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Apple Watch Announcement

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Jaycie Cress
Shayana Oppen
Jon-Duke Rodgers

This past Tuesday, September 9, 2014 at an Apple convention, Apple’s co-founder and CEO, Tim Cook announced the reveal of their newest product, the Apple Watch. He was joined on stage by other key executives. One of which was Jony Ive, who had been instrumental in the design and manufacturing of the Apple Watch. The announcement of the watch has generated significant excitement, marking Apple’s entry into the wearable technology market. This event also stands as a significant shift in how technology is integrated into daily life. The watch is not like any other. Not only does it tell time but it also has so many features including a dial that controls the watch like a home button on the iPhone. It features an array of sensors, including a heart rate monitor, accelerometer, and gyroscope, enabling users to track their workouts and daily activities. “It uses the GPS and Wi-Fi in your iPhone to track how far you’ve moved” announced a video played by Tim Cook. The Activity app encourages users to meet their fitness goals through visual progress indicators, giving a sense of accountability and motivation.

The watch was released with three options you could purchase: the Apple Watch Sport, the standard Apple Watch, and the luxury Apple Watch Edition. Each collection was designed to appeal to different demographics. The Apple Watch Sport was lightweight and durable, crafted from anodized aluminum and featuring a flexible band, making it accessible and practical for athletes or people that prioritize fitness. The standard Apple Watch was made from stainless steel and offered a more polished look, for a more everyday business look.The Apple watch is also introducing a new type of electronic called Taptic Engine. It allows the watch to deliver subtle notifications through haptic feedback, providing a discreet way to stay connected without the need for constant screen time. This feature was particularly appealing in professional settings where checking one’s phone could be deemed inappropriate.
While the Apple Watch Edition featured an 18-karat gold casing, aimed at the luxury market. This tiered approach allowed Apple to cater to a wide audience, from everyday users to affluent customers seeking a high-end accessory.

The watch also adds a feature of touch screen which is nice because while the dial is nice for some things, most people do like touch screens. You can scroll, zoom, and navigate in whichever way you prefer. “The digital crown is a remarkable device; it zooms into apps, it enables nimble precise adjustments, and critically you can use it without obstructing the display.” a video demonstrating the watch userface claimed.
The watch also has features that connect to your phone so that you’re able to take calls and respond to texts all from the watch. You also receive your notifications and can put the watch on vibrate so it won’t interrupt you but you’ll still get the notification. They also give recommended responses in case you’re in a hurry and need to respond quickly.
This watch is being released at the same time as the iPhone 6 which is very exciting for Apple and Apple fans. Especially since you can connect your phone to the Apple watch this is an exciting feature with a brand new phone.
The Apple watch also has a variety of wallpapers and ways to read the clock so it’s even accessible for children. The watch is completely customizable to you in every way, including the band. They make different sizes and colors to make the watch perfect for every day. The bands also come off easily so you can switch them every day to make them match your outfits. The Apple watch is an exciting announcement that the world is very excited to see. There’s so much new technology that it really should make consumers day to day much easier.

The Apple Watches digital crown is the feature that allows the device to function for its small size.

The all day fitness tracker and sports tracker becomes an everyday watch.

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Xander Yeh
Max Kirsch

CUPERTINO, California (Sept. 2014) – Apple CEO Tim Cook, unveiled their latest product, the Apple Watch, a first of its kind product that is claimed to facilitate fitness and communication accessibility. Designed to integrate seamlessly with the iPhone, the Apple Watch features Bluetooth 4.0, health monitoring, fitness tracking and other advancements.

The Apple Watch comes in two sizes–38mm and 42mm–and is available with standard and space black stainless steel finishes. All models come with an ultra-durable sapphire crystal display, ceramic coating, and a Retina display for easier touch.

The Apple Watch is easy to pick up, featuring a novel “digital crown” which acts as an all-in-one navigation tool allowing users to scroll, zoom, and interact with the device in an easy and efficient way. It’s equipped with watchOS 2 which offers powerful and fast performance.

