Tag Archives: Featured

Public Relations Story

Tim Cook’s New Billion Dollar Idea

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Keane Blackbourne 

Brianna Rudnet

Cooper Inskeep

For Immediate Release

A young Student uses an Apple Watch to change the music she is listening to on the way to her class. She was smiling so brightly as she was on her walk listening to her favorite pop song.

Tim Cook introduces the next cutting edge technology with the features of a smartphone all combined into a watch with this revolutionary innovation was released in Cupertino California on Tuesday September 9th 2014.

 

A local was getting directions to Chipotle on Kirkwood using his Apple Watch. He utilized his watch to help him get there faster because he was eager to eat his food at Chipotle.

Tim Cook talks in a calm demeanor, knowing that the work that was put into the apple watch was something that he was able to be proud about. After the Apple Watch was introduced the standing ovations started to pour in, and in that moment Tim Cook’s attitude changed from a serious to fun look. Cook’s main talking points about the watch come in the form of precision and intimacy. Two ideals that reign more important over most people. Cook isn’t dressed like a CEO, he is dressed like most of the people at the Apple Watch premiere, symbolizing that this Apple product can be for everyone, and not just limited to a certain group of people. Providing more of a realistic approach to the start of the next big device in the technological world.

 

“You know it’s driven by Apple from the beginning,” Says Senior VP Jony Ive,”this compulsion to take incredibly powerful technology, and make it accessible, relevant and ultimately personal.” The personalization features on the Apple Watch have allowed for new accessibility never before seen on other devices. The digital crown is first of its kind, to allow zoom and be used at home button without disrupting display. With the first of its kind in the realm of  technology the Apple developers wanted users to feel a creative sense of their own. With the digital crown feature the possibilities are endless for what users are able to achieve just off the wrist of their body. 

The dimensions to the watch is what allows for such a dynamic fold with so much technology just being worn on the wrist of oneself. With a 38.6 mm in height, 33.3 mm in width, 10.5 mm in depth, and 40 g in case weight. The apple watch is dynamic in many different ways, with the taptic engine which allows for the slightest twitch to reach the attention of the interface user. The dimensions of the watch provide many different possibilities for personalized communication patterns. 

 

The personalized communication introduces digital touch right below the crown. The quick and easy communication features on the Apple Watch create more memorable experiences to be created by one another. The quick communication adds different expressions allowed to be made by the user. A new notification feature is being created on the watch as well, different ways to receive notifications and new icons and pop ups allowed. With a new custom notification setting, quick and easy responses allow for an easier interface to be used by users. Including downloading apps to the watch which allow travel

 

The health and fitness within the Apple watch is set to improve and motivate people to become more active and healthy. The exercise features allow for individuals to track all activity done throughout the day. The workout app allows for users to challenge themselves and one another in competition based weekly workouts. While additionally having crucial vitals measured during the workout, including heart rate, movement and time of the workout. The exercise ring captures all activity done, in which the users can personalize how long they want their activity rates to be at.

 

“Now while you’re walking, the apple watch will give you taptic feedback on each turn, so you will know whether it’s time to turn left or to turn right. And those feelings are different for each direction, so you can know without even looking at your watch. It’s like having this invisible guide with you.” 

Tim Cook  describes the overall idea of the Apple Watch. It combines both a iPhone and a watch.

Tim Cook describes how the ideas of how the software and technology work in creating the Apple Watch. Also giving details to how Apple make their products life changing for technology.

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Public Relations Story

Newest Apple Product to Change the World

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Apple Watch Announcement

Media Contacts
Jaycie Cress
Shayana Oppen
Jon-Duke Rodgers

This past Tuesday, September 9, 2014 at an Apple convention, Apple’s co-founder and CEO, Tim Cook announced the reveal of their newest product, the Apple Watch. He was joined on stage by other key executives. One of which was Jony Ive, who had been instrumental in the design and manufacturing of the Apple Watch. The announcement of the watch has generated significant excitement, marking Apple’s entry into the wearable technology market. This event also stands as a significant shift in how technology is integrated into daily life. The watch is not like any other. Not only does it tell time but it also has so many features including a dial that controls the watch like a home button on the iPhone. It features an array of sensors, including a heart rate monitor, accelerometer, and gyroscope, enabling users to track their workouts and daily activities. “It uses the GPS and Wi-Fi in your iPhone to track how far you’ve moved” announced a video played by Tim Cook. The Activity app encourages users to meet their fitness goals through visual progress indicators, giving a sense of accountability and motivation.

Mason Williams, a full-time keyholder and employee at a retail store, wearing his Apple Watch while cleaning at work. He uses the watch to track his steps and monitor his activity levels throughout his workday at the mall.

