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Preston Andrews

Ella Blake

Eli Alvis

CUPERTINO, California (Sept. 14, 2014)— Apple CEO Tim Cook announced the newest invention in the company’s storied history, The Apple Watch, in front of a sold-out crowd in Cupertino on Tuesday.  

The watch world, as it is known, will never be the same.

The advancement of the watch was so dramatic that even Cook was blown away by what the company could accomplish.

“We love to make technology more personable and allow our users to do things they never could have imagined.” Said Cook.

The Apple Watch is far from a one-size-fits-all all device. The Apple Watch delivers state-of-the-art accuracy and is customizable to each user who puts it on their wrist. From health and fitness to its slick exterior design, the Apple Watch blows users away in every way imaginable. From its flexible display, designed for easy magnetic charging, to the guts of the system, which include a custom-designed chip with sensors to detect your pulse and daily activity. Wearing the Apple watch is essentially wearing a computer on your wrist.

The Apple watch will, “Redefine what people will expect from its category,” said Cook.

The Apple Watch is not just another fitness watch. The Apple Watch comes with a slick, smooth exterior that is perfect for all walks of life. From the stainless-steel Apple Watch to the Durable Apple Sport, which includes sixty percent stronger alloys, and the Apple Watch Edition a watch that is made of 18-karat gold

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Apple Vice President Kevin Lynch was more than thrilled to describe in detail the life-changing features of Apple’s newest design. The Apple Watch is so accurate, that it can tell time down to one fiftieth of a millisecond. Interesting enough, the Apple Watch includes features that give users the ability to analyze the moon, as well as tell where they are on Earth.

The Apple Watch will change the way that we communicate. With a taptic engine, the Apple Watch alerts the user with a subtle tap on the wrist when they receive a notification. It is easy to respond to messages on the Apple Watch. From Apple’s quick board, which includes accurate, generated responses, to creating your own custom messages the Apple Watch makes it so that users do not have to pick up their phone to stay in contact with others.
Traveling has never been easier, thanks to the Apple Watch. Apple has partnered with countless companies to revolutionize the way that we travel. From unlocking hotel rooms to accessing flight tickets to providing maps and mass transit directions, traveling has never been simpler.

On a personal level, the Apple Watch enables users to track their parked cars, keep track of the big game, and even control the temperature of their home from their watch; but, those are just some, of the ways that the Apple Watch can change lives.
“Being active is one of the best things that you can do to improve your health, and Apple Watch gives you the ability to be a bit healthier,” Cook told the crowd.

Apple Watching features fitness, and workout apps, that track a user’s activity right to the very last step. Apple Watch is designed for everyone; from beginners on their fitness journey to elite athletes, Apple Watch provides state-of-the-art and never-before-seen data to improve the workout experience. Apple Watch gives users a complete overview of their activity, from calories burnt, to comprehensive workout plans that allow users to compete and get the best out of each other, as the Watch adapts to each users preferences.

The video we put together emphasizes the variety of apps and uses provided by the Apple watch. This revolutionary product offers lighting control, health monitoring, ect, and is functional for all. The subjects we chose were based on age and how each individual used the Apple Watch product. The first subject, Leah, who is a teenage girl, tracks her fitness, how active she is and monitors her heart rate before, during, and after her workouts. This is important for Leah because she has asthma which is a chronic lung condition that can make breathing difficult if not watched and managed. The Apple Watch made Leah’s life easier to navigate and keep track of rather than relying on relying on her phone to do so. The second subject is Lisa and she uses her apple watch for different reasons, however, just as important. As a mother of three along with being a principal, reliability and availability at all times is crucial to Lisa. For the most part, she utilizes the phone call and message apps to stay in contact throughout the day.

“This is the most personable device that Apple has ever created,” said Cook.

Apple Watch will become available in early 2015 and will retail for $349, symbolizing another revolutionary release, in a long-standing tradition of life-changing creations from Apple.

https://iu.mediaspace.kaltura.com/media/t/1_6ggo0jr1

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