“Apple Watch is the most personal device we’ve ever created,” Tim Cook said. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,
because you wear it, we invented new intimate ways to connect and communicate directly from your wrist, and it works seamlessly with iPhone.”

The Apple Watch offers state-of-the-art health and fitness tracking, enabling features like heart rate monitoring and live workout metrics. It’s also water-resistant and offers up to 18 hours of battery life making it suitable for daily wear.

“So if you’re just someone who wants to be a bit more active or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly,” Tim Cook said. “Apple Watch helps you live a better day.”

Apple Watch’s built-in heart rate sensor and accelerometer enables the device to monitor basic and intense movement. All workout and movement metrics are displayed in the Activity app, which users can also set goals and monitor their progression. The Apple Watch also reminds users to stand and move which promotes healthier habits among the users by encouraging them to close their “rings”.

The heart rate monitor continuously tracks a user’s pulse, which is vital to fitness activity detection and health warnings. Whether you’re looking to improve everyday habits or have certain fitness goals you’d like to reach, the Apple Watch is a versatile device which caters to a wide variety of users.

“We think people are going to love to use Apple watch. They’re going to love to wear it. It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch and we hope you are as well.”

Tim Cook is showing how the new Apple Watch charges. He hypes the crowd by highlighting the unique and innovative charging method.

Kevin Lynch is demonstrating the maps feature on the new Apple Watch. He shows how intuitive and easy navigation is.

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Apple Redefines Technology

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Kennedy Leppert
Margaret Kirkpatrick

CUPERTINO, California (Sept 9. 2024)— On Tuesday, Apple CEO, Tim Cook announces what he calls the “most personal device Apple has ever created”. This references Apple’s newest and most innovative product to date, the future of Apple, the Apple Watch. This is launched at a special event held at the Flint Center at De Anza College in Cupertino, California. The future of the company is described as precise and incredibly customizable.

Apple has made modern technology more personal. The first Apple product, The Apple-1, released in 1976 was sold as a fully assembled circuit board. Since then, Apple has released numerous other products like the MacIntosh, which introduced customers around the world to a graphical user interface. Apple also developed the IPhone in 2007, which was a combination of a phone, ipod and computer. But the company is not done yet.

Apple has been working for a long time on a new product that will make technology that much more personal. The new product, The Apple Watch will, as Cook puts it, “redefine what people expect from its category”. This watch is equipped with a precise, customizable timepiece and is accurate within plus or minus 15 milliseconds.

The Apple Watch features a digital crown, which includes infrared LEDs and photodiodes that translate rotary movement into digital data. If you touch this digital crown, it returns you to the home screen similarly to the home button on the Apple iphone. The digital crown enables users to view their favorite apps on the Apple Watch screen without having to scroll and block content with their fingers.

The Apple Watch combines functionality with style. Apple has designed 6 different straps and a mechanism that makes these straps interchangeable. The Apple Watch is incredibly customizable and can be worn many different ways. Apple has created multiple bands to choose from. The sport band, which is made from a tough durable elastic. The supple modern buckle, which closes with a metal clasp and wraps symmetrically around the wrist. The simple leather classic buckle, which looks more like a traditional watch and the list of styles goes on.

Each Apple Watch user has the ability to customize their watch face by simply force touching the display and tapping on it. The Apple Watch makes communicating simple by analyzing the texts the user receives and providing some responses that users can simply tap to reply with. Users also have the ability to send audio responses with the tap of a button. One of Cook’s favorite features involves health. “Apple Watch motivates users to be more active”, Cook says. The watch features two new applications. The fitness app monitors movement throughout the day. The workout app allows users to set specific goals for specific types of workouts. As Cook puts it, Apple “cannot be more excited about bringing these health features to the Apple Watch”

The Apple Watch is a revolutionary product that Apple customers should be very excited about. The watch seamlessly connects to the iphone and adds numerous new smart features like the health and fitness app to provide the best experience for customers. The Apple Watch will be released for customer purchase at a base price of $399 on April 25. Whether it be the Apple Watch, Watch Sport, or Watch Edition, these watches are sure to change the lives of customers around the world.

