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CUPERTINO, California (Sept. 9, 2014) —

Apple CEO Tim Cook, announces the new Apple Watch series 1 as the most functional and personal device all on your wrist allowing people to communicate efficiently and track their fitness. This new device lets customers communicate directly with contacts while also looking stylish through a small screen. The Apple Watch is customizable with different faces to choose from to your taste and different straps such as a stainless steel one to dress it up or a durable sports one for fitness adjusting to your taste. 

Navigating comes with just a click of a button called the digital crown. To avoid blockage of the small screen the digital crown allows you to scroll and zoom. When the digital crown is pressed you are led back to the homepage and when held down siri is activated to assist with any questions and help navigate. 

Health and fitness is also a huge aspect of the Apple Watch. An app has been installed called the workout app where you can set goals and see your fitness milestones. Another app is the fitness app allowing you to track your daily fitness like steps and your heart rate. On the inside of the watch there are four sapphire lenses that detect your pulse rate. All of these features give customers the motivation to get more active and inspire others to do the same. 

The Apple Watch is a subtle and quick way to communicate with your contacts. Clicking the button below the digital crown leads you directly to your frequent contacts. New features like the digital touch are ways to subtly contact a friend by clicking on digital touch under their contact and giving a little tap or sketch to get their attention. The watch can also tell the difference between a tap and a press. When it feels the press you are given a whole new access to a range of more controls. 

The Apple watch senses when the wrist is raised so a quick motion allows you to see the time along with any notifications that come in through your phone as they work together. A discrete buzz goes off when notifications like a text come in to let you know when someone is trying to reach you. The Apple Watch analyzes all texts and generates responses allowing you to 

respond in one tap. Apple Maps has also been installed giving directions and buzzes when a turn is coming up. All these features create fast and easy communication between apple users. 

This product has been designed to have a sleek simplistic look with three collections. The first series is the apple watch stainless steel and the second being the sport one with a 60% stronger case making it more durable. The last edition is made of 18k gold which is twice as hard as standard gold. Customers can decide which one matches their lifestyle most, adding another aspect of why this watch is so personal to the customer.

The Apple Watch has an inductive charger that aligns perfectly with the back that has a magnet, not requiring any aligning while attaching it. Wearing it all day then charging it every night is how customers will get the most use out of their watch. 

Apple has worked hard to design a watch with great functionality while also being able to wear it in style. All the apps on the watch are adjusted to it and can be used to communicate, navigate, or entertain. With a quick raise of the wrist there are so many opportunities on such a small screen to help with day to day communication or quickly checking something without taking your phone out of your pocket.

Apple showcases the features of the Apple Watch. The video captivated the packed auditorium.

Tim Cook discusses the customizability and the goals surrounding creation of the Apple Watch. He describes the accuracy of the Watch as well.

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Aidan Murphy
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CUPERTINO, California (Sept. 9, 2014) —Apple CEO Tim Cook announced the release of the brand-new Apple Watch Series 1 with an introductory video on Tuesday at the Apple Event in Cupertino, California.

After the video played, Cook took to the stage again, proudly displaying the new watch. In his introduction, Cook emphasized his excitement for the new product that Apple claims will revolutionize the way watches are used. The audience met Cook with applause and a standing ovation when he returned to the stage wearing the new Apple watch. This enthusiasm carried on throughout Kevin Lynch’s demonstration of the various features the new watch will possess. The audience was thoroughly impressed with Lynch’s presentation of the numerous new features as they praised the new watch with cheers and more applause.

In Cook’s introduction he also explained why Apple believes the new Apple Watch is the best watch in the world. He described the accuracy of the watch and discusses how each watch will be customizable from customer to customer. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,” Cook said. He also outlined the importance of connecting with other through the use of the Apple Watch and discussed the watch’s role in tracking health and fitness. Once Cook gave an overview of the watch’s attributes, he took time to explain one of the watch’s main features, which is the digital crown. The digital crown allows for scrolling, zooming in and out, and adjusting the screen without obstructing the view of the face with your fingers. Cook compared this new innovation to other user interfaces Apple has made over the years, such as the mouse for the Mac as well as the touch screen on the iPhone. “We placed extra functionality on a mechanism that’s been on the watch for decades,” Cook said.  After he gave a comprehensive introduction to the product, Cook displayed another video, this time narrated by Apple’s Senior VP of Design, Jony Ive.

