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Apple’s Newest Product: The Apple Watch

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Ethan Bonheur
Daisy Desilvia
Stella Abodeely

Apple’s press conference on Tuesday unveils their newest product, the Apple Watch, announced by CEO Tim Cook in Cupertino, California, highlighting the innovative future of the device. Cook, proud of the launch and optimistic about the future of the product and brand, sports the new watch while wearing a casual outfit.

The announcement made at the Flint Center located at De Anza College is explained by Cook as a pivotal moment in influencing customers’ lives and changing their views on such a product. After playing the intro video, Cook steps back onto the stage, arm held high, showing the new, innovative product on his wrist.

The Apple Watch is as precise as can be, matching and being synced to the universal time standard, as well as being customizable, giving users the ability to make the product their own and tailored to their needs and preferences. Along with its precision, it allows users to connect to their devices seamlessly while also doubling as a health and fitness device.

The functionality tools and methods for the device show and express the thoughtfulness behind the product. The digital crown, located on the side of the device, serves as a navigation device for the watch, offering zoom features on applications such as Maps, scrolling on a list, and helping you return to the home screen when exiting out of apps.

The flexible retina display alongside this dial allows the device to have a sleek, sophisticated look, further proving how the Apple Watch combines style and functionality. The variety and range of watch faces, colored bands, textured straps, and types of buckles continues giving users the ability to customize their experience. In addition, there are 3 collections. The traditional Apple Watch is in a polished case, the Apple Watch Sport has an aluminum shell that is stronger while still being light, and finally, the Apple Watch Edition which is made of hard, 18-karat gold.  Touch and force differentiators make the device context-sensitive, and allow for a more positive user experience and increased functionality. All of this is made possible by the new S1 chip and taptic engine that allow for a device this small to have so much use.

The back crystal, responsible for tracking heart rate and fitness-related activities, also connects to the inductive charging powered by MagSafe, which doesn’t require alignment and makes the process easy for users.

Kevin Lynch, Vice President of Apple, made an appearance, giving a live demonstration of the device and its features. This aspect of the presentation presented the various tasks and customizable features the watch has, showing how easy it would be for any user to make this device truly their own. Connection to other devices such as the iPhone and MacBook are also pointed out by Lynch, highlighting how the watch can control certain functions such as playing music from these other products. Quick reply is also an integral feature relating to the ease of use of the watch, giving users a list of potential replies when receiving messages, and the ability to use animated emojis or audio text.

“We’ve also been working to enable third-party developers to extend their apps to Apple Watch,” Lynch points out, expressing this potential due to applications on the iPhone. The partnerships with other businesses, such as Starwood Hotels, giving watch wearers the ability to unlock their hotel door with a tap of their watch, shows their confidence in the watch and the potential it has to better the lives of customers. Other notable connections include Pinterest, American Airlines, and BMW.

Cook dives into what he considers to be one of the most important features of the watch: fitness. “We have two new applications in Apple Watch. First is the fitness app. The fitness app monitors all of your activity and movement throughout the day. And the second is the workout app. The workout app allows you to set specific goals for specific types of workouts like cycling or running,” notes Cook. A comprehensive, in-depth video shows the health impacts and ways the product will allow users to meet their fitness goals. “Apple Watch is designed to help anyone who wears it to lead a healthier life by being more active,” says Jay Blahnik, Director of Fitness, Health Technologies. He points out how this watch and its features are for everyone, from high-level athletes to those just starting their fitness journey.

“Apple Watch required some deep innovation. It’s a precise timepiece with incredible ability to customize. It’s a new, intimate way to communicate directly from your wrist, and it’s a comprehensive health and fitness device. And it is so much more.”

Apple Watch pairs with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and iPhone 5, starting at a cost of $349 in early 2025.

CEO Tim Cook talks about how to charge the Apple Watch. The Apple Watch will lose a lot of battery throughout the day so it’s important to charge it every night.

Vice President Kevin Lynch describes how to access different apps on the Apple Watch. Like the iPhone, the Apple Watch has all of the same apps plus other health tracking apps including heart rate and daily steps.

