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Makenna King
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Luca Ferraioli

APPLE REVEALS APPLE WATCH SET TO HIT SHELVES IN 2015

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook announced the new Apple Watch, in a Sunday press conference.

After unveiling their plans for the newest iPhone, the 6 and 6 plus, Cook introduced another project the company had been working on, something he claims is different from their past releases.

“We have one more thing…” Cook said before the watch’s introduction, “…it is the next chapter in Apple’s story.”

In making the watch, Cook mentioned customization and convenience were kept in mind. The company wanted to make an everyday product that could be worn and used in any situation.

As a result, the Apple Watch is made from stainless steel, with an option to be available in black. Each finish has two sizes, a smaller 38mm and a larger 42mm. Six unique straps are available to purchase with the watch, and are made for both sizes.

In regards to what services the watch includes, a demonstration was made by Kevin Lynch, the product’s project leader, to explain the possible features.

Customization settings allows wearers to choose the device’s home screen layout, clock function and the watch’s face design. Rolling the crown, the round button on the right, lets users change these details. Zoom-in features are made easier with the crown, although touchscreen is available. Users tap the face to open apps, and swipe to change screens like the iPhone. The glance feature, swiping up, shows users their personal bookmarked services.

The Apple Watch needs an iPhone to properly work, and all iPhone 5 and 6 versions are compatible. Any information shown on the Apple Watch, transfers to the iPhone through bluetooth and Wi-Fi connection. New applications available for the iPhone, such as Apple Pay touch-less payment, will be available on the Apple Watch.

Apple’s other original apps are accessible on the watch with new features. In the demonstration, Lynch showed viewers pre-written responses one can use in the iMessage app. In addition, Apple Maps is equipped with different vibrations to signal when the user should change direction. These were a few changes Apple made for consumer convenience, however more fitness services were shown.

The Apple Watch has various health features to encourage users to stay active. The fitness app tracks activity and movement, while the workout app helps users set goals.

The watch will also track a user’s vitals, such as their heart rate through built in sensors. The accelerometer and gyroscope record one’s vibrations and movement orientation. Overtime, the information will become stored, and give wearers more detailed health reports, and advice on improving their physical performance.

The durability of the watch, Cook elaborates, is also water resistant. One can wear it in the rain or to wash their hands. It is sweat friendly, and can be worn in most activities. The Apple Watch is beneficial for all living styles by withstanding the trudges of everyday life.

However, the Apple Watch has more features that must be experienced first hand.

“It’s amazing what you can do from your wrist”, Cook said, “It is so much more than we can cover this morning…the list of features is a mile long.”

If interested, the starting price is three-hundred and forty-nine dollars, and will be available early 2015. Once purchased, the box contains a USB power adapter, a sports band in one’s chosen size and an instruction manual describing its services. In addition, the charger provided is magnetic, and will attach to the back of the watch’s face.

“It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said in a final statement.

Tim Cook introducing the Apple Watch. Cook said this is a new product never before seen by Apple. 

First look at the new Apple Watch during the launch event. The animation showed the structure and layout of the watch. 

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