The watch was released with three options you could purchase: the Apple Watch Sport, the standard Apple Watch, and the luxury Apple Watch Edition. Each collection was designed to appeal to different demographics. The Apple Watch Sport was lightweight and durable, crafted from anodized aluminum and featuring a flexible band, making it accessible and practical for athletes or people that prioritize fitness. The standard Apple Watch was made from stainless steel and offered a more polished look, for a more everyday business look.The Apple watch is also introducing a new type of electronic called Taptic Engine. It allows the watch to deliver subtle notifications through haptic feedback, providing a discreet way to stay connected without the need for constant screen time. This feature was particularly appealing in professional settings where checking one’s phone could be deemed inappropriate.
While the Apple Watch Edition featured an 18-karat gold casing, aimed at the luxury market. This tiered approach allowed Apple to cater to a wide audience, from everyday users to affluent customers seeking a high-end accessory.

Richard Chen, an international student from China studying at the Kelley School of Business, wears his Apple Watch while working on a project. He uses the watch to keep photos of his family on hand, offering him a sense of home while studying abroad.

The watch also adds a feature of touch screen which is nice because while the dial is nice for some things, most people do like touch screens. You can scroll, zoom, and navigate in whichever way you prefer. “The digital crown is a remarkable device; it zooms into apps, it enables nimble precise adjustments, and critically you can use it without obstructing the display.” a video demonstrating the watch userface claimed.
The watch also has features that connect to your phone so that you’re able to take calls and respond to texts all from the watch. You also receive your notifications and can put the watch on vibrate so it won’t interrupt you but you’ll still get the notification. They also give recommended responses in case you’re in a hurry and need to respond quickly.
This watch is being released at the same time as the iPhone 6 which is very exciting for Apple and Apple fans. Especially since you can connect your phone to the Apple watch this is an exciting feature with a brand new phone.
The Apple watch also has a variety of wallpapers and ways to read the clock so it’s even accessible for children. The watch is completely customizable to you in every way, including the band. They make different sizes and colors to make the watch perfect for every day. The bands also come off easily so you can switch them every day to make them match your outfits. The Apple watch is an exciting announcement that the world is very excited to see. There’s so much new technology that it really should make consumers day to day much easier.

The Apple Watches digital crown is the feature that allows the device to function for its small size.

The all day fitness tracker and sports tracker becomes an everyday watch.

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Public Relations Story

Tim Cook Unveils New Apple Watch

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Xander Yeh
Max Kirsch

CUPERTINO, California (Sept. 2014) – Apple CEO Tim Cook, unveiled their latest product, the Apple Watch, a first of its kind product that is claimed to facilitate fitness and communication accessibility. Designed to integrate seamlessly with the iPhone, the Apple Watch features Bluetooth 4.0, health monitoring, fitness tracking and other advancements.

The Apple Watch comes in two sizes–38mm and 42mm–and is available with standard and space black stainless steel finishes. All models come with an ultra-durable sapphire crystal display, ceramic coating, and a Retina display for easier touch.

The Apple Watch is easy to pick up, featuring a novel “digital crown” which acts as an all-in-one navigation tool allowing users to scroll, zoom, and interact with the device in an easy and efficient way. It’s equipped with watchOS 2 which offers powerful and fast performance.

“Apple Watch is the most personal device we’ve ever created,” Tim Cook said. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,
because you wear it, we invented new intimate ways to connect and communicate directly from your wrist, and it works seamlessly with iPhone.”

The Apple Watch offers state-of-the-art health and fitness tracking, enabling features like heart rate monitoring and live workout metrics. It’s also water-resistant and offers up to 18 hours of battery life making it suitable for daily wear.

Gym enthusiast looks at Apple Watch to see fitness progress.
Man looks at Apple Watch to check on his workout progress. He is excited to find that he has closed a ring.

“So if you’re just someone who wants to be a bit more active or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly,” Tim Cook said. “Apple Watch helps you live a better day.”

Apple Watch’s built-in heart rate sensor and accelerometer enables the device to monitor basic and intense movement. All workout and movement metrics are displayed in the Activity app, which users can also set goals and monitor their progression. The Apple Watch also reminds users to stand and move which promotes healthier habits among the users by encouraging them to close their “rings”.

The heart rate monitor continuously tracks a user’s pulse, which is vital to fitness activity detection and health warnings. Whether you’re looking to improve everyday habits or have certain fitness goals you’d like to reach, the Apple Watch is a versatile device which caters to a wide variety of users.

“We think people are going to love to use Apple watch. They’re going to love to wear it. It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch and we hope you are as well.”

Tim Cook is showing how the new Apple Watch charges. He hypes the crowd by highlighting the unique and innovative charging method.

Kevin Lynch is demonstrating the maps feature on the new Apple Watch. He shows how intuitive and easy navigation is.