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Sofie Yurewicz
Katie Stein
Alison Brown

CUPERTINO, California (Sept. 9, 2014) — On Tuesday, September 9th, Apple CEO Tim Cook announced the release of the brand new Apple Watch. The product is the first of its kind and will be available to users later this year. Tim Cook’s introduction of the new product left the audience speechless as they gave him a standing ovation.

Cook was thrilled to share the innovative watch in front of hundreds of Apple users- he could barely hold in his enthusiasm considering his proud laugh and fist pumps. Apple’s new development is very customizable to the user, allowing them to track workouts, quickly communicate from the device, and use third-party apps with their innovative features. The three versions of the watch will allow the customer to choose the perfect fit for them. 

 One of the most prominent facets of the new product is the fitness and workout component. These two features help watch wearers track their workouts in addition to customizing specific personalized goals.  The watch contains sensors that are activated with the movement of the user’s wrist.

During the Apple Watch introduction, a video was shown featuring Jay Blahnik in which he said, “It can track a wider variety of activities because it’s able to collect more types of data. It uses an accelerometer to measure your total body movement. It has a custom sensor that can measure intensity by tracking your heart rate, and it uses the GPS and WiFi in your iPhone to track how far you’ve moved.”  In addition, the watch can measure total burned calories, how long users have stood up, and all physical activity users have completed.  Blahnik then said, “Over time, Apple Watch actually gets to know you the way a good personal trainer would. It’s designed to deliver intelligent reminders to keep you motivated and on track. And it can suggest goals that are personal, realistic, and most importantly, achievable, which gives you a far better chance of succeeding.”  The Apple Watch is both intimate and unique allowing users to use new, innovative software that promotes fitness and a healthy lifestyle like never before.  The watch has several unprecedented features that can benefit watch users day to day life as well as having impressive accuracy and efficient communication.

The watch has multiple attributes that give users the ability to contact others in countless ways in a matter of seconds.  “You can get someone’s attention with a gentle tap.” Tim Cook said, “You can send a quick sketch, or you can even share something as personal as your own heartbeat.”  The Apple Watch is helpful for fast and efficient communication as well as quick interactions on apps.

The watch also notifies users when they receive a notification by making a small vibration that they can feel on their wrist.   The watch contains extra functions that make the device easy to use and navigate considering its small size.  With a multi-purpose crown for zooming and scrolling, a taptic engine with audio and speakers, and infrared LEDs that work alongside the digital crown and engine, the watch can be reactive and responsive for direct and precise transmission.  With these features, watch wearers can call contacts from their watch, send messages, and share emojis and expressions with friends right from their wrist.  The product is unique with ingenious capabilities. “It is so simple and elegant. It’s something only Apple could do.” said Cook.  Users are able to improve their lifestyle and benefit from the watch using methods never seen before.

Lastly, the watch can directly work with third-party apps to enhance the product’s features for users.  With the invention of Watchkit, third-party developers can create additional ways in which users can profit from the product.  During the demonstration of the Apple Watch, examples of third parties that have already worked to develop new features for the watch were shared.  Throughout the demonstration, Kevin Lynch previewed an instance with the GPS app and said “Now, while you’re walking, Apple Watch will give you taptic feedback on each turn. So you’ll know whether it’s time to turn left or to turn right. And those feelings are different for each direction. So you can actually know without even looking at your watch, which way to go. It’s like having this invisible guide with you.”  Lynch further discussed additional apps that were in the process of formatting watch-specific components which include American Airlines, Starwood Hotels, City Mapper, Pinterest, BMW, MLB, Honeywell, Lutron, Nike, and more.  These current brands along with the potential, other developers have to create features using Watchkit, will change the way consumers live.

The customizable and intimate watch is offered in three different styles including the traditional Apple Watch made from stainless steel, the Apple Watch Sport with an aluminum case, and lastly, the Apple Watch Edition made from 18-carat gold.  The three watch designs all can be personalized to best fit the user and their preferences.  The watch is offered with various watch bands that can each be used for different activities, purposes, and styles.  The watch can be purchased starting at only $349 and will be on the market within a year.