The Apple Watch provides users with a “new intimate way to communicate directly from the wrist”, says Cook. The promise of a better lifestyle starts with The Apple Watch. Cook puts the value of this product quite simply, “Apple watch helps you live a better day”. When customers purchase these watches, they will be amazed at the improvement of their lives through ways of communication, health and overall happiness.

Jobs describes new Apple Watch feature and all capability that the digital crown holds while also explaining how to use it to the audience 

Jobs introduces a key feature of the Apple Watch, Fitness tracking, which he claims will benefit the health aspect of watch users lives. 

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Alaina Moore

Eve Tinsley

Ally Patterson

CUPERTINO, California (Sept. 9, 2014)- Today, the Apple Watch was announced by CEO Tim Cook as Apple’s first wearable technology to hit the market.

Today in Cupertino, California on September 9th, 2014, Apple introduced their very first smartwatch, the Apple Watch. The Apple Watch is an original, one-of-a-kind device that will change how we think about technology. Apple’s CEO, Tim Cook, revealed the new gadget at a press event calling it, “the most personal device we’ve ever created.” Just like the iPhone and iPad, the Apple Watch offers a mix of impressive features with a stylish, trendsetting, customizable design. Tim Cook was also sure to say, “It is not a shrunken iPhone”, ensuring that it should be seen as an add-on for the iPhone, not in place of. It is designed for anyone and everyone, from tech lovers to people who just want a simpler, more convenient way to stay connected. This would be a perfect gift to anyone in your life, or for yourself!

If you are worried about your iPhone’s compatibility with this new Apple Watch, don’t be. The features of this watch let users check notifications, use apps, and keep track of their health right from their wrist. Thanks to the Apple Watch, grabbing your phone from your pocket for every little thing is unnecessary. An astonishing feature called the Digital Crown, which is the little scroll dial on the side of the watch, helps you scroll and zoom in on the screen without blocking it with your fingers. Tim Cook emphasized that the Apple Watch is more than just a watch when he said, “It’s a precise, customizable timepiece, a new way to connect, and a great fitness companion.”

Apple Watch is designed to help users stay active and healthy, or start their health journey. It comes preloaded with sensors like a heart rate monitor and an accelerometer that tracks your activity all day long. The watch’s activity feature has three rings that show how much you’ve been active, how many calories you have burned, and how long you have stood up during the day. This feature will help motivate you to stay active. There is also a Workout app for tracking specific exercises like running or cycling, and the Activity app gives you a daily summary of how active you’ve been. Plus, all the health data can sync with Apple’s new HealthKit platform, giving you a complete picture of your fitness. This is extremely helpful because the Apple Watch is perfect to wear during workouts because it does not get in the way.

Even though the Apple Watch is jam-packed with all sorts of features, do not fret because its interface is user-friendly and can be used by any generation. This is good because whether you’re a tech expert or just getting started, you will be able to use it easily. With Siri voice control, you can send messages, set reminders, or use apps just by talking to your watch. The innovation of the Taptic Engine sends little vibrations through the watch to get your attention when you receive a notification or call. This feature is very useful because you will be notified no matter what you’re doing: exercising, in the office, texting, or simply in the comfort of your own home. Features like Taptic are the reason the Apple Watch is the watch for everyone.

If you’re worried about the fit of the Apple Watch, it comes in two screen and band sizes, so it’s a perfect fit for any wrist of any size. Other than the two different sizes, the watch also comes in three different styles. These styles are the classic Apple Watch, the Apple Watch Sport, and the high-end Apple Watch Edition. This watch is so customizable, that you can even change the color of the band for different occasions or desires. This will ensure your Apple Watch looks good with every outfit from the office to the gym.