The video went more in-depth about the aesthetic aspects of the watch. Ive gave the audience a glimpse into what Apple had in mind when designing the watch. He not only explained the design of the Apple watch, he emphasized the correlation of its design with functionality. “In addition to the digital crown, we’ve had to invent other input technologies designed specifically for a product this small,” Ive said. “So, as well as sensing touch, the display also senses force.” Ive described solutions to obstacles that the design team had to face when making a product much smaller than usual. Another large part of the watch that was kept in mind during the design process was the communication aspect. The watch features easy and quick communication between Apple watch users and others. The video also went into detail about the different types of wrist straps, as well as disclosing that there would be three different collections of the Apple Watch. Not only would they be releasing the line of the Apple Watch itself, but also collections called Apple Watch Sport and Apple Watch Edition. Once the second video concluded, Vice President of Apple, Kevin Lynch was called up to give the first live demonstration of the Apple Watch.

Lynch continued to demonstrate the various aspects of the watch. He tested out many applications that are pre downloaded on the watch and are also used on other Apple products such as iMessage, Apple Maps, and Apple Music. Lynch emphasized that when designing the watch, they want to make the applications easily accessible. “Now we thought a lot when we were designing Apple Watch about how to really reveal all of the great ecosystem of applications on this device,” Lynch said. “And we wanted to build in a way that was really easy to find and use.” Lynch went into depth about the Health app and other various fitness aspects that come with the watch. Fitness and health tracking are an important aspect of the new product. When Lynch’s demonstration had concluded, Cook returned to the stage for the last time to introduce two new applications that have been added to the watch, the first being the fitness app and the second being the workout app. Cook explained that these apps were created with leading a healthier lifestyle in mind. He then gave some logistical information about the watch’s price which starts at 349 dollars, and its intended release date, which is set for early 2015. Cook closed the presentation by telling the audience how excited Apple is to launch its new product. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.” Cook said.

Join Tim Cook as he highlights the Apple Watch’s new amazing health features! See how it encourages users to take charge of their well-being.

Tim Cook shares Apple’s mission to create the best watch in the world, combining personalization, customization, and lightning-fast responsiveness. Watch to see what truly sets Apple apart.

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Charlie Collier

CUPERTINO, California. (Sept. 9, 2014) – CEO Tim Cook announced Apple’s first-ever Apple Watch by surprise at the end of the company’s annual new product keynote in Cupertino, California this past Tuesday, September 9th. It’s official: Apple has now entered the smartwatch industry.

Before revealing the Apple Watch, Tim Cook introduced the iPhone 6 and 6 Plus at the Flint Center at De Anza College. These new iPhones generated excitement from the audience with their innovative technology and memorable features, including the fact that they are the thinnest models yet. If this isn’t exciting enough, Tim Cook surprised the audience by unveiling Apple’s most groundbreaking product yet: the Apple Watch, marking the company’s bold entry into wearable technology. 

“We’ve really gone through enough to call it a day,” Tim Cook joked with the audience before adding, “but we’re not quite finished yet. We have one more thing,” which sent the audience into a rupture of applause and standing ovations. “We’ve been working incredibly hard for a long time on an entirely new product, and we believe this product will redfine what people expect from its category. I am so excited and I am so proud to share it with you this morning,” Cook said, revealing the product as “the next chapter in Apple’s story,” followed by a captivating launch video of the first-ever Apple Watch. 

As opposed to the variety of digital watches released before this week, the Apple Watch addresses the limitations that most of these watches face. Gone are the days of buttons so small they require a stylus or the time only appearing when the front button is pressed. Apple has integrated revolutionary technology that has resolved these issues, making the smartwatch more user-friendly than ever.

The brand-new Apple Watch features a sapphire-glass screen for incredible clarity and scratch resistance, with the added benefit of a seamless wraparound look unlike any other smartwatch. In addition to this protective layer of strengthened Ion-X glass, the Watch is stylish, providing users with over 15 different colors of fluoroelastomer bands to choose from. Luckily for those looking to purchase an Apple Watch online, it comes shipped with a Woven Nylon Band in sizes the user can select. No need to worry about making a separate purchase in addition to your new watch. 

