop the product. Cook talks about how the watch is Apple’s most personal product. 

Cook presents the complexity of the design of the Apple Watch and how its style and taste optimizes user experience. The watch features a sleek, lightweight design suitable for a customer’s personalization. 

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Bailey Hawkesby-Mullins
Ava Boyd
Stella Klaus

CUPERTINO California (Spet. 9,2014) – CEO of Apple, Tim Cook, took to the stage to announce the release of the new apple watch Tuesday night in Cupertino California, where Apple’s headquarters are located. 

Cook excitedly introduced the new smart watch to an eager audience, telling them that they have one more thing. He finally unveiled the watch by showing a video that highlighted its elegant appearance and just some of its many innovative features. 

“We love to make technology more personal and allow our users to do things that they could have never imagined,” Cook said. “We believe this product will redefine what people expect from its category.”

The first feature of the new Apple Watch that Cook described is what is called the digital crown. This feature helps you zoom and scroll on the tiny screen of the watch. The apple team incorporated as much functionality and style into this product as they could.

“The Apple Watch is made to be worn, and it can be worn all day for any occasion,” Cook said.  “It’s as much about personal technology as it is style and taste.”

The Apple Watch is made for everyone and is customizable to anyone’s taste. Senior vice president of design, Jony Ive, demonstrated the watches’ customizability in a video. You can choose from a wide range of watch faces, even personalizing what they look like and what they can do. In addition to this you can switch out the strap choosing from six different types of straps and sizes. They even created three different collections of watches to choose from; the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. 

“We designed Apple Watch as a whole range of products enabling millions of unique designs, and unparalleled personalization both in appearance and capability,” Ive said.

After Ive explained the personalization of the watch, Cook invited Vice President of technology at Apple, Kevin Lynch,  to do the very first live demonstration of the watch. 

Apple Watch pairs with your iPhone and by pressing the digital crown it can take you to an array of apps of your choosing on the home screen. Lynch first showed how to change your watch face to your liking. There are many options including the astronomy face, with this face it shows you where you are on the Earth, then you can fly to the moon and it will show you what phase the moon is in. They even scheduled the event on the full moon to show how great the astronomy watch face can look. 

Another very customizable part of the Apple Watch that Lynch demonstrated is glances. Glances is a way to look at other information of your choosing by swiping up from the bottom of your watch face. Glances can be anything you choose like calendar or reminders or even from third party apps.

Lynch then showed the notification and replying process of the Apple Watch. The watch has a very convenient way of receiving notifications and replying to them called Quick Word. Quick Word takes messages, then forms responses you can choose from and easily respond with one click. 

Communication is a huge part of the Apple Watch, and now you can use more than words to communicate with your friends. By just a simple tap of the screen you can reach your friends, you can even send something as unique as your heartbeat, which is read from your wrist. 

Smart watches have been integrating fitness into their watch design, so Apple did the same thing plus more. They added two new apps to the watch to help users with their health and fitness. One of these apps being the fitness app, which monitors all of your movement throughout the day. The other one being the workout app, which helps you set specific workout goals. 

“Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with the Apple Watch,” Cook said.

Kevin Lynch, Apple’s senior vice president of design, demonstrates the new Apple Watches customizable features. Apple offers a wide variety of clock faces suitable for all users.

Tim Cook, surprisingly announces the new Apple product creating a positive response from the audience. The “one more thing” was later to be announced as the Apple Watch.

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Kyla Dunigan

Matilyn Martin

Jolie Goldstein

Tim Cook, CEO of Apple, announced the release of the brand new Apple Watch, on Sunday at the Apple Event taking place in Cupertino, California. At the release event, Cook maintained a calm and simple mannerism just like his minimalistic outfit he wore to put

the focus more on what he was about to shock the crowd with. “But we’re not quite finished yet,” Cook said, “we have one more thing.” The audience was cheering before Cook even announced that it was a smartwatch that Apple was releasing, and once he did, the audience applauded and cheered excitedly for the new innovation.

 With this new development, Apple has modernized the world of smartwatches. The Apple watch is going to change the way that we look at smartwatches by making it able to do so much. Cook demonstrated the watch by showing the audience a promotional video that Apple had made of the watch to show its physical aspects. After the video finished playing, Cook rolled up his sleeves to reveal that he was wearing the Apple Watch.

Health and fitness is going to be one of the biggest aspects of the watch. “Apple Watch gives us the ability to motivate people to be more active and more healthy.” Cook said. The watch is for all types of fitness levels, so anyone can use it. There are two apps on the Apple Watch for health and fitness. The fitness app is to keep track of users activity and movement throughout their day. The workout app is going let users set personalized goals for workouts of their choice.  It is able to keep track of all of your physical activity and overall health and act like a personal trainer on your wrist.