The Apple Watch is another groundbreaking product from a company that has already changed the world with the iPhone, iPad, and Mac. On top of the invention of the Apple Watch, just this year Apple also introduced iOS 8 and Apple Pay, showing its commitment to making technology simple and useful for anyone and everyone. The Apple Watch will be available in early 2015, with prices starting at $349. You’ll be able to buy it online, at the Apple Store, or from other retailers. For more important details, visit the Apple website, or stop by your nearest Apple Store.

Apple CEO Tim Cook introduces the groundbreaking Apple Watch. He starts by highlighting its speedy and accurate time watch features, showcasing its innovative advancements.

Kevin Lynch, Apple’s Vice President, shows off the first live look at the Apple Watch. He focuses on its compact but powerful design with the digital crown as the action button and the clock as the center of the watches display. 

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Katie Newett
Lily Sirignano
Sophia Galvanek

CUPERTINO, California (Sep. 9, 2014) – Tim Cook announced the release of Apple’s newest product, the Apple Watch, at the Flint Center in Cupertino on Sunday. He appeared on stage in business casual attire, presenting the innovative product to the audience. The crowd sat silently before Cook revealed the head-turning design, prompting an eruption of applause. Kevin Lynch entered the stage to discuss the watch while proudly displaying it on his wrist, and the crowd roared.

The audience had gathered for the launch of a new iPhone, so when Cook mentioned that there was “one more thing,” the crowd gasped in surprise. He explained that the Apple Watch is a brand-new, redefining device, calling it “the next chapter in Apple’s story.” As the lights dimmed, the screen showcased a close-up of the watch’s mechanical features. 

One of the watch’s main features is its customizability. Interchangeable bands allow the watch to fit any lifestyle and personal style. The launch will include stainless steel bands, leather bands, and more that fasten magnetically. Since this is an everyday product, it must suit both personal aesthetics and functionality, which is why Apple designed a variety of watch faces to match every personality. “The Apple Watch is the most personal device we’ve ever created,” Cook said as he began to describe its long list of features.

With every new Apple device comes a new invention. The Apple Watch introduces the Digital Crown, a small knob on the side that allows users to easily navigate the interface. This feature lets users scroll up and down and zoom in and out on the screen without fingers obstructing their view. Pressing it takes users to their home screen and holding it down activates Siri. This digital technology can be worn daily, combining style with practical functionality.

A video plays featuring Jony Ive, Senior Vice President of Design, narrating the story of the Apple Watch. “We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level,” Ive explained. The video showcased the watch’s details, apps, and capabilities, emphasizing the convenience it will offer users. “These are subtle ways to communicate that technology often inhibits rather than enables,” he noted.

The Digital Crown isn’t the only new invention, Apple also developed a screen display that senses both touch and force, expanding the watch’s uses. With the watch, users don’t just see the screen, it also vibrates and produces sound. When users connect the watch to an iPhone 5 or newer, their messages, notifications, and more transfer seamlessly between the two devices, allowing for effortless communication from the wrist. 

Kevin Lynch, Vice President of Apple, took the stage for a live demonstration of the watch’s features. Apple created various shortcuts for responding to text messages and communicating with contacts. Users can select from a list of automated responses, voice type, or respond with emojis. Digital Touch enables users to communicate with their contacts through a live interaction system. They can tap on their watch and it will be felt on the receiver’s wrist, or they can draw a picture or send their heart rate. 

When using maps, users can see their current location and receive walking or driving directions. The watch vibrates to signal when it’s time to make a turn, each vibration is different for each direction.

A video played featuring Jay Blahnik, Director of Fitness, Health, and Technologies, discussing the fitness and activity features of the Apple Watch. The fitness app monitors daily activity by tracking pulse, heart rate, and distance traveled. Users can set daily goals and track specific workouts for more accurate data. This feature aims to “help you live a better life,” Cook said, motivating users to be more active.

The Apple Watch comes in two sizes along with two different band sizes. It uses a magnetic charging system that easily connects to the back of the watch, providing long-lasting battery life. The watch will start at $349 and will release three collections for this launch in early 2015. 

