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Introducing the All New Apple Watch

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Natalie Byer
Alex Gastineau
Nick Milentis

Apple is pleased and beyond thrilled to reveal the first ever apple watch, an innovative, cutting-edge development that will surely alter the technological world. The apple watch includes a plethora of features, combining the attributes of an iPhone with a simple, practical wristwatch wearable for all occasions. Say goodbye to misplacing your phone or other apple devices, because the apple watch is guaranteed to follow you everywhere you go! The perks are infinite.

To start, the apple watch far surpasses the benefits and features provided by an average time-telling device. Instead, it functions as a fully integrated part of the iPhone design, enabling customers to remain in-the-know, fully connected, and to track their daily activity. All features accessible via the iPhone, are just as easy to view on the watch. Users will no longer have to reach for their phone when making a call, scrolling their messages, checking the news, or for basically anything apple related. Designed carefully with detail and practicality in mind, the watch’s incredible Retina display ensures that scrolling, zooming, tapping, and navigating the apple watch is easier than ever thought possible. Using this device is meant to make contacting others and life in general more efficient in all aspects. Just take a peek down at your wrist and suddenly, you will be up to date. Phone not around? Notifications will still make it in your line of view regardless of whatever activity you may be engaging in.

One of the main purposes for this innovation can be credited to the nation-wide need for improved fitness tracking. Apple encourages users to engage in healthy, active, and fulfilling lifestyles. With features that enable consumers to track their steps, miles, heart rates, and monitor workouts, setting personal fitness goals is no longer a hassle. The apple watch also prohibits slacking, reminding and encouraging users to set and reach their exercise goals throughout each day. It’s many apps, one of them being “Activity”  pinpoint in what areas (move, exercise, and stand) need to be improved with your personal attributes kept in mind. As a company, Apple recognizes and values the importance of maintaining a balanced and fitness-centered daily routine. There is no excuse to remain lethargic and/or fail to make use of these remarkable features with motivation right on your wrist.

As mentioned before, navigating the apple watch is impossibly easy. Worried about your fingers getting in the way or the screen being too small? The Digital Crown is a small spherical twisting button located on the side of the watch. This piece allows users to perform basic functions on the apple watch, thus eliminating the need to use your fingers to tap and scroll. This way, the screen is clearly visible, and the size doesn’t prohibit users from viewing all of its amazing components. Not to mention, the watches two different sizes also allow for some leeway when considering what fits best for you. The style and looks of the apple watch are modern, fashionable, and neutral for all personalities.

Apple is immensely prideful of our distinguishable, unique, and widely used products that have positively impacted the technological world. There is no question that the apple watch is sure to be one of those products and will change the lives of millions. Order your apple watch ahead today and reap the benefits. The apple watch is guaranteed to become an absolute staple in the lives of Apple customers.

Tim Cook explains a few important features of the new apple watch. These features include using the dial on the side of the watch.

Tim Cook plays a video of the sleek design of the apple watch 1. This video shows a close up of the watches design and some features the watch has.

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Sloane Killinger(writer)
Catherine Hattery(Photographer)
Sydney Bailey(Editor)

Apple Reveals its First Ever Digital Watch 

Cupertino, California (Sept. 9, 2014)- Apple CEO, Tim Cook, launched the Apple Watch at the 2014 Spring Forward Event, representing a new era of connectivity and wearable technology.

As previously seen by Apple, they are not quite finished yet and still have “One More Thing”. With constant innovation and creation of new populating digital products, there has been a skyrocketing advancement in the world of technology over the last 13 years. As Cook confidently took the stage Tuesday night, to announce the launch of the Apple Watch, he carried himself with poise in jeans and a navy-blue button up. Slow spoken with a great deal of certainty, Cook convinced his audience of the customizable capabilities and personal experiences this new product would provide.

The well-designed car like promo video and live demo by Kevin Lynch, presented the functionality of this watch. Demonstrating the innovative new features of the Apple watch on his wrist, the crowd was ecstatic to see such intimacy that a device like this could enable.

VP of Apple design, Johhny Ive, narrated the promotional video of the digital watch. He described the singularity and individuality of design, reedifying what it means to wear a watch. Gone are the days in which watches can only tell time, now they could tell your blood pressure, heart rate, and communicate with your friends and family. The level and sheer scale of innovation had not been seen in the industry since the release of the first iPhone. Cook then followed with insightful information on the extra elements of functionality that this watch would provide. With the most important feature being the ‘digital crown’.

The small dial on the side of the watch has magnifying capabilities to zoom in and out, making this product more than just a miniature iPhone. It has a ‘glances’ feature to display quick information as well. Whereas all watches that came before had zero technological applications, the Apple watch combined the timeless elegance of Rolex watches with the new age technological breakthroughs of the 21st.

