FOR IMMEDIATE RELEASE

Media Contacts
Nicole Hunt
Jordan Porter
Drew Foertsch

CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple Tim Cook excitedly announced the roll out of its newest product, the Apple Watch, during a special event last Tuesday at Apple’s headquarters in Cupertino. The day of the future is upon us, and Apple has just brought us one step closer. This unexpected announcement, a delightful surprise for many, offers many features that no one has ever seen. The different features that the Apple Watch include are fitness tracking, communication, and personal customization. This new technology will revolutionize the way watches are designed and created, sparking a wave of anticipation and excitement.  

The Apple Watch is not just a piece of technology. It’s the new technology to get people started on their fitness journey. Its advanced features are set to revolutionize the fitness industry and improve people’s health. Whether you’re tracking fitness goals, monitoring heart rate and calories, or customizing workout plans, the Apple Watch can help you. It’s not just for runners or weightlifters; it’s for anyone looking to take control of their health. Monitoring the heart rate allows athletes to know when to push through a workout to better themselves or when to leave off. The calorie counter can be catered towards specific people and their needs. For example, people trying to lose weight for their fitness journey can easily see how many calories they’re consuming in a day, or people with diabetes being able to see specific levels of concerning their health. Both can use this watch to benefit them. The watches fitness innovations allow for better experiences within the fitness community.

Communication has come a long way in the last decade. Since the invention of the iPhone, users have been able to make long-distance phone calls and texts wherever they may be. Now, with the Apple Watch, communication is even more convenient. There’s no more fumbling for your phone, a quick glance at your wrist and you’re connected. The Apple Watch’s seamless integration with calls, texts, emails, and other apps empowers users to stay connected and productive, whether on a fitness journey or a career path. Having the watch will be a good situation for a child and parent because it will allow the child to be first introduced to technology without having an iPhone. The Apple Watch takes communication to a new level.

Customization allows users to create a watch that is unique to them. Customers can personalize their watch by choosing which band and watch face fits them best. These brands will help consumers not lose their watch or mistake it for someone else because of the uniqueness that it has to them. There will be different kinds of material bands that you can pick out when available. The bands are designed to be interchangeable, allowing users to switch up the color for special occasions or to be unique. The innovation of the Apple Watch will put the customers first.

Apple’s creation of a new product is nothing short of amazing and innovative. The iPad, iPhone, iPod, and Mac are the different inventions they have created. Each revolutionized their respective fields. Now, Apple Watch has the chance to do the same thing as its predecessor.

The Apple Watch represents the future of Apple’s innovation with future technology. Being able to blend customization, fitness, and communication are the most important traits that have been presented in the Apple Watch. With Apple pushing the boundaries of what is possible, this new project stands as an example of how Apple has revolutionized the world of technology. It has the ability to impact every category in the world and help people in the process. Apple’s commitment to excellence and its vision for the future will continue to carry them for generations to come.

CEO of Apple Tim Cook discusses some of the most key features of their newest product the Apple Watch, during its special unveiling event.  Cook discusses the precision and personal customization being the forefront of these features, with seamless and intimate communication and connection. 

CEO of Apple Tim Cook discusses how the fitness feature that comes with the Apple Watch not only motives people to be more actively but healthy too. Cook emphasizes regardless of if you are someone who wants to be a bit more active or an extreme athlete needing to track their health the Apple Watch is catered to help you.

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