FOR IMMEDIATE RELEASE.

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Brendan Brown
Gracie Helfrich

CUPERTINO, California (Sept. 9, 2014), –

Apple CEO Tim Cook unveiled the Apple Watch at an Apple event in Cupertino,

California. This release happened this tuesday. At the event the new device was shown off in full detail. The audience was introduced to the digital crown, health and wellness features, as well as size variety information about the new watch.

The event was an information filled experience. Cook took to the stage to give a lengthy lecture style presentation. Nearing the end of the presentation, he appeared both animated and excited; Cook announced “One More Thing”. He sprang into a brief explanation, describing and introducing the new product. Cook did this somewhat vaguely, yet his explanation was followed by a video showcasing the Apple Watch in its full glory. During this video we as an audience were shown that the Apple Watch features a brand-new innovative design. An imperative aspect to this design is the “Digital Crown,” This is a traditional watch feature, turned into innovation. The digital crown is the core of the product. The digital crown is to the apple watch as the human finger is to the iphone. The digital crown is a scroll type mechanism that the user will operate to toggle from feature to feature on the watch. It is a simple, easy to use function that is completely unique to the Apple watch. The digital crown is a jocose nod to watches of the past. The digital crown took a previously known feature of an analog watch, and turned it into something entirely new, while still respecting and recognizing watches of the past. The what was once known, traditional scroll wheel on the side of every watch is now the key navigation tool for the Apple Watch. A huge benefit of the digital crown feature is the fact that it prevents the apple watch screen from being obstructed by the human finger. This is especially important due to the incredibly small size of this new digital watch screen.

Health and wellness have not necessarily been associated with watches of the past. However, this is a notion that the Apple watch may be challenging. One of the Apple watches’ most prominent new features is its health and wellness tracking. These features are in full view on the watch, and they are incredibly easy to access, which is a huge game changer for those looking to frequently access information regarding their day to day health and wellness. One of the ways these health and wellness features operate is based on the Apple watches infrared technology. The infrared technology detects your heart rate at all times. Other technical elements of the health and wellness tracking are the heart rate sensor, accelerometer, and gyroscope. These detections are 100% easily accessible to the user.

The lack of size variety in the watch market is an issue that is being tackled by the Apple watch.  The release of the apple watch itself is incredibly impressive and notable to watch consumers. There is a plethora of convenient never before seen features that come along with this new watch, and in addition to all of these cutting edge new features, there is now a simple luxury of size variety as well. This simple luxury is somewhat overlooked in Cook’s presentation. He did not dwell too much on this aspect of the product’s release, especially in comparison to some of the watches other features, like the digital crown or the health and wellness qualities. The option of a smaller or larger size is incredibly well received by consumers, and has granted apple praise among a variety of watch purchasers.

The new Apple Watch can be seen in full effect above. We are able to view it in an artistic way.

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