Ava Lavigna
Apple Watch Launch
FOR IMMEDIATE RELEASE
Apple Watch Launch
Media Contacts
Dian Zhong
Ava Lavigna
Hayden Pope
Cupertino, California, U.S.A.(September 9, 2014)-Apple officially unveiled the Apple Watch, a smart device worn on the wrist, at a launch event at the Flint Center in Cupertino, California, U.S.A. on September 9, 2014. This is a brand new product that combines technology and fashion with a sense of interaction and experience between the product and the user, and this has made a huge breakthrough in product innovation, especially for Apple as a company.
At the conference, Apple CEO Tim Cook presented that the Apple Watch will be a highly personalized product of Apple, which can track the user’s health status, communication, and other functions, providing users with an unprecedented convenient experience. No one had ever seen this type of product before!
Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in.
iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before.
This product has a design sense of appearance and the new Digital Crown, realizing the breakthrough of human-technology interaction experience. In addition, Apple Watch can not only check the time, receive notifications, track health data, Apple Pay, but also connect to a cell phone, providing users with a more convenient and faster experience.
Apple Watch is available in different versions for different target user groups, which are mainly divided into three different series:
– Apple Watch: This has a delicate stainless steel case and a sapphire glass screen, the classic design is suitable for business people.
– Apple Watch Sport: This includes a lighter aluminum alloy with a durable Ion-X glass screen for those who love sports.
– Apple Watch Edition: The 18-karat gold case and top-of-the-line craftsmanship provide a premium experience for high-end consumers.
Apple Watch comes with a wide range of interchangeable bands, from sporty rubber bands to classic leather bands, to meet most users’ individual needs and personalize the look of the watch.
Apple Watch features a 24/7 health monitoring system that tracks and records user health data in real-time. For example, the Apple Watch will automatically detect heart rate data every 10 minutes through optical sensors; the program algorithm recognizes the user’s walking, running, cycling, fitness, and other exercise modes and switches the calorie counting model according to different exercise modes to provide users with more accurate calorie consumption data; and the sedentary reminder function reminds the user to stand up using slight vibration of the watch. Apple Watch’s unique “Activity Circle” can also visualize the goals set by the user, encouraging the user to maintain good health and cultivate exercise habits. In addition, the Apple Watch features personalized fitness. It provides suggestions based on the user’s exercise habits, visualizes the user’s fitness goals, and encourages the user to develop good exercise habits.
Apple Watch features a new operating system, which will give users a new experience, and a Retina display with Force Touch technology that recognizes the difference between a tap and a press, providing a more accurate interaction experience. In addition, the Taptic Engine vibrates slightly to notify users of new messages, providing a more natural interaction experience.
Apple Watch connects to the iPhone via Bluetooth and Wi-Fi, allowing users to easily answer calls, read text messages, and check emails, and users can also operate via Siri voice assistant. The unique Glance feature allows users to quickly browse weather, calendar, news, and stock market updates with a single swipe to get the information they want. On top of that, Apple’s industry analysts point out that the Apple Watch will expand the audience for the item by differentiating the product. This layered design can also help Apple more quickly complete the watch brand intelligent transformation.
Apple officially revealed that the first batch of Apple Watch products will be carried out in 20 key cities around the world for experience activities. As the date of Apple Watch’s full launch approaches, this new concept product may redefine the way people interact with smart devices, provide more convenient services for people’s lives, and offer more new possibilities for the future development of technology.
Kevin Lynch explores the new possibilities of the brand new Apple Watch. The Apple Watch comes with multiple unique and creative innovations for the user.
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