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Apple CEO, Tim Cook unveiled Apple’s newest product, the Apple Watch this past Tuesday at a launch event in Cupertino, California.

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Oliver Swats
Lucci O’Donnell
Emily Gustitus

CUPERTINO, California (Sept. 9, 2014)  Tim Cook, CEO of Apple, launched the Apple Watch to an enthusiastic crowd at the Flint Center in Cupertino, California. The Apple Watch aims to revolutionize technology by upping the watch-wear game and making it the most superior watch made to date.

Tim Cook unveiled the watch with his iconic, “one more thing.”. The crowd was overcome with excitement and Cook uncovered the next step for the future of Apple, The Apple Watch. Following the reveal, Cook demonstrates the intricate feature the watch possesses; features relating to fitness, health, and personal customizations. All of which have the ability to be personally catered to the users needs. The watch takes on similarities to that of an iPhone or an iPad, but all available on one wrist watch. The Apple Watch Sport will be further developed following the launch as Apple specialists work to see what needs improvements, and will start at a price of $349.

Fitness Tracking

The Apple Watch Sport features advanced fitness tracking functionality, enabling the user to record vital health metrics during the day. It records calories burnt, distance traveled when walking or running, and keeps an accurate total of daily steps. Furthermore, the Apple Watch Sport continues to monitor the user’s heart rate – all combined provide users with a thorough view of their fitness sometimes. Therefore, the Apple Watch Sport becomes a great resource for those individuals who are health-conscious and want to track the level of activity that is suitable for their health.

Communication Features
In addition to serving as a fitness tracker, the Apple Watch Sport has excellent communication features. Users can send and receive messages, make phone calls, and use Siri, Apple’s voice-activated assistant. This makes it easy to stay connected without constantly reaching for your phone, helping you to make your everyday tasks more convenient and efficient. Siri also offers a hands-free function, which further enhances the already good communication utility of the watch.

Digital Crown Navigation
Another innovative addition to the Apple Watch Sport is the digital crown – a uniquely fashioned dial on the watch’s side, made specially for navigation. The crown is able to zoom in and out of the display, and allows for scroll through lists of apps without blocking the touchscreen. The digital crown enriches the user experience of the watch through tactile, precise interaction with the interface, offering smooth and effective functionality by not relying strictly on the touchscreen alone.

Additional Features
Along with being an effective fitness tracker, and a convenient communication tool, the Apple Watch Sport has an assortment of useful tools. For example, it comes with a calculator, stopwatch, and timer, which users can apply in their daily tasks and needs for time-management in general. It also has a map feature that lets you navigate right from your wrist. These various tools enhance the level of potential use of the Apple Watch Sport beyond just a simple fitness tracker, it has become a multi-functional tool that supports the lifestyle and productivity of users.

According to Tim Cook, Apple Watch is the most personal device ever offered by Apple. He stated the watch is not merely a piece of technology, but is part of a very personal, intimate, and shared experience.  The Apple Watch expands upon traditional watches and fitness devices, as a device that will help you communicate, be productive, manage your health, and more from a device worn on your wrist. Cook is also understood to view the Apple Watch not as simply the initiation of a new product, but as a transformational product platform that Apple will develop over time, similar to the iPhone. Apple will continue to introduce software updates and better hardware based upon what they learn from customer experiences. Apple Watch is an example of that innovation, in terms of collecting relevant information, improving customer experience, communication, personal convenience and health. Apple Watch further establishes Apple as an industry leader in technology advancement.

Tim Cook is excited to unveil the first ever Apple Watch.

Tim Cook reveals that the brand new Apple Watch is not only technologically advanced but it is stylish as well.

