FOR IMMEDIATE RELEASE

Media Contacts
Mackenzie Ball (macball@iu.edu)
Lucas Hernandez (lucherna@iu.edu)
Melanie Lesniakowski (mlesnia@iu.edu)

Apple introduces new and innovative technology

CUPERTINO, California (Sept. 9, 2014) – Tim Cook announced the release of the Apple Watch today at a press event. They were giving a speech about Apple and their products when all of a sudden on the big screen there were the words “one more thing…” displayed for the crowd.

This Apple Watch is a new, everyday, useful product. Not only is the Apple Watch new but it is also incredibly innovative. The Apple Watch allows you to communicate with whoever you may need quite literally right from your wrist.

Now, this Apple Watch is not like any other digital watches we have ever seen before. The Apple Watch is supposed to be the next best watch in the world. It is a great new technology tool that you can wear all day long and for any occasion that you might need. 

The Apple Watch is a touch screen watch that has any and all of the same features that are on the iPhone. You can call, text, or email someone. If you need to send a text to someone, it delivers it in 50 milliseconds. You also have a calculator app on the Watch, that is so convenient. There is no need to whip out your iPhone when you need to set an alarm or even set a timer because you can do that from your apps on your new Apple Watch. 

Also, on top of this Apple Watch being your new personal communication device and fashion accessory, it can be used for fitness as well. The Apple Watch has a comprehensive health and fitness design so that you can track your daily habits. Some of those health habits are the three circles you are encouraged to close by the end of your day. Those circles are your standing goal, your exercise goal and your move goal. 

This Apple Watch is not like any watches we have seen before. It is easy to use because Apple created a crown on the side of the Watch that allows you to navigate all over the screen without blocking your view. That crown button on the side is also able to be used to get back to your homescreen on the watch. Another part of the Apple Watch that makes it uncomplicated to use is the charger. “The back crystal also houses a unique charging solution that combines our MagSafe technology with inductive charging,” according to the Apple Watch Introduction video. In other words, the charger for the Apple Watch uses a normal block to be put into an outlet but then on the end of the cord, there is a magnetic circle that allows you to place the back of your watch on. When the back of the Apple Watch is close to the front of the charger it automatically connects and forms a tight seal.  

The Apple Watch is such an innovative addition to Apple products. It is so original and well created that the watch literally “senses that you’re raising your wrist and then activates the display,” said Tim Cook. The Watch is so high-tech and is so easy to use. Apple made sure that the “navigation is fluid and vital,” said Cook. 

It is a fully customizable watch and “is the most personal device we’ve ever created,” said Cook. This new watch is supposed to be the most incredible and innovative watch in the entire world. This Apple Watch is so unique due to its functionality being so incredible. You can quite literally change the watch bands for any occasion that you might need. It is very accessible for any and all generations to use. 

This groundbreaking product should definitely be one of your next purchases. You will end up loving the Apple Watch and using it everyday. You may never look back once you do.

Tim Cook, Apple CEO, discussing how versatile the Apple Watch is. And Kevin Lynch, Apple’s Software Developer, shows a live demonstration of the Apple Watch being used.

###