The watch will come in two different sizes, 38mm and 42mm. Buyers will be able to choose between a stainless steel finish or a space black stainless steel finish. The screen of the watch is a touchscreen that wearers can easily interact with; additionally, on the side of the watch, there is a crown that will allow users to navigate their watch in a user-friendly way without obstructing the watch face display. The watch is equipped with a built-in speaker and microphone. Siri also comes with the Apple Watch. A long lasting battery life is something that the company wanted to ensure for its users, and they delivered. The Apple Watch has a battery life of up to 18 hours. Apple Watch wearers can also enjoy the water resistant feature that comes along with the smartwatch. This of course does mean that the watch has limits, so it can only endure sweat from exercising, rain, and water splash from washing hands. When buyers receive their brand new Apple Watch, they will also receive everything else that comes in the box. Along with the smartwatch, a magnetic charging cable, USB power adapter, watch band, and a quick start guide are all included in the box.

Apple wants wearers of the Apple Watch to be able to have their watch personalized to themselves. “It’s as much about personal technology, it is style and taste.” Cook said. With this, the watch is made to be customized in many ways. Wearers can purchase different colored bands, change the watch face display. “We thought not only of the function, but the way it looked.” Cook said. Since Apple watch users will be wearing the watch on their wrists everyday, Apple wanted them to like what they were wearing by allowing them to make it their own.

The watch is set to release early 2015, and Apple claims it will be worth the wait. Pricing for the watch starts at $349. The Apple Watch does require an iPhone to pair with. And will be able to pair with iPhone 5 and newer. Apple expects to have an even longer list of features as they continue to make more developments and improvements to the watch over time. Apple wants this new device to change and better the way that people are going about their everyday life. It is going to be a new part of people’s lives that will improve your day everyday. “Apple watch helps you live a better day” Cook said.

The apple watch is a very futuristic device with many features that can be useful in everyday lives. Apple is hopeful that this watch will improve people’s lifestyles. 

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Apple Reveals the “Next Chapter in Our Story” During Keynote

Media Contacts
Nicole Dettmer
nihdett@iu.edu
Saige Arnold
svarnold@iu.edu
Thomas Fels
thfels@iu.edu

CUPERTINO, California (Sept. 9, 2014) — A new chapter in smart technology was unveiled this past Tuesday at Apple Headquarters in Cupertino, CA as Tim Cook, Apple’s CEO, unveiled their latest device, the Apple Watch, to a very enthusiastic audience. The watch was revealed during Apple’s “One More Thing…” at the end of the September 9, 2014 keynote speech. “We love to make great products that really enrich people’s lives. … We love to make technology more personal and allow our users to do things they never could have imagined,” Cook said to the audience. Cook also stated that he believes that the Apple Watch will “redefine what people expect from its category.”

During the reveal video, it is shown that there is a great amount of customization that can be made to every watch so that it fits the style and personality of its user.

“Apple Watch is, of course, made to be worn, and it can be worn all day, for any occasion. It’s as much about personal technology as it is style and taste,” Cook said. While talking about the design of the Apple Watch, specifically the screen, Cook mentioned that it was a challenge to make something that would function well on such a small body. “With every revolutionary product that Apple has created, a breakthrough in user interface was required. … What we didn’t do was take the iPhone and shrink the user interface and strap it on your wrist. The display is too small,” explained Cook.

Cook plays a video narrated by Jony Ive, Apple’s Senior VP of Design. “We’re introducing an unparalleled level of technical innovation, combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire design,” Ive states. Ive describes the importance of developing an interface that works on such a small screen with the utilization of the digital crown, a device that allows users to scroll, zoom, and return to the home screen. Ive also mentions a new feature, called “Digital Touch”. This feature allows users to connect with other Apple Watch users by tapping your watch screen to get the other person’s attention, as well as share small drawings, or even something as personal as your own heartbeat.

Ive mentions the design of the screen and ways they made it safe from damage yet still sensitive to touch. He mentions that they chose Sapphire, the second-hardest material behind diamond, to keep the display safe, while also implementing a screen that can sense the difference between a simple tap and a longer press of a button on-screen. Ive then backs up the creativity and individuality of the Apple Watch, talking about each individual watch finish, band, and customization of the home screen.

Apple Watch has limitless possibilities for customization. It can be customized and changed so that it will match your personality, and the ability to customize your Apple Watch’s main screen just adds another layer to the endless possibilities. Apple Watch also has the ability to reply to texts sent to your iPhone with a new technology Apple calls the quick board, which analyzes the text sent and automatically generates replies to the text, so you don’t have to try and type out a message on a tiny screen or pull out your iPhone and respond. You can also use the dictation feature, which allows you to respond to the text with either a voice message or speech-to-text, which takes what you say and writes it as a message as if you wrote it yourself. Apple also integrated its digital assistant, Siri, into the Apple Watch, so you can ask Siri questions without having to take out your iPhone.

Apple also integrated its maps app, so when you need directions to go somewhere, you can get those directions on your wrist. Apple utilizes the Apple Watch’s haptic engine to give you directions for left and right, with each direction having a unique feel so you can differentiate between the two.

With all of these new features, the Apple Watch is the next step in personal technology, with its seamless integration of all the classic features of the iPhone shrunk down into a small, wearable device. As well as its incredible variety of colors, bands, and faces, there’s an Apple Watch for everybody.

Tim Cook shares excitement for their new product, the Apple Watch, while the audience reciprocates the energy.

Apple explains the specialty of the Apple Watches personalization and its high end software.

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