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Tim Cooke reveals the new Apple Watch

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Aaris Moore

Dylan Rome

Marcella Losso

CUPERTINO, California (Sept. 9, 2014) Apple’s CEO, Tim Cook, released Apple’s newest product, the Apple Watch. The release of the Apple Watch will include features for all users such as designable interfaces, intimate ways to connect and communicate, and a health and fitness companion to wear on your wrist.

Apple will release three different models of the watch including the Apple Watch, Apple Watch Sport, and Apple Watch Edition. The three designs include features for all users. The Apple Watch is the most simplistic of all models, made for people who want to use the watch for everyday activities. The Apple Watch Sport targets customers who use their watches for athletic and fitness purposes. The Apple Watch Edition is for customers who want a watch case that is crafted from 18-karat gold, developed to be twice as hard as standard gold.

“It’s as much about personal technology as it is style and taste,” Cook said.

The Apple Watch development team wanted to design an interface never seen before. In order to create the best user experience they played around with different sizes and models that customers would benefit most from. Certain features on the iPhone would never work on a smaller interface such as a feature like inch to zoom.

“The Apple Watch required the same kind of careful, deliberate consideration. What we didn’t do, was take the iPhone and shrink the user interface, and strap it on your wrist. The display is too small and it would be a terrible customer experience.” Cook said.

Apple revealing the new Apple Watch’s user friendly digital crown for all watch needs. 

The Apple Watch team put a great amount of effort into personalizing their watches. Apple Watch is as much about personal style as it is about functionality and Apple knows that. Apple thought of more than just function, but the way that the watch looked on its customers and how it would be worn. Apple has thought of challenges that will arise due to a smaller interface. However, with challenges that occur, they have thought of all solutions to make their product as easy to use as possible.

“We’ve designed a range of products so personal, you don’t put them on your desk or in your pocket. You wear them on your wrist.” Jony Ive, Senior Vice President of Design said. “We have developed a whole new interface, specific to the challenges associated with a product this small.”

Digital Touch is a feature that Apple has included in their Apple Watches. The feature allows for two people in different places to send pulses to each other whether that be shapes and words or their heartbeat in real time.

“With digital touch, we’ve developed an entire new way to connect intimately with others.You can get someone’s attention, with a gentle tap. You can send a quick sketch. Or you can even share something as personal as your own heartbeat.” Cook said.

The Apple Watch uses magsafe technology and infrared technology to charge. Unlike the iPhone, the Apple Watch charger is magnetic and will automatically attach to the watch when in proximity. The Apple Watch uses magsafe technology in order to prevent misalignment making it the most effective way to charge the watch.

“The back crystal also houses a unique charging solution, that combines our magsafe technology with inductive charging, completely sealed, it requires no alignment or exposed contact.”

Apple spent a great amount of time creating watch faces that all customers could enjoy. After wearing something all day everyday, Apple knew that users would want something they liked all aspects of, especially design wise. Users are able to customize both appearance and capabilities. They are able to decide which features they want on their watch face such as time of day, weather, activities, or notifications. Apple Watch with six different straps, has a mechanism that makes the straps easily removable and replaceable. Apple has made multiple bands in order to appeal to all customers’ wants and needs based on their daily activity.

“The sport band, in a range of bold colors, is made from a tough, durable, sweat and chemical resistant high performance elastomer. The leather loop comes in a soft quilted leather that conceals magnets for fastening and adjustment.” Cook said.

Apple has always been a company that has appealed to its customers exact wants and needs in the technological world. Apple is a company that allows users to customize their products down to their uses and intentions for the product.

“Creating beautiful objects that are as simple and pure as they are functional, well that’s always been our goal at Apple.” Cook said.

Apple’s new seamless Apple Watch device and display features.

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CEO of Apple, Tim Cook Introduces the Apple Watch

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Allison Davis
Goldi Baranovsky
Kyiah Johnston

CUPERTINO, California (Sept. 9, 2014) — At today’s launch event, Apple CEO Tim Cook unveiled the Apple Watch, the newest smartwatch on the market with a sleek design and endless personalization opportunities.

