Camilla Fiorenza



Projects by Camilla Fiorenza

Public Relations Story

Apple Introduces The New Apple Watch, Redefining Technology

FOR IMMEDIATE RELEASE

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Camilla Fiorenza

CUPERTINO, CALIFORNIA (Sept 9, 2014)— Apple’s CEO Tim Cook announced the highly anticipated Apple Watch. A groundbreaking new product that reimagines how individuals engage with technology on a personal level has emerged. With a beautiful new design, Apple Watch integrates with the iPhone, providing one of the most personal devices Apple has created. “Apple Watch is the most personal device we’ve ever created,” said Tim Cook, Apple’s CEO.

Apple Watch comes with multiple features and is available in three distinct collections—Apple Watch, Apple Watch Sport, and Apple Watch Edition, each of which is crafted with premium materials. As well as will also be available in two different band sizes, 38mm and 42mm. All three of the collections can last up to eighteen hours of battery life. The Apple Watch offers a range of six interchangeable bands. Its collection of bands ensures that every individual can customize their watch to how they feel that day and their lifestyle. These bands are made to offer comfort, durability, and fashion for any occasion.

Apple Watch’s design includes the Digital Crown, an innovative mechanism that allows individuals to navigate the watch. “We placed extra functionality in a mechanism that has been on the watch for decades. It’s this dial. It’s called a crown. And on the Apple Watch, it’s called the digital crown. The digital crown includes infrared LEDs and photodiodes that translate rotary movement into digital data,” said Tim Cook. The crown is very lightweight and allows users to zoom and scroll without interfering with the screen. Other than navigation, the Digital Crown can take users back to the home screen, enables users to adjust volume and scroll through messages, and if you press and hold the Digital Crown, Siri is activated. The watch also gives minuscule buzzes when notifications pop up, and when individuals lift up their wrist, they can view that notification.

It is more than just a smartwatch; it is meticulously crafted as a masterpiece. Each collection offers a unique perspective, with attention to detail. “We thought not only of the function, but also of the way it looked,” said Tim Cook. The Apple Watch features a stainless-steel case, which enhances its durability. The Apple Watch Sport is made up of 7000 series aluminum, which ensures the watch has strength without all of the extra weight. The Apple Watch Edition is designed with 18-karat gold, which ensures it is long-lasting. Each watch is crafted precisely, ensuring a comfortable fit on every individual’s wrist. “We believe that this product will redefine what people expect from its category”. said Tim Cook, Apple’s CEO.

This device is a revolutionary product that is built to be a health and fitness companion. Included is an activity app, which encourages individuals to close three rings daily. The rings include Move, Exercise, and Stand. It redefines how users think about their movement and encourages them to get active right from their wrist.

The release of the Apple Watch isn’t just about launching a new product, it is about redefining the future of personal technology. More than just a timepiece, it makes health more trackable and lifestyle and connectivity more seamless. This device signals a shift towards a more smarter, more personalized, and deeper experience.

The Apple Watch will be available starting in early 2015, starting at $349. Over 200 million individuals will be able to access it, and it will be compatible with the iPhone 5 or later.

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Tim Cook reveals an exiting surprise during the Apple event, showing the intricate details of the new Apple Watch.

Journalism Story

From a Joke to a Jam: IU student band shares their journey

By Riley Benak, Luca Ferraioli and Camilla Fiorenza

BLOOMINGTON, IND. (Apr. 3, 2025) – Indiana University Sophomore Ethan Kerschner has been working hard outside of his management major, being lead singer in the student-run band, “In Bloom”.

Every Wednesday night at 7 p.m., the hum of music and laughter spills out of a Bloomington home. It’s not just another college hangout—it’s band practice for In Bloom, a rising student group blending friendship, creative passion, and raw talent into original songs that are turning heads both on campus and beyond.

At the heart of In Bloom is Ethan Kerschner

Lead singer Ethan Kerschner on main vocals. Seen practicing their original songs, as well as covers. Photos captured by Riley Benak

, the band’s lead singer and a management major at Indiana University. Ethan leads weekly jam sessions with guitarist Frankie Petroff and drummer Sullivan Watson, weaving together new tracks in the warmth of Frankie’s kitchen.

Frankie with his iconic electric guitar. Being lead guitarist results in many hours around the kitchen table learning new cord patterns and sounds. Photos captured by Riley Benak

“We’ll sit around the table, sometimes with no real plan, and just bounce ideas back and forth,” Ethan says. “It’s super collaborative. Someone will hum a melody or pull inspiration from a song we all love, and suddenly we’re onto something.”

This spontaneous yet intentional approach shows their creative process. The band’s chemistry, both musical and personal, is what makes their sound so unique. Frankie brings in slick electric guitar riffs that complement Ethan’s vocals, while Sullivan keeps everything grounded with tight, dynamic percussion.

The trio has been practicing consistently for months, refining both original songs and covers. Their hard work paid off when they were selected to be featured in Live From Bloomington, an annual campus fundraiser and music showcase where student bands submit their original work for a chance to be included on a compilation CD. The chosen tracks are professionally produced and released at a launch party each October, with proceeds going toward local causes.

“It’s a really cool way to get your music out there while supporting something bigger than yourself,” Ethan explains.

In preparation, In Bloom will head into the renowned Jacobs School of Music recording studios this April to lay down tracks. The experience marks a new chapter for the band, taking their homemade sound to a professional level.

With roughly 800 plays on their SoundCloud page (@InBloom), the group is slowly building a loyal following. Their music reflects a blend of indie rock, alternative, and a dash of retro influence, but it’s hard to box them into a single genre.

“We’re just figuring it out as we go,” says Frankie. “Every song is kind of its own thing.”

Outside of the band, each member juggles full course loads, jobs, and social lives. But their shared love of music is the glue that holds it all together.

Sullivan on drums. Keeping the band on beat, in tempo, and balanced this drummer is well versed in percussion. Photos captured by Riley Benak

Sullivan, who studies psychology, credits their success not just to practice, but to the bond they’ve built as friends. “There’s a level of trust and openness that you need to be creative together,” he says. “No one’s afraid to throw out a weird idea, and that’s what makes the best stuff happen.”

For an outside perspective, we spoke with Ella, also an Indian University student and Frankie’s girlfriend. She’s seen the band evolve over time and has become one of their biggest supporters.

“They’re always pushing each other to be better, and you can tell they care a lot about what they’re making,” she says. “It’s fun to watch them work together—and honestly, some of their songs are stuck in my head all the time.”

That kind of impact is exactly what In Bloom is hoping for. More than anything, the band wants to create music that connects.

“We’re not trying to be famous or anything,” Ethan says, laughing. “We just want to make stuff that means something to people. If someone hears our song and it makes their day a little better, that’s enough.”

As the October launch party approaches and studio time looms, In Bloom is stepping into a new phase. But no matter how far they go, their foundation remains simple: friends, music, and the kind of creative spark that lights up kitchens on quiet Wednesday nights.

You can catch their music on SoundCloud at @InBloom, and stay tuned for their debut on the Live From Bloomington CD this fall.

https://www.youtube.com/watch?v=vjDLAvcLnHY