In addition to the innovation and style of the Apple Watch’s screen and band, the Digital Crown has been introduced as a powerful navigation tool. This revolutionary step allows users to communicate in ways they never could imagine, right from their wrists. It’s now possible to send and receive text messages, answer calls, and send information as personal as your location, sketches, and even your own heartbeat to other Apple Watch users. 

Another set of groundbreaking new features are the Health and Fitness components of the new Apple Watch. As Tim Cook explained on stage, the watch comes equipped with powerful fitness-tracking software that pairs with various apps. The built-in Activity app allows users to view their health stats anytime, tracking movement through the ‘move,’ ‘stand,’ and ‘exercise’ categories. A colored ring closes once specific fitness goals are completed, making it easier than ever to keep track of your health. 

To take a closer look at the statistics covered by the Activity app, the Apple Watch measures the number of steps taken by the user, as well as their caffeine intake, blood pulse, calories consumed, and heart rate. While all of these metrics are significant, the calorie count stands out as an especially valuable tool for those on a weight-loss journey. By allowing their users to target specific health goals, Apple has not only set a new standard for smartwatches but has also positioned Apple Watch users for success by providing them with motivation right on their wrist. 

While Apple has already transformed the smartwatch landscape with these innovations, it’s important that the watch also integrates seamlessly with Apple’s existing technology. With this in mind, Apple unveiled a set of apps from third party developers that carry over from the iPhone to the watch. Highlights include an app by Nike that uses the fitness tracking to let you compete with your friends, and an app that allows you to use your Apple Watch as a room key at select hotels.  With a commitment to continuous improvement and user-centric design, Apple will undoubtedly unveil new advancements that enhance our lives, making technology more integrated than ever. 

In the meantime, Tim Cook left us to imagine what’s next regarding the future of the Apple Watch: “The list of features is a mile long. And I’m certain when developers get their hands on the developer kit, that list will get even longer and there will be things that we couldn’t even imagine in it.”

Tim Cook finishes the Apple Watch presentation by explaining their purpose in creating the device. The Watch was a surprise announcement at the end of an already packed keynote.

Jay Blahnik explains the focus the Apple Watch has on health technology. The Apple Watch is equipped with high-tech sensors that integrate with various apps.

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Meara Doran
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Olivia Napier

CUPERTINO, California (Sept. 9, 2014) –

Apple CEO Tim Cook revealed the “Apple Watch” on Tuesday, which includes health monitoring features, Bluetooth, and a battery life of 18 hours. Tim Cook unveiled the Apple Watch at a convention in Cupertino, California. The device is a huge advancement for Apple as the watch allows users to customize the watch to their liking. Launching in September, the Apple Watch aims to seamlessly blend technology in user’s daily lives.

“Apple Watch is the most personal device we’ve ever created,” Cook said. Dressed in a Navy button-down, Cook showcased the Apple Watch’s features. The device offers heart rate monitoring and Bluetooth pairing. Users can monitor their heart rate and see how it changes throughout the day. Along with Bluetooth, users can pair the watch with their iPhone to see text messages. Apple also emphasized the watch’s battery life of up to 18 hours, making it convenient for users.

The design is customizable and functional. The band comes in multiple different styles and there is a large variety of wristband sizes, to ensure it fit’s the wrist of any user. The watch is also resistant to enhancing the durability of the watch for users as they go throughout their day. Apple has redefined the concept of watches. “You can find one that reflects your style and taste,” said Cook.

The Fitness app featured on the Apple Watch monitors user activity and movement throughout the day. The workout app allows users to set specific goals for exercise like running or cycling, while the watch tracks the user’s heart rate and utilizes GPS to measure distance. The Apple Health and Fitness team designed the watch to help encourage users to live a more active lifestyle for athletes or those simply looking to improve their health. Users can set goals to burn calories for the day that close when they hit their daily goal. “Apple Watch helps you live a better day,” said Cook, showcasing the potential to improve everyday health.

Pairing seamlessly with the iPhone the Apple Watch, allows users to access their notifications, calls, and messages. “I can use dictation to reply to send an audio recording of my voice,” Apple Vice President, Kevin Lynch said. The watch also includes a new selection of animated emojis that Apple created specifically for the Apple Watch. These animated emojis are customizable to send lots of emotion to the watch with minimal work. The watch also makes communication more intimate as users can send each other’s heartbeats on messages. The watch vibrates similar to how a person would tap on one’s wrist to alert the watch user without drawing attention from others.