 Apple introduced its new smartwatch at the annual launch event in Cupertino, California. Leading up to the reveal of the Apple Watch, Tim Cook built anticipation by first introducing new features like Apple Pay and the iPhone 6, showcasing their innovative ideas to enhance user experience. After highlighting these significant products, Cook stated Apple’s launch phrase, “…we have one more thing…” This moment signaled Apple revealing their most recent development and created anticipation in the crowd. “We love to make great products that enrich people’s lives, and we love to integrate hardware, software and surfaces seamlessly,” the CEO said connecting with Apple consumers. After the Apple Watch’s slow introduction video, the audience gave nothing but love to Cook and a standing ovation. 

Many consumers were visibly impressed by the innovative features highlighted and seamless integration with the iPhone. The anticipation built by Cook’s statement, “We have one more thing,” increased the excitement, marking the Apple Watch as a significant development in wearable technology. The positive reaction emphasized the product’s potential to reshape consumer expectations. “We believe this product will redefine what people expect from its category… It is the next chapter in Apple’s story,” Cook said.  His marketing for the Apple Watch holds a exciting entry into the smartwatch market for Apple, seeing it as a efficient innovation that combined technology, health, and fashion.

 One of Apple’s most unique innovations was the User Interface; a new version of the user interface was required when developing the new product. Cook states the importance of incorporating functionality in a mechanism on the Apple Watch called the Digital Crown. This function provides a way to scroll, zoom, and navigate without touching the screen. It also serves as the Home button and a way to access Siri. A new form of communication with Digital Touch has been released. This feature allows users to communicate with each other through taps, drawings, and more—something that has never been done before!

Apple developed an original size and a smaller version with different bands or cases options adjusting to their consumer’s needs. They created distinct collections of Apple Watch: The first Apple Watch polished stainless steel | Apple Watch Sport: The sports collection has an iron exchange coverglass and an anodized aluminum case 60% stronger than the standard (first edition) | Apple Watch Edition: Made from 18-karat gold made up to be twice as hard as standard gold. The Retina Display function features force touch, distinguishing between a tap and a press. The IOS-based interface user interface was explicitly created for the smaller smartwatch. The smartwatch offers customizable watch faces from classic designs to user photos, ensuring the watch is set to change how we stay connected and express our style. 

“The Apple watch is made to be worn, and it can be worn all day for any occasion. It’s much more about personal technology than style and taste. It seamlessly combines materials, software, and technology.” Cook stated, emphasizing the personalization of a smartwatch. The watch offers a fitness app that monitors all your activity, heart rate, and movement throughout the day and a workout app that allows you to set specific goals for the type of exercise. The smartwatch empowers users to take control of their health and stay in touch without using their phones. Apple also worked hands-on with developers to access third-party notifications. “We love to make technology more personal and allow our users to do things they could never imagine,” Cook said. 

The 2014 release of the Apple Watch increased consumer awareness of wearable technologies and features within smartwatches, revolutionizing the smartwatch market. Apple turned its attention away from the watch’s design appeal and toward its fitness and health capabilities. The workout and fitness functions of the Apple Watch drew in new customers. Two hundred million consumers could utilize the Apple Watch since Apple made it compatible with the iPhone 5 through 6 during the development process. It is designed to be simple to charge at night. It includes an inductive charging magnet connecting seamlessly to the watch’s back.

 The Apple Watch took years to develop and has continued to improve. “Creating beautiful objects that are simple and pure as functional has always been our goal at Apple. We designed the Apple Watch as a whole range of products… I think we’re now at a compelling beginning designing technology to be worn and truly personal,” Apple stated. Apple is known for producing innovative products, and the Apple Watch is yet another successful example of that.

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Sydney Jordan
Peyton Cripe
Grace Selesky

CUPERTINO, California (Sept. 9, 2014) – Tim Cook, famously known as the CEO of Apple, unveiled the release of the groundbreaking new product, the Apple Watch on Tuesday, in Cupertino California.

