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Media Contacts:
Sidda Benckart- Photographer
Caroline McCarthy-Writer
Tessa Hoffman-Editor

CUPERTINO, California (Sept 9, 2014) – Just this past week, following the introduction of the long-awaited iPhone 6, Apple CEO Tim Cook announced the unexpected release of the Apple Watch. This groundbreaking release has kicked off the company’s first piece of wearable technology. “Apple Watch helps you live a better day,” said Cook during the unveiling. This new device is designed to allow users to lead more active lives by integrating technology to track workouts, heart rate, and steps. Not only are fitness enthusiasts satisfied, but everyday users are satisfied as well. The Apple Watch is equipped with powerful tools allowing users to set personal wellness goals and track their physical activity levels in real time. There is no doubt that the data is highly reliable. Tim Cook explains that the Apple Watch is highly accurate and displays exact time within plus or minus fifty milliseconds. This precision is thanks to the synchronization of the universal time standard, now users are ensured to have the most accurate data from the comfort of their wrist.

For the first time in technology history, Apple Watch users have access to advanced tracking software, which allows them to monitor their steps, miles traveled, and even calories burned. It is officially easier than ever to master fitness goals. Whether Apple Watch users are swimming, dancing, or cycling, the built-in heart rate detector allows for continuous readings which enables users to alter their workouts to best suit their heart and workout desires. Not only can users alter their workouts themselves, but they can also tune into the tailored feedback with just a click. The Apple Watch sends encouraging metrics, pushing users to explore different workouts and physical activity thresholds. The Apple Watch is dedicated to far more than just physical health, however. The watch promotes overall health, too, including mental well-being. Periodically the watch will send messages reminding users to breathe, stand, relax. Tim Cook emphasized the need to prioritize both physical and mental health. “This is a very important area for me,” Cook said. “And a very important area for Apple.” Apple believes it is crucial to foster habits that encourage a balanced lifestyle to cultivate an overall healthier life. This new product is the most personal device that Apple has ever innovated.

The customizable watch face and detachable bands allow users to express their personal style like they design their iPhones with cases and accessories. The seamless integration with iPhone technology allows users to receive all of the notifications from their phone on their wrist—calls, texts, social media notifications, all right on your person. Apple is dedicated to ensuring that everyone can stay connected, even on the go. This new standard for technology is about to change the world.  Technology that is both stylish and functional, compact but complex. In this time, the importance of personal health and fitness is gaining traction like never before. This watch represents the next era of Apple’s mission to support customers through their products. The design is suitable for just about any occasion, from workouts to class to a dinner with friends. The watch has something you need in every situation. The Apple Watch will be available to order very soon. Tune into their site this April 10, 2015, to get your name on the pre-order list. Look at the wide range of colors, bands, and accessories available to continue the personalized experience. We are confident that every user will be more than satisfied with this new design. Without a doubt, this launch reaffirms customers that Apple is working to serve them with the highest standard of technology that complements their lives. “We think people are going to love to use Apple Watch, and they are going to love to wear it,” Cook said as he finished the Apple Watch unveiling and described when users could purchase this product. 

Apple CEO Tim Cook discussed the importance of health. The Apple Watch and its fitness features helped anyone, from the average person to an Olympic athlete, easily track activity. 

Tim Cook revealed the new Apple product, Apple Watch. Cook highlighted the new world of Apple with the convenience of precise time right on your wrist. 

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Apple Reveals New Smartwatch

Media Contacts
Skye Murrell
Chase Dodson
William Reeves

CUPERTINO, California. [Sep. 9, 2014] – Apple® introduced the newest advancement in technology, the Apple Watch™, during a press conference on Tuesday at Flint Center in Cupertino, California.

Tim Cook, CEO of Apple, developed a new form of technology that will help advance the industry for the future. He wants his users to not only have access to the Apple Watch, but to let them personalize their own with their unique customizations. “We love to make great products and really enrich people’s lives,” Cook said, “We love to integrate hardware, software, and services seamlessly. We love to make technology more personal and allow our users to do things that they could never have imagined.”

One of the greatest advantages to using the Apple Watch is all of the applications that users will have access to. Applications that users can find on the Apple Watch include Maps, iMessage, Weather, Photos, and many more. Kevin Lynch, Vice President of Apple, talked about how users are able to find all of these applications by viewing the home screen that shows a collection of different types of apps connected with one another. “We thought a lot when we were designing the Apple Watch,” Lynch said, “about how to really reveal all of the great ecosystem of applications on this device and we wanted to build it in a way that was really easy to find and use.”

Another advantage is an accessory that was made for the Apple Watch called the loop. This is an arm band that is connected to the watch to help bring more resistance. The loop comes in many different color options and different sizes for your wrist. It helps embrace the flashy style of the Apple Watch and makes it seem more modern while you wear it.

The Apple Watch is also beneficial to people that are active as it is designed to help users track their data while moving around. “Because you wear it,” Cook said, “we invented new intimate ways to communicate directly from your wrist. And it works seamlessly with iPhone and it’s also a comprehensive Health and Fitness device.” This leads into the new iPhone and its perfect compatibility with the Apple Watch.

Apple released two new iPhones during the release of the Apple Watch that included the iPhone 6 and the iPhone 6 plus. Phil Schiller, executive at Apple, spoke to the audience about the two new iPhones and how different they are compared to the other versions. “Their design is like nothing ever before,” Schiller said, “Incredibly unique from the glass front that curves around the side to meet seamlessly with the anodized aluminum back complete with stainless steel Apple.” Cook describes the iPhones as the best they’ve ever developed because they are compatible with the Apple Watch and their new  features help make the iPhone more reliable to the public.

