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Janiya Beason
John Doyle
Justin Hecimovich

This past week, Apple CEO, Tim Cook announced a brand-new device, the Apple watch. It was presented to a live audience during an event held at the Flint Center at De Anza College in Cupertino, California.
Apple’s latest creation is the Apple Watch, and after this report, we’re convinced this product will take the world by storm. We know Apple for their endless creativity, and innovation, as well as their consistent ways of upgrading their products. Apple is known for many different devices that have already shaken the culture. Dating back to as early as the Macintosh computer, the iMac and the iMac mini, or even as recent as the iPod, iPod touch, and the iPhone itself. This new Apple watch would just add to the already long list of revolutionary inventions Apple has produced.

Now, to discuss some of the basic things the watch has to offer, starting with the simple aesthetics, the watch already has multiple different designs, as well as different colors for the bands. To get in deeper detail, the bands are made from a strong, durable, and sweat-resistant, high-performance elastic, designed with a soft quality leather for ultimate comfort. There are six different kinds of straps along with a mechanism that makes them extremely easy to change or switch out. To add on, they’re offering Apple watch designs made from gold, silver, and stainless steel. There are also completely different branches to the apple watch itself, we have the “classic” Apple watches, the “sport”, and the “edition” models. The possibilities, much like the options, are endless. It’s all up to you to decide what you’re looking for, and what you feel fits you the best. “Apple watch is the most personal device we’ve ever created, we set out to make the best watch in the world.” CEO of Apple, Tim Cook stated himself during the announcement. If that’s not proof enough of Apple’s dedication to creation, we don’t know what is.
That’s what’s so great about Apple, they understand their audience and they make sure to have a fit for everyone. Which is also why these watches come in different sizes, because Apple understands that one size does not fit all. Made for inclusivity, these watches come in smaller and larger sizes.

As for the features the watch offers, the list is almost never ending. Apple knew they needed to come up with new innovations for a product this small in size, and they did not disappoint. Of course, to own an Apple watch you need to already own an iPhone because they are connected. With this you’d have access to all of the same apps a basic iPhone offers but, on your watch, as well. To list some of the apps as an example, you would have access to the camera app, photos, messages, clock, calendar, and it can even track your health and heart rate. For health or exercise purposes specifically, it can establish goals based on the tracking of your health progress; while helping you create and keep a healthy routine. “… maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you’re a very serious athlete, Apple watch helps you live a better day.” CEO of Apple, Tim Cook stated during the event. That’s just a further example of how you can personalize this watch to fit you.
Kevin Lynch, vice president of Apple also spoke at this event and gave a live demonstration of the Apple watch. He used the watch live in front of the audience and showed how it can control music, and volume, it has quick automated responses, and he even showed how this watch has access to maps, and has the ability to guide you places and tell you where to turn using vibrations so you don’t even have to look down and check the watch. It also offers new forms of communication through digital touch. This watch can only be described as a groundbreaking invention with all kinds of fresh and different ways to live your day-to-day life.
Overall, to sum it up, Apple has done it again. There’s a new cutting-edge product that Apple’s team believes will change and impact people’s lives for the better, and we are all very excited to see where the Apple watch will take us in the future. It’s set to be coming soon in early 2015, so be on the lookout for Apple’s newest and most imaginative device yet. “Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with Apple watch.”

 Tim Cook introduces the new digital crown navigation feature coming with the Apple Watch. Along with that, the two health applications that are designed specifically for the Apple Watch to track a user’s health in their daily routine. 

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