In Southern California, Apple hosted their annual product release convention where they surprised the audience by not only launching a new IPhone, but also launching the first generation Apple Watch as well. A standing ovation arose when Cook unveiled the watch by coming on stage wearing the new product after a high tech presentation. Looking proud of his accomplishment, Cook continued to explain the Apple Watch’s capabilities and new features, never seen in a smart watch before.

This new product is presented as a more portable and versatile version of a smart phone, its advantage being it’s right on your wrist. Cook touched on the Apple Watch’s phone-like capabilities, such as phone calling, texting, fitness tracking, and customizable appearance. The Apple Watch allows customers to now keep track of their steps and make fitness goals, making for more accurate data than an Iphone would provide. Customers can also customize their watches to their own liking and taste. These Apple Watches have a removable watch band making for even more options on how to make this product your own and more personalized.

Not only this, but Apple has developed a smaller watch band to fit all possible wrist sizes. The most emphasized feature in this presentation, however, is the brand new user interface Apple introduced. They have now added more functionality to the dial or ‘digital crown’ on the side of the watch to be able to zoom in and out on photos, scroll through messages or lists, and to return the user back to the home page when pressed. It also is equipped with software that senses when you raise your arm and turns on the watch. All of these unique features add to the excitement of the upcoming release of the watch.

Cook not only spoke on the watch’s functions but also the wearability and comfortability as well. “Now, Apple Watch is made to be worn, and it can be worn all day, for any occasion. It’s as much about personal technology as it is about style and taste.” Cook said during the release event. Apple emphasized and encouraged their users to not only wear their watch for any event they may have, but also to personalize every aspect of it.

Much like an IPhone, you can change the lockscreen of the Apple Watch and even switch it to a live wallpaper, exhibiting movement and one’s own personal taste. Cook continued to exhibit a multitude of different watch band styles and designs so that everyone can find one in their own style. Apple continued to display this new device by having Cook wear it for his entire presentation. They also displayed multiple photos and videos on the screen of people going about their lives with their watch on. There was everything from users working out, to playing with their children, showcasing the function diversity that it can provide.

The first generation Apple Watch will be released in early 2015, with expectations of high demand for the new smart product. They will be sold in Apple stores around the country and in select countries around the globe. The starting price for this new piece of technology begins at only $349. Cook closed his presentation by exclaiming his excitement and his thoughts on this new device. “It is something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple watch is the most personal device Apple has ever created.” Cook said as his final closing statement. Excitement only seemed to grow as the event concluded, leaving audience members to wait in anticipation for the upcoming release of the Apple Watch.

The newest Apple Product, The Apple Watch, presents its seamless design and aesthetic looking features. This watch will be available next spring and from the crowds reaction it’s in high demand.

Cook shows the audience the newest feature called “digital touch” allowing customers to feel more connected with those in their contact lists. He demonstrates connecting with Jeff Bezos and places importance on how this is an Apple Watch exclusive feature.

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‘ONE MORE THING’ – APPLE INTRODUCES THE BREAKTHROUGH APPLE WATCH

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Jack George
Cordelia Ellis
Ruby Nelson

CUPERTINO, California (Sept 9, 2014) – Tim Cook, CEO of Apple, unveiled the revolutionary Apple Watch at their annual conference as the future of communication and design that fits the everyday lifestyle of Apple users. 

The Apple Watch is the newest Apple Product that focuses on a high level of technical innovation mixed with a sleek, timeless design to connect to the wearer intimately. Apple aims to create a watch that continues the beauty of original watchmaking with the new technological world. The revolutionary ‘Digital Crown’ feature on the Apple Watch is one such combination. The crown is the perfect mix of a home button on an iPhone and the scroll feature on the iPod, allowing for easy movement on the watch screen. The watch allows users to interact with each other through answering texts and answering calls for your iPhone. Users can also be more intimate with one another using the Walkie Talkie feature that allows for direct conversation between watches and the Digital Touch feature that can share something as intimate as a person’s heartbeat. Apple Watch also introduces the fitness and health apps for people to track their activities and help improve lifestyles. Cook also revealed that the Apple Watch will come in three different editions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. 

