Release Date:

September 9, 2014

[CUPERTINO, CALIFORNIA] – Apple CEO, Tim Cook, announced the company’s new products, Apple Watch, iPhone 6 and iPhone 6 Plus at Apple’s Spring Forward event on Tuesday. 

Apple Watch is a digital age watch that comes equipped with multiple features made to make its users lives easier. Packed with new cutting-edge technology, Apple Watch comes in three distinct collections–Apple Watch, Apple Watch Sport and Apple Watch Edition. Provided with the watch will be a band that is available in two different wrist sizes–38 mm and 42 mm. Each collection is designed to be water resistant and can last up to eighteen hours of battery life. 

When purchasing this item included in the box will be a magnetic charging cable, USB power adaptors and quick start guide. Features on the product include a heart rate sensor, accelerometer, and gyroscope all along with one of the watches most notable features, its language support and diction variety that spans languages spoken across five continents. This makes Apple Watch one of the company’s most innovative advancements in Apple history. 

“Apple introduced the world to several technically-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.” 

Apple Watch is extremely customizable allowing its users to express a piece of their personality on their wrist. Apple Watch comes with 11 watch faces ranging from the traditional analog faces to the new faces like the dynamic Timelapse face; the Asonomy face with its realistic and real-time 3D model of the earth, sun, moon, and planets along with different colors and characters from iconic Disney movies across the ages such as original 1930’s Mickey Mouse. Once you slip past the face page, Apple Watch takes you to its own version of the iPhone home page that displays mini icons of all the applications included allowing quick and easy access to all its uses. Apple Watch can be personalized in appearance with the ability to add upcoming events, moon phases and even a health monitor when working out. 

Apple Watch takes advantage of its location on your wrist and allows you to not have to take your phone out of your bag. Smart Replies allows you to quickly start messages and continue where you left off on your iPhone, control your music or your Apple TV and get directions which along with Digital Touch allows for endless possibilities of interaction and engagement like; sending a sketch, an audio message through Walkie Talkie and even your own heart beat. These groundbreaking innovations are designed to help you build a more efficient life. 

Apple Watch will be available in three different collections; Apple Watch, Apple Watch Sport and Apple Watch Edition. Apple Watch and Apple Watch Sport both have a starting price of $349 with the Apple Watch Sport ranging up to $399. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport band. Apple Watch Edition, made with an 18-karat rose or yellow gold and a choice of straps exclusive to this collection, has a starting price of $10,000 and goes up to $17,000. Apple Watch straps include the Sport Band in black, blue, green, pink, and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. 

Apple CEO Tim Cook also announced the company’s new iPhone, the iPhone 6 and iPhone 6 Plus which can be paired with the new breakthrough Apple Watch. The two devices will be running on the latest version of the IOS 8 along with the iPhone 5, iPhone 5c and iPhone 5s; all phones that are also compatible with Apple Watch.