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Apple CEO Tim Cook Announces Apple Watch 

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook introduced the Apple Watch on Tuesday. The new device possesses the functionality and customization of an iPhone, all on your wrist. 

The crowd erupted into cheers as Apple brought back its famous “one more thing” segment for the announcement of the new product. 

Cook shared his excitement with the audience as he prepared to reveal the company’s newest creation. “We believe this product will redefine what people expect from its category,” Cook said. 

Cook touted the Apple Watch’s customization capabilities and its ability to be tailored to each customer to reflect their own style. The watch’s seamless connection to the iPhone gives it incredible communication ability. Apple Watch takes the functionality and interface of the iPhone and compresses it into the convenient form of a watch.  

“It’s as much about personal technology as it is style and taste,” Cook said. 

Apple Watch senses when a user raises their wrist, turning on the display automatically. Since the display is small, Apple Watch utilizes the digital crown as an input device to navigate the display without covering the display. 

Apple Watch is equipped with dictation to allow users to quickly and efficiently text simply by talking. 

Apple Watch utilizes a flexible retina display that is polished with sapphire. The device takes advantage of the display to invent input technologies for the small product. 

“As well as sensing touch, the display also sense force,” said Apple Senior VP of Design Jony Ive. 

This new technology enables the watch to tell the difference between a tap and a press, giving the Apple Watch a wide range of specific controls. 

A custom designed chip sits at the center of the Apple Watch. The chip essentially contains an entire computer system within the watch, granting impressive functionality. 

Four sapphire lenses are located on the back of the Apple Watch. Infrared invisible light LEDs and photo sensors detect the user’s pulse. In conjunction with the GPS and WiFi from an iPhone, the Apple Watch can comprehensively show the user’s daily activity, making the watch a tremendous fitness tool. 

Apple Watch combines MagSafe and inductive charging to charge with no alignment or exposed contacts necessary. 

The face of the watch can be customized to the user’s preferences, and Apple provides a wide range of options. 

“You can personalize both their appearance and their capability,” Ives said. 

Apple designed a mechanism that makes straps interchangeable, and they produced six different types for many different occasions and styles. 

Apple Watch will be available in three different collections, each with a 38 mm and 42 mm size option. 

The Apple Watch collection comes with a polished case made from a stainless-steel alloy. 

The Apple Watch Sport collection features an iron exchanged cover glass and an anodized aluminum case that is 60% stronger than standard alloys while maintaining the light feel of a watch. 

The Apple Watch Edition collection is made from 18 karat gold that has been developed to be twice as hard as standard gold. 

Project Leader and Apple Vice President Kevin Lynch led an on-stage demonstration of the Apple Watch. 

Lynch showed off the customizability by cycling through the multitude of watch faces available and changing how they look. 

Siri is integrated into Apple Watch, which Lynch demonstrated by utilizing Siri to make a search. 

Apple Watch is also equipped with GPS technology to provide directions to wherever the user would like to go. The watch provides haptic feedback to signal when it is time to turn. 

“You can know without even looking at your watch which way to go,” said Lynch. 

Apple Watch starts at $349 and will be available for purchase in early 2015. 

“It’s something functional, yet incredibly beautiful,” Cook said. “It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created.” 

The release of the Apple Watch has marked a revolutionary step in wearable technology. In this moment, you can see the groundbreaking “Scribble” feature, bringing convenience and innovation right to your wrist.

In this moment you see someone checking their Apple Watch, effortlessly blending style and functionality. With a quick glance, they can stay connected to everything they need.

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