“Apple Watch is the most personable device we’ve ever created.” said Cook. The focus of the Apple Watch is in more than the interface, but the wearability and seamless way it integrates into the users everyday life. The watch is as much of a technical marvel as it is a sleek and fashionable design made for all different wearers. The Apple watch is made to “Embrace individuality and inspire design” as said by Johny Ives, Senior Vice President of Design. The Apple watch is made to be worn. As such, the watch will come in different sizes, the larger and smaller sizes are made to fit the different wrist sizes for better wear. 

As the watch is specifically designed for everyday life, Apple created 6 different bands with distinct styles that are easily interchangeable. The bands are made to fit with every type of user. The sport band is sweat resistant and comes in a variety of bright, fun colors. The leather loop is a soft leather that mixes functionality and style seamlessly. Likewise, the leather modern buckle, simple leather classic buckle, stainless steel link bracelet and milanese loop are all references to the original watch band that highlights simple elegance.  

Apple has partnered with different apps to enhance the abilities of the watch. The location feature on the watch uses the Digital Crown for users to easily zoom in and out of their location and the surrounding areas. Also when following directions the watch will vibrate and indicate when the next action is required. The applications on the Apple watch are suited to allow users easier interactions in their everyday life – apple pay is available on the watch to quicken payments, your boarding passes can be saved with partnered airlines and if you need to talk with close friends and family the long button below the Digital Crown shows a list of friends and family to make quick conversation. 

And there is one more thing. The Apple Watch will be able to connect with the iPhone 5, 5s, 5c and the new iPhone 6 and 6plus. The watch will be available in the three different styles and 2 different sizes plus all 6 band options. The Apple watch will enter the markets in early 2015  with a starting price of $349 (USD). The Apple watch is part of the new generation of apple products that promote and work to integrate into the user’s life seamlessly. 

The all new activity app features the “stand ring, move ring, and exercise ring”.  Each ring filled is an activity goal completed.

Kevin Lynch introduces the customization capabilities that the Apple Watch has to offer.  These capabilities include, home screen layout changes.

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Zach Sherman
Roland Liu
Ashley Libertoff

In this conference, Apple Inc. proudly and confidently announces the launch of the very first Apple Watch, an incredible wearable that incorporates technology with activeness. The Apple Watch has been designed not only to keep you connected, but also keep you determined to have a healthier and active lifestyle.

With this innovative device, Apple has once again taken a step forward in its mission to create technology that enhances everyday life, for people of all differences. As said in the Introduction video, “It’s as much about personal technology as it is style and taste. It seamlessly combines materials and software and technology.” The Apple Watch introduces numerous and various features targeted for fitness lovers, tech-savvy individuals, and anyone interested in Apple’s products.

One of the features that standout within the Apple Watch is its built-in GPS, which provides users with exact location tracking without the need of a phone. For example, if you go on a walk or a bike ride outside of your house while still tracking your distance and route, the watch allows you to record your activity in real time and focuses on the performance rather than any other distractions.

Additionally, the GPS functionally is involved by the device’s great fitness tracking capabilities. Users can choose from a variety of workout types- running, cycling, etc. which makes it a great companion for any routine. As mentioned in the video provided from the conference, “…being more active as it turns out is one of the best things you can do to improve your health. And the Apple Watch gives us the ability to motivate people; to be more active and healthy.” The Apple Watch also connects well with the Health app (which many people are familiar with from their iPhones), allowing users to monitor and track their progress and goals over time.

The Apple watch is equipped with many features designed to help motivate users to stay active throughout their days. “The fitness app monitors all of your activities and movement throughout the day”. Many approaches encourage users to meet their fitness targets, making daily activity a fun and rewarding experience. The watch can give reminders to stand, exercise, and move. It fosters an active lifestyle and offers insights to overall health and well-being.

Project Director, Kevin Lynch discusses the “Maps” feature of the watch, allowing users to easily get from point A to point B.

Apple CEO, Tim Cook, discusses how users can stay active and track their fitness by using the Apple Watch.

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