The Apple Watch also includes Siri allowing users to find quick answers to urgent questions. Lynch exemplified how users could project a question to Siri by asking Siri to show them the movies playing in the local area. After just a few seconds of thinking Siri displayed nearby showings with reviews of the films aligned with the cast and director.

The Apple Watch is an innovative and intimate way to communicate directly from the wrist while serving as a comprehensive health and fitness device. Beyond fitness tracking, it seamlessly integrates with other Apple devices. Cook shared how he uses his to control his Apple TV, while some of his coworkers use it as a viewfinder for their iPhone camera. There are three editions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Cook mentioned how this divide is only going to grow more powerful when developers start creating new apps. Starting at $349, the Apple Watch requires an iPhone 5 or newer to unlock its full potential, offering an unprecedented connecting experience unlike ever before. ###

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CUPERTINO, California (Sept. 9, 2014) –  On Tuesday, Tim Cook, CEO of Apple, unveiled the newest addition to the Apple family, the Apple Watch. This smart-watch allows you to use many of the iPhone features from the convenience of your wrist.

Towards the end of the event, just when the unknowing audience thought it was over, Cook surprised his audience when he presented Apple’s new product, the Apple Watch. “But we’re not quite finished yet. We have one more thing,” Cook said. The audience cheered loudly, unaware that there was going to be more. Cook expressed how this new tech watch has been in the works for a very long time and that this product would redefine what people expect from technology. As Cook walked off the stage, the lights went dim, and the big screen revealed the innovative smartwatch.

Beaming with pride, Cook came back out on stage and displayed the Apple Watch on his wrist. This high-tech product is incredibly customizable and personal. “You can find one that reflects your personal style and taste. Because you wear it, we invented new, intimate ways to connect and communicate directly from your wrist,” Cook said. Some of its features include a health and fitness companion, being able to receive phone calls, and answer emails. 

While the Apple Watch is similar to the iPhone, it is also diverse in that Apple placed extra functionality on the watch, such as the dial on the top right side of the watch, known as the digital crown, and translates motor movement into data. This is used in place of ‘pinching and zooming’ on an iPhone. The digital crown allows users to scroll on text messages and other apps, and return to the home screen by pressing on it. The crowd cheered loudly as they found this feature fascinating. In order to have an Apple Watch, you need to have it connected to an iPhone, and the watch includes a feature where users can see music played on the devices around and the watch can control music on iPhone, Apple computer, and the music stored at the watch. 

Jony Ive, Senior Vice President of Design at Apple, went on to thoroughly describe features of the watch in a video. I’ve described how when creating the watch, they wanted to take a powerful piece of technology and make it accessible, relevant, and personable. They designed this product to be so personable that you would not want it to get into the wrong person’s hands, so consumers wear it on their wrists. Apple wanted users to embrace the individuality that came from wearing the watch. The new Apple watch is so personable to the user that when the user raises their wrist, it senses the movement and activates the home screen which consists of a variety of apps that are familiar to iPhone users.  

As the video directed by Ive goes on, it displays all the different features the Apple Watch contains. These include making phone calls, creating timers, a library of music, the calendar, weather, and many more. “Apps are designed for lightweight interaction,” Ive said. The watch creates a way for users to have an easily accessible feature you would have on the iPhone, but from right on your person which can be worn everyday, for any occasion. As the video ended, the audience embraced it with applause for so long and loud that Cook could barely get a word out. Cook’s face showed all his emotions, and he waved to the audience as he was elated to see how positively the audience reacted. 

Apple’s team had worked on the Apple Watch for a long time. They covered every aspect needed to create this very unique piece of technology. Cook called out one of the key contributors to the device, Kevin Lynch, the Vice President of Apple, to give the first live demo of the watch. Lynch came out wearing the watch on his left wrist, for the audience to see the demo, Lynch had a custom watch connected to the screen. He goes on to explain features such as the face of the watch, which is extremely customizable as you can change the font, color, and functionality. “…We’ve also been working to enable third-party developers to extend their apps to Apple Watch,” Lynch said. Lynch then goes on to explain how users can use social media apps like Facebook, Twitter, and Pinterest. “It’s something functional yet incredibly beautiful, it empowers people and enriches their lives,” Cook said. This watch is motivated to help people to be active, and healthy, and have an easily accessible piece of technology. Apple’s newest addition will be available in stores on April 24, 2015. “It will be available early next year and it is worth the wait,” Cook said.