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Uncategorized

Apple Releases a New Product, The Apple Watch

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Ja’Ryah Fitts
Orli Gluzman
Harley Haisley

CUPERTINO,California (Sept. 9, 2014) – Apple has done it again. CEO of Apple, Tim Cook received a roaring standing ovation from apple fans during the September 2014 event held at Flint Center after introducing Apple’s latest product, the Apple Watch. Cook introduces the product with an encapsulating video featuring sound effects and close ups of every feature of the watch’s rich design. Cook believes that this product will redefine what people expect from watches in the future, calling it “The next chapter in Apple’s story”. The main details that set the watch apart from other watches as well as other Apple products is not only the innovative design but also its personable and customizable features.

The apple watch includes many features that are both useful but also extremely customizable to each and every user. A brand-new feature of this watch is its ability to easily interchange wrist straps which allows users to incorporate their own fashion with the device. The wrist straps can be easily removed. On the back of the watch there are two release buttons which will unlock the strap, then when you are ready to replace the strap, you just slide the new strap into position until it clicks. Thanks to this advanced technology Apple offers six different straps to choose from. Ranging from materials such as stainless steel, aluminum, leather, nylon, and silicon. Each band or strap can be used for different purposes for both style and convenience. For example, the silicon wrist band would be favorable for someone who is active due to the materials sweat durability. Whereas the leather or stainless wrist bands may be more for aesthetics.

IU faculty wearing the Apple Watch
Indiana University faculty member uses the Apple Watch while studying. She uses her watch to do basic functions like checking time and responding to messages, rather than using her iPhone.

In addition to the straps being customizable, the watch faces or lock screens are also customizable.  Apple offers around 11 different watch faces that allow users to suit their style and needs. Some of these faces include time lapse, astronomy, motion, color, photo and much more. Each of these faces has a purpose with some even offering important daily information right at your wrist. For example, the time lapse face according to apple tells the most accurate time. Apple users can even further this customization by choosing other information to include on the home screen like, weather, reminders, and etc. Apple’s main designer claims these features help to, “embrace individuality and inspire design” says Jonathan Ive. These features and emphasis on the consumers’ values will be a big selling point for apple.

Apart from the Apple Watch’s intriguing and clean appearance, the watch’s technical capabilities make the product even more special. I’ve explained that the watch is basically just a smaller version of a computer or iPhone, making the watch seem that much more impressive. The Watch also includes easy to use navigation through touch sensors on the screen, as well as the digital crown located on the side of the watch. The Apple Watch goes way beyond the capabilities of a normal watch even allowing users to communicate from their wrist. By connecting to the user’s phone people are able to engage in light communication such as text and call right from their watch. Cook claims you can respond to messages in just second using the Apple watch in comparison to the iPhone. With this new version of communication Apple has also created a new version of messaging, with just a tap or hold users can send each other new drawn or predesigned doodles.

IU student on apple watch
Jake, a student at Indiana University, using one of the Apple Watch’s most important functions which is checking texts and emails. He responds to an email directly from his wrist.

Aside from communication and obviously telling time, one of the watches most attractive and unheard-of features is its fitness tracking features. The Apple watch tracks daily activity throughout the day and is even able to track your heart rate thanks to the high-end photodiode lenses located on the back of the watch. Aside from that, the Apple watch also offers personal daily fitness goals and activity suggestions throughout the day. There are three main “rings” on the fitness display. Once these rings are completed it means the user has reached their fitness goals for the day. For example, there is a stand ring, move ring, exercise ring. These rings can measure calories, distance traveled, duration of fitness, and so much more. This data is not only stored in the watch but also in the health app on the users iPhone making this data easily accessible.

With so many helpful features Tim Cook claims “The Apple Watch helps you live a better day and a healthier life.” Who doesn’t want that? The Apple Watch is not just a device for telling time but a groundbreaking invention that embraces the user and all their lively needs.

Tim cook, The CEO of Apple displays his excitement for the future of Apple. Saying the Apple Watch is  “The next chapter in Apple’s story”. 

Apple’s video display of the new Apple Watch and its functions. Giving the audience an in depth experience of whats to come. 

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Public Relations Story

Tim Cook Unveils the First Generational Apple Watch

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Media Contacts
Gillan Cichy
Makai McNeil
Samantha Himel

CUPERTINO, California (Sept. 9, 2014)- The presentation of the first-ever Apple Watch was shown in Cupertino, California by the CEO of Apple, Tim Cook, marking Apple’s entry into the smartwatch market.

The presentation included slow-motion videos showcasing the features of the watch, a live demonstration of the watch’s capabilities, along with Tim Cook’s passionate, in-depth discussion of the device.

