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CUPERTINO, California (Sept. 9, 2014) – The Apple Watch is the first ever phone on your wrist. CEO of Apple, Tim Cook, introduced their new product on Thursday at De Anza College. “It is something functional, yet incredibly beautiful, it empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said. The device has several features that have never been seen before, such as a highly customizable interface, advanced fitness tracking, and an exceptionally durable design that is sure to last several years. Cook presented the many features of the Apple Watch to thunderous applause as many were excited to see Apple’s new product.

Apple describes the Apple Watch as one of the most personalized products to date. The clock, for example, has many different faces that can be customized and switched between. You can have a jellyfish swimming across your screen or see the solar system and their exact positions in real-time with the Astronomy face. Along with the time, there is other simple yet essential information, such as the weather, moon phases, and temperature, that can be customized as well.

The most revolutionary design feature of the Apple Watch is the Digital Crown. Not only does it keep the screen visible and clean, but it also makes zooming in and out, as well as precise adjustments, easy and clean. It also acts as the home button. Because of this, communication is easier than ever before. Quick board analyzes messages and provides fast messages you might want to send back. With Digital Touch, you can send personalized messages to another person, even your own heartbeat.

Apple Watch comes with several unique features that separate it from other products. The Watch provides haptic feedback, meaning you will be notified of anything on your watch via vibrations. It can also sense force, meaning it can differentiate between a tap and a press. A simple lift of the wrist and the watch can sense that you need to look at it, and just a swipe is all that is needed to navigate around the interface. It is also synchronized with the global time standard and accurate within a plus or minus 50-millisecond range.

“We think it’s going to help a lot of people live a better day and a healthier life,” Director of Health and Fitness Jay Blahnik talks about the Apple Watch’s new health-based apps, Fitness and Workout. Fitness provides three rings that you can complete and earn personal awards. The move ring tracks the calories burnt, the exercise ring tracks the amount of brisk activity, and the stand ring tells you when you should get up and move around. The Workout app can help keep track of specific exercises and more precise details, such as how far, fast, and long you have been doing an exercise.  Other health-based features of the Apple Watch include an accelerometer to measure total body movement, a sensor that tracks heart rate, and the watch uses GPS and Wi-Fi from your phone to record how far you have moved.

Apple Watch is made to be durable and comfortable for the user. With a flexible retina display laminated to a single crystal of sapphire, the watch is guaranteed to last through the harshest of summers to the coldest of winters. It also comes with 6 different band types that fit anyone’s liking.

Upon release, there will be three different watch collections: the Apple Watch, the Sports Watch, and the Edition Watch, each in sizes of 38mm (about 1.5 in) and 42mm (about 1.65 in). The Apple Watch is a polished case made from a custom alloy of stainless steel, the Sports Watch is a light and durable ion-exchange cover glass, and the Edition Watch is made of 18-karat gold.

Apple was proud and excited to release its revolutionary project to the world in early 2015, with over 200 million people able to access it. It will be sold for $349, and will be compatible with the iPhone 6, the iPhone 6 Plus, the iPhone 5, the iPhone 5c, and the iPhone 5s.

CEO of Apple, Tim Cook, builds suspense as he reveals Apple’s new digital watch. Vice president of technology at Apple Inc., Kevin Lynch, gives a demo of the Apple Watch, displaying its functionality. 

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