Co-founder and CEO of Apple, Steve Jobs, shown above sharing that the Apple Watch shares many of the iPhones innovative features. Apple focused on bringing the technology of their iPhones and Macs down to a much smaller size.

Kevin Lynch, Vice President of Apple, seen above demonstrating the features of the maps app on the Apple Watch. He is showing that many of the iPhone’s capabilities can also be used on the Apple Watch.

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CUPERTINO, California (Sept. 9, 2014) — Apple CEO Tim Cook unveiled the first ever Apple Watch on Tuesday, Sept. 9, at the annual Apple Event in Cupertino, California.

Tim Cook took the stage of the Apple Event in a navy button up and black pants, addressing the audience and describing updates to current Apple products. When he finished, he clicked a new slide on the presentation that read, ‘One more thing.’ “But we’re not quite finished yet,” Tim Cook said. “We have one more thing.” The audience burst into applause and excitement, as suspense built about was going to be revealed. Once the cheers and whistles died down, Cook revealed the new, exciting, never-done-before Apple smart watch by playing a video on the presentation screen.

The video consisted of smooth music over videos of a sleek, glossy, smartwatch. The clips showed the features of the watch such as browsing apps, telling time, working as a stopwatch, and more. The video ended, followed by loud clapping and cheering from the audience as Tim Cook raised his fist in triumph and excitement. Cook proceeded to tell the audience about some of the incredible features of the watch. Cook noted that all Apple products have been created out of innovation, mentioning the original Mac, iPod, and iPhone. He then commented that the Apple Watch was also created thanks of innovation and that it is an incredibly exciting product.

After a brief vocal description of the Apple Watch, Cook played another video on the presentation screen. This video, narrated by Jony Ive, delved deeper into the features of the watch.

At the beginning of the video, Jony Ive set up the basis of the invention of the Apple watch. “We’ve designed a range of products so personal that you don’t put them on your desk or in your pocket,” Ive said. “You wear them on your wrist.”

The Apple Watch is a precise timepiece, synced with the universal time standard. It can be customized completely by the user through its many features and its synchronization with the user’s iPhone. A dial on the side of the watch acts as a tool to zoom in and scroll through apps, lists, or messages, deleting the pinch and scroll aspect of using a typical touchscreen device. This dial also works as the home button when pressed down. The watch can be worn at all times, is created to be pleasing to the eye, and can complement one’s personal style. Monitoring your movement, the watch’s display turns on when you raise your arm, showing the home display of apps. The sapphire display is manufactured with touch and force monitoring. The inside of the watch includes the technology that a computer includes but in a package small enough to discreetly fit on your wrist. 

Personalization of the watch extends beyond the screen. Apple has designed six different straps to be easily interchanged per personal preference. The magnetic latching system of the straps is strong and gentle, keeping your watch safe on your wrist. There are two sizes of straps and watches to make sure people with all sizes of wrists can enjoy this product.

Kevin Lynch, Vice President of Apple, came onto the stage after Tim Cook to give a demo for the Apple Watch. Lynch was wearing a light blue button up with black pants and an Apple Watch on his wrist. Lynch proceeded to screenplay the display of his watch to the presentation screen on the stage and then showed the audience how to change the colors and settings of the interface. When swiping on the watch, one can access music, time, maps, calendars, and more from just the home screen. Siri is built into the watch and can be used just as it can be on an iPhone. The photos app can sync with your iPhone so that you can look at your photos from your iPhone on your wrist. Additionally, a user of an Apple Watch can send a drawing from the face of their watch to the face of another Apple Watch user’s watch.

Finally, Tim Cook took the stage once more to discuss the health and fitness aspects of the Apple Watch. The fitness app on the watch monitors all health information received from the user’s body throughout the day, while the workout app tracks workouts and allows the user to set goals. A video explaining these features then played, leading to the conclusion of the revolutionary event.

The features of the Apple Watch have never before been programmed onto such a small and mobile device, able to be carried on a person’s wrist. Apple changed the world of technology and the lives of Apple users with this development and will undoubtedly continue to do so.