The Apple Watch is highly customizable and serves as an innovative communication tool directly from the user’s wrist. With an impressive variety of features, the watch improves daily activities and is created for all lifestyles. “Creating beautiful objects that are as simple and pure as they are functional has always been the goal at Apple,” Cook concluded, unveiling one of the most innovative products ever created.

Tim Cook reveals the look of the Apple Watch to the public for the first time. The new product redefined the watch category and became the most personal device Apple created (Cook).

Tim Cook explains why he believes people will love Apple’s new watch and it’s new features. Cook expressed the functionality of the Apple Watch and how it will change user’s lives for the better.

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PRESS RELEASE: APPLE WATCH NOW AVAILABLE

Ryan Banks
Peyton Cooperstein
Payton Bryant

 BLOOMINGTON, Indiana (Sept. 9 2014)  Apple Computer, inc., CEO Tim Cook announces the release of Apple’s newest product, the Apple Watch. The new Apple Watch device is Apple’s first step into the wearable technology world, offering customers a new way to interact with their technology.

Apple has become extremely popular amongst customers for all of the products that they have released. Each new technology of theirs brings much excitement to the public as they are one of the most popular providers of technology. From the Mac to the iPod, to the iPhone and iPad, Apple seems to always succeed in their production of their products. The announcement of these products is just as amazing, as they have a high attendance to see what is next for Apple, almost looking like a movie premiere.

The Apple Watch looks and performs like an actual watch, including many more amazing features.  Tim Cooks said “With Apple Watch, we are redefining what a watch can do.” The innovative design of the watch makes it appear sleek but also stylish, with its smooth rounded screen and interchangeable bands with a variety of options to choose from. Apple also made this product perfect for those looking for a wearable fitness tracker. There is a wide variety of fitness and health features including a workout tracker, step counter, and heart rate monitor. And those who choose to wear their Apple Watch to bed will wake up to information on how they slept. Many of these health metrics get measured by what Apple is calling the “rings.” These rings are empty at the start of the day but fill up as users incorporate more fitness and activity throughout their day, encouraging people to “close their rings” each day. Encouraging this activity Tim Cook agreed “We believe this is the future of health and fitness, your health information is right on your wrist.”

This is great to see from Apple as they are primarily providers of technology that makes our lives easy, not more active. But applies pushing the envelope and diving into the world of fitness. Aside from the great health and fitness the Apple Watch provides, there are many other great functions that the watch can perform. Anything on the user’s iPhone can be integrated into the watch.

Including notifications, camera functionality, Apple Pay, apps, and the ability to receive and make calls. Driving directions from the Apple Maps app will send the directions to the Apple watch, making drivers able to keep their eyes on the road, with only a glance at their wrist to see where they need to go.

These functions can all be accessed with the Apple Watches touch screen, along with its power and manual function button, the digital crown. This digital crown is a push button but also a rotating knob that can be used to select and scroll on the Apple Watch. Charging the watch is also extremely simple, with a magnetic circle charger that magnets the back of the watch. The watch only needs a few hours before it is fully charged and can last up to 18 hours on a single charge. Allowing users to track their entire day of activity and sleep if they choose to wear the watch to bed.

The Apple Watch is made for everyone, being beneficial to people of all different ages and demographics. These many great functions allow there to be something for everyone, just like Apple always has tried to do. “Apple Watch is the most personal device we’ve ever created.” -Tim Cook. Apple has helped bring great innovations and technologies to this world, to ultimately make our lives easier. But Apple still realizes the importance of staying active. This is the best of both worlds for Apple. A great piece of technology that also serves a great fitness benefit.  The Apple Watch is extremely exciting for the company along with its customers, hoping the future of Apple in wearable technology is bright.

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Gillan Cichy
Makai McNeil
Samantha Himel

CUPERTINO, California (Sept. 9, 2014)- The presentation of the first-ever Apple Watch was shown in Cupertino, California by the CEO of Apple, Tim Cook, marking Apple’s entry into the smartwatch market.

