FOR IMMEDIATE RELEASE

Media Contacts
Abby Meisler
Lily Castaneda

CUPERTINO, California (Sept. 9, 2014) — Apple CEO, Tim Cook, unveiled their newest product, the Apple Watch— a revolutionary device with a beautiful design, completely customizable and tailored to fit each individual’s wants and needs. The Apple Watch, a smartwatch, was engineered for the most efficient maneuvering, with every feature accessible with the tap of a finger or the flick of your wrist. It is a wearable, and powerful tool that changes the way we interact with the world for the better. With its cutting edge features, Apple has created a watch that isn’t just a watch, but a powerful addition to our everyday experiences with technology.

“We set out to make the best watch in the world, one that is precise,” said Cook. “It’s incredibly customizable, so you can find one that reflects your personal style and taste. Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist.”

The Apple watch was designed to redefine the world’s perception of wearable technology. The design of this product, both internally, as well as externally, was created specifically for user convenience. With the most simple of movements, the individual sporting their new Apple Watch has access to an incredible range of action. Combining the traditional, classic aspects of a typical watch, as well as almost all fitness tracker features, and those of the average smartphone, the Apple Watch truly does it all. This watch features a digital crown, a touch screen, a heart rate monitor, and a fitness tracker, not to mention access to the internet, and the ability to call and message.

With the Apple Watch’s first launch, Apple offers several sizes, styles, and finishes. It is available in two sizes, 38mm and 42mm, as well as in three collections— Apple Watch, Apple Watch Sport, and Apple Watch Edition. The Apple Watch, the basic collection, is made with stainless steel, and is just as durable as it is appealing to the eye. The Apple Watch Sport is tailored to individuals with a more active lifestyle, featuring lightweight aluminum, and access to more durable band styles. From running to rock climbing, this collection was made for action. Finally, the Apple Watch Edition is the most luxurious of the three, featuring the elegant 14k gold finish. Being so customizable, Apple ensures that there is a watch for everyone. Like the watch itself, Apple also offers several styles of bands, including athletic bands, leather bands, and stainless steel bands with a wide variety of finishes. Your opportunity for self expression doesn’t stop here, as there are several opportunities to personalize internal features as well, such as your watch face’s theme, color scheme, and font.

This groundbreaking technology is not only for aesthetics though, as it allows for a new, more convenient form of communication, acting as the perfect partner of the iPhone, but not just an extension of it. With its newly developed software, through the Apple Watch, the user can stay connected in several ways, including call, text, and interaction with Siri, Apple’s AI assistant. By using only your voice, or a simple gesture, users can reply to messages, check the weather, or set an alarm. Real-time notifications are also easily accessible, as well as several other apps.

Apple’s vision for their Apple Watch was to create a personal, convenient, and functional device for their users, and they did just that. To own an Apple Watch is to be healthy, connected, and entertained. With this device’s wide array of features, I have confidence that it will, and has, paved the way for many more wearable technology developments. The Apple Watch is revolutionary, reliable and truly a lifestyle.

Cook presents the brand new Apple Watch. This keynote speech took place in Cupertino, on September 9th, 2014.

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