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Apple unveils its newest tech line, the Apple Watch

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Hank Giles
Spencer Meyer
Chris Zajac

Cupertino, California– On Sunday, Tim Cook of Apple unveiled the company’s newest product, the Apple Watch, marking a new era in watch technology with the first ever precise and customizable timepiece. The Apple Watch is synched with the world clock to within plus or minus 50 milliseconds, making it the most precise watch in the world. It also works conjointly with the iPhone allowing users to have the most customizable and personalized experience. It has features allowing for new ways to interact such as smart reply, dictation and digital touch.

The apple Watch is available in 3 different collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. The Apple Watch comes with a polished case made from stainless steel. The Sport comes with an aluminum case that is lighter, more durable, and 60% stronger than the standard. The Edition is made from 18 karate gold that has been developed to be twice as hard as standard gold. There are 6 different bands that can be attached to these watches depending on what you desire. These bands range from leather to linked, clasp to magnet, and a variety of colors. The customization is endless, “embracing individuality and inspiring desire” as Cook put it.

Connect and Communicate

The center piece of the Apple Watch is its digital crown. This crown is located on the side of the watch and is used to control the entire watch. You can use it as a navigation tool when scrolling through your apps or to zoom in on things like photos or maps. And when you’re done with everything or need to go back it serves as a home button as well.

The Apple Watch will alert you when you receive notifications by giving a slight buzz feeling on your wrist that is completely silent to everyone around you. The watch then turns on by censoring your wrist moving upward.

The Apple Watch has never seen features for communicating like Smart reply which analyzes the text you received and gives you possible responses you may want to reply with. And if you don’t like those responses Apple watch has a dictation ability. Allowing you to talk your response into a voice memo or a text. These innovations allow for users to connect and share in seconds.

Personalization

Apple Watch allows users to have the most personalized and customizable experience ever. It offers customizable watch faces to not only pick what the background of the screen looks like but also what information shows up on the screen. You can select where apps show up and what the apps look like when you select them, like what music plays and what photos can be seen. The Watchkit app was designed to allow users to customize their notifications. Users can select what apps they do and don’t receive notifications from and what they look like.

One of the Apple Watch’s most personal features is the digital touch feature. This feature puts you in touch with other Apple Watch users in a matter of seconds. You can send them drawings, words or information directly from your watch. By hitting the button just below the digital crown your friends in your contacts will show up. You then can select one and send them whatever it is you would like. This innovation allows for a new kind of human interaction through technology that nothing else can give.

Health and Fitness

The Apple Watch, as described by Cook, “is an elite health and fitness tracker.” It can track your total body movement using an accelerometer, your intensity of a workout by measuring your heart rate, and it uses a GPS to track how far you’ve moved. Apple has developed two new apps that specifically help with health and fitness: the Fitness app and Workout app. These apps were designed for everyone, whether you are a health guru, just trying to get in shape or a superstar athlete.

The fitness app is built to track your daily activity. It uses 3 measurements to help you stay active; stand, move and exercise. The goal of this is to get users to sit less, move more and get exercise. The move ring will measure the calories that you have burned and is customized to you depending on how many calories you want to burn a day. The exercise ring captures all the activity that you have done.

The workout app gives users a detailed measurement of their workouts. It allows users to select specific workouts and customize them to their goals. You can set a time limit, a number of calories, or distance. The app will also give you updates during your workout of how you are doing. And when you finish you can see a summary and earned rewards for your achievements.

Tim Cook highlights the fitness feature on the Apple Watch during the Macworld Expo.  Cook states that all activity and movement are tracked through the watch.

Tim Cook talks about the accessibility of the Apple Watch at the Macworld Expo.  Says the Apple Watch is the ‘most personal’ device Apple has created.

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Apple’s Latest Innovation

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Peyton Giesler
Jacob Fessler
Claudia Espiritu-Soriano

CUPERTINO, California (September 9, 2014) – Today, Apple held its annual special event in Cupertino, California, and announced its latest innovation – the Apple Watch. 

Tim Cook, Apple’s CEO, introduced the company’s first wearable device, calling it “The most personal device we’ve ever created.” The Apple Watch seamlessly integrates into users’ daily lives, combining cutting-edge technology with a sleek, customizable design.

Designed to work alongside the iPhone, Apple Watch goes beyond a traditional smartwatch. It offers advanced fitness tracking, customizable watch faces, and intuitive notifications, all aimed at helping users stay connected and achieve their goals with a simple glance at their wrist.