The presentation included slow-motion videos showcasing the features of the watch, a live demonstration of the watch’s capabilities, along with Tim Cook’s passionate, in-depth discussion of the device.

With the Apple Watch, Apple is stepping into the wearable technology market with the same pioneering spirit that has always defined the company. Tim Cook emphasized the remarkable innovation behind its creation, making the product groundbreaking for the company. “It is the next chapter in Apple’s story,” said Cook. Cook emphasized that each Apple product stems from a breakthrough in user interface. Cook noted that the Apple Watch follows in the footsteps of the iPhone and iPad, and is yet another product that pushes the boundaries of what technology can do for you. “The Apple Watch required the same kind of careful deliberate consideration. What we didn’t do was take the iPhone, shrink the user interface and strap it on your wrist. The display is too small and it would be a terrible customer experience,” said Cook.

This smartwatch will redefine the way we interact with technology, offering a blend of style, functionality, and advanced health tracking, all from your wrist. The Apple Watch combines cutting-edge technology with striking design. It is available in a wide range of finishes, colors, sizes, and customizable bands, catering to all users personal style. Users can choose from shiny aluminum cases, stainless steel, and even luxurious gold options, ensuring that the Apple Watch is not only functional, but a fashion statement that can be worn all day for any occasion.

The device’s interface is a remarkable achievement in user experience, featuring a unique “Digital Crown” that allows users to easily scroll through their notifications, messages, and apps. “Let me give you an example. Here is back to the map. When you turn the digital crown, it zooms in and out. When you have a list, you can scroll through the list and you can do all of this without blocking the screen. And if you’re within an app like the clock app as an example, if you press the digital crown, it returns to the home screen just as you would expect it to,” said Cook. This innovative feature provides an experience that’s both efficient and easy to use.

With the Apple Watch, staying connected has never been easier. Users can receive and respond to notifications directly from their wrist. The watch has both Bluetooth and Wi-Fi capabilities, allowing users to stay connected without using their phones.

In addition, the Apple Watch includes a wide range of apps, allowing users to customize their experience. The possibilities of things that can be done from a users wrist are endless.

 A standout feature of the Apple Watch is its comprehensive health and fitness tracking. The watch is equipped with advanced sensors that monitor heart rate, track physical activity, and provide personalized coaching to help users meet their health and fitness goals. “Apple Watch is going to greatly improve the way we keep track of our activity and change the way we look at fitness. We think it’s going to help a lot of people live a better day and a healthier life,” said Cook. With two remarkable health and fitness applications, users can view their daily movements and receive reminders to stay active. The apple watch promotes a healthier lifestyle. 

Additionally, the Apple Watch is designed to work seamlessly with the Health app on iPhone, allowing users to integrate their health analytics in one place. This ensures that users have easy access to their health data. This will enable users to make informed decisions about their health, set realistic fitness goals, and stay motivated to lead a healthy lifestyle.

As Apple looks to the future of the Apple Watch, a key focus will be on collaborating with third-party developers through the newly launched WatchKit. This platform enables developers to create apps designed for the Apple Watch, expanding its functionality and amplifying their experience. “The list of features is a mile-long and I’m certain when developers get their hands on the developer kit, that list will get even longer and there will be things that we couldn’t even imagine in it,” said Cook. WatchKit opens up endless possibilities for customization and functionality, further driving the smartwatch experience to new heights. 

The Apple Watch will be available in early 2015, with pricing starting at just $349. “It’s something functional yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about the Apple Watch and I hope you are as well,” said Cook. 

On September 9th, 2014 Steve Jobs presented to the world the features of a new wearable technology, the Apple Watch. He showcased the sleek design of the home app and the structure of how it works.

At the launch of the first Apple Watch in 2014, Apple modeled the different bands and designs each watch can have to make it your own. This made it personal to each new customer as they introduced a new product.

