Public Relations Story

Apple Watch Release

FOR IMMEDIATE RELEASE

Apple CEO Tim Cook revealed Apple’s newest innovation, The Apple Watch, on September 9th, in Cupertino, California at the Flint Center at De Anza College.

Media Contacts:
Emma Silverman
Jola Wright
Daniel Marlow

Today, Apple introduced the Apple Watch; the company’s first form of wearable technology. This technological invention pairs cutting-edge technology with a versatile design. Coming in two different sizes; 38mm and 42mm, buyers have different options regarding their preferred watch size. The watches are split into three different collections: the Apple Watch, Apple Watch Sport, and Apple Watch Edition, providing a plethora of options to choose from. Aside from the aesthetic of this watch, the Apple Watch promotes physical health and mental well-being, as it has a built-in heart monitor, an app to track your steps, and sends notifications to users, urging them to move their bodies and make healthier choices. The touch-screen feature paired with a digital crown that can be found on the side of this device makes it functional and easy to use at any time. The modern aesthetic of this watch offers a balance of functionality as well as style to users. 

The Apple Watch is available in two different sizes, 38mm and 42mm, allowing buyers to select their preferred watch size based on personal preference as well as comfort. This customization ensures that the device caters to a wide range of users, accommodating different needs and style preferences. “It’s so simple and elegant, it’s something only Apple can do,” said Tim Cook. Apple has launched three different collections: the Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each collection offers unique features, giving consumers a plethora of options to suit their needs. 

Beyond aesthetics, the Apple Watch promotes both physical health and mental well-being. With a built-in heart monitor, users are able to track their heart rate in real time, helping them stay on top of their health. Additionally, a fitness app tracks daily activity, including steps taken and calories burned. In an effort to encourage healthier habits, the watch sends notifications periodically, reminding users to take a deep breath, move their bodies, and take time to practice mindfulness. These features make the Apple Watch extremely helpful for those dedicated to maintaining a balanced lifestyle.

Media expert Brian Andrews converses with students. He can be seen wearing the Apple Watch, a modern accessory, on his wrist.

The Apple Watch has a touch-screen display, ensuring that it is easy to use. It also features a digital crown on the side, which allows for easy scrolling and navigation without messing up the screen. The prioritization of physical controls makes the Apple Watch easy to use. Additionally, the device allows users to send messages, receive notifications, and make phone calls from their wrists. The Apple watch has a similar purpose to the iPhone; however, the design of the watch makes performing these tasks easier and more convenient for individuals.

Aesthetically speaking, the Apple Watch offers much room for customization and personalization. Users are able to switch out their watch bands, personalize their home screen, and choose from a variety of different watch colors. Because of the large amount of variety, the Apple Watch is extremely versatile, as you can customize it however you want for any occasion. 

Max William, student at Indiana University, texts a friend using his Apple Watch. Max finds that his ability to communicate with others is very convenient, as he is able to wear this technological innovation on his wrist.

Aside from releasing the Apple Watch, Kevin Lynch, vice president of technology at Apple, Inc. discussed additional innovations such as working with third-party developers to extend their apps to the Apple Watch. By doing this, individuals will get the best of both worlds, as they will be able to access apps from their phones on their Apple Watches. Aside from this, Lynch discussed WatchKit, which is a framework provided by Apple that assists in developing applications for the Apple Watch. 

The Apple Watch encourages wellness, helps individuals be more productive, and makes everyday activities more convenient. Pairing technology with functionality, the Apple Watch has started a technological revolution of wearable devices. Apple CEO Tim Cook highlighted the significance of this launch, stating, “it empowers people and enriches their lives, Apple Watch is the most personal device that Apple has ever created.”  Cook’s sentimental words portray Apple’s dedication to delivering innovative products that seamlessly integrate into users’ lives.

https://iu.mediaspace.kaltura.com/media/t/1_grbvgwdp

In this clip, Cook places an emphasis on the importance of personalization regarding the Apple Watch. Additionally, Cook discusses Apple’s commitment to creating sophisticated pieces. 

https://iu.mediaspace.kaltura.com/media/t/1_aij34ero

In this clip, Cook shares the three different types of Apple Watches, which include the Apple Watch, Apple Watch Sport, and Apple Watch Edition.  Additionally, he discusses how the Apple Watch pairs with the iPhone.