We believe Apple Watch will redefine what people expect from a smartwatch,” said Kevin Lynch, Apple’s Vice President of Technology. “It’s not just about telling time; it’s about creating an intelligent experience that enhances everyday life.”

A Watch Designed for Everyone

The Apple Watch is available in three collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each version offers a unique blend of form and function, ensuring that users can choose the model that best fits their lifestyle. The watch comes in two sizes—38mm and 42mm—catering to both men and women and, offers a variety of customizable bands made from materials such as stainless steel, leather, and fluoroelastomer.

For fitness enthusiasts, Apple Watch includes a built-in heart rate monitor and an accelerometer to measure total body movement. The watch is also equipped with GPS and Wi-Fi, ensuring accurate fitness tracking no matter where the user goes. Apple watch also introduces a new fitness app that can track various workouts, offering users personalized coaching and insights to help reach your fitness goals. Whether you’re running, cycling, or practicing yoga, the Apple Watch empowers you to stay on track with your health journey.

“With Apple Watch, we’ve created an innovative way to help people live healthier lives,” said Tim Cook. “From tracking your daily activity to encouraging you to get up and move, Apple Watch helps you stay active and motivated throughout the day.”

Innovation That’s Personal

Apple Watch extends the capabilities of the iPhone, making it easier to send and receive messages, answer calls, and receive app notifications right from your wrist. With a quick glance, users can stay informed without pulling out their phone, whether they’re in meeting or on the go. 

Apple has also introduced another exciting new feature, Apple Pay, this new feature allows users to make secure payments with their watch, by simply tapping their wrist at an NFC-enabled terminal.

“Apple Pay on the watch is seamless and secure,” said Kevin Lynch. “You’ll be able to pay for coffee, groceries, and even check in at the airport—all with a flick of your wrist.”

Additionally, the Apple Watch boasts a robust battery life, lasting up to 18 hours on a single charge. This ensures that users can rely on their watch throughout the day, whether they’re tracking a workout, checking notifications, or making payments with Apple Pay. The convenience of quick charging also allows users to easily power up their device before heading out for the day.

Building on Apple’s Legacy of Innovation

The Apple Watch is another milestone in Apple’s history of groundbreaking products. From the introduction of the first iPhone in 2007 to the iPad in 2010, Apple continues to lead the way in creating devices that change how people interact with technology.

Availability

The Apple Watch will be available for preview at Apple stores nationwide beginning of next month, with pre-orders starting in early 2015 and shipping in early spring.

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Jack Hite

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Jillian Bamburger

CUPERTINO, California (September 9, 2014) –

The Apple Watch was unveiled Tuesday by Apple CEO, Tim Cook, in Cupertino, CA. With this new watch, Apple users have the ability to use their phones from the comfort of their own wrists. Tim Cook appears very modestly, allowing him to easily blend in with the audience. His down-to-earth demeanor is received well throughout the audience. He portrays the new device in a positive light, and innovative future. Cook built up the suspense and got his viewers to be just as excited as he was about this launch. When he began the display video, the watch spoke for itself. 

“Apple Watch of course is made to be worn and it can be worn all day for any occasion, it’s much about personal technology as it is style and taste,” said Cook. The Apple Watch pairs via bluetooth to your iPhone, and allows users to do many of the day-to-day tasks one would do on their cell phone including but not limited to: messages through voice or drawing, phone calls, music, health checks, workout features, etc. From watch faces you can personalize to your liking, to a variety of differing colors and types of watch bands, everyone can make their Apple Watch to fulfill their own wants and needs. 

The Apple Watch contains some new and exciting features as well, that are catered to a watch screen rather than a phone screen. An example of this being the glances feature. “… so we’ve created something called glances and the way you get to glances is you just swipe up from the bottom of the watch face and you’ll see information that you choose to have here,” said Cook, “it can be from our built-in apps it can be from third-party apps.” This factor lets each user decide what is important enough to have in this part of their watch, based on their own personal needs and lives, giving users a ton of flexibility. An additional feature that is watch specific, is the ability to track your heart rate paired with other fitness-related components. “Apple Watch is designed to help anyone who wears it lead a healthier life by being more active from people who just want to be more active throughout their day to those who work out a few times a week to athletes committed to improving their performance,” said Cook. 

