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CUPERTINO, California. (Sept. 9th, 2014) –

Apple CEO Tim Cook unveiled the companies new Apple Watch which utilizes a brand new user interface to infuse it’s iPhone technology with a wrist watch on Tuesday.

The introductory video for the Apple Watch was met with a standing ovation by the audience at Apple’s WorldWide Developer Conference held at Apple Park, the companies HeadQuarters. In this video, Apple highlighted many features that grant users the ability to make each Apple Watch unique. Features include customizable layouts, a simple to use interface and interchangeable wristbands. 

The Apple Watch, set for release in early 2015, will come in three different editions; Apple Watch, Apple Watch Sport and Apple Watch Edition. With the release of their new product, Apple has continued its line of groundbreaking technology.

“It’s so simple and elegant, it’s something only Apple could do,” Cook said. 

Cook and Vice President Kevin Lynch showed off the three main purposes of the Apple Watch. First, it functions as a fast and reliable time keeper with a clock that “is accurate within plus or minus 50 milliseconds,” Cook said. Second, the Apple Watch’s communication system has created a new and fun way to get in touch with friends. With the simple motion of your wrist, the user is able to view notifications and even respond to messages. Using the Quick Board feature, messages can easily be responded to with analyzed responses or silly emojis. Finally, Cook mentions its ability to work as a fitness band for all types of individuals. It is able to accomplish this through the two separate apps that come installed on the watch, the fitness and workout apps. With the Apple Watch, the potential for fitness growth is limitless.

“Apple builds great products that enrich people’s lives,” Cook said, “and arguably, we can take that to a whole new level with Apple Watch.”

Developers at Apple understood that a change would need to be made for the interface to be optimized for this new device. Instead of using your finger to scroll, Apple implemented a sleek dial on the side which they are calling the digital crown. This digital crown allows users to zoom in and out as well as navigate the user interface without blocking the user’s view of the screen. This proactive step of incorporating a more useful function to an everyday device like the dial on a watch, Apple proves they have spent deep thought on both form and function.

“It can be worn all day, for any occasion,” Cook said.

Each user can make their Apple Watch unique, not just with the interface but with its six boldly unique types of straps. All of these straps, which come in many vibrant colors, can be easily interchanged with one another with a simple interlocking system. These bands can be used for function, with the user’s choice of a chemical resistant band or a leather buckle and stainless steel straps.

“Apple Watch is the most personal device Apple has ever created,” Cook said.

The Apple watch will start at $349 upon its release. The Apple Watch will work with your iPhone, allowing the Apple Watch to pull up messages and allow responses. Due to this, the iPhone is necessary for use of the Apple Watch. 

The Apple Watch comes with its magnetic charging cable which easily attaches to the back of the watch for charging. With its 18 hour battery life, the Apple Watch can last users all day and charge rapidly overnight.  The Apple Watch comes in a 38 or 42 millimeter screen and comes in two separate finishes, stainless steel or space black. 

Apple CEO Tim Cook exhibits the company’s new product, the Apple Watch in Cupertino, California. He described the features that differentiate the watch from other products on Tuesday.

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