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Katie Williams
Luke Voss
Danny Durkin

CUPERTINO, California (Sept. 9, 2014) –

Apple unveils revolutionary Apple Watch, redefining wearable technology, in Cupertino, California. On September 9, 2014, Apple Inc. introduced the world to its first smartwatch, the Apple Watch, marking a bold triumphant step into the new wearable technology market for customers. Designed to integrate seamlessly with current and future iPhones, The Apple Watch delivers its wearer a combination of cutting-edge functionality with a sleek, customizable design, offering an entirely new way to connect, communicate, and stay healthy.

“The Apple Watch is the most personal device we’ve ever created,” said Tim Cook, Apple’s CEO, during the product’s unveiling at the Flint Center for the Performing Arts in Cupertino. “It’s not just with you; it’s on you. It empowers users with new ways to communicate and enhances their lives with fitness and health monitoring.”

Tim Cook stresses the personalization as well as The Apple Watches functionality for users, “It’s as much about personal technology as it is about style and taste.” The Apple Watch teeters the edge of being a fashion statement as well as an everyday tool for its wearers. The new Apple product is available in three distinct collections: The standard Apple Watch, Apple Watch Sport, and Apple Watch Edition. The device offers a variety of materials and bands to suit individual styles. Featuring a new retina display with ‘force touch’ technology, a digital crown for intuitive navigation, and haptic feedback for discreet notifications, Apple’s first smartwatch reimagines personal interaction for its users with state of the art technology.

A major innovation of the Apple Watch is its ability to track its users physical activity and health in real time with remarkable precision. The built-in heart rate sensor and accelerometer work together to encourage the wearer to be more active, while the Workout and Activity apps provide the wearer real-time insights and progress tracking. The Watch also integrates with Apple’s brand new health app on iOS 8, reinforcing Apple’s unwavering commitment to customer’s health and wellness.

Beyond fitness, the Apple Watch introduces a new form of communication through “Digital Touch”. Apple Watch users can send: sketches, taps, and even their heartbeat to other users in i-messages. The “Taptic Engine” delivers a gentle vibration for incoming i-messages, calls, and all other notifications ensuring users always stay well informed.

In keeping with Apple’s history of innovation including: The iPhone, The iPad, and The Mac, The Apple Watch brings an entirely new level of convenience to its users with integration of Apple’s newest services. “Apple Pay” was introduced alongside the Watch at the Cupertino event. “Apple Pay” allows Apple users to make secure payments with the tap of their wrist, eliminating the need for personal credit and debit cards. Siri integration and customizable watch faces further personalize the experience for users, making the new Apple Watch an exciting and groundbreaking extension of Apple’s tech products.

Set to publicly launch in early 2015, the Apple Watch starts at $349 and requires an iPhone 5 or later to operate. As Apple continues to push technological limits for its customers, the Apple Watch marks the beginning of a new era not just for the company but for the world, one where the future is worn, not just held.

Steve Job discusses how the Apple Watch has a combination of features, from fitness to style. 

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