Although there is no “home button”, which Apple users are used to having, the Apple Watch offers a digital crown, which operates similarly to the home button, requiring users to simply turn the crown forward and backward to go in and out of applications. Similar to your iPhone, your Apple Watch home screen can be customized in a way that makes your most used or important apps easily accessible. Additionally, the “lock screen” can display a variety of different widgets such as time, weather, reminders, health features, notes, etc. As you can see, the Apple Watch is made for you, containing a wide range of features making that possible. 

Everyone loves listening to music during a workout, but sometimes pressing skip or adjusting the volume can be tedious when on the treadmill. With the Apple Watch, you can do all these tasks from your wrist, without the necessity of picking up your phone mid-workout. 

This Watch is going to be a staple for Apple users both now and in the future. In the words of Cook himself, “Apple Watch is the most personal device we’ve ever created, it will redefine what people expect from a watch.” Users both are and should be stoked about this unveiling, and excited about what Apple does next with this watch.

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FOR IMMEDIATE RELEASE

Apple CEO Tim Cook Announces Revolutionary Apple Watch

Media Contacts
Victoria DiRocco
Sienna Lyst
Caroline Crawford

Cupertino, CA – September 9, 2014 – At a highly anticipated press event, Apple CEO Tim Cook revealed that there was just one more thing to unveil: the Apple Watch. Cited as the company’s “most personal device ever created,” the new technology is redefining what a smartwatch can do.

The watch is fully customizable with several options for the layout and appearance of the user interface. Cook said, “We thought not only of the function but of the way it looked,” valuing aesthetic and functionality. The Apple Watch has interchangeable bands, allowing any user to switch between colors, fabrics, and patterns for any occasion. The zirconia back of the watch has four sapphire lenses, infrared LEDs, and photo sensors, highlighting Apple’s attention to detail and precision in design.

The watch has a flexible retina display that is laminated to a machined and polished single crystal of sapphire. It is also able to recognize the difference between a tap and a press. During the very first live demonstration of the watch, Kevin Lynch, the vice president of Apple, showed this and many other features of the Apple Watch. One of the new features is that you are now able to share your heartbeat, touch, and doodles with your friends and family on their watches. The watch also has a smart reply feature which allows you to reply to messages quickly and easily. 

Not only does the Apple Watch include technological advancements, but its functionality sets it apart from competitors. There are two different band sizes, putting Apple ahead of the market in inclusion efforts. All of the watch bands lock in place, allowing the watch to sit comfortably on your wrist, ensuring that every customer, regardless of wrist size, can enjoy the perfect fit.

The digital crown on the right side of the Apple Watch includes infrared LEDs and photodiodes that translate rotary movement into digital data. It creates the ability to zoom in and out and scroll up and down on the watch interface. The digital crown does not only zoom and scroll; It is also the home button. The button below the digital crown allows you to pull up a list of your contacts. You do not need to press any buttons to get the watch to activate the display though, it can sense when you raise your wrist. 

The Apple Watch supports many different apps. There are now fitness and workout apps that allow you to track your workouts and goals. Third-party developers are also able to create apps for the watch. Some of these apps include control of the Apple TV, a walkie-talkie function, and a remote viewfinder for the iPhone camera. 

Cook revealed that the cost of the Apple Watch would start at $349 and it would be available in early 2015. Cook said, “It’s so simple and elegant, only something Apple could do.” The Apple Watch has many different customizable features to promote individuality which is something not many companies have done. Cook ended his speech about the watch and said, “We are so excited about the Apple Watch and I hope you are as well,” just before being consumed by the standing ovation from the crowd. With its unparalleled level of customization, cutting-edge technology, and commitment to personal expression, the Apple Watch marks a new chapter in wearable technology.

With the introduction of this technology, Apple has once again demonstrated its drive for pushing boundaries, creating a product that combines innovation, aesthetics, and personal expression. Through offering customization and integration with the iPhone with health and fitness trackers, the Apple Watch is revolutionizing the world of accessible technology.

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Apple CEO Tim Cook receives a standing ovation after announcing the new Apple Watch. The new technology was a crowd-pleaser at the unveiling at a press event in Cupertino, California.

Apple CEO Tim Cook speaks on the functionality of the newly announced Apple Watch. The crowd roars with every new detail, excited for the product to hit the shelves.