Like the home button on the iPhone 6, there’s also a home button on the Apple Watch called the Digital Crown. Jony Ive, Senior VP of Design, explains how the button makes it easier to exit out of apps and zoom in on features while using the Apple Watch. “The Digital Crown is a remarkable input device,” Ive said, “It fluidly zooms into apps, it enables nimble, precise adjustments, and critically you can use it without obstructing the display.”

The company also developed a new feature of the iPhone called Apple Pay, a quick and easy way to pay without the struggle of card delay at the register. Eddy Cue, Senior Vice President of Services, explained to the audience how fast the new payment option is for users and how it is protected for those who use the new feature. “Apply Pay is built into every iPhone 6 and 6 plus and we’ve got a groundbreaking NFC radio antenna built across the top,” Cue said, “Now NFC is the standard for all contactless payments. Now you also have the convenience and security of Touch ID and we’ve got a new chip called the secure element and it’s built into every iPhone 6 and it stores all your payment information encrypted and securely.”

Tim Cook speaks about Apple’s mission.

Tim Cook summarizes the Apple Watch’s features.

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Apple Watch: A Breakthrough in Wearable Technology

Media Contacts
Eli Mahaffey
Aparna Krishnan
Malachi Williams

Cupertino, California – Apple has once again redefined the future of personal technology with the introduction of its first-ever wearable device, the Apple Watch. Unveiled by CEO Tim Cook at a special event, this highly anticipated product marks a major milestone in the wearable tech market. It promises to bring convenience, personalization, and seamless integration into everyday life. 

“The Apple Watch is the most personal device we’ve ever created,” Cook said at the event, emphasizing that the device is more than a simple smartwatch. It’s a deeply integrated part of the Apple ecosystem, connecting with the iPhone to deliver notifications, fitness tracking, and seamless access to apps – all from their wrist.

An Unprecedented Design with Personalization at Its Core

Apple has been known for merging form and function, and the Apple Watch is no exception. With a choice of three distinction collections – Apple Watch, Apple Watch Sport, and Apple Watch Edition – users can customize their devices to suit their style and needs. The watch itself is offered in two sizes and is made with premium materials like stainless steel, anodized aluminum, and for the high-end Apple Watch Edition, 18-karat gold. 

Jony Ive, Apple’s Chief Design Officer, highlighted how personalization is a key aspect: “We wanted to create a product that not only looks beautiful but feels deeply personal to the wearer. With its interchangeable bands and customizable watch faces, no two Apple Watches need to look the same.”

The emphasis on style extends beyond appearance. Users can personalize their watch face with digital designs, ranging from traditional chronographs to animated displays, ensuring that the Apple Watch is not just a functional device but a stylish accessory for any occasion.

Health and Fitness, Redefined

A standout feature of the Apple Watch is its focus on health and fitness. With sensors built into the watch’s back, it measures the wearer’s heart rate, activity levels, and exercise habits. Whether walking, running, or simply standing out throughout the day, the watch tracks progress via Activity Rings. 

The Activity app simplifies goal setting into three categories: Move, Exercise, and Stand. These rings motivate users to stay active by “closing” them through daily movement and exercise. The Workout app on the Apple Watch is tailored for athletes, tracking specific activities like running, cycling, and swimming, providing real-time data such as distance, pace, calories burned. Cook emphasized that the Apple Watch fosters personal health improvement, enabling users to actively monitor and manage fitness goals. Paired with the Health app on the iPhone, users can access detailed activity data and share it with healthcare providers for easier fitness management.

Digital Crown: A New Interface for Wearables 

To solve the challenge of navigating on a small screen, Apple introduces the Digital Crown, a unique mechanism located on the side of the Apple Watch. Users can rotate the crown to scroll, zoom, and interact with the watch without blocking the display. 

Ive described the Digital Crown as a breakthrough in user interface design: “it’s a completely new way to interact with a wearable device – offering precision and control in a familiar, tactile form.” This innovation ensures that users can easily access apps, notifications, and other features with just a twist or press. 

Taptic Engine and Notifications: Keeping You Connected 

The Apple Watch provides seamless connectivity to your iPhone, enabling notifications directly on your wrist. The Taptic Engine gently taps users for alerts, messages, and calls, allowing for discreet awareness without constantly checking a phone. 

Users can even respond to messages on the go using Siri or present replies, answer calls, or access apps like Maps for turn-by-turn directions. Cook described the connectivity as “personal yet unobtrusive,” blending technology with everyday life. 

Seamless Integration with Apple’s Ecosystem 

The Apple Watch extends Apple’s ecosystem, working in harmony with the other Apple devices. Features like Handoff allow users to start a task on their watch and continue it on their iPhone or Mac, making the Apple Watch a central hub for managing connected life. 

This seamless integration ensures that the watch is more than just a standalone device – it’s an extension of Apple’s powerful ecosystem, bringing familiar apps and services to a new, wearable platform. 

Pricing and Availability 

The Apple Watch will be available in early 2015, starting at $349. IT comes in three distinct collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition, each offering a range of materials and customization options. Whether you’re a fitness enthusiast, a fashion-forward user, or someone simply looking for cutting-edge technology, the Apple Watch has a model to fit your needs.

Apple CEO Tim Cook introduces the Apple Watch.

Kevin Lynch displays the “Glances” feature of the Apple Watch.

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