With the Apple Watch, Apple is stepping into the wearable technology market with the same pioneering spirit that has always defined the company. Tim Cook emphasized the remarkable innovation behind its creation, making the product groundbreaking for the company. “It is the next chapter in Apple’s story,” said Cook. Cook emphasized that each Apple product stems from a breakthrough in user interface. Cook noted that the Apple Watch follows in the footsteps of the iPhone and iPad, and is yet another product that pushes the boundaries of what technology can do for you. “The Apple Watch required the same kind of careful deliberate consideration. What we didn’t do was take the iPhone, shrink the user interface and strap it on your wrist. The display is too small and it would be a terrible customer experience,” said Cook.

This smartwatch will redefine the way we interact with technology, offering a blend of style, functionality, and advanced health tracking, all from your wrist. The Apple Watch combines cutting-edge technology with striking design. It is available in a wide range of finishes, colors, sizes, and customizable bands, catering to all users personal style. Users can choose from shiny aluminum cases, stainless steel, and even luxurious gold options, ensuring that the Apple Watch is not only functional, but a fashion statement that can be worn all day for any occasion.

The device’s interface is a remarkable achievement in user experience, featuring a unique “Digital Crown” that allows users to easily scroll through their notifications, messages, and apps. “Let me give you an example. Here is back to the map. When you turn the digital crown, it zooms in and out. When you have a list, you can scroll through the list and you can do all of this without blocking the screen. And if you’re within an app like the clock app as an example, if you press the digital crown, it returns to the home screen just as you would expect it to,” said Cook. This innovative feature provides an experience that’s both efficient and easy to use.

With the Apple Watch, staying connected has never been easier. Users can receive and respond to notifications directly from their wrist. The watch has both Bluetooth and Wi-Fi capabilities, allowing users to stay connected without using their phones.

In addition, the Apple Watch includes a wide range of apps, allowing users to customize their experience. The possibilities of things that can be done from a users wrist are endless.

 A standout feature of the Apple Watch is its comprehensive health and fitness tracking. The watch is equipped with advanced sensors that monitor heart rate, track physical activity, and provide personalized coaching to help users meet their health and fitness goals. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness. We think it’s going to help a lot of people live a better day and a healthier life,” said Cook. With two remarkable health and fitness applications, users can view their daily movements and receive reminders to stay active. The apple watch promotes a healthier lifestyle. 

Male college student sits at desk, completing his assignment.
Jhett is a third-year student in the IU Media School. The Apple Watch helps him limit distractions and stay focused while doing homework.

Additionally, the Apple Watch is designed to work seamlessly with the Health app on iPhone, allowing users to integrate their health analytics in one place. This ensures that users have easy access to their health data. This will enable users to make informed decisions about their health, set realistic fitness goals, and stay motivated to lead a healthy lifestyle.

Male worker scans item on ticket scanner
Ross is an associate at Harbor Freight in Bloomington. He frequently uses his Apple Watch to keep track of time or daily steps.

 

 

 

As Apple looks to the future of the Apple Watch, a key focus will be on collaborating with third-party developers through the newly launched WatchKit. This platform enables developers to create apps designed for the Apple Watch, expanding its functionality and amplifying their experience. “The list of features is a mile-long and I’m certain when developers get their hands on the developer kit, that list will get even longer and there will be things that we couldn’t even imagine in it,” said Cook. WatchKit opens up endless possibilities for customization and functionality, further driving the smartwatch experience to new heights. 

The Apple Watch will be available in early 2015, with pricing starting at just $349. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about the Apple Watch and I hope you are as well,” said Cook. 

On September 9th, 2014 Steve Jobs presented to the world the features of a new wearable technology, the Apple Watch. He showcased the sleek design of the home app and the structure of how it works.

At the launch of the first Apple Watch in 2014, Apple modeled the different bands and designs each watch can have to make it your own. This made it personal to each new customer as they introduced a new product.

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Public Relations Story

Apple’s Newest Product: The Apple Watch

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Apple’s Newest Product: The Apple Watch

Media Contacts
Ethan Bonheur
Daisy Desilvia
Stella Abodeely

Apple’s press conference on Tuesday unveils their newest product, the Apple Watch, announced by CEO Tim Cook in Cupertino, California, highlighting the innovative future of the device. Cook, proud of the launch and optimistic about the future of the product and brand, sports the new watch while wearing a casual outfit.

The announcement made at the Flint Center located at De Anza College is explained by Cook as a pivotal moment in influencing customers’ lives and changing their views on such a product. After playing the intro video, Cook steps back onto the stage, arm held high, showing the new, innovative product on his wrist.

The Apple Watch is as precise as can be, matching and being synced to the universal time standard, as well as being customizable, giving users the ability to make the product their own and tailored to their needs and preferences. Along with its precision, it allows users to connect to their devices seamlessly while also doubling as a health and fitness device.

Ava Cornette doing homework while wearing the Apple Watch
Sophomore Ava Cornette does her homework while listening to music through her Apple Watch. The Apple Watch allows users to play music into their headphones through apps like Spotify and Apple music.

