Luca Ferraioli



Projects by Luca Ferraioli

From a Joke to a Jam: IU student band shares their journey

By Riley Benak, Luca Ferraioli and Camilla Fiorenza

BLOOMINGTON, IND. (Apr. 3, 2025) – Indiana University Sophomore Ethan Kerschner has been working hard outside of his management major, being lead singer in the student-run band, “In Bloom”.

Every Wednesday night at 7 p.m., the hum of music and laughter spills out of a Bloomington home. It’s not just another college hangout—it’s band practice for In Bloom, a rising student group blending friendship, creative passion, and raw talent into original songs that are turning heads both on campus and beyond.

At the heart of In Bloom is Ethan Kerschner

Lead singer Ethan Kerschner on main vocals. Seen practicing their original songs, as well as covers. Photos captured by Riley Benak

, the band’s lead singer and a management major at Indiana University. Ethan leads weekly jam sessions with guitarist Frankie Petroff and drummer Sullivan Watson, weaving together new tracks in the warmth of Frankie’s kitchen.

Frankie with his iconic electric guitar. Being lead guitarist results in many hours around the kitchen table learning new cord patterns and sounds. Photos captured by Riley Benak

“We’ll sit around the table, sometimes with no real plan, and just bounce ideas back and forth,” Ethan says. “It’s super collaborative. Someone will hum a melody or pull inspiration from a song we all love, and suddenly we’re onto something.”

This spontaneous yet intentional approach shows their creative process. The band’s chemistry, both musical and personal, is what makes their sound so unique. Frankie brings in slick electric guitar riffs that complement Ethan’s vocals, while Sullivan keeps everything grounded with tight, dynamic percussion.

The trio has been practicing consistently for months, refining both original songs and covers. Their hard work paid off when they were selected to be featured in Live From Bloomington, an annual campus fundraiser and music showcase where student bands submit their original work for a chance to be included on a compilation CD. The chosen tracks are professionally produced and released at a launch party each October, with proceeds going toward local causes.

“It’s a really cool way to get your music out there while supporting something bigger than yourself,” Ethan explains.

In preparation, In Bloom will head into the renowned Jacobs School of Music recording studios this April to lay down tracks. The experience marks a new chapter for the band, taking their homemade sound to a professional level.

With roughly 800 plays on their SoundCloud page (@InBloom), the group is slowly building a loyal following. Their music reflects a blend of indie rock, alternative, and a dash of retro influence, but it’s hard to box them into a single genre.

“We’re just figuring it out as we go,” says Frankie. “Every song is kind of its own thing.”

Outside of the band, each member juggles full course loads, jobs, and social lives. But their shared love of music is the glue that holds it all together.

Sullivan on drums. Keeping the band on beat, in tempo, and balanced this drummer is well versed in percussion. Photos captured by Riley Benak

Sullivan, who studies psychology, credits their success not just to practice, but to the bond they’ve built as friends. “There’s a level of trust and openness that you need to be creative together,” he says. “No one’s afraid to throw out a weird idea, and that’s what makes the best stuff happen.”

For an outside perspective, we spoke with Ella, also an Indian University student and Frankie’s girlfriend. She’s seen the band evolve over time and has become one of their biggest supporters.

“They’re always pushing each other to be better, and you can tell they care a lot about what they’re making,” she says. “It’s fun to watch them work together—and honestly, some of their songs are stuck in my head all the time.”

That kind of impact is exactly what In Bloom is hoping for. More than anything, the band wants to create music that connects.

“We’re not trying to be famous or anything,” Ethan says, laughing. “We just want to make stuff that means something to people. If someone hears our song and it makes their day a little better, that’s enough.”

As the October launch party approaches and studio time looms, In Bloom is stepping into a new phase. But no matter how far they go, their foundation remains simple: friends, music, and the kind of creative spark that lights up kitchens on quiet Wednesday nights.

