FOR IMMEDIATE RELEASE

September 9th, 2014 

Apple Inc. 

Noah Ablove, Ellie Belshaw, Nathan Cohen 

nablove@iu.edu, ebelshaw@iu.edu, cohennl@iu.edu 

Apple CEO Steve Jobs unveils revolutionary new Apple Watch 

CUPERTINO, CALIFORNIA, Sep. 9. Unveiled last Tuesday, Tim Cook introduced the Apple Watch, a revolutionary piece of technology described as Apple’s most intimate product. The watch is a first of its kind in the world of smart watches and promises functions that would normally only be available on a standard iPhone. Cook was overwhelmed with joy when announcing the watch saying that it had been in development for years up to this point. The watch promised to have such functions as Bluetooth, Wi-Fi, a microphone to make calls, and the ability to text your friends. Cook made sure to highlight the digital crown on the watch that acts as the equivalent of the home button on the iPhone. Cook stating that “the crown includes infrared LED’s and diodes that translate rotary movement into digital data.” Once again, the Apple Watch showed its uniqueness compared to the rest of the market as Cook made sure to hammer home that this was a function that really separated the Apple Watch from its competitors.  

Next, Cook brought up a video narrated by Jony Ive, Senior VP of Design for Apple. Ive made sure to make it very clear it the audience in Cupertino how personal the Apple Watch was going to be. Saying “we’ve designed a range of products so personal; you don’t put it on your desk, you wear them on your wrist.” Ive also made sure to talk more about the digital crown saying that the most important part of the crown is that you can use it without disturbing the screen on the watch. Another major part of the watch is its use of taptic feedback to make sure the watch isn’t just focused on what you see but what you feel and what you hear. This is just another part of this watch that has separated it from the rest of the smart watch pack when it comes to functionality. When Ive talked to the crowd through video it was easy to tell how passionate he and the Apple team really were about this product.  

The next part of the presentation had Cook bring out vice president of Apple, Kevin Lynch to talk more about what people could expect from the Apple Watch upon its incoming release. While both Cook and Ive went into information about the watch before Lynch, this part of the presentation focused much more on the specifics of the watch. Lynch went into more detail about the taptic technology and how that would be used specifically for notifications people would get when using the watch. The watch also was revealed to have mostly the same apps as its iPhone counterpart with Lynch going into depth about how to text, call, and use apps such as Twitter, Watch Kit, and Pinterest. Once again, the Apple Watch proved how it was nothing like its smart watch counterparts by showing its capability of being able to use apps that would normally only be able to used on iPhones and iPads.  

Finally, Cook came back out on stage to go through the final most important parts of the watch. The Apple Watch, while having all these other functions, is still being marketed as a smart watch and Cook made sure to show things that would be commonplace on other smart watches but are improved on the Apple Watch. The fitness and workout apps were shown to be the main apps for tracking peoples activeness during the days. The workout app was shown to be able to create specific workouts for people to do and also be able to track what a person might work on throughout the day. Cook then showed how the watch was able to work well with not only the iPhone 6 line but also the iPhone 5 line as well. To cap off the magical night in Cupertino Cook revealed the Apple watch would cost $349 and was to be released in early 2015. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.  

Tim Cook enthusiastically introduces a revolutionary new Apple product in the form of a hi-tech smartwatch. Not only does the watch contain many features but can appeal to viewers with its slick design.

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