 

The functionality tools and methods for the device show and express the thoughtfulness behind the product. The digital crown, located on the side of the device, serves as a navigation device for the watch, offering zoom features on applications such as Maps, scrolling on a list, and helping you return to the home screen when exiting out of apps.

The flexible retina display alongside this dial allows the device to have a sleek, sophisticated look, further proving how the Apple Watch combines style and functionality. The variety and range of watch faces, colored bands, textured straps, and types of buckles continues giving users the ability to customize their experience. In addition, there are 3 collections. The traditional Apple Watch is in a polished case, the Apple Watch Sport has an aluminum shell that is stronger while still being light, and finally, the Apple Watch Edition which is made of hard, 18-karat gold.  Touch and force differentiators make the device context-sensitive, and allow for a more positive user experience and increased functionality. All of this is made possible by the new S1 chip and taptic engine that allow for a device this small to have so much use.

The back crystal, responsible for tracking heart rate and fitness-related activities, also connects to the inductive charging powered by MagSafe, which doesn’t require alignment and makes the process easy for users.

2 highschoolers walking while their apple watches track their steps
Ryan Bailey and Zach Jacobs walk down the sidewalk. Every step is tracked by their Apple Watches on their daily walk to and from school.

Kevin Lynch, Vice President of Apple, made an appearance, giving a live demonstration of the device and its features. This aspect of the presentation presented the various tasks and customizable features the watch has, showing how easy it would be for any user to make this device truly their own. Connection to other devices such as the iPhone and MacBook are also pointed out by Lynch, highlighting how the watch can control certain functions such as playing music from these other products. Quick reply is also an integral feature relating to the ease of use of the watch, giving users a list of potential replies when receiving messages, and the ability to use animated emojis or audio text.

“We’ve also been working to enable third-party developers to extend their apps to Apple Watch,” Lynch points out, expressing this potential due to applications on the iPhone. The partnerships with other businesses, such as Starwood Hotels, giving watch wearers the ability to unlock their hotel door with a tap of their watch, shows their confidence in the watch and the potential it has to better the lives of customers. Other notable connections include Pinterest, American Airlines, and BMW.

Cook dives into what he considers to be one of the most important features of the watch: fitness. “We have two new applications in Apple Watch. First is the fitness app. The fitness app monitors all of your activity and movement throughout the day. And the second is the workout app. The workout app allows you to set specific goals for specific types of workouts like cycling or running,” notes Cook. A comprehensive, in-depth video shows the health impacts and ways the product will allow users to meet their fitness goals. “Apple Watch is designed to help anyone who wears it to lead a healthier life by being more active,” says Jay Blahnik, Director of Fitness, Health Technologies. He points out how this watch and its features are for everyone, from high-level athletes to those just starting their fitness journey.

“Apple Watch required some deep innovation. It’s a precise timepiece with incredible ability to customize. It’s a new, intimate way to communicate directly from your wrist, and it’s a comprehensive health and fitness device. And it is so much more.”

Apple Watch pairs with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and iPhone 5, starting at a cost of $349 in early 2025.

CEO Tim Cook talks about how to charge the Apple Watch. The Apple Watch will lose a lot of battery throughout the day so it’s important to charge it every night.

Vice President Kevin Lynch describes how to access different apps on the Apple Watch. Like the iPhone, the Apple Watch has all of the same apps plus other health tracking apps including heart rate and daily steps.

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Public Relations Story

Apple Announces The Release Of Impressive New Product: The Apple Watch

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Media Contacts
Sofie Yurewicz
Katie Stein
Alison Brown

CUPERTINO, California (Sept. 9, 2014) — On Tuesday, September 9th, Apple CEO Tim Cook announced the release of the brand new Apple Watch. The product is the first of its kind and will be available to users later this year. Tim Cook’s introduction of the new product left the audience speechless as they gave him a standing ovation.

Cook was thrilled to share the innovative watch in front of hundreds of Apple users- he could barely hold in his enthusiasm considering his proud laugh and fist pumps. Apple’s new development is very customizable to the user, allowing them to track workouts, quickly communicate from the device, and use third-party apps with their innovative features. The three versions of the watch will allow the customer to choose the perfect fit for them. 

Man using his Apple Watch to track his workout on the bike.
A pedestrian uses the Apple Watch to track their workouts. The activity tracker is one of the most notable functions of the new watch and will allow people to record their physical progress.

 One of the most prominent facets of the new product is the fitness and workout component. These two features help watch wearers track their workouts in addition to customizing specific personalized goals.  The watch contains sensors that are activated with the movement of the user’s wrist.