You can catch their music on SoundCloud at @InBloom, and stay tuned for their debut on the Live From Bloomington CD this fall.

https://www.youtube.com/watch?v=vjDLAvcLnHY

 

Apple Unveils New Apple Watch in Sunday Launch Event

FOR IMMEDIATE RELEASE

Media Contacts
Makenna King
Jack Reilly
Luca Ferraioli

APPLE REVEALS APPLE WATCH SET TO HIT SHELVES IN 2015

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook announced the new Apple Watch, in a Sunday press conference.

After unveiling their plans for the newest iPhone, the 6 and 6 plus, Cook introduced another project the company had been working on, something he claims is different from their past releases.

“We have one more thing…” Cook said before the watch’s introduction, “…it is the next chapter in Apple’s story.”

In making the watch, Cook mentioned customization and convenience were kept in mind. The company wanted to make an everyday product that could be worn and used in any situation.

As a result, the Apple Watch is made from stainless steel, with an option to be available in black. Each finish has two sizes, a smaller 38mm and a larger 42mm. Six unique straps are available to purchase with the watch, and are made for both sizes.

Man wearing Apple Watch
Man wearing his Apple Watch. He enjoyed the customizable size of the product.

In regards to what services the watch includes, a demonstration was made by Kevin Lynch, the product’s project leader, to explain the possible features.

Customization settings allows wearers to choose the device’s home screen layout, clock function and the watch’s face design. Rolling the crown, the round button on the right, lets users change these details. Zoom-in features are made easier with the crown, although touchscreen is available. Users tap the face to open apps, and swipe to change screens like the iPhone. The glance feature, swiping up, shows users their personal bookmarked services.

The Apple Watch needs an iPhone to properly work, and all iPhone 5 and 6 versions are compatible. Any information shown on the Apple Watch, transfers to the iPhone through bluetooth and Wi-Fi connection. New applications available for the iPhone, such as Apple Pay touch-less payment, will be available on the Apple Watch.

Apple’s other original apps are accessible on the watch with new features. In the demonstration, Lynch showed viewers pre-written responses one can use in the iMessage app. In addition, Apple Maps is equipped with different vibrations to signal when the user should change direction. These were a few changes Apple made for consumer convenience, however more fitness services were shown.

The Apple Watch has various health features to encourage users to stay active. The fitness app tracks activity and movement, while the workout app helps users set goals.

The watch will also track a user’s vitals, such as their heart rate through built in sensors. The accelerometer and gyroscope record one’s vibrations and movement orientation. Overtime, the information will become stored, and give wearers more detailed health reports, and advice on improving their physical performance.

College student checking Apple Watch
College student checking her Apple Watch. She set a fitness goal in the workout app.

The durability of the watch, Cook elaborates, is also water resistant. One can wear it in the rain or to wash their hands. It is sweat friendly, and can be worn in most activities. The Apple Watch is beneficial for all living styles by withstanding the trudges of everyday life.

However, the Apple Watch has more features that must be experienced first hand.

“It’s amazing what you can do from your wrist”, Cook said, “It is so much more than we can cover this morning…the list of features is a mile long.”

If interested, the starting price is three-hundred and forty-nine dollars, and will be available early 2015. Once purchased, the box contains a USB power adapter, a sports band in one’s chosen size and an instruction manual describing its services. In addition, the charger provided is magnetic, and will attach to the back of the watch’s face.

“It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created,” Cook said in a final statement.

https://sites.mediaschool.indiana.edu/mschc250-slayton-spring25/wp-content/uploads/sites/159/2025/02/Apple-Watch-Introduction-1-1.mp4

Tim Cook introducing the Apple Watch. Cook said this is a new product never before seen by Apple. 

https://sites.mediaschool.indiana.edu/mschc250-slayton-spring25/wp-content/uploads/sites/159/2025/02/Apple-Watch-Introduction-clip-1.mp4

First look at the new Apple Watch during the launch event. The animation showed the structure and layout of the watch. 

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