The idea behind this product was to create more personalization in the digital world. Fortunately, Apple has done just that, and seemingly, through a single chip. By installing a tactic engine into the watch, touch and force senses have been enabled. Your watch will notify you through digital touch communication. The feeling of one’s own heartbeat has never been so easily shared between two people. “For the first time, and with great intention, we’ve designed not only what you see, but also what you hear and feel.” said Johnny Ive.

This new line of technology also appeals to a wide variety of people, with a total of three different Apple Watch models: the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. In addition to the three different watch models, there are an array of customizable bands as well. Each focusing on either quality, comfort, fashion, or most importantly, fitness. As explained in his speech, “The Apple Watch will help a lot of people live a better day and a healthier life.” said Cook. Counting your steps, accomplishing your activity goals, and keeping up with your heart rate, are just a few features that this device will provide.

Finally, Cook revealed the cost and release date of this exciting new product. With prices starting at $349, these striking digital watches will officially launch early 2015. These exciting new features will have Apple lovers all over this product. As this event concluded, the audience reveled in excitement. As Cook happily thanked all those who made the apple watch possible, he proudly waved goodbye to his audience, leaving them with an amazing hands-on experience unlike anything they have ever seen before. Or rather, “A new innovative, intimate way to communicate directly from your wrist.” said Cook.

Fitness promo video for apple watch plays for the audience. This technological breakthrough assists people in several different facets of exercise. 

Apple watch intro video finishes playing for audience and is received well. Tim cook’s apparent emotion reflected into the audience and was met with roaring applause and a standing ovation.

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Riley Leichliter
Courtney Holland
Ben Jaffe

CUPERTINO, California (Sept 9, 2014), – Tim Cook, CEO of Apple made an announcement in Cupertino, California on Tuesday unveiling the first generation of Apple Watches.

Cook followed a prior unveiling by saying “But we’re not quite finished yet, we have one more thing.” He claims that this new product will change the course of Apple forever. Cook then played a video engaging the audience and showcasing this new revolutionary device – the Apple Watch. When Cook reappeared he took in the standing ovation and began to describe the features of the watch such as the ability to make calls, track health, and even play music.

The Apple Watch is a very large step for Apple. Up until now, Apple has been heavily known for its production of phones and computers, where they have been at the forefront of innovation and at the top of the industry. The Apple Watch provides a new and outstanding leap for the company as this continues its growth in the personal device industry. 

One of the physical elements of the watch is what Cook calls the “digital crown.” “If you have a list you can scroll through it, and all this without blocking the screen,” Cook said, “and if you press it, it returns to the home screen just as expected.” The Apple team has put immense thought into the design of the watch. Every aspect is designed to enhance the experience for the user.

Even the watch bands themselves are fully customizable. “They are meant to be worn every day,” said Cook. They have many options for these from more traditional metal, link bands to athletic-style bands that use magnets to fit to the wrist.

The watch has many digital features as well, but the ones that sit at the forefront of the device are the ability to track health, make calls, and search the internet. Starting with the ability to track health, the watch will be able to track everything from steps to heart rate, to how sedentary you are throughout the day. “It is a comprehensive health and fitness device,” said Cook. This feature can sync to the health app on your phone and provide the user with dynamic reports about their day-to-day lifestyle. 

The ability to make calls and even text is also a large innovation for the watch. Cook called the way the device allows users to contact one another a “New intimate way to connect, directly from your wrist.” This is one of the features that distinguishes the watch from other watches and fitness trackers on the market. “The watch works seamlessly with the iPhone,” Cook said. The watch can sync up to your contacts, messages, and phone app allowing you to make calls and answer texts without ever touching your phone.

The ability to search the internet via Siri is another large step that the Apple Watch makes. “You can use Siri by just pressing the crown,” said Kevin Lynch, Vice President of Apple, “Then simply ask a question like what movies are playing in Cupertino today, and it comes back with a list of movies here in Cupertino.” Lynch demonstrated the ease with which the watch searched the internet and the ability to do so from your wrist is a very large step in the personal device industry. 

The watch is starting at only $349 and will be released early next year. It will be compatible with both the iPhone 6 and iPhone 6 Plus, as well as iPhone 5, iPhone 5s, and iPhone 5c. “This gives more than 200 million people access to Apple Watch,” said Cook.

“It empowers people and enriches their lives,” said Cook “The Apple watch is the most personal device Apple has ever created.” 

The Apple Watches various designs being shown off in a brand new video. Many colors are available making the watch customizable to all.

Cook introduces dial feature of the Apple Watch. This makes it easy to zoom in and out of desired content.

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