During the Apple Watch introduction, a video was shown featuring Jay Blahnik in which he said, “It can track a wider variety of activities because it’s able to collect more types of data. It uses an accelerometer to measure your total body movement. It has a custom sensor that can measure intensity by tracking your heart rate, and it uses the GPS and WiFi in your iPhone to track how far you’ve moved.”  In addition, the watch can measure total burned calories, how long users have stood up, and all physical activity users have completed.  Blahnik then said, “Over time, Apple Watch actually gets to know you the way a good personal trainer would. It’s designed to deliver intelligent reminders to keep you motivated and on track. And it can suggest goals that are personal, realistic, and most importantly, achievable, which gives you a far better chance of succeeding.”  The Apple Watch is both intimate and unique allowing users to use new, innovative software that promotes fitness and a healthy lifestyle like never before.  The watch has several unprecedented features that can benefit watch users day to day life as well as having impressive accuracy and efficient communication.

Student displays her apple watch while completing her homework.
A student wears her Apple Watch while studying to keep track of time and communicate with peers. Apple Watch users are able to receive and respond to text messages from their watch, allowing them to communicate with people from anywhere at any time.

The watch has multiple attributes that give users the ability to contact others in countless ways in a matter of seconds.  “You can get someone’s attention with a gentle tap.” Tim Cook said, “You can send a quick sketch, or you can even share something as personal as your own heartbeat.”  The Apple Watch is helpful for fast and efficient communication as well as quick interactions on apps.

The watch also notifies users when they receive a notification by making a small vibration that they can feel on their wrist.   The watch contains extra functions that make the device easy to use and navigate considering its small size.  With a multi-purpose crown for zooming and scrolling, a taptic engine with audio and speakers, and infrared LEDs that work alongside the digital crown and engine, the watch can be reactive and responsive for direct and precise transmission.  With these features, watch wearers can call contacts from their watch, send messages, and share emojis and expressions with friends right from their wrist.  The product is unique with ingenious capabilities. “It is so simple and elegant. It’s something only Apple could do.” said Cook.  Users are able to improve their lifestyle and benefit from the watch using methods never seen before.

Lastly, the watch can directly work with third-party apps to enhance the product’s features for users.  With the invention of Watchkit, third-party developers can create additional ways in which users can profit from the product.  During the demonstration of the Apple Watch, examples of third parties that have already worked to develop new features for the watch were shared.  Throughout the demonstration, Kevin Lynch previewed an instance with the GPS app and said “Now, while you’re walking, Apple Watch will give you taptic feedback on each turn. So you’ll know whether it’s time to turn left or to turn right. And those feelings are different for each direction. So you can actually know without even looking at your watch, which way to go. It’s like having this invisible guide with you.”  Lynch further discussed additional apps that were in the process of formatting watch-specific components which include American Airlines, Starwood Hotels, City Mapper, Pinterest, BMW, MLB, Honeywell, Lutron, Nike, and more.  These current brands along with the potential, other developers have to create features using Watchkit, will change the way consumers live.

The customizable and intimate watch is offered in three different styles including the traditional Apple Watch made from stainless steel, the Apple Watch Sport with an aluminum case, and lastly, the Apple Watch Edition made from 18-carat gold.  The three watch designs all can be personalized to best fit the user and their preferences.  The watch is offered with various watch bands that can each be used for different activities, purposes, and styles.  The watch can be purchased starting at only $349 and will be on the market within a year.


Tim Cook describes the functional purpose of the digital crown on the device and how it is there so you can scroll and get to thing son the product without blocking the small screen.


Kevin Lynch  demonstrates how to use the product while also showing its incredible features- customizable reminders, the stock market, music, weather, etc. 

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Public Relations Story

Apple CEO, Tim Cook unveiled Apple’s newest product, the Apple Watch this past Tuesday at a launch event in Cupertino, California.

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Apple CEO, Tim Cook unveiled Apple’s newest product, the Apple Watch this past Tuesday at a launch event in Cupertino, California.

Media Contacts
Oliver Swats
Lucci O’Donnell
Emily Gustitus

CUPERTINO, California (Sept. 9, 2014)  Tim Cook, CEO of Apple, launched the Apple Watch to an enthusiastic crowd at the Flint Center in Cupertino, California. The Apple Watch aims to revolutionize technology by upping the watch-wear game and making it the most superior watch made to date.

Tim Cook unveiled the watch with his iconic, “one more thing.”. The crowd was overcome with excitement and Cook uncovered the next step for the future of Apple, The Apple Watch. Following the reveal, Cook demonstrates the intricate feature the watch possesses; features relating to fitness, health, and personal customizations. All of which have the ability to be personally catered to the users needs. The watch takes on similarities to that of an iPhone or an iPad, but all available on one wrist watch. The Apple Watch Sport will be further developed following the launch as Apple specialists work to see what needs improvements, and will start at a price of $349.

