Max Ichelson

Hello, My name is Max Ichelson, I am a current sophomore at IU majoring in Media Advertising.



Projects by Max Ichelson

Stepping Forward to Defend The Championship

By Annelisse Bruder, Graham DeWitte, and Max Ichelson

BLOOMINGTON, Ind. (April 3, 2025)

After clinching a national title last year, Indiana University’s RedSteppers are back in the studio, stomping, sliding, and spinning with championship energy as they prepare to take another shot at the crown.

With the 2025 national competitions coming up on April 10 and April 13, the RedSteppers are chasing more than just another win; they are building a new legacy for themselves.

In a recent practice, the team moved with precision and power, executing complex formations and high-intensity choreography that showed why they are a team to watch heading into the competition.

“We know what it takes to get there,” said Jaylyn Hogan, a sophomore on the team. “In the fall we practice three times a week for four hours. But for competition, it’s every day. Most of us schedule our classes early in the morning so we can have the evening to practice.”

Jaylyn Hogan warms up with the team for practice. The upcoming Nationals ramp up the pressure tremendously.

 

That work ethic paid off last year in a big way. The team competed in and did incredibly well in two different categories: jazz and spirit rally.

“Last year we competed in jazz for the first time and we placed 10th out of 40 teams,” Hogan said. “It was really rewarding seeing such a hard routine place so well.”

Despite the great finish in their jazz routine, it was their performance in spirit rally that took them all the way to the top.

“Our other routine, called spirit rally, placed first out of roughly 35 other teams,” Hogan added. “It was so nice seeing all the hard work that went into it pay off. The other teams were celebrating with us because they know how hard it is to get there.”

Hogan cheers, waiting to perform at the football game. The large audience, coupled by the football team’s historic season put a lot of pressure on her and the other Redsteppers.

Freshman Jenna Hanland is experiencing that pressure for the first time—but she is embracing it, more than ready for what is to come.

“Yes, haha, a little bit,” she said when asked about the feeling the pressure going into nationals. “It’s hard when you have to double time it after a national championship last year, but it’s a good type of pressure, knowing that we’ve done it before and we can do it again.”

Jenna Hanland stretches to loosen up. As a freshman, she eagerly anticipates the next few years she gets to continue as a Redstepper.

Hanland also reflected on one of her most memorable moments as a member of the RedSteppers so far: performing at Assembly Hall.

“It was crazy, there were so many people,” she said. “Growing up as a studio dancer I’ve danced in front of people before, but never that many. It was awesome.”

At practice, the team’s chemistry is undeniable. The dancers move in sync, encourage one another between reps, and make even the most grueling rehearsals look joyful. Coach Wood pushes the group with precision, demanding their best while reminding them of the opportunity ahead.

Hanland splits with her team as she works on the routine. The practice is rigorous in order to perfect every move.

“There are a lot more eyes on us for sure,” Hogan admitted, “but it’s just as exciting.”

With their trademark intensity, innovative choreography, and deep-rooted pride, the RedSteppers are not just defending a title, they are performing with a purpose. And come next week, they will once again be dancing under the national spotlight.

Two RedSteppers share their thoughts and feelings about the year ahead of Nationals.

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Media Contacts

Maximilian Ichelson

Natalie Anderson

Zheyu Yang

Apple Unveils Apple Watch: The Ultimate Smartwatch for Connectivity and Fitness

Cupertino, CA – September 9, 2014 – Today, Apple unveiled its latest innovation, the Apple Watch, marking the company’s entry into the smartwatch market. Announced by CEO Tim Cook at a special event held at the Flint Center at De Anza College in Cupertino, California, the Apple Watch is designed to revolutionize personal technology by seamlessly integrating connectivity, fitness tracking, and a stylish design in a single wearable device. Featuring a customizable screen, advanced health tracking capabilities, and deep integration with the iPhone, the Apple Watch introduces a new way for users to stay connected, track their wellness, and interact with their digital world. 

The Apple Watch is more than just a timepiece, it is a powerful extension of the iPhone that allows users to stay connected and lead a more active lifestyle. The watch includes a plethora of innovative features and a user-friendly design, making it accessible for both tech enthusiasts and everyday users. Apple Watch introduces an entirely new way to interact with technology. At its core is the Digital Crown, a navigation tool that allows users to scroll and zoom without touching or blocking the screen. This, along with the Taptic Engine, delivers a subtle haptic response for notifications and alerts, creating a more natural and comfortable experience. The watch features a high-resolution Retina display with Force Touch technology, distinguishing between a tap and a press, unlocking new interactions tailored to each user’s needs.

Apple watch allows users to power through work out sessions, staying on top of their fitness goals with the Apple Watch. The watch displays keep their workout metrics visible at a glance throughout the workout.

Apple Watch is designed to encourage a healthier lifestyle with its advanced Activity and Workout apps. Cook states “Apple Watch gives us the ability to motivate people to be more active and healthy.” The device tracks daily movement, monitors heart rate, and provides real-time feedback to help users meet their fitness goals. The built in heart rate sensor, and gyroscope work together to offer accurate activity tracking, ensuring users stay active throughout the day. Apple Watch also features a customizable Fitness app, which helps users set personalized goals, track calories burned, and monitor progress over time. The watch sends gentle reminders to stand up and move around throughout the day, promoting better circulation and reducing dormant behavior.

Staying connected has never been easier. Apple Watch enables users to make calls, send and receive messages, and check notifications right from their wrist, ensuring they remain in touch without needing to reach for their iPhone. The digital touch feature introduces a new way to interact with loved ones. Users can send sketches, taps, or even their heartbeat, offering a uniquely personal touch that enhances communication beyond simple text or voice. Additionally, the built-in microphone and speaker allow for quick voice replies and seamless interaction with Siri, making it easy to set reminders, dictate messages, or get directions on the go. With haptic feedback providing gentle taps for notifications and an intuitive interface designed for quick interactions, Apple Watch redefines convenience, keeping users effortlessly connected to the world around them. Apple Watch integrates innovation into your everyday life, and complements any lifestyle.  

 

While the Apple Watch helps users stay efficient and up to date during busy shifts, you can also stay focused at a busy shift. With Do Not Disturb activated, Jennifer can minimize distractions while working her busy shift.

Apple Watch will be available in early 2015, starting at $349. The Apple Watch has been designed to be worn as an everyday accessory, and is a combination of fashion and functional technology. Cook emphasizes, “It’s incredibly customizable, so you can find one that reflects your personal style and taste.” Customers will be able to choose from a variety of styles, interchangeable bands, and different finishes. The interchangeable bands start at $49, as the bands range from sports bands, fine leather, and stainless steel to accommodate for every occasion. The iPhone 6 and iPhone 6 Plus will be available for pre-order on September 12 and officially launch on September 19. Apple has been at the forefront of technological innovation since its founding in 1976. With a commitment to cutting-edge design, user-friendly technology, and groundbreaking advancements, Apple continues to redefine industries and enhance lives worldwide.

Apple CEO Tim Cook Introduces the Apple Watch, calling it the most personal device Apple has ever created. Designed for style, innovation, and everyday convenience, the Apple Watch redefines wearable technology.

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