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Apple’s Newest Product: The Apple Watch

Media Contacts
Ethan Bonheur
Daisy Desilvia
Stella Abodeely

Apple’s press conference on Tuesday unveils their newest product, the Apple Watch, announced by CEO Tim Cook in Cupertino, California, highlighting the innovative future of the device. Cook, proud of the launch and optimistic about the future of the product and brand, sports the new watch while wearing a casual outfit.

The announcement made at the Flint Center located at De Anza College is explained by Cook as a pivotal moment in influencing customers’ lives and changing their views on such a product. After playing the intro video, Cook steps back onto the stage, arm held high, showing the new, innovative product on his wrist.

The Apple Watch is as precise as can be, matching and being synced to the universal time standard, as well as being customizable, giving users the ability to make the product their own and tailored to their needs and preferences. Along with its precision, it allows users to connect to their devices seamlessly while also doubling as a health and fitness device.

The functionality tools and methods for the device show and express the thoughtfulness behind the product. The digital crown, located on the side of the device, serves as a navigation device for the watch, offering zoom features on applications such as Maps, scrolling on a list, and helping you return to the home screen when exiting out of apps.

The flexible retina display alongside this dial allows the device to have a sleek, sophisticated look, further proving how the Apple Watch combines style and functionality. The variety and range of watch faces, colored bands, textured straps, and types of buckles continues giving users the ability to customize their experience. In addition, there are 3 collections. The traditional Apple Watch is in a polished case, the Apple Watch Sport has an aluminum shell that is stronger while still being light, and finally, the Apple Watch Edition which is made of hard, 18-karat gold.  Touch and force differentiators make the device context-sensitive, and allow for a more positive user experience and increased functionality. All of this is made possible by the new S1 chip and taptic engine that allow for a device this small to have so much use.

The back crystal, responsible for tracking heart rate and fitness-related activities, also connects to the inductive charging powered by MagSafe, which doesn’t require alignment and makes the process easy for users.

Kevin Lynch, Vice President of Apple, made an appearance, giving a live demonstration of the device and its features. This aspect of the presentation presented the various tasks and customizable features the watch has, showing how easy it would be for any user to make this device truly their own. Connection to other devices such as the iPhone and MacBook are also pointed out by Lynch, highlighting how the watch can control certain functions such as playing music from these other products. Quick reply is also an integral feature relating to the ease of use of the watch, giving users a list of potential replies when receiving messages, and the ability to use animated emojis or audio text.

“We’ve also been working to enable third-party developers to extend their apps to Apple Watch,” Lynch points out, expressing this potential due to applications on the iPhone. The partnerships with other businesses, such as Starwood Hotels, giving watch wearers the ability to unlock their hotel door with a tap of their watch, shows their confidence in the watch and the potential it has to better the lives of customers. Other notable connections include Pinterest, American Airlines, and BMW.

Cook dives into what he considers to be one of the most important features of the watch: fitness. “We have two new applications in Apple Watch. First is the fitness app. The fitness app monitors all of your activity and movement throughout the day. And the second is the workout app. The workout app allows you to set specific goals for specific types of workouts like cycling or running,” notes Cook. A comprehensive, in-depth video shows the health impacts and ways the product will allow users to meet their fitness goals. “Apple Watch is designed to help anyone who wears it to lead a healthier life by being more active,” says Jay Blahnik, Director of Fitness, Health Technologies. He points out how this watch and its features are for everyone, from high-level athletes to those just starting their fitness journey.

“Apple Watch required some deep innovation. It’s a precise timepiece with incredible ability to customize. It’s a new, intimate way to communicate directly from your wrist, and it’s a comprehensive health and fitness device. And it is so much more.”

Apple Watch pairs with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and iPhone 5, starting at a cost of $349 in early 2025.

CEO Tim Cook talks about how to charge the Apple Watch. The Apple Watch will lose a lot of battery throughout the day so it’s important to charge it every night.

Vice President Kevin Lynch describes how to access different apps on the Apple Watch. Like the iPhone, the Apple Watch has all of the same apps plus other health tracking apps including heart rate and daily steps.

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