College student flexes her stylish Apple Watch as she flips through some papers.
IU Media School receptionist uses her Apple Watch to keep time while at work. The Apple Watch has a variety of watch faces to choose from depending on personal utilization.

Fitness Tracking

The Apple Watch Sport features advanced fitness tracking functionality, enabling the user to record vital health metrics during the day. It records calories burnt, distance traveled when walking or running, and keeps an accurate total of daily steps. Furthermore, the Apple Watch Sport continues to monitor the user’s heart rate – all combined provide users with a thorough view of their fitness sometimes. Therefore, the Apple Watch Sport becomes a great resource for those individuals who are health-conscious and want to track the level of activity that is suitable for their health.

Communication Features
In addition to serving as a fitness tracker, the Apple Watch Sport has excellent communication features. Users can send and receive messages, make phone calls, and use Siri, Apple’s voice-activated assistant. This makes it easy to stay connected without constantly reaching for your phone, helping you to make your everyday tasks more convenient and efficient. Siri also offers a hands-free function, which further enhances the already good communication utility of the watch.

College student smiles because she loves her Apple Watch
Caitlyn Hempstead tracks her heart rate using the Apple Watch. This feature allows for accurate measurement of heart monitoring to keep users safe.

Digital Crown Navigation
Another innovative addition to the Apple Watch Sport is the digital crown – a uniquely fashioned dial on the watch’s side, made specially for navigation. The crown is able to zoom in and out of the display, and allows for scroll through lists of apps without blocking the touchscreen. The digital crown enriches the user experience of the watch through tactile, precise interaction with the interface, offering smooth and effective functionality by not relying strictly on the touchscreen alone.

Additional Features
Along with being an effective fitness tracker, and a convenient communication tool, the Apple Watch Sport has an assortment of useful tools. For example, it comes with a calculator, stopwatch, and timer, which users can apply in their daily tasks and needs for time-management in general. It also has a map feature that lets you navigate right from your wrist. These various tools enhance the level of potential use of the Apple Watch Sport beyond just a simple fitness tracker, it has become a multi-functional tool that supports the lifestyle and productivity of users.

According to Tim Cook, Apple Watch is the most personal device ever offered by Apple. He stated the watch is not merely a piece of technology, but is part of a very personal, intimate, and shared experience.  The Apple Watch expands upon traditional watches and fitness devices, as a device that will help you communicate, be productive, manage your health, and more from a device worn on your wrist. Cook is also understood to view the Apple Watch not as simply the initiation of a new product, but as a transformational product platform that Apple will develop over time, similar to the iPhone. Apple will continue to introduce software updates and better hardware based upon what they learn from customer experiences. Apple Watch is an example of that innovation, in terms of collecting relevant information, improving customer experience, communication, personal convenience and health. Apple Watch further establishes Apple as an industry leader in technology advancement.

Tim Cook is excited to unveil the first ever Apple Watch.

Tim Cook reveals that the brand new Apple Watch is not only technologically advanced but it is stylish as well.

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Public Relations Story

Apple Releases Newest Product, Apple Watch.

FOR IMMEDIATE RELEASE

Apple Releases Newest Product,  Apple Watch.

Media Contacts
Lauren Pence
Will Sowle
Olivia Gee

[CUPERTINO, CA]: Apple CEO Tim Cook unveils new product with unseen technology “Apple Watch”, during an event Tuesday in Cupertino, CA. Cook outlined the details seen in the watch during his presentation, as it is set to be released in a few weeks to the general public. The unveiling came at the end of a showcase by the company highlighting their latest projects. The industry-leading innovation has exceeded expectations from even some of Apple’s critics, as the watch’s revolutionary features. 

The watch’s exterior is laminated by a single layer of sapphire, making it durable with a sleek look. The customizable and replaceable bands that come with the watch are also appealing to fans as they bring a sense of personalization to the product. “It is incredibly customizable, so you can find one that reflects your style and taste,” Cook said. There is speculation that even more custom features are still to come.

The first big feature mentioned by Cook was the use of a Digital crown. This feature allows the user to navigate the watch’s interface without blocking the screen with their finger, offering a fluent experience for the user. Cook demonstrated with a map, showing the easy usability of the crown rather than using your fingers as a touch screen.

One of the most functional details that was portrayed during the event was the health and fitness tracking options in the watch. The Apple Watch tracks heart rate, activity levels, and even workouts, as well as setting up daily goals to motivate users to be active with their health. “The Apple Watch gives us the ability to motivate people to be more active and be more healthy,” Cook said. The groundbreaking features in the fitness section of the watch are so advanced that they learn with the user as the user works out with it, and are able to track and share data based on a pulse built on the bottom side of the watch. 

Kate Henselmeier on IU’s Track and Field team running on the track, equipped with an Apple Watch. The Apple Watch serves as an excellent fitness companion, offering powerful tracking features such as its signature Activity rings, which help monitor and optimize performance.

