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Regan Stookey
Taylor Gibson
Haoran Zhu

CUPERTINO, California. (Sept. 9,2014)- During the morning of September 9th widely known Apple CEO Tim Cook left listeners in the Flint Center for the Performing Arts hanging on the edge of their seats as he hinted at the New Innovation. As listeners gasped, Tim Cook eagerly displayed a highly insightful showcase which revealed to the listeners the reasoning of Tims excitement- The Apple Watch.

To break into the specs of the Apple Watch Cook shares with his listeners the in-depth thinking that went into creating a smartwatch that would not only be technologically advanced but also cover the need for navigating technology with ease as well as in style. He reveals that with each product that Apple has created a breakthrough in user interface was needed. We were then introduced to the new technology of the “digital crown”. Cooke explained that the new Apple watch will include “Infrared LEDs and photodiodes that translate rotary movement into digital data”. However, one does not need to understand the full meaning of that-in simple terms Apple reveals when you turn the digital crown it allows for you to do simple things like zooming in and out as well as scrolling through text all while avoiding blocking the screen with your fingertips. On top of this with a yet again simple click of the digital crown you are navigated right back to your home screen. Following this reveal Cook queued in a fellow designer to give an insight to how Apple has yet again improved not only the physical technology but also its digital technology.

Johnny Ive, a Senior Design VP at Apple, takes us through yet another showcase of the Apple Watch which allowed the viewers to get a physical insight to the new innovation. Ive begins by stating “Were introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire”.  Through the usage of Smart reply dictation the Apple watch allows for you to swiftly respond to text messages on the go as well as glances allow for you to productively swipe through information. However, it does not stop there through digital touch users are now able to connect through creative interactions-perhaps you would like to send your friend a quick sketch or step further into personal effects and send your own heartbeat. Each of these features are easily accessible through the Apple Watch offering personable experiences that most smartwatches and technology avoid all through a flexible retina display on a single crystal of sapphire. While the watch may be small enough to fit onto your wrist Ive explained that it is practically an “entire computer system onto a single chip” covered by a zirconia back with four sapphire lenses with infrared visible light LEDs and photo sensors. These lenses allow for Apple to then break into the health sector of this Smartwatch starting with pulse rate. An in-depth profile of the user’s daily activity can be created through the usage of the gyroscope providing fitness goals and milestones. To personalize it even further Apple provides a broad range of watch faces as well as their capability beyond the interface-six different interchangeable straps.

Vice president Kevin Lynch provides a Live demo of the Apple Watch further introducing glances. Glances allows for you to choose information to be displayed to you at a quick swipe of the watch from things such as built in apps and 3rd party apps arranged to your liking. While swiftly going through messages Apple has also created a quick board allowing for even swiffer responses to texts through analysis providing responses that are personable to you as well as your conversation. As we all know and love Siri that has been in the Apple product known as the iPhone she is also available in the Apple Watch allowing you to ask her any and every question that comes to mind. Lynch concludes with the feature of the Watchkit a integrated experience that allows for developers to create in depth notifications from 3rd party apps as well as creative glances.

As if the Apple Watch seemed to already have it all, Cooke enlightens us with one last feature-Health and fitness. Through collaboration with Jay Blahnik the Director of Fitness, Health Technologies an important new era to Apple was created providing aid to all goals and fitness levels with two new applications. The fitness app monitors daily activity and movement extending into the workout app allowing for more specified goals in things such as running or even cycling for the more active users. An accelerometer is used to measure your total body movement as well as a sensor that measures intensity through your heart rate. Complete with GPS and navigation systems to track distance while providing direction.

The Apple watch is undoubtedly a large innovative leap into the capabilities of the smart watch. Through a sleek flexible retina display Apple provides it all with top-of-the-line technology adding personable features providing style and inclusivity. Redefining the simplicity of a watch one feature at a time.

 

Tim Cook and Kevin Lynch educating viewers on Apples latest updates and models. These new features will allow for users to explore all new technologies.

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