Another huge feature outlined by Cook and his team at Apple was the ability to pay exclusively through the watch, through Apple Pay. Apple Pay, as highlighted earlier in the event, is a way to pay through your phone or now watch without having a physical card on you. The watch is able to sync to an apple pay system and allow you to purchase items with only your wrist. 

Cook does mention that the Apple Watch requires the use of an iPhone to work. “The Apple Watch does require an iPhone because it’s been designed to seamlessly work together,” Cook said. The iPhones compatible with the watch were announced as the iPhone 6, iPhone 6 Plus, iPhone 5, iPhone 5s, and the iPhone 5c. The watch is charged through conductive charging through a magnetic charging cable. The watch is set to release at a retail price of 349.99 dollars and will be released in early 2015. 

Assistant Track and Field coach, Valerie Brown receiving a call on her Apple Watch while also timing her athletes. This highlights the watch’s versatility, allowing her to seamlessly multitask, staying connected and managing coaching duties simultaneously.

The event concluded with the details on when the watch will be released, but Cook is definitely looking into the future. He mentioned the future of the Apple Watch and described different versions that could/will release in the future such as a sport version and a pro version. The event concluded with a concert from world renowned band “U2”. The Watch’s release is highly anticipated with many already waiting to get their hands on the innovative product. We can expect there to be more details to come out in the near future but the technology and features we have seen are just the beginning. There will definitely be more creative and custom features down the line for those who crave a unique experience. “It’s something functional, yet incredibly beautiful,” Cook said in summary of the product’s design. We look forward to early 2015, where a full retail launch of the product will be released.

Steve Jobs talks about the health benefits of using the new, Apple Watch. 

The Apple Watch has a display crown that makes navigating the device easy despite the size.  

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Public Relations Story, Uncategorized

Tim Cook announces a new way to make life convenient: The Apple Watch

FOR IMMEDIATE RELEASE

Media contacts

Sophia Sessa: Writer

Demi Heinz: Editor

Sonny Hoekstra: Photographer

Tim Cook, CEO of Apple, presented a new advancement in wearable technology, this Tuesday (Sep 9th 2014), in Cupertino California, the first of Apple’s smart watch products, to connect the ease of your phone right to your wrist. 

The enthusiasm and positive attitude of Tim Cook was well received  by the audience, reflecting the reaction to the new product. Once Tim began discussing the various and unique features of the new product the crowd’s excitement became palpable as cheers filled the room. Tim seemed calm and comfortable on the stage strutting around in a simple button down, presenting his knowledge and confidence in the product. “I am so excited and I am so proud to share it with you this morning” Cook said beaming about the product. After playing the demonstrational video of the Apple Watch, Kevin Lynch walked onto to stage playing a crucial part in demonstrating the intricate features the watch has to offer. 

Grace Harris prepares for her nightly run with the physical tracking features of the Apple watch. Workouts are able to be tracked and displayed in real time whether it is time elapsed, distance traveled, heart rate, or more.

The Apple Watch, as Cook and Lynch explained, has ground breaking features and advancements. “A precise, customizable timepiece” is what the new Apple Watch product truly embodies. It is customizable to fit anyone’s personal style and is meant to be worn at any time. It is the perfect combination of technology and style. Unlike other wearable technology the design is very sleek and clean, making it just as fashionable as it is functional. Another feature of this timepiece is allowing people to communicate more effectively, right from your wrist. It is a device that is very convenient and pairs perfectly with their prior device, the Iphone. The Apple watch is single handedly the next major step in the evolution of the company. 

The most prominent feature is the dial, which is known as the digital crown. “It’s a very simple and elegant and amazing input in navigation devices” according to Cook. It is used to zoom in and out of the home screen and go into an app effectively. The apps displayed are the ones that are also on the Iphone, making the watch easy to navigate. Another astonishing feature is that the Apple Watch can sense when the wrist is raised, detecting motion. The home screen is immediately displayed and shows personal apps without touch. What is truly amazing is that both of these outstanding features mentioned don’t even involve the touch of the screen. This is preventative to any damage the watch could endure. Adding on, the watch features short cuts within the app. This makes the watch very convenient in many ways. Smart replies, which are the shortcuts, work for texts and calls. All of these efficient and

Kaitlin Morlan begins her day checking the weather by simply looking at her wrist. One of the many ways the new apple watch is able to offer convenience throughout the day.

quick features and on the Apple Watch are perfect for this fast paced world.  

The Apple Watch is truly a great product and there are multiple versions of it, including the Sport and the Edition. There is a set price of 349 dollars and it will be available within the following year. The Watch is an astonishing advancement in technology and there is so much more to come with Apple’s products. “We are so excited about the Apple Watch and